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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

49:16

Behind the Buyout: The Numbers & Negotiation of...

Cubicle to CEO ·

2023/07/24

Try Kajabi for 30 days completely FREE: https://ellenyin.com/kajabiWhat is it actually like to build a company that gets acquired? Sharing her first-hand experience today is tech founder Teri Yu, who sold her community-based software, Vibely, to the $2 billion online business platform Kajabi, where her product became Kajabi Communities. After raising $2.5 million in funding, Teri eventually scaled Vibely to a $6 million annual run rate and hundreds of thousands users served through the communities

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31:06

Bonus #28: Natalie Franke Spills Her Guts (On Her...

Cubicle to CEO ·

2023/07/19

Enter to win a free signed copy of Natalie's new book, Gutsy, over on Threads: https://www.threads.net/t/Cu4oa4mLgLS/?igshid=MzRlODBiNWFlZA==In this bonus episode, you’ll be privy to never-before-told stories and juicy disclosures in our Gutsy themed interview with Natalie Franke today, in celebration of Natalie’s second book, Gutsy, launching this August.You may know Natalie as the author of Built To Belong, host of The Independent Business Podcast, and Chief Evangelist of Honeybook, but you’ll get

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56:46

Driving Revenue with (Unpaid) Speaking Engagements:...

Cubicle to CEO ·

2023/07/17

How do you maximize revenue and list growth from an unpaid speaking engagement? When copywriter and brand strategist Zafira Rajan was asked to speak at Amy Porterfield’s virtual event, she leveraged the opportunity to beta test a freebie that led to an $11 tripwire product through a series of subsequent upsells, iterations, and strategic collaborations, this tripwire funnel resulted in more than $45,000 and 600 new customers added to her business - far more than the upfront speaking fee she would

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22:53

Bonus #27: 3 Ways My Slow Launch Made My Offer Better

Cubicle to CEO ·

2023/07/12

Share your launch flop story with us on Threads! Join the conversation at @missellenyin + @cubicletoceo Interested in participating in our next Paid to Create Challenge in October? Add your name to the waitlist at https://ellenyin.com/paidtocreateAccess the transcript of this episode HERE: https://otter.ai/u/XIoDtQcC2Ns1CBYWyUi3Ks3HayA?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at

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57:02

Save a Launch That's Flopping In the Final 48 Hours

Cubicle to CEO ·

2023/07/10

Today’s case study on flipping a flopping launch features Anita Siek, a lawyer turned brand and copy strategist and the founder of Wordfetti.In late 2022, Anita experienced the slowest launch she had ever seen, with little intake on the waitlist and sluggish sales during the first five days of open cart. Rather than giving up, Anita made a bold decision to completely switch her launch messaging and strategy in the final 48 hours, the details of which we’ll uncover in this interview. The result? Over

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32:41

Bonus #26: Honest Mid-Year Update On Our Big 3 Goals:...

Cubicle to CEO ·

2023/07/05

What is your most important goal for 2023? Let us know after listening to this episode by DMing @missellenyin and/or @cubicletoceo!Links mentioned in this episode:Bonus #3: Our Company's Big 3 Goals For 2023: https://open.spotify.com/episode/3RxKcZ3ykrWJkZib1se8aP?si=94e91b5a818c45e4Bonus #10: 2023 Visioncast: https://open.spotify.com/episode/4NqS7OEQINDARMrUyBolDB?si=153f68d3e8d2428eBonus #20: 3 Strategies That Grew Our Podcast To 70K Monthly Downloads:

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66:06

Stuck At Six Figures? Key Changes That Scaled This...

Cubicle to CEO ·

2023/07/03

Stuck at six figures? Today’s case study examines the key strategy differences between a six and seven figure business through the lens of Pauleanna Reid, the founder of WritersBlok, a full-service celebrity ghostwriting agency working with high-profile leaders to turn their personal stories into powerful brand assets. Sharing her personal roadmap from six to seven figure agency owner, Pauleanna highlights crucial improvements she made in the areas of team, client, project, and brand management to

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70:55

(Pt. 2) 200th Episode Celebration: Listen To Me Coach...

Cubicle to CEO ·

2023/06/28

Listen to part 1 of this Q+A here: https://open.spotify.com/episode/3kVfFxdZoJZbedrJIKWIHX?si=7737eb409b064ff9Special thank you to the listeners who submitted questions!Michelle Pualani @themichellepualaniLaura Camancho @speakupwithlauraNicola Moors @nicolamoorsMindi Trimble @minditrimblementoringMadison Sanford @thenourishedbumpMichelle Guo @michelleannguoAngel Filer @financeinhereyesDijon Bowden @dharmaglowJuliette Molina @julesbmakeupgirlView the transcript for this episode at:

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64:33

(Pt. 1) 200th Episode Celebration! Free Coaching With...

Cubicle to CEO ·

2023/06/26

Cheers to 200 episodes together, we can't believe we showed up together in this space for 200 weeks that's almost four years together. And whether you've been with us since episode one, or you're just tuning in today for the first time, welcome, we are so grateful to have you here. In thinking about how we wanted to celebrate this milestone with you all, we felt it was only fitting to feature your voices, our amazing listeners as the guest stars of today's episode, so we're doing a listener Q&A

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18:36

Bonus #25: 3 Ways We Increased Our Webinar Conversion...

