x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

the Joshua Schall Audio Experience

Welcome to the Joshua Schall Audio Experience On my podcast, you’ll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think!

business

All Episodes

00:10:56

Lack of Organic Growth Offset By MusclePharm...

the Joshua Schall Audio Experience ·

2024/08/16

Is FitLife Brands “the little supplement brand portfolio” that could? For those unaware, the supplement brands that are within the FitLife Brands portfolio are now categorized in three segments: Legacy FitLife Brands, which is broken into two sub-segments…NDS Products (which are a collection of brands mostly sold in the GNC franchise system), iSatori Products (which are a collection of brands sold through a diversified retail mix), and then Mimi’s Rock Corporation Products (which are a collection of

en

00:14:15

GPN Sends SlimFast to the "Island of Misfit [Brands]"...

the Joshua Schall Audio Experience ·

2024/08/15

If it ain’t broke, don’t fix it. But if it’s REALLY broke…follow what Glanbia always does and just send it off to the island of the misfit toys! Glanbia Performance Nutrition is one of two divisions of Glanbia plc (LON:GLB), a multibillion-dollar global nutrition company. The brands in the Glanbia Performance Nutrition portfolio include; Optimum Nutrition, BSN, think!, Isopure, Amazing Grass, and SlimFast. I'll use the recent earnings report, earnings call, and associated news to update you on

en

00:20:18

Grenade Oreo Protein Bar Changed EVERYTHING! |...

the Joshua Schall Audio Experience ·

2024/08/13

Did Mondelez International “swallow a grenade” 3.5 years ago…or has its most significant UK investment since the hostile takeover of Cadbury seen explosively positive results? Being a protein bar company in the summer of 2019 was arguably one of the most valuable things you could be in the growing functional food space…and Mondelez got the party started by announcing it was purchasing a majority stake in refrigerated protein bar brand Perfect Bar in June 2019. Then, two months later…The Simply Good

en

00:00:53

[MONDAY MINUTE] Coca-Cola Launches B2B Thought...

the Joshua Schall Audio Experience ·

2024/08/12

The other day I got called a CPG industry B2B influencer. I didn’t know that was even a thing, but more importantly…I’m just infinitely curious and someone that prefers to tell the story behind data with B2B actionable insights and/or thought starters. But I was shocked recently when I learned the largest beverage manufacturer and distributor in the world, The Coca-Cola Company, was my newest competition. 73% of B2B buyers consider thought leadership to be a more trustworthy basis for judging

en

00:13:58

Can Kai Cenat (& AMP) Transform Bang Energy? | Are...

the Joshua Schall Audio Experience ·

2024/08/09

Is Bang Energy back baby…or is Monster Beverage CEO Rodney Sacks still dialing 1-900-Mix-A-Lot a year later looking for turnaround answers for the energy drink brand? Sticking with the recent theme from my previous Monster Beverage Corporation (NASDAQ: MNST) quarterly content, I’m going to focus a bulk of insights towards reconciling previous forward-looking statements that I’ve made about the Bang Energy turnaround strategy. But since Monster Beverage did just release their 2024 Q2 earnings report,

en

00:15:06

Can "Adjacent Categories" Help CELSIUS Energy Drinks...

the Joshua Schall Audio Experience ·

2024/08/07

According to Celsius Holdings CEO John Fieldly, the company is looking at expanding into “adjacent categories." I don’t know about you…but doesn’t that sound like something I predicted in November 2023? Celsius Holdings (NASDAQ: CELH) had quarterly revenue of $402 million, which was up 23% YoY. During the trailing twelve months, Celsius Holdings smashed through the billion-dollar mark…with the energy drink brand generating $1.49 billion in revenues over that period. According to Circana last

en

00:15:10

Stop "Playing Koia" Because Premier Protein Needs...

the Joshua Schall Audio Experience ·

2024/08/06

Premier Protein remains the “gold standard” in convenient nutrition, but slowdowns in its brand portfolio counterpart (Dymatize Nutrition) should be concerning. Fortunately, something always remains to be harvested…so let them not "play Koia" and be idle for much longer. BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy

en

00:44:43

Citrus is the Perfect Vessel For... | Matt McLean...

the Joshua Schall Audio Experience ·

2024/08/05

I’ve been a part of hundreds of new product development and innovation sprints throughout my career. Whenever any CPG industry colleagues ask me about my personal flavor preference…I always say citrus. And that makes A LOT of sense when you realize that my favorite childhood pop growing up was Squirt or Sprite…and that I probably ate my weight in orange and lemon Starburst. Even as an adult kid…my go-to powdered supplements, hydration beverages, or energy drinks usually center around citrus flavors

en

00:00:50

[MONDAY MINUTE] CPG Fashion Collaborations Are The...

the Joshua Schall Audio Experience ·

2024/08/05

Fashion collaborations remain a go-to way for CPG marketers to build lifestyle brands by merging culture and commerce. The same younger consumers that hate traditional advertising will have no problem wearing branded merchandise if it says something about who they are. So, maybe the ultimate test of CPG brand equity is not if they know you and ingest your products…but if they would wear you! Then, who’s better to rank the top recent CPG fashion mashups than an industry strategist that dresses in a

en

00:14:37

GLP-1 Will Cause Pervasive Second-Order Effects to...

the Joshua Schall Audio Experience ·

2024/08/02

GLP-1 weight loss pharmaceuticals will cause equally pervasive second-order effects to functional CPG categories as AI will trigger regarding business productivity. Despite our collective ambiguity on the true extent, I believe the skyrocketing popularity of weight loss pharmaceuticals has already tangibly disrupted many aspects of the CPG industry. The problem (i.e. obesity epidemic) has reached unprecedented levels...as the most recent CDC statistics show more than 100 million people are

en

00:00:54

[MONDAY MINUTE] Oatly Thinks "Outside the Carton"...

