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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

01:09:19

Ep 252: Online Sales Follow Up With Rachel Starratt

Market Proof Marketing: Home Builder Marketing Insights ·

2022/12/08

Market Proof Marketing · Online Sales Follow Up With Rachel Starratt Kevin Oakley and Andrew Peek welcome and introduce the newest Do You Convert team member Rachel Starratt! Rachel shares what it was like winning Online Sales Team of the year at The Nationals two years in a row, how NOT to follow up with old leads, what her first week with Do You Convert has been like so far, and of course…Pancakes or Waffles. Plus Kevin talks all things OTT and Geofencing along with his recent experience exploring

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01:06:32

Ep 251: This Is The Worst Time To Be Boring

Market Proof Marketing: Home Builder Marketing Insights ·

2022/11/24

Market Proof Marketing · This Is The Worst Time To Be Boring Kevin Oakley, Andrew Peek, and Julie Jarnagindiscuss why you will struggle as a home builder if you can’t market one individual home well. Kevin shares two examples of successful messaging from builders on how to talk about incentives and why every marketer needs to be visiting their communities regularly.Story Time (3:58)Julie shares her favorite productivity hacks to help when task lists seem too long.Andrew talks about building

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00:37:03

Ep 250: Focus On What Is Never Going To Change

Market Proof Marketing: Home Builder Marketing Insights ·

2022/11/17

Market Proof Marketing · Focus On What Is Never Going To Change Kevin Oakley, Jackie Lipinski, and Julie Jarnagin share why focusing on what’s never going to change can be more important than trying to anticipate how something might change, how to take advantage of extra time at the end of the year, and why you can’t only surround yourself with cheerleaders.Story Time (4:22)Julie recommends the art of time blocking to get your projects completed.Jackie gets a compliment from a builder and shares why

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00:45:07

Ep 249: Turning the World Upside Down with Jack...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/11/14

Market Proof Marketing · Turning the World Upside Down with Jack Burlinson and Isaac Kassab Kevin Oakley is joined by Jack Burlinson, Founder and CEO of Stageglass, and Isaac Kassab, Head of Growth at Stageglass. Together they discuss how to turn construction documents into interactive video-game environments, who Wows them in the industry and in life, along with how they create certainty with renderings.Kevin, Jack, and Issac also discuss:Thoughts on Automating ArtHow to solve problems with and

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01:05:55

Ep 248: Stop The Internal Insanity

Market Proof Marketing: Home Builder Marketing Insights ·

2022/11/10

Market Proof Marketing · Stop The Internal Insanity Kevin Oakley, Andrew Peek, and Jessie Suggs discuss builders going a little bit rogue lately and how to stop the insanity. Plus they touch on why short-term and long-term investments only work if the appropriate changes are applied, how to think about different marketing channels and what each opportunity costs, and more!Story Time (4:22)Jessie shares her perspective of builders going a little rogue lately.Andrew considers the long-term and

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00:39:08

Ep 247: Putting Trust In Your Team

Market Proof Marketing: Home Builder Marketing Insights ·

2022/11/03

Market Proof Marketing · Putting Trust In Your Team Andrew Peek, Sarah Simmerman, and Julie Jarnagin share their insights on issues that occur from an improperly organized website URL structure and how it can impact ads. Plus they discuss why you need a team you can rely on to get the job done right, what zero-clicks searches are on google, meta, and the headlines in the news about buying new homes. Story Time (6:01)Julie shares why you need to trust your team members and give them the ability to

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00:42:53

Ep 246: Have Your Tactics Changed Fast Enough with...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/10/31

Market Proof Marketing · Have Your Tactics Changed Fast Enough with Jeff Shore Kevin Oakley was joined by Jeff Shore to talk about his new 📚 book (From Contract To Close by Jeff Shore and Bob Mirman) and his perspective on current market conditions. When Kevin got an opportunity to ask someone with as much wisdom as Jeff has... he did his best to ask good questions.Here's a sampling of just a few of the questions Kevin asked Jeff Shore:"Has the current market conditions created more resistance or

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01:05:56

Ep 245: Is It Possible To Measure All Marketing...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/10/26

Market Proof Marketing · Is It Possible To Measure All Marketing Channels? Kevin Oakley, Andrew Peek, and Jackie Lipinski talk about Ryan Reynolds (A Marketing Genuis?), they do a rapid competitor analysis of a few Florida homes for sale, and discuss why we love SparkToros’ latest blog on understanding how to measure hard-to-measure marketing channels.Story Time Jackie doesn’t appreciate when builders skip taking photos of completed homes on builder websites, especially when the builder is asking

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00:59:35

2022 Follow-Up Survey Bonus Episode

Market Proof Marketing: Home Builder Marketing Insights ·

2022/10/21

Market Proof Marketing · 2022 Follow-Up Survey Bonus Episode On this very special Market Proof Marketing podcast episode, Jen Barkan and Mike Lyon reveal the 2022 Home Builder Follow-Up Survey, Do You Convert's most comprehensive and in-depth builder shop to date! In partnership with Clear Evaluations, we surveyed a random sampling of 100 home builders from the 2022 Builder 100 and Next 100 lists, as designated by Builder magazine. After analyzing the data we then publish and share these results

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00:48:06

Ep 244: The Transparency Of Home Listings

Market Proof Marketing: Home Builder Marketing Insights ·

2022/10/20

Market Proof Marketing · Transparency Of Home Listings Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss the balance of transparency in a home listing, knowing when to shift marketing priorities, and understanding the seasonality of the home building industry.Story Time Becca shares the story around a building being cautious with too pretty of photos. Julie reminds you to shift your priorities with the shifting market.Kevin discusses the seasonality of the market along with a video he received

