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PODCAST

Private Practice Workshop

John Clarke from Private Practice Workshop

This podcast is the only resource you need to learn how to market and grow your business as a counselor, psychologist, or therapist in private practice. Hosted by John Clarke, a licensed psychotherapist, and private practice consultant, this show is packed with powerful and effective techniques that will allow you to build your practice into exactly what you want it to be. If you want targeted marketing advice from a private practitioner who knows what it takes to build a practice, then you"ve come

business management

All Episodes

09:19

Ask John 1 of 5: What is a Landing Page and Do I Need...

Private Practice Workshop ·

2018/06/18

This week, John answers 1 listener question per day from Monday through Friday. Included in today’s episode: The purpose of a landing page The most important elements of a landing page How to choose a landing page platform Submit your question via Instagram for the chance to be featured on the show! New episode up tomorrow! Instagram: @the_john_clarke

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51:44

Live Coaching Session with Alycia Burant LPC #47

Private Practice Workshop ·

2018/06/13

This week’s episode is the first of its kind for our show: a live coaching session with group practice owner Alycia Burant in the Washington, DC area. Included in this episode: Alycia’s wins, challenges, and action steps How Alycia purchased her group practice Getting started with email marketing Defining her job description and role Conducting her own time study Visioning and planning her business Quick and dirty marketing plan How to manage your email and your time Apply to work with John:

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21:33

Why John Hates the Post Office #46

Private Practice Workshop ·

2018/06/06

In this episode, John “lets his hair down” again and talks about why he hates the post office. Also included in this episode: Finding your authentic voice How to create genuine content Why you should put yourself first How to not take your business personally Apply to work with John: www.privatepracticeworkshop.com/coaching Get the free guide on How to Write Web Copy that Converts: http://privatepracticeworkshop.com/guide

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39:14

Kelly Higdon: What Really Matters #45

Private Practice Workshop ·

2018/05/30

Join me and my good friend Kelly Higdon of Zynnyme to learn how to figure out what really matters. More in this episode: Visioning your business and your life Looking at how you serve Identifying what gives you energy Identifying what pisses you off and drains you Figuring out what you’re avoiding Automating, delegating, and outsourcing How to deal with negativity How to take critical feedback Learn more about Kelly at: www.kellyhigdon.com www.zynnyme.com Get the free guide on How to Write Web

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32:30

Joe Sanok on How to Go from $0 to $100k in Private...

Private Practice Workshop ·

2018/05/23

This week my good friend and private practice expert Joe Sanok joins us to talk all about going from $0 to $100k in private practice. Included in this episode: Developing the right mindset Establishing where you want to be a year from now Niche vs ideal client How to evaluate your market How to integrate your passions Learning how to talk to your ideal client Figuring out the order of things Identifying the multipliers for your practice Apply for Joe’s Next Level Practice group at

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30:52

Ask John: 3 Listener Questions #43

Private Practice Workshop ·

2018/05/16

John shows off his fancy new mic, and then introduces the new Q&A segment of the show by answering 3 listener questions: How do I track my return on investment with Google AdWords? How do I know how many clients we are actually getting from our AdWords clicks? How do I create a marketing plan and a content calendar? How do I promote my anger management book? Submit your own question to be answered on the show at www.speakpipe.com/ppw

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20:55

The Life-Changing Magic of KPIs #42

Private Practice Workshop ·

2018/05/09

What are Key Performance Indicators (KPIs) and why do you need them? They will absolutely change your business, and will change your life. You'll be better able to instantly check the health of your business, diagnose problems quickly, set and achieve greater goals, and feel more like a true business owner who's in control of their business. Examples of KPIs for Private Practice: Clients seen per clinician, total clients seen this week in the practice, total inquiries, total converted, conversion

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12:35

Website Building Without the Hysteria #41

Private Practice Workshop ·

2018/05/02

Your website is your most valuable marketing asset for your business. Are you getting the absolute most out of it? Learn about the essentials of the perfect therapist website in this week’s episode, including: Have an impressive logo Choose 2 brand colors and 1-2 fonts Develop a tagline that inspires, excites, or intrigues Write client-centered copy using plain language Include a unified Calls to Action (CTA) on every single page at least 2 times or more Submit your question for John for a chance

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11:54

Social Media Without the Hysteria #40

Private Practice Workshop ·

2018/04/25

Spending hours and hours posting to your business Facebook page and Instagram accounts, but not seeing any new clients as a result? Learn the social media essentials (without the hysteria) in this week’s episode, including: Why social media? Where do your clients go? Pick your platforms Create a content calendar and publish consistently Create templates on Canva Use MeetEdgar or outsource your publishing Submit your question for John for a chance to win a FREE copywriting coaching session:

