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PODCAST

The Corporate Escapee

Stuck in corporate? You"re not alone. Corporate is broken. Loyalty is dead. Layoffs are coming. And you know it. But here"s the truth most won"t tell you: Building your own thing is easier than finding your next corporate job. I"m Brett Trainor—corporate escapee after 25+ years—and I"ve helped 500+ professionals escape and build $10K-$50K/month solopreneur businesses using their corporate experience. No unicorn startups. No venture capital. Just you, your laptop, and the expertise you already

business entrepreneurship

All Episodes

9:17

BizOwner360 Series Ep 5: Aligning the Company & Your...

The Corporate Escapee ·

2021/12/17

In the last episode, I led you through the Zero to Ten growth approach, which is divided into four frameworks: ACES (Align- Connect- Enable- and Support). Today, I'll delve deeper into the first framework's essential components and consequences - alignment. Believe me, it’s much more difficult to market if your company and offerings are not aligned from the get-go, especially to those who do not know you. So hop into the episode now and rid your company of that trouble! Resource

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52:15

133. How to “Read the Room” by Reading Facial...

The Corporate Escapee ·

2021/12/14

The face is the mirror of the mind and this is why it is important for everyone, even for business owners, to have at least a bit of knowledge in reading facial expressions. So today, Emotions Expert Dan Hill gives us a mini-masterclass on the most important emotions to look out for and how you should interpret and properly react to them. This can be really powerful for you, especially in a digital-first zoom first world that we're in to better understand what the other side is actually

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10:00

BizOwner360 Series Ep 4: The Zero to Ten Growth...

The Corporate Escapee ·

2021/12/10

Because B2B growth is nuanced, you must grasp the various revenue levers. You can't just hire a sales leader or a marketing leader and expect to solve your growth problems. So in this episode, I'll walk you through the Zero to Ten System, which will help you break past owners' capacity and go from one-to-one selling to one-to-many selling. This system is a combination of my experience in helping grow startups from 0 to 10 million dollars in 2+ years which I have improved with the

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43:54

132. How to Start Connecting with Your Ideal...

The Corporate Escapee ·

2021/12/07

Video marketing offers a lot of amazing and exclusive business benefits but entrepreneurs rarely use it to grow their businesses. If you’re one of those entrepreneurs, I’m telling you, you’re missing out a lot. Today, I'm pleased to have Clockwise Productions’ Nina Froriep to teach us how to attract ideal clients through video marketing. Nina also shares the DOs and DON’Ts of video marketing which you can use as a guide once you decide to try it out for your company. Tune into this

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13:16

BizOwner360 Series Ep 3: Buyer’s Preferences &...

The Corporate Escapee ·

2021/12/03

In this episode, I want to share some of the biggest changes in buyer expectations in the B2B landscape and how you can use them to your advantage. I touch on why you need to think about business growth the way an ecommerce company would even if you're a services company, which is ultimately digital-first. Lastly, I talk about the mismatch between buyers and the traditional buying process brought by the pandemic and how you can align with the new normal undertakings. I’m very

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41:16

131. What’s Hot in B2B & Bootstrap or Raise? with Eva...

The Corporate Escapee ·

2021/11/30

In this episode, I welcome back Eva Nahari, a principal at DNX Ventures, an early-stage Venture Capital firm investing in B2B Startups. Why am I bringing venture capitalists back to the program? Eva is on the front lines of new technologies within the B2B space from which you can get potential business ideas or areas you can move your business into. You’ll surely learn technologies that can help improve your business in efficiency and growth from everything that Eva shares in this

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8:57

BizOwner360 Series Ep 2: Owners Capacity - How to...

The Corporate Escapee ·

2021/11/26

Today, I'm diving into the #1 blocker that keeps businesses from getting to the $10-Million revenue which is.. the owners’ capacity. No matter how good you are at growing your business on your own, there will come a time that you’ll have to go beyond yourself. And what’s great about it is you don't have to overcome that learning curve by yourself. Join me in this episode as I help you figure out how you can conquer this obstacle. If you have any questions regarding growing your business,

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5:18

BizOwner360 Series Ep 1: Why $10 Million is Your...

The Corporate Escapee ·

2021/11/23

Why should your ultimate goal be $10 million in revenue? Today, I welcome you to Episode 1 of the BizOwner360, a new B2B Zero to Ten series to guide you as you grow your businesses to $10 million. If you have been listening to this podcast, you’ll know that the tactics and success stories we share are all for our goal of reaching the $10 million revenue mark. But why exactly $10 million? Take a listen as we kick off this very special series. Resource Links: Brett Trainor Website

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6:27

130. BizOwner360: Another Resource, Same $10 Million...

The Corporate Escapee ·

2021/11/23

Welcome to a special episode of the B2B Zero to Ten Podcast. Today, I want to introduce “BizOwner360”, a new weekly series that will serve as another resource for you as you break through and grow your businesses to $10 million. This will air every Friday in addition to the current regular weekly episodes and will also be available on my YouTube channel. Here, we start with Episode 1 where I tell you why $10 million in revenue should be the objective of every business owner. Tune

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54:14

129. 5 Ways Digital Marketers Rip-off Business Owners...

