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PODCAST

Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Social Media News Live keeps you up-to-date on what"s happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

business marketing

All Episodes

01:00:12

Podcasting for Business Growth with Shannon Hernandez

Social Media News Live: Discussing the latest social... ·

2021/11/08

How can podcasting benefit your bottom line? Tune in to this week’s Social Media News Live and discover how to use the power of podcasting to connect with customers and grow your business. Radio veteran, podcaster, and podcast producer, Shannon Hernandez join Jeff Sieh and Grace Duffy to talk about connecting with customers through high-quality content that’s both entertaining and informative while still maintaining your authentic voice.

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56:18

Instagram Partnerships and Promos with Lou Mongello

Social Media News Live: Discussing the latest social... ·

2021/11/01

Are you a business owner who uses Instagram? In this episode of Social Media News Live, Grace Duffy and Jeff Sieh talk with Lou Mongello about all the new changes happening on Instagram. They discuss how businesses can take advantage of these updates and what you need to know about the new Story Links, Collabs, and Desktop Publishing. If you want to learn more about these long-awaited updates to Instagram, then be sure to tune into this show! Join in as Lou shares his wisdom on what's working on

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55:38

Social Media Predictions for 2022

Social Media News Live: Discussing the latest social... ·

2021/10/23

Join us for this week’s Social Media News Live! Jeff and Grace share what the future of social media will look like in 2022. With decades of digital marketing experience - yes! decades, we'll discuss how we’ve seen the industry evolve over time and recap the social media trends of 2021 (so far)!

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58:24

Creating Community with Cohort Courses with Adrian...

Social Media News Live: Discussing the latest social... ·

2021/10/16

Do you want to create a deeper community around your brand? Want to discover how cohort-based courses can help your business grow? In this episode of Social Media News Live, Jeff Sieh and Ian Anderson Gray talk with Adrian Salisbury about the opportunity around cohort-based courses. They'll discuss the rise in these types of courses and how, if done correctly, they can be extremely powerful tools in building communities around your brand or business.

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43:36

Building Better Backups with Molly Mahoney

Social Media News Live: Discussing the latest social... ·

2021/10/14

Where were YOU during the Great Facebook Outage of 2021? On this week’s Social Media News Live, Molly Mahoney joins Jeff and Grace to talk about the importance of an omnichannel presence in light of the Facebook outage! We’re covering how you respond when your business is built on social media platforms. And what can you do to prepare NOW to protect your business in the future!

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01:00:03

Building Business with Live Video with Ian Anderson Gray

Social Media News Live: Discussing the latest social... ·

2021/10/02

Do you want to get started with live video? Do you wish to use live video to attract new clients and leads for your company? In this episode of Social Media News Live, we'll look at how to optimize the new LinkedIn Live Video Events, live shopping trends, discover ways that live video can be a repurposing engine, and how live video will play into Zuckerberg's Metaverse. Join us as our special guest Ian Anderson Gray will provide his strategies and tactics for live video!

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01:00:11

Building a Brand on Twitter with Christine Gritmon

Social Media News Live: Discussing the latest social... ·

2021/09/28

Are you a Twitter user? Do you want to learn how to use Twitter to help build your business or brand? In this episode of Social Media News Live, we’ll be discussing the new Twitter Communities and what it means for brands. We’ll also be talking about Super Follows, Tweet Reactions, and more! Join us where our special guest Christine Gritmon will discuss all things Twitter!

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57:35

Building Content and Community on LinkedIn with...

Social Media News Live: Discussing the latest social... ·

2021/09/20

What if we told you that marketers have been gravitating toward LinkedIn to fuel growth, engagement, and trust, and seeing the results? (And you can too!) On this week’s Social Media News Live! Jeff and Grace are joined by Louise Brogan to talk about building a LinkedIn community around your brand and the rise of the LinkedIn Creator. We’re also going to cover updates to Company Pages and LinkedIn Learning that you might want to consider for your content marketing strategy. And… what YOU need to

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01:00:18

Growing a Business with Live Video with Diana Gladney

Social Media News Live: Discussing the latest social... ·

2021/09/13

Jeff and Grace are joined by Diana Gladney to talk about the latest live video trends and updates you need to know to grow your business. We’re covering the state of virtual events (and how to make the most of them to grow your brand, expertise, and network), how to use live video to sell online, and why live video is here to stay. Get comfortable with it!

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59:45

Fuel Brand Loyalty by Building Community with Doc Rock

Social Media News Live: Discussing the latest social... ·

2021/09/06

Building a loyal, die-hard customer base is critical to growing your business. Want to know how to make it happen? Join us live for this week’s Social Media News Live! Jeff and Grace are joined by Doc Rock from Ecamm to talk about the power of building an online community around your business. Find out how to build a community from zero, what platforms to explore, and what hurdles to avoid!

