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PODCAST

Million Dollar Nonprofit

Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar

business non-profit

All Episodes

9:09

Automated Fundraising Strategies Boost Nonprofit...

Million Dollar Nonprofit ·

2025/04/07

Learn how to leverage data and analytics to measure your organization's success, identify areas for improvement, and communicate your impact more effectively to stakeholders. Data insights allow you to assess operational efficiency, monitor program outcomes, and make informed decisions that align with your strategic goals. Whether you're navigating fundraising challenges, adopting new technologies, or fostering community engagement, these tools and strategies can help you stay ahead in an evolving

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37:08

How Storytelling Drives Nonprofit Success: Crafting...

Million Dollar Nonprofit ·

2025/02/25

In this episode I sat down with Mark Harvey. Mark shares his family's inspiring philanthropic journey through their Family Foundation. He reflects on the values his father instilled in him, the power of generosity, and the importance of engaging the next generation in giving. We also dive into also how storytelling plays a key role in raising awareness and funds for causes and why building strong relationships is at the heart of effective philanthropy.Key Takeaways:- The Family Foundation was

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33:03

How Nonprofits Can Boost Fundraising & Retain Donors...

Million Dollar Nonprofit ·

2025/02/18

In this episode, Tom Kelly and Haley Cooper explore the keys to effective fundraising and donor retention. They discuss why many nonprofits rush fundraising efforts without a strategy, how follow-up communication is often overlooked, and why shifting from event-based fundraising to relationship-building is crucial for long-term success.Key Takeaways:✔ Donor retention is essential for sustainability.✔ Major gifts require intentionality and relationship-building.✔ Transparency and communication

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35:23

The Power of Data: Driving Growth in Nonprofits

Million Dollar Nonprofit ·

2025/02/11

Tom Kelly is joined by Josh Birkholz to discuss the evolving landscape of nonprofits, focusing on trends, data analysis, donor engagement, and the powerful role of family foundations in shaping the future of philanthropy. They explore the challenges nonprofits face with declining donor numbers, the importance of trust, and how to effectively engage the next generation in charitable giving.Josh and Tom share their expertise on leveraging data to grow donor bases, fostering collaboration between

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39:21

The Secret to Free Nonprofit Support: Partnering with...

Million Dollar Nonprofit ·

2025/02/04

In this episode of the Million Dollar Nonprofit Podcast, I’m joined by Dr. Elizabeth Searing, a nonprofit management professor, and Salman Bin Habib, a second-year PhD student, to explore a game-changing opportunity for nonprofits—collaborating with universities to strengthen impact, build capacity, and access valuable resources for free or at a low cost.We break down:- Common misconceptions about working with universities (and why most nonprofits aren’t leveraging them).- How to tap into

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27:54

Why Your Nonprofit’s Emails Aren’t Working (And What...

Million Dollar Nonprofit ·

2025/01/28

We dive into the power of email fundraising with nonprofit email marketing expert Katelyn Baughan. Most nonprofits aren't sending enough emails—or worse, they're not optimizing them for engagement and donations. Some topics we cover:- How to audit your email strategy to uncover hidden opportunities- The biggest mistakes nonprofits make with email marketing- How to segment your list for better engagement and higher donations- A/B testing subject lines to increase open rates- Using UTM tracking to

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12:41

How to Leverage Digital Marketing to Drive Donations

Million Dollar Nonprofit ·

2025/01/22

We explore how to leverage digital marketing to fuel the growth of your nonprofit. You’ll learn practical strategies for maximizing your online presence, from building an effective social media strategy to creating engaging content that drives donations. We’ll discuss the importance of email marketing, personalization, and segmentation to boost engagement with your donors.You’ll also get actionable tips on improving your nonprofit's SEO, using Google Ad Grants to drive traffic, and harnessing the

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33:02

Why Understanding the Nonprofit Life Cycle is Key to...

Million Dollar Nonprofit ·

2025/01/14

I sit down with Amy Varga, a seasoned professional with 30 years of experience and the President of The Varga Group, who has dedicated her career to helping mission-driven organizations succeed. Together, we explore the Nonprofit Life Cycle Framework—a powerful tool that outlines the predictable stages of growth every nonprofit encounters. Whether you're leading a startup organization or managing a mature nonprofit, Amy explains how this framework helps organizations overcome challenges,

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28:02

How to Create a Case for Support: Level Up Your...

Million Dollar Nonprofit ·

2025/01/07

Today, I sat down with Emily to explore the art and strategy behind crafting a compelling Case for Support—a powerful tool to formalize your nonprofit's storytelling, align your team, and elevate your fundraising efforts. Together, we discuss how to transform founder stories into scalable narratives, build consistency across your organization, and create lasting donor connections.Topics covered: - The difference between storytelling and a Case for Support- The 5 key elements every nonprofit needs to

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32:22

Are You Grant-Ready? What Every Nonprofit Needs to...

Million Dollar Nonprofit ·

2024/12/17

In this episode, Jessica , Founder & CEO @ One Degree Impact, shares expert insights on how to know if your nonprofit is truly ready to apply for grants. Grants can be a powerful tool for funding, but they come with challenges many organizations overlook. Key Takeaways:- Why grants aren’t “free money” and what it really takes to secure them.- The essential systems, financials, and team structure nonprofits need to have in place.- Examples of grants that aren’t worth the effort (and why!).- How

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40:19

How to Attract Event Sponsors and Increase Nonprofit...