The Corporate Escapee ·

2021/11/16

There are many ways digital marketers rip-off business owners that you should be wary of if you want to attain the ROI you deserve in the “digital marketing first” space we’re in. We will be talking about 5 of these schemes and how you should deal with them with Sean Rosensteel who becomes our show’s second third-timer. Sean also brings to the table his company’s sure-fire digital marketing framework that you can easily adapt for your own business. After this episode, you’ll surely be

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41:39

128. Profit-Generating Business Decisions Through...

The Corporate Escapee ·

2021/11/09

It's never too early to build your data infrastructure. You can always start small and scale it. Today, I welcome back Govind Balu, Founder of QuaXigma, to chat about the power in the strategic value of data analytics, and ultimately machine learning and artificial intelligence. Govind and I dive into ways on how to set up a business for a smooth sailing data & analytics system. Govind also shares how his firm helps businesses accelerate their digital transformation by creating

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32:47

127. Baking Made Easier: BāKIT Box’s Recipe for Rapid...

The Corporate Escapee ·

2021/11/02

With the simple goal of making the process of baking easier and more fun for everyone, our guest for today was able to build a fast-growing brand. So if you’ve always known that you’re going to end up in the entrepreneur world but just don't have the idea as to how yet, this episode is for you. Today, I welcome Shelley Gupta, co-founder of BāKIT Box, a new company that is modernizing the way of baking and is currently gaining a lot of traction. Shelley and I break down the origin of

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44:19

126. How the Pivot From Consulting to Tech-Enabled...

The Corporate Escapee ·

2021/10/26

Without fully understanding the various factors that surround a business problem, you will never develop the best solutions to them. This is the key philosophy that Garreth Chandler, who joins me in this episode, uses in delivering the needs of their clients and employees in his company, The Evolved Group. Garreth and I talk about the business decisions that he had to make to help The Evolved Group succeed, including his huge pivot from consulting business to a tech-enabled services

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65:43

125. From Freelance Consultant to Building an...

The Corporate Escapee ·

2021/10/19

There are no shortcuts when it comes to setting up your company for success. It takes building a winning culture that works best not just for your market but for your team as well. Best Practice Biz CEO and Founder Kobi Simmat joins me in this episode to share his Zero to Ten journey from a freelance consultant to the CEO of a multinational company. Kobi also talks about the most important principles that he teaches to business owners who seek his advice on growing their company. This

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53:26

124. How Being “20% More Human” Can Dramatically...

The Corporate Escapee ·

2021/10/12

As we get caught up in how much the modes of communication have advanced today, we tend to forget the most important aspect which is you, the human. In this episode, BombBomb Chief Evangelist Ethan Beute talks us through his new book, “Human-Centered Communication” which provides insights on building a better reputation for your company from the communication side of doing business. Ethan also gives his take on dealing with prospects that are yet to go “buy now” mode and balancing our focus

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51:25

123. The “Starting Point”: How a Services Company is...

The Corporate Escapee ·

2021/10/05

In the B2B world, we experience almost the same kind of problems. So sometimes, all it takes is thinking of your own situation to come up with something that delivers your market’s needs. This is how Ray McKenzie developed an incredible software called “Starting Point,” a platform that compliments his first company, “Red Beach Advisors.” Along with Digital Marketing Expert Sean Rosensteel, who co-hosts this episode with me, we touch on the principles and processes that Ray applies to

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61:28

122. The ROI of Building Hassle-Free Websites for...

The Corporate Escapee ·

2021/09/28

Is your website not generating enough ROI despite all the money and effort that you’ve poured into it? You might have fallen to the trap of conventional marketing strategies that no longer work. Today, Digital Marketing Guru Sean Rosensteel exposes web development mistakes and myths that you should avoid if you want your business to stay on top. Sean and I weigh in on the right mindset to have when starting a business website. Sean also provides useful alternatives and his own lead

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34:36

121. “Lee London” on Designing a Brand that People...

The Corporate Escapee ·

2021/09/21

People don’t spend their money on a product or a service. What they buy are the life-changing solutions that they will get from whatever you are offering. So how do you get your clients into trusting you with providing answers to their lives’ biggest problems? That’s what User Experience Specialist Valerie Kent and I address in this episode where she shares the philosophy she had behind her iconic webcam covers and when she built her women tech-focused company, Lee London. We also touch on

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49:41

120. Growing a B2B Business in 2021 With Top SMB...

The Corporate Escapee ·

2021/09/14

Are you having trouble adapting your B2B business strategies to today’s disruptive world? If you answered yes, this episode is for you. Leading SMB Growth Expert Michael Haynes joins me to talk about how you should strategize to keep your company on top amidst constantly changing consumer needs. We cover topics such as understanding the demands of a market, overcoming weaknesses of a company, and Michael’s new mastermind program called “Empower.” Tune in now to make sure your company never

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42:34

119. Ideas that Last - From One Aha! Moment to $10...

The Corporate Escapee ·

2021/09/07

One brilliant idea can result in a product or service that customers patronize. But coming up with an idea is just the first step. It takes great development, adaptation, harmonization, and execution of several ideas before you finally end up with something that your clients will keep coming back to. In today’s episode, I welcome Danielle Gillespie, founder of Ideas Last, a tech geek who has thrived on building rock solid products that people love for 25 years. Danielle and I talk about the

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