the Joshua Schall Audio Experience ·

2024/07/29

Can we blame those “turn ahead the clock” Seattle Mariners uniforms from 1998 for minor league baseball creating a 121st team this year sponsored by Oatly? Because it was that fun (and successful) one-off promotion that led to MLB creating a league-wide version the following year…complete with a corporate advertiser, Century 21, which is why the futuristic uniforms were supposedly based on the year 2021. But the idea behind the Malmö Oat Milkers required a little “outside the carton” thinking for

en

00:13:52

How Bloom Sparkling Energy Launch Impacts Nutrabolt...

the Joshua Schall Audio Experience ·

2024/07/26

Bloom Nutrition just launched a functional beverage that puts them in direct competition with their largest investor. So, why did Nutrabolt (owner of C4 Energy) not only encourage this Bloom product strategy, but help make their vision a reality? For those that missed the investment deal news from earlier this year in January, Nutrabolt made a significant minority investment into Bloom Nutrition for an ownership stake of approximately 20%. If you remember from my earlier content analyzing that deal,

en

00:14:43

BUM Energy Year 1️⃣ Recap & Future Potential | Can...

the Joshua Schall Audio Experience ·

2024/07/23

You’ve fooled me once, but I’m not letting that happen again…and y’all start calling me a BUM. So, maybe it’s time we talk about an early upstart energy drink brand. Previously, I've mentioned that about five years ago, I underestimated the eventual growth in mainstream appeal of Mr. Olympia winning bodybuilder Chris Bumstead. I correctly acknowledged that he was a beacon of vulnerability and authenticity, but couldn't get past the fact that bodybuilding was this polarizing niche sport that

en

00:00:59

[MONDAY MINUTE] Panera Bread Charged Lemonade & QSR...

the Joshua Schall Audio Experience ·

2024/07/22

Will Panera Bread’s decision to phase out its controversial Charged Lemonade derail my energy drink “on-premise 2.0” trend prediction from April 2019? With energy drink brands like Celsius paving their own path in the consumer’s mind, beyond the traditional categorical need states, there’s undoubtedly still a long runway of growth opportunities remaining within the foodservice channel. This will prove especially true within quick service restaurants…where energy drinks are starting to take lunchtime

en

00:48:36

Future of Consumer Products is at the Intersection of...

the Joshua Schall Audio Experience ·

2024/07/17

Do you remember that “Most Interesting Man in the World” Dos Equis beer advertising campaign that ran most from 2006 to 2018? It seemed like each episode’s montage of experiences layered on more curiosity, which has some similarity to this episode’s guest Samyr Laine. While it wasn’t mentioned in our conversation, his time at Harvard also briefly included being Mark Zuckerberg’s roommate but it then you’ll hear briefly that interesting life included a 2012 Summer Olympics appearance, law school,

en

00:13:39

Bodybuilding.com Sold For 4th Time in 5 Years |...

the Joshua Schall Audio Experience ·

2024/07/15

It’s commonly said that there are three guarantees in this life…death, taxes, and Bodybuilding.com pretty much annually being involved in M&A activity. Since July 2019, Bodybuilding.com has been involved in four confirmed mergers and acquisitions transactions. The first was a related-party transaction that happened between Liberty Expedia Holdings and Expedia Group. About a year later, Expedia Group faced huge market pressures from the “Great Shutdown” decimating the travel industry and it was

en

00:00:59

[MONDAY MINUTE] Sports Nutrition Co-Marketing Gone...

the Joshua Schall Audio Experience ·

2024/07/15

Have you ever noticed how many different shades of grey there are? While collaboration has become extremely popular within today’s global sports nutrition market, most efforts go totally unnoticed because they…well lack color! When conceptualized and deployed correctly, the strategic marketing move can help brands expand their customer base, increase sales, and even penetrate new markets. Alternatively, sometimes these “co-marketing” or “co-branding” ideas could get overly vibrant color-wise, like a

en

00:51:34

Rising Popularity of High Protein Everything | SPINS...

the Joshua Schall Audio Experience ·

2024/07/12

Consumers can’t seem to get enough protein. The focus on high protein diets started in those shadowy niches of sports nutrition and weight management, but now there’s increasingly diverse consumer cohorts that possess a heightened awareness around the value of this essential nutrient. And it’s that demographic diversity, being interested for different reasons, making protein a battleground category as it proliferates across the entire grocery store. So, it’s difficult not being fascinated by the

en

00:13:18

Being Different is Not Enough...Brands Need to Be...

the Joshua Schall Audio Experience ·

2024/07/10

Be yourself…because everybody else is taken. In low barriers-to-entry CPG categories like sports nutrition, following that advice too often gets overlooked but is paramount to reaching any level of meaningful success! In this content, I’m going to examine the importance of distinctiveness through a variety of popular marketing and branding strategic decisions. While I’ll be using sports nutrition as the categorical lens (mostly because that focus will keep the content concise), these insights are

en

00:54:06

Many Authentic Layers of Doug Miller | Supplement...

the Joshua Schall Audio Experience ·

2024/07/08

One of the joys of the modern era is that, thanks to the internet, people we admire from afar are tantalizingly within reach. I’ve been on both sides of the equation. My community often reaches out about wanting to connect, and I’ve done my share of approaching people I admire. In my case of meeting Doug Miller, who is the founder (or co-owner) of supplement brands (e.g. Core Nutritionals, 'Merica Labz, Arms Race Nutrition, Unmatched, and Myoblox) and the specialty supplement retail chain The

en

702 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...