Million Dollar Nonprofit ·

2024/12/11

In this episode, we're diving into event sponsorships and their immense potential for nonprofit fundraising. Joining me is Mariah Monique, an expert in event sponsorship strategies, to share actionable insights on:- Why sponsorships are a game-changer for nonprofits.- How to create long-lasting partnerships with sponsors.- Strategies to maximize sponsor engagement and ROI.- Innovative sponsorship ideas to stand out and attract local businesses.- How to align sponsors with your nonprofit’s mission

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24:53

Why Nonprofit Sustainability Matters and How to...

Million Dollar Nonprofit ·

2024/12/03

Today we are uncovering how nonprofits can achieve long-term sustainability with insights from Wendie Veloz, a social impact expert with over 15 years of experience. Wendie introduces her proven 9-dimension sustainability model, packed with actionable strategies to help your nonprofit thrive.What You'll Learn:- How to identify and stop ineffective programs while maximizing impact.- Why leadership development and teamwork are crucial for sustainability.- How to diversify funding streams for financial

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31:54

Why Simplifying Your Message and Tailoring It to...

Million Dollar Nonprofit ·

2024/11/26

We are exploring the power of messaging and storytelling for nonprofit growth with Blake Benton, founder of Coming Together for a Cure. Learn how to craft authentic, compelling narratives that resonate with donors, volunteers, and the communities you serve. Discover practical tips for simplifying complex topics, tailoring your message to diverse audiences, and empowering your team to share impactful stories.Blake also gives us an exclusive look at his upcoming documentary, The Sunshine Dreamer, and

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36:35

The Role of Boards in Nonprofit Fundraising: Insights...

Million Dollar Nonprofit ·

2024/11/19

In this episode of The Million Dollar Nonprofit Podcast, Tom Kelly is joined by Kerri Mollard, CEO of Mollard Consulting, LLC, to explore the often misunderstood role of nonprofit boards in fundraising.Discover:The key differences between board giving and board fundraising.How to achieve 100% board participation without the pressure of direct solicitation.Practical tips for building a culture of giving and engagement.Innovative ways to measure board success and track impact.Strategies to turn board

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31:42

The Essential Guide to Nonprofit Email Campaigns for...

Million Dollar Nonprofit ·

2024/11/12

Join Tom Kelly and email marketing expert Kristi Scott as they explore the ins and outs of email fundraising for nonprofits. Discover why email remains one of the most effective ways to engage donors and learn how a well-crafted donor welcome sequence can build loyalty from the very first interaction.From planning your email sequence to understanding what makes a welcome email powerful, Christy shares actionable insights tailored to nonprofits of all sizes. Find out why frequent, purposeful emails

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30:36

Unlock Nonprofit Success: 5 Creative Metrics to Boost...

Million Dollar Nonprofit ·

2024/11/06

Tom is joined by Sean Kosofsky, aka "The Nonprofit Fixer," to discuss the top five creative metrics nonprofits should track to measure organizational effectiveness. Discover innovative ways to showcase impact beyond numbers, from leveraging technology to enhancing your reputation as "currency." Sean shares tips on resilience, building strong community relationships, and preventing challenges before they arise—all essential skills to ensure sustainable growth for any nonprofit.Whether you're a

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00:30:07

Unlock Nonprofit Growth: Fundraising Strategies for...

Million Dollar Nonprofit ·

2024/10/29

Tom Kelly and nonprofit expert Allison Plattsmier share actionable nonprofit fundraising strategies tailored to different generations—from Baby Boomers and Gen X to Millennials and Gen Z. Learn how to engage younger donors through mobile-friendly, social media-driven approaches, while mastering donor segmentation and strategic growth for your nonprofit.Discover how to boost donations by crafting personalized messages, and explore proven techniques to double or even triple your nonprofit’s annual

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00:31:42

How Nonprofits Can Scale Donations with CRM: Ditch...

Million Dollar Nonprofit ·

2024/10/22

We dive deep into how nonprofits can scale their fundraising efforts by transitioning from outdated spreadsheets to powerful CRM systems. Joined by financial data expert Christine Robertson, we discuss the benefits of donor management systems, how personalized donor relationships can double or even triple donations, and the key CRM features every nonprofit needs to grow. If you're still using Excel or Google Sheets to manage your donor data, this episode is for you! Learn how to simplify donor

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00:30:25

The Secret to a Thriving Nonprofit: Assessing Your...

Million Dollar Nonprofit ·

2024/10/15

Tom Kelly dives deep into the critical topic of nonprofit board assessments with Gregory Nielsen, President and CEO of Nielsen Training and Consulting. Gregory shares invaluable insights on why assessing your board's performance regularly is essential for the long-term success of any nonprofit. Learn the importance of setting clear board expectations, fostering accountability, and how a strong, diverse board can significantly impact your organization’s growth. Whether you're a small nonprofit or a

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00:41:49

Crypto Philanthropy 101: Grow Your Nonprofit with...

Million Dollar Nonprofit ·

2024/10/08

In this episode of the Million Dollar Nonprofit, we dive deep into the world of cryptocurrency donations with special guest Pat Duffy, co-founder of The Giving Block. Together, they explore how nonprofits can leverage crypto donations to unlock new streams of revenue, reach younger donors, and future-proof their organizations. Pat shares valuable insights on how nonprofits can easily implement cryptocurrency donation systems and the massive tax advantages for donors. What you'll learn in this

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242 results

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