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PODCAST

The 80/20 Principle

This podcast is for lawyers who want more freedom, flexibility, and control over their practice. Ernie focuses on the 20% of tools and strategies—especially AI—that deliver 80% of the results. No buzzwords. No hype. Just clear, practical insights on using AI, automation, outsourcing, marketing, cybersecurity, and smart systems to reduce friction, streamline workflows, and run your practice your way—from anywhere.

business management

All Episodes

46:21

137: Reflections on Systematizing Your Law Firm (with...

The 80/20 Principle ·

2021/02/02

Kerry Wallis practices family law in Los Angeles California, and aspires to spend more time traveling the world. She's been working on building systems by documenting workflows, and she's been traveling Europe with her family during the pandemic. How is she able to do this? Listen to this episode and find out. Show Notes Gray Law Corp (Kerry's law firm website) Slack (tool Kerry uses extensively) Otter.ai (free transcription tool) Otter transcript of this episode Evernote (online note storage)

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40:40

136: Subscription Outsourcing of Legal Work (with...

The 80/20 Principle ·

2021/01/26

If you’re need to hire an associate but don't have enough work for a full-time person check out a legal outsourcing service called Lawclerk. In this episode Kristin Tyler (one of the founders) explains how their service works, and talks about their new subscription program. Show Notes LawClerk.legal home page Details on Associate Subscription Program (features & pricing) 50-State Review of Rules re: Outsourcing for Lawyers YouTube video discussion of program (featuring the two founders of LawClerk

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43:28

135: Persuasion & Polarization

The 80/20 Principle ·

2021/01/19

You can learn to be more persuasive, but if you want to learn the most important elements then you should read the short book discussed in this episode. You'll also learn why polarization is persuasive even though it's usually immoral and improper. Episode Notes The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding, by Blair Warren General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on

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44:20

134: Be a Better Lawyer (wtih Dina Cataldo)

The 80/20 Principle ·

2021/01/12

Learn how to recover 5 more hours of your time per week. Dina Cataldo is a criminal defense lawyer turned coach who helps lawyers master time-management, grow their businesses, and have more fun. In this episode, she and Ernie talk about getting leverage in your law business and gaining margin in your life. Episode Notes Dina's business website Dina's Be a Better Lawyer Podcast Dina's downloadable PDF guide: the Busy Lawyer's Guide to Getting 5 Hours Back Dina's Instagram page General Resources

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21:14

133: SWOT Analysis

The 80/20 Principle ·

2021/01/05

Leveraging strengths and conquering weaknesses is vital to your success. When you harness strengths you can make big improvements in your practice that make your life a lot easier. The key to doing this is with a well-known 4-step analysis called S.W.O.T. which many business managers find to be indispensable. In this episode, we'll delve into what the SWOT analysis looks like for a solo or small firm lawyer. Episode Notes Click here to download a 1-page S.W.O.T. worksheet (PDF) Click here to

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58:45

132: Update: Paperless Lawyering

The 80/20 Principle ·

2020/12/29

The less paper you handle the more freedom you have in your practice. David Sparks is a California business attorney who teaches others how to use technology to shed paper and be more productive and less stressed out. While he focuses on Mac-based technology in terms of the tools he uses, his systems are platform-independent. In this episode, he talks about how he created his paperless practice and the challenges he faced. He also explains how modern lawyers should go about making their practices as

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45:53

131: A Tool for Documenting Systems

The 80/20 Principle ·

2020/12/22

You want your practice to run better, with less involvement on your part. But there are several challenges to making this happen. One is finding the best tool to document, refine, and optimize all your workflows. The more workflows you document the less involved you can be. The better those workflows are described (and optimized over time) the smoother your practice will run. In this episode, we will delve more into this important topic with Owen McGab Enaohwo, the creator of SweetProcess, one of

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32:56

130: Trust Your Intuition

The 80/20 Principle ·

2020/12/15

Your intuition is a vast repository of life experiences, insights, and deep knowledge. There are times you should trust your intuition, and times when not doing so will put you in peril. In this episode, you'll discover when and how to tap into the immense power of your subconscious knowledge to get more good clients more easily. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for

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38:09

129: Cranking The Gears of Your Business

The 80/20 Principle ·

2020/12/08

Documenting your workflows is boring but essential if you want to crank the gears of your law business, and evolve into something that doesn’t depend on you doing all the work and making all the decisions. Why is it so hard to document workflows? Well, it has to do with the nature of the work we do, which is mostly information processing that’s intangible and ephemeral. But if you learn to visualize the work in the way I describe in this episode you’ll find it a lot easier to map your workflows, and

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50:34

128: Subscription pricing with Dan Lear

The 80/20 Principle ·

2020/12/01

Here are links resources mentioned during the episode : Financially Legal Podcast (Dan Lear’s podcast) Dan's White Paper on Subscription legal services How do you “show up” for your clients? (Dan Lear podcast episode with Kim Bennett) Can you sell legal services by subscription? (Dan Lear podcast episode with Jon Tobin) Can you do that with your law practice? (Dan Lear podcast episode with Megan Zavieh) Could you be an outsourced general counsel? (Dan Lear podcast episode with Beth Lebowitz)

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01:06:33

127: Accountability Drives Growth (with Melissa...