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00:30:07

Ep 243: Communicating The Vision Of A Home with Steve...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/10/17

Market Proof Marketing · Communicating The Vision Of A Home with Steve Ormonde Kevin Oakley was joined by Steve Ormonde, owner of Focus 360. They talk about shortening the home-buying sales cycle, the progression of renderings and virtual tours over the years, and how to communicate the vision of a home along with all the tools to support that goal, both onsite and online.Kevin and Mike discuss:How the pandemic shifted the mindset of builders to move faster.How "style curation" may play an essential

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00:57:57

Ep 242: Favorite Builder Podcasts

Market Proof Marketing: Home Builder Marketing Insights ·

2022/10/12

Market Proof Marketing · Ep 242: Favorite Builder Podcasts Kevin Oakley & Mike Lyon discuss their personal Online Sales and Marketing Summit takeaways, the latest Online Sales benchmark numbers, how to actually count appointments, and Builder Online's list of favorite builder podcasts! Story Time (1:11)Mike Lyon shares his favorite Online Sales & Marketing Summit memories.Kevin Oakley reviews the first principles from the Summit and a recent home builder conversation around trying a marketing route

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00:53:34

Ep 241: 2022 Online Sales & Marketing Summit Highlights

Market Proof Marketing: Home Builder Marketing Insights ·

2022/10/06

Market Proof Marketing · 2022 Online Sales & Marketing Summit Highlights Kevin Oakley, Jackie Lipinski, and Julie Jarnagin recap the 2022 Online Sales and Marketing Summit and share their favorite takeaways. Plus they discuss the preparedness paradox, why local markets matter again, and why having the right answer is not impressive as knowing how to get the next right answer.Story Time (5:18)Julie notices the trend that marketers are analyzing more and more data going into the last quarter of the

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00:45:01

Ep 240: Stopping the Lag in Home Builder Data with...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/09/29

Market Proof Marketing · Stopping the Lag in Home Builder Data with Mike Simonsen Kevin Oakleywas joined by Mike Simonsen, the Founder and CEO of the housing analytics firmAltos Research. They talk about how this housing market is different from the downturn, how Altos Research began, what the leading indications they consider and track, as well as why there is such a lag in builder data.Kevin and Mike discuss:What Altos Research is doing to fix the lag in home builder data.Why the aggregated data

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00:45:30

Ep 239: Flow State vs. Clutch State

Market Proof Marketing: Home Builder Marketing Insights ·

2022/09/23

Market Proof Marketing · Flow State vs. Clutch State Kevin Oakley, Julie Jarnagin, and Samantha Kellenberger discuss the flexibility between Flow State (letting things happen) vs. Clutch State (making things happen) on how to think about both. Why you can't move forward if your basics aren't covered, why builders need to be prepared to market individual homes, and why first principles matter. Story Time (3:46)Samantha shares an update on her new construction home and on working with contractors for

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01:03:10

Ep 238: A Clean Job Site Matters

Market Proof Marketing: Home Builder Marketing Insights ·

2022/09/15

Market Proof Marketing · A Clean Job Site Matters Kevin Oakley, Andrew Peek, and Jackie Lipinski are getting prepped for the sold-out Online Sales & Marketing Summit in Phoenix. They discuss the value of a clean job site, why you need to consider the different variations of how people shop, and how “presale without fail” works even now.Story Time (5:35)Jackie visits a clean builder site while on vacation after hours.Andrew has different levels of shopping experiences and discovers he’ll pay a

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00:33:26

Ep 237: Mastering Master Plan Communities with Cassie...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/09/12

Market Proof Marketing · Mastering Master Plan Communities with Cassie Cataline Kevin Oakley is joined Cassie Cataline, Director of Marketing at Nexton in South Carolina. Kevin and Cassie review the steps taken over the years to lead Nexton to be named the best mixed-use community in the US and one of the top 25 master-planned communities regarding sales. Kevin and Myers discuss:Why simplification is key for consumers when there are so many choices.Planning events and micro-events for the public and

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01:03:19

Ep 236: Why We Are All In Sales

Market Proof Marketing: Home Builder Marketing Insights ·

2022/09/08

Market Proof Marketing · Why We Are All In Sales Kevin Oakley,Andrew Peek,and Jen Barkan discuss why you need to define what success looks like to you in your role, why we’re all in sales (including you Marketing Director reading this), and how storytelling and visual support can help sell more homes.Story Time (8:20)Jen shifts from easy mode to work mode in online sales and her family life.Andrew’s new shoes have more content than a new construction home, that’s wrong.Kevin is going to run a survey

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00:26:31

Ep 235: Ads That Facebook Hates

Market Proof Marketing: Home Builder Marketing Insights ·

2022/09/01

Market Proof Marketing · Ads That Facebook Hates Andrew Peek,Julie Jarnagin,and Bryce Baker discuss the ads that Facebook doesn’t love at the moment. Plus they discuss the marketing lessons learned during the great recession, their thoughts on how the recently announced loan forgiveness might impact home buying, and more.Story Time (0:50)Andrew gets an interesting marketing question from a builder.Bryce shares some fun things to look forward to at the Online Sales & Marketing SummitJulie shares

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01:04:13

Ep 234: Opendoor and Zillow Partnership Thoughts

Market Proof Marketing: Home Builder Marketing Insights ·

2022/08/25

Market Proof Marketing · Opendoor and Zillow Partnership Thoughts Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the Opendoor and Zillow partnership, the millennial pause, what is ShowingTime: The Next Generation, and more!Story Time (3:05)Jackie hears the phrase “consumer sentiment” in an everyday conversation. Andrew has been “brand-rep-fluenced”, word he’s inventing for when you’ve been influenced to trust a brand through local marketing strategies with representatives. Kevin shares his

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