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01:00:17

Reaching Twitch Audiences with Caleb Dempsey

Social Media News Live: Discussing the latest social... ·

2021/08/31

What do you need to know about the world’s biggest live streaming platform with a booming community of more than 17.5 million daily active users and growing? The answer is everything! Jeff and Grace are joined by Caleb Dempsey from Ecamm to talk about reaching new audiences with Twitch. Find out how Twitch has become the biggest bet for influencer marketing in 2021 and why you need to consider it for your digital strategy!

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57:34

Earning with Amazon Live with Jim Fuhs and Chris Stone

Social Media News Live: Discussing the latest social... ·

2021/08/23

Jeff and Grace are joined by Jim Fuhs and Chris Stone, the hosts of Dealcasters, to talk about earning an income and growing your business with Amazon Live. We’re covering what you need to know about going live on Amazon, the Amazon Influencer Program, and the cool, new way broadcasters are branding their shows. Most important! We’re going to answer all of YOUR questions about Amazon Live and more!

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56:42

Social Audio, Shopping, and Stories with Erik Fisher

Social Media News Live: Discussing the latest social... ·

2021/08/17

This week's episode of Social Media News Live is a bit of a mailbag episode! Jeff Sieh, Grace Duffy, and Erik Fisher team up to talk about the latest trend and news on social audio, social shopping, and live video. We’ll be covering what’s new with Instagram, TikTok, LinkedIn, Twitter, Clubhouse, and more!

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54:52

New Live Video Strategies with Luria Petrucci and...

Social Media News Live: Discussing the latest social... ·

2021/08/09

Wondering what's new with live streaming? Looking for everything you need to succeed with live video? On this week's Social Media News Live, Jeff Sieh is joined by two live streaming superstars, Luria Petrucci from Livestreaming Pros and Katie Fawkes from Ecamm! They will talk about the latest strategies for creators, retailers, and businesses looking to grow their brand and get paid with live video.

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58:22

Instagram Marketing for Small Business with Jenn Herman

Social Media News Live: Discussing the latest social... ·

2021/08/02

With over 5 million monthly active users, 10 billion photos, and one of the most iconic fixtures of Internet culture, Instagram is an essential marketing platform for small businesses. But are you using it to its full potential? Instagram Marketing Expert Jenn Herman of Jenn’s Trends joins us to talk about Instagram Marketing Strategies for small businesses. We’re going to cover why competitors have nothing on Instagram, explore how to make Instagram worth the investment of your time and

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58:59

LinkedIn Strategy for Your Next Gig with Viveka von...

Social Media News Live: Discussing the latest social... ·

2021/07/27

Wow! Here’s a shocking stat. Do you know that 95% of employees are currently considering changing jobs, and 92% are willing to switch industries to land a new position... just as worker shortages rise? Are you looking to make this leap too? LinkedIn Expert, Viveka von Rosen joins us to share what you need to have on your LinkedIn Profile to establish your expertise in your current role and set yourself up for success in finding your next one.

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59:28

YouTube Shorts Updates with Dan Carson

Social Media News Live: Discussing the latest social... ·

2021/07/21

ouTube Shorts has already surpassed 6.5 billion daily views globally. Are you missing out on the next biggest opportunity for YouTube creators? You don’t have to! Dan Carson from vidIQ joins us to talk about the expansion of YouTube Shorts to more audiences and creators worldwide We’re also going to explore how to incorporate Shorts into a video content strategy and YouTube's new Twitch-Style live streaming features.

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57:57

Instagram Changes Direction with Peg Fitzpatrick

Social Media News Live: Discussing the latest social... ·

2021/07/10

Instagram is moving beyond “just being a square photo-sharing app” and embracing more videos, shopping, and messaging. Peg Fitzpatrick joins us to discuss what businesses and marketers need to know about this shift in strategy. We’re also going to explore how to leverage Instagram’s heightened focus on eCommerce for your business and how Instagram is planning to take on its competitors.

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01:01:57

Facebook Automatic Optimization for Ads with Tara Zirker

Social Media News Live: Discussing the latest social... ·

2021/07/03

Calling all Facebook Advertisers! You don’t want to miss this week’s Social Media News Live. Tara Zirker joins us to chat about a new Facebook tool that automatically optimizes your Facebook Ads for each user and shares her pro tips for creating ad copy that compels people to move on that CTA!

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56:34

Facebook Live Audio Rooms and Podcasts with Erin Cell

Social Media News Live: Discussing the latest social... ·

2021/06/27

What do you think of Facebook’s continued investment in new audio-only products? Join us for this week’s Social Media News Live. We ask Erin Cell about Facebook’s new Live Audio Rooms and Podcasts, Spotify’s new Clubhouse competitor, and more!

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