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09:42

Blogging Without the Hysteria #39

Private Practice Workshop ·

2018/04/18

Do you know why you’re writing that blog each week? Is anyone out there actually reading it? Learn the essentials of blogging in this episode, including: Why blogging? Define your audience Identify questions your audience commonly asks Create the skeleton of the blog post using clear headlines and lists Include a clear Call to Action (CTA) Batch your writing and publishing and spend no more than 30 minutes per post Submit your question for John for a chance to win a FREE copywriting coaching

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11:55

Email Marketing Without the Hysteria #38

Private Practice Workshop ·

2018/04/11

Welcome to the first part of our new “Without the Hysteria” series! Get ready to learn the basics of email marketing, including: Why email marketing? Choosing a platform Lead magnets How to engage your list

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35:08

Money Mindset with Tiffany Mclain #37

Private Practice Workshop ·

2018/04/04

Tiffany Mclain loves talking money mindset, and she’s made a name for herself through helping therapists all over the country charge what they’re worth, guilt-free. In this episode: How to cut yourself some slack Why you should pay your own therapist their full fee What you can learn from therapists who are charging their full fee You need a phone system for your practice, but most of the options out there are going to leave you breaking all sorts of HIPAA regulations, most of which you might not

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39:37

How to Overcome Your Writing Anxiety with Marisa...

Private Practice Workshop ·

2018/03/28

Marisa Goudy joins the show today to talk about how to overcome your writing anxiety and see the world like a storyteller. Also in this episode: How to fall in love with writing again How to approach a blank page How much time you need to write a blog post How to profess something with your blog post You need a phone system for your practice, but most of the options out there are going to leave you breaking all sorts of HIPAA regulations, most of which you might not even know about. Whether you’re

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39:13

Guy Macpherson from The Trauma Therapist Project #35

Private Practice Workshop ·

2018/03/21

I’ve followed Guy Macpherson for years, and so I was thrilled when he reached out to be on the show. In this episode, Guy talks all about his journey to become a trauma therapist, his creative background, and how he became a full-time entrepreneur. Also included in this episode: Should all therapists work with trauma? How trauma robs people of a belief in themselves Which ideas that you have are worth pursuing? Guy’s shifting identity from therapist to entrepreneur Crafting your personal mission

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17:15

How to Be a Terrible Manager #34

Private Practice Workshop ·

2018/03/14

Dang. John really has learned a lot of things the hard way. When students fail, the teacher has failed. What are you doing to mis-manage your assistant, your clinicians, your team? Let’s all learn to be better managers. Private Practice Workshop on YouTube--subscribe for weekly videos

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16:59

Why You Shouldn’t Start a Group Practice #33

Private Practice Workshop ·

2018/03/07

John gets brutally honest about the pitfalls of starting and running a group practice just because you think you “should,” and because you see other people doing it. Also, not to be missed: John’s story about that one time his kitchen caught on fire. Private Practice Workshop on YouTube--subscribe for weekly videos

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22:08

John Gets Real, Again #32

Private Practice Workshop ·

2018/02/21

John keeps things casual and gets real, again. In this episode, hear John’s thoughts on managing yourself better, habits of effective business owners, and John’s own struggles with it all. Private Practice Workshop on YouTube--subscribe for weekly videos

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32:00

Facebook Ads in a Weekend with Amy Crane #31

Private Practice Workshop ·

2018/02/14

Thinking about learning Facebook ads? Tempted to boost that blog post for $10? Hear what Amy Crane from Social Lab Marketing has to say about how to get the most out of Facebook ads, and whether or not you should be doing it yourself in the first place. Also in this episode: Amy’s background running a brick and mortar business Amy’s first Facebook ads flop and what she learned from it Virtual team happy hours Working from home with furry friends How to form a Facebook ads strategy Facebook ad

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12:16

How John Deals with Fear #30

Private Practice Workshop ·

2018/02/07

How does fear influence your life and your business? How do you respond to fear? John gives a working definition of fear and offers concrete ways to manage it better, for a better life and a better business, starting now. Private Practice Workshop on YouTube--subscribe for weekly videos

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20:21

John Defines Success #29

Private Practice Workshop ·

2018/01/31

John defines success in his own terms, and talks about how his definition has changed and evolved over time. John shares how he envisions and plans his businesses, and how he helps other business owners do the same. Shout out to Kelly Higdon of Zynnyme for teaching John about the 4-quadrant system. Private Practice Workshop on YouTube--subscribe for weekly videos

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