Cubicle to CEO ·

2023/06/21

What kind of value do you want from these bonus episodes? Let us know at @missellenyin or @cubicletoceo !Access the transcript of this episode HERE: https://otter.ai/u/qKuvEnjNiQpVFvxxBvOS4mBdx1w?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case

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60:39

2 Ways To Add Urgency and Increase Funnel Conversions...

Cubicle to CEO ·

2023/06/19

We are joined on the show today by a dynamic duo who we're lucky to also call friends, Annette Grant and Sarah Karakaian. These talented hosts are the voices behind the premier podcast in the short-term rental space, Thanks For Visiting, as well as the masterminds behind the Hosting Business Mastery Method.In their case study, Annette and Sarah reveal two specific incentives they implemented to build urgency into their free workshop funnel, which led to a staggering 50% improvement in their

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20:03

Bonus #24: 3 Strategies That Landed Us At The Top Of...

Cubicle to CEO ·

2023/06/14

Let us know your favorite affiliate tip by DMing us @missellenyin and @cubicletoceo!Access the transcript of this episode HERE: https://otter.ai/u/ZtinxQicMrBidtlK_66JOsDMxeY?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a

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52:19

Word Of Mouth At Scale: Empowering Students As...

Cubicle to CEO ·

2023/06/12

This affiliate marketing focused episode with Molly Keyser rounds out the final installment in our word-of-mouth and referral marketing mini series.After spending years building a successful photography business, Molly packaged her knowledge into a digital course educating other photographers, and scaled that one course to $2M/year. 10% of total sales were driven by her own students who became affiliates for the course, an impressive feat uncovered in today’s case study where Molly walks us through

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14:40

Bonus #23: 5 Ways To Find Quality Referral Partners...

Cubicle to CEO ·

2023/06/07

Listen to the details of our bundle launch in "My Q4 2021 Income Report, Breakdown of Our 7 Revenue Streams & Launch Numbers": https://cubicletoceo.buzzsprout.com/820498/9887908-my-q4-2021-income-report-breakdown-of-our-7-revenue-streams-launch-numbers Access the transcript of this episode HERE: https://otter.ai/u/TCrjgTcqwOY-p6OV0aPsDA8fMm8?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or

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51:32

She Walked Away From 17K Followers + Made 40% More...

Cubicle to CEO ·

2023/06/05

Today’s episode is the second installment in our word-of-mouth and referral marketing podcast series, this time featuring guest Sara McCabe. As a leadership and operations consultant who helps her clients build better leaders, stronger teams, and more efficient businesses, Sara put her own advice to the test by choosing to walk away from her TikTok account she had built up to 17K followers, and focus instead on generating referrals through past and current clients.This strategic decision resulted in

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9:34

Bonus #22: The Easiest Way To Get More Glowing Reviews

Cubicle to CEO ·

2023/05/31

To enter our giveaway celebrating our upcoming 200th episode: 1) Leave a positive rating or review for our show at https://ratethispodcast.com/cubicletoceo2) Submit a screenshot of that rating (+ a voice memo question for our 200th episode Q+A) at https://ellenyin.com/200Access the transcript of this episode HERE: https://otter.ai/u/VpmKxS28ea0KcIZ8iwG2xFWIPSM?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive

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56:05

Repurposing Client Results: Building A Million Dollar...

Cubicle to CEO ·

2023/05/29

Enter to win a $200 shopping spree with your small business of choice + submit a question to be featured in our upcoming 200th episode of the podcast: ellenyin.com/200This interview kicks off a 3 episode series centered on growing your revenue through referral and word of mouth marketing. Our first guest is Amanda Walker, host of the Best Damn Coach podcast and a master performance coach, who went from making $623 paychecks as a high school teacher to building a million dollar coaching business

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7:17

Bonus #21: Use This 2 Sentence Email Follow-Up When...

Cubicle to CEO ·

2023/05/24

Tell us how this magic 2 sentence email has helped you get responses from potential clients on Instagram @missellenyin and @cubicletoceo!Listen to Bonus #9: STOP Ending Your Emails With This Conversation Killer: https://cubicletoceo.buzzsprout.com/820498/12347654-bonus-9-stop-ending-your-emails-with-this-conversation-killerAccess the transcript of this episode HERE: https://otter.ai/u/oHZ8EHW2N-tocKDEnTWLg1nujsQ?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf

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60:28

Solopreneur to Thriving Team: How Hiring Interns...

Cubicle to CEO ·

2023/05/22

All entrepreneurs eventually hit a ceiling in scaling their business alone that starts them down the path of exploring, when and how do I start hiring? Today’s guest brings a unique perspective to the hiring process, leveraging internships to build her team. Heather Brown is a full-time blogger, podcast host of Healthy with Heather Brown, ebook author, and educator behind the brand My Life Well Loved, reaching more than 1 million women a year through her content.Heather’s case study documents how

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21:03

Bonus #20: 3 Strategies That Grew Our Podcast To 70K...

Cubicle to CEO ·

2023/05/17

Email podcast@ellenyin.com with the subject line "CASTBOX REFERRAL" for an introduction to our Castbox ad rep!3 Underrated Tips for Becoming a Paid Speaker Episode: https://cubicletoceo.buzzsprout.com/820498/12111286-bonus-4-how-do-i-become-a-paid-speaker-3-underrated-tipsSave 30% discount on your annual Mic Check Society membership (monthly payment plans are available) by going to micchecksociety.com and entering the code CEO at checkout.Access the transcript of this episode HERE:

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