The 80/20 Principle ·

2020/11/24

Melissa Shanahan is a business coach who helps solo and small firm lawyers make massive changes to their practices —by harnessing the power of accountability. She does this through her 30-day “sprints” and exclusive Mastery Groups. In this episode, Melissa and I discuss things like super-thinking, meta-skills, and the vital importance of the “Monday Map” and the “Friday Wrap.” We talked about the War of Art, “the resistance,” and why process saves you from the poverty of intention. Resources

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48:55

126: Online reviews with Andy Stickel

The 80/20 Principle ·

2020/11/17

Getting clients to write reviews is vital to your marketing success, but most lawyers struggle to gather reviews. Andy Stickel has helped hundreds of lawyers develop solid marketing strategies, especially showing them how to effectively and most easily gather reviews that are posted online. His new book is a trove of valuable strategies and tactics for attorneys who want to get more great reviews. In this episode, Andy explains how to get client reviews that help Google rank you higher by using 5

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46:12

125: Case Study - Attorney Pete Clancy

The 80/20 Principle ·

2020/11/10

After doing commercial litigation in an Oakland law firm, Pete Clancy and his wife started their own personal injury law firm. Pete is a member of the San Francisco Trial Lawyers Association where he strives to help fellow lawyers learn to improve their practices in various ways, including the strategic use of technology. In this episode, Pete and Ernie discuss the challenges of running a small firm and the opportunities for using technology to improve the operations and marketing of small firms

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01:00:56

124: Low-Cost Outsourcing

The 80/20 Principle ·

2020/11/03

In his law practice, Joey helps entrepreneurs protect their brands by securing trademarks. And he’s also a brand strategist and entrepreneur. In this episode, he and Ernie talk about how he is able to find and hire virtual assistants for as little as $6 per hour. He also shares his special hack for learning things he needs to know by outsourcing the learning process. Yes, it sounds unusual but it will make sense once you hear him explain it. Episode Notes IndieLaw (Joey’s law firm website) Owning

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48:29

123: E-Discovery Opportunities

The 80/20 Principle ·

2020/10/27

Andy Wilson is the CEO of Logikcull, an e-discovery company that (in his words) aims to “democratize the process of discovery.” With over 1,300 law firm clients, Logikcull has been responsible for helping process many terabytes of valuable data. And as a result, they have their finger on the pulse of digital discovery in a way that few lawyers could hope to have. In this episode Andy explains why lawyers handling digital data should treat that data as a modern crime scene, and what proper handling

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57:33

122: The Tax Terminator

The 80/20 Principle ·

2020/10/20

Larry Weinstein understands the special needs of lawyers and helps them create clever tax plans to save more money. As he points out “the less you pay in unnecessary taxes, the more money you can invest in your life and business.” In this episode, Larry shares six tax-reducing strategies that small business owners (i.e. lawyers) should be aware of and take advantage of. And then he and Ernie discuss some of their best marketing strategies and tactics for small firm owners. The CPA for Lawyers

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51:09

121: Mind Over Law

The 80/20 Principle ·

2020/10/13

Lexlee Overton became a trial lawyer just like her dad, but then found herself anxiety-ridden and suffering from what she terms “trial psychosis.” She learned to overcome her stress and turned to helping other lawyers. Now she helps lawyers learn how to use scientifically proven techniques to train their minds to release stress, anxiety, and fear; become power-performers; and love what they do all at the same time. In this episode, Lexlee tells us how (as a young lawyer) she met the world-famous

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59:44

120: People Over Technology

The 80/20 Principle ·

2020/10/06

Visionary attorney Matt Homann shares insights garnered from practicing law as a solo lawyer, and as a consultant who now helps businesses innovate in practical ways. Among the topics discussed are the joys and practical benefits of systematically firing clients, the “ideal average client,” and Matt’s unique “client worthiness index.” Below are some resources mentioned in this episode: Filament (Matt’s company) The Monday Morning Meeting - Matt’s weekly email tips for helping you prepare for the

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40:01

119: How Small Things Make a Big Difference

The 80/20 Principle ·

2020/09/29

There are three important things to leverage to make your law business easier to manage: (1) The Tetris Business Model; (2) the power of short phrases, single words and even single letters; and (3) the importance of focusing on curiosity over opinions. Let’s talk about how these things relate to each other and to your business as a whole. Exactly What To Say (the magic words for influence and impact), by Phil M. Jones General Resources Learn to use technology to reduce friction & gain freedom

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33:42

118: How to Get Free Advertising Online

The 80/20 Principle ·

2020/09/22

Below are the resources Ernie discussed in this episode. How to use free online “billboards” to market your practice, blog post by Ernie (summarizes the points covered in the podcast) Loom video demo- (Ernie demonstrates how he tweaks his LinkedIn “headline” bio on his iPhone) Linktr.ee service-Allows you to bundle several link sources and link to a page that hosts those links. Also allows you to track how many clicks each link gets. Here are the character limits for some popular online platforms:

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317 results

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