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PODCAST

Rocketship.fm - Business Explored

Get actionable advice and incredible insights from the business leaders of today and tomorrow. This not just another interview podcast. From growth-hacking to sales, customer service to company culture, Rocketship.fm delivers. New full-length interview every Sunday and deep dive episodes every Wednesday.

business management & marketing

All Episodes

31:28

Product Philosophy: JTBD & Minimum Marketable Features

Rocketship.fm - Business Explored ·

2014/05/08

Thomas Schranz, Co-Founder & CEO of Blossom.io talks about how he thinks differently about product management. He doesn’t blindly follow standard agile practices - he picks the right tool for the job and avoids unnecessary process. He also talked with us about Jobs-To-Be-Done and the concept of Minimum Marketable Features.

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35:01

Fundraising, Metrics, and Phenomenal Twitter Rants

Rocketship.fm - Business Explored ·

2014/05/06

Danielle Morrill, Co-Founder and CEO of Mattermark, talks all about funding - when companies should consider seeking it, and the metrics you should be monitoring to know if/when the time is right. She also shares some incredible lessons learned along the way as a startup founder (she’s covered A LOT of ground in the past few years).

en-us

23:42

Early-Stage Growth Tactics and Finding Your Focus

Rocketship.fm - Business Explored ·

2014/05/01

Hiten Shah, Founder of CrazyEgg and KISSmetrics, talked about the pros and cons of funding vs. self-funding, and the impact each can have on your focus and early-stage strategy. Hiten also talked about mistakes he sees early-stage companies making time and time again.

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27:50

Leaving the Valley to Start Up in Berlin

Rocketship.fm - Business Explored ·

2014/04/29

Cat Noone, Co-Founder and lead designer for Liberio, talks with us about leaving San Francisco to start a startup in Berlin. She shares some really interesting stories about the experience, both from the social perspective as well as the fundraising side.

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26:53

Relationship Building, The Art of Sales, and Balinese...

Rocketship.fm - Business Explored ·

2014/04/24

Perri Blake Gorman, Founder of Archive.ly and one of the Co-Founders of Unroll.me, talks about how she went from being a head-hunter on Wall Street to a solo, non-technical startup founder. She also shares her process for creating meaningful relationships that pay off in the long-term.

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The Rollercoaster Journey of Wistia

Rocketship.fm - Business Explored ·

2014/04/22

Brendan Schwartz, Co-Founder and CTO of Wistia, shares some hilarious stories about his journey going from bootstrapped to raising a round of funding, to not making sale for months after raising that money. He touches on early product pivots, sales, pricing, and more.

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24:08

How to Write Content That Resonates with Your Target...

Rocketship.fm - Business Explored ·

2014/04/17

Andrew Torba, co-founder and CEO of Kuhcoon, tells us about how he’s been able to grow a large audience just by writing on Medium, and what it is about his content that really resonates with people. He also talks about how he uses his own product to sell...his own product.

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24:51

Building (and Balancing) Multiple Revenue Streams

Rocketship.fm - Business Explored ·

2014/04/15

Steve Young, host of Mobile App Chat, talks with us about leaving his cush job in the Bay Area to build his own revenue streams through iOS applications, podcast sponsors, and a membership site. He shares how he booked his first sponsor before hitting viability, and how he’s able to release 3 episodes a week in his ‘spare’ time.

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24:31

Market Disruption and Getting Your First Customer

Rocketship.fm - Business Explored ·

2014/04/10

In this episode we talked with Brant Cooper, author of The Lean Entrepreneur. He talks about the common misconceptions around the Lean Startup and how to use early customer interviews to discover the emotional connection that people can have with your product.

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22:04

Taking a B2B Approach to a Marketplace App

Rocketship.fm - Business Explored ·

2014/04/08

Today we talked with Yashar Ahmadpour, founder of CrowdClock. He talks about his B2B style approach to what’s really a marketplace app, and how he's leveraging partnerships like never before. He also opens up with us about what drives him as an entrepreneur and a problem solver.

en-us

25:42

From 0 to 100,000 Users

Rocketship.fm - Business Explored ·

2014/04/03

Oli Gardner, co-founder of Unbounce, talks about the marketing and integrations they did in the early stages to grow their product, and about the transition that he’s making from being Creative Director of the company to more of a public speaking role.

en-us

24:26

Quitting a 6-Figure Job to Bootstrap a Startup

Rocketship.fm - Business Explored ·

2014/04/01

TK, founder of ToutApp, talks about leaving his six figure job to pursue his startup dream, and how he kept trying to build the wrong product— even when the right one was staring him in the face. He also talks about the long, slow road of SaaS, and his transition from bootstrapped to funded.

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29:55

Creating "Wow" Moments and the Impact on Engagement

Rocketship.fm - Business Explored ·

2014/03/27

We talked with Moritz Plassnig, co-founder and CEO of Codeship. He talked about how their passion for education, teaching through video and blog posts, is baked into who they are as a company. He also touched on how creating a “wow” factor for people in the first couple minutes of using their product has been huge in moving the needle for them.

en-us

23:04

Leveraging Content Marketing Materials (Even at Scale)

Rocketship.fm - Business Explored ·

2014/03/25

Today we talked with Gregory Ciotti, the man behind Help Scout’s inbound marketing. He breaks down his process for producing his unique, research-backed content, and he also talks about the recent decision to pull down the email wall to all their guides, letting them live out in the open.

en-us

22:43

How to Get Content Published in the Majors

Rocketship.fm - Business Explored ·

2014/03/20

In this episode we talked with Mark Fidelman, Forbes columnist and founder of Raynforest. He shared some incredible tips for how to get content published and your company promoted in big publications like Forbes. They’re techniques that anyone can use. Great, actionable stuff in this interview.

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25:41

An Eye-Opening New Take on Email Lists

Rocketship.fm - Business Explored ·

2014/03/18

Brennan Dunn, founder of PlanScope, author of Double Your Freelancing Rate and a number of other books and courses, talks with us about how he uses one "list" to market all of his products. Among other benefits, this leaves the door open to sell any number of future products or services. We learned A LOT.

en-us

26:36

Taking on New Ventures and Establishing a New Life...

Rocketship.fm - Business Explored ·

2014/03/13

Adii, founder of WooThemes and Public Beta talked with us about launching a completely new venture from scratch and some of the controversial techniques he used when validating his idea. He also opened up with us about creating a more sustainable work/life balance and his plans for the future.

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26:22

How to Use Lean Branding to Find Product Market Fit

Rocketship.fm - Business Explored ·

2014/03/11

In this episode, Jeremiah Gardner, author of The Lean Brand, shares his techniques for helping companies get to the root of what they're really about (not just what they're selling). He talks about how having the right conversations in the beginning is hugely powerful when it comes to finding your product/market fit.

en-us

20:31

The Unexpected Power of "Tool Marketing"

Rocketship.fm - Business Explored ·

2014/03/06

Mikael Cho, founder of Ooomf, talks with us about how they've used "tool marketing" (aka built a few simple, free tools) to help solve problems for their target audience and build a bridge to their main service. His unique approach has paid off big time.

en-us

34:39

The Failures that Led to the Success of WP Curve

Rocketship.fm - Business Explored ·

2014/03/04

Dan Norris, founder of Informly and WP Curve talks about mistakes he's made in the past, and how he and his partner have learned to "fail fast" and pay closer attention to behavior than verbal feedback.

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205 results

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