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PODCAST

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We"ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you"ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We"ll give you ALL of their

business marketing

All Episodes

30:06

Marketingland Special Episode: Exploring Advertising...

The Marketing Millennials ·

2024/10/09

The Ad Professor, George Mack, is a leader in advertising, and guess what? He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd. The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all

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12:24

SPECIAL SERIES: Mastering Content Strategy | Bathroom...

The Marketing Millennials ·

2024/10/07

The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about. We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel. So how do you tailor content to fit the unique characteristics of each platform? How do you avoid 'negative signals' that can damage your brand's reputation? I’m glad you’re asking those questions, because we answer them in this episode. 01:24

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45:38

282 - The Future of Retail Media, with Sephora’s Head...

The Marketing Millennials ·

2024/10/04

Today I sat down with the Head of Retail Media at Sephora, Marco Steinsiec, to break down EVERYTHING retail media.The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising. I had a blast chatting with Marco, and

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51:15

281 - “How Do I Build Community”, with Erika Joy Erb

The Marketing Millennials ·

2024/10/02

A LIVE podcast recording with a CMO?? YESSS.I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building. UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all. Get your pumpkin spiced latte, and hit play. 18:02 Authenticity in Storytelling 25:14 Email List Management Strategies 29:38 Importance of a Brand Playbook 30:21

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13:00

SPECIAL SERIES: Public Speaking Tips & Tricks|...

The Marketing Millennials ·

2024/09/30

The anxiety, the pressure, ahhh public speaking is so stressful. But does it have to be?? Starting strong, keeping slides simple, and presenting with energy and movement, this Bathroom Break is entirely dedicated to giving YOU the tools that Jay and I have used to speak in front of CEOs, crowds of thousands, and pitch six-figure deals. You can’t miss this episode if you want to grow as a Marketer. 01:57 Tips for Overcoming Stage Fright 03:05 Engaging Your Audience 09:05 Effective Use of

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37:21

280 - The Path to Becoming a CMO, with Cristy Garcia

The Marketing Millennials ·

2024/09/27

I sat down with one of the wisest Marketers in the industry, Cristy Garcia, CMO at impact.com. How to climb the ladder to become a CMO, the importance of being a generalist, critical milestones for aspiring CMOs, and everything in between, this chat is for ALL of you with your eyes on the C-Suite. Plus, the business side of Marketing and the significance that being a strong writer plays in future growth. Forget what the “gurus” say on the timeline and learn it from someone who LIVED the journey

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16:40

7 Tips to Boost Open Rates, Solo Episode

The Marketing Millennials ·

2024/09/24

Short and punchy, the strategic use of emojis, debunking spam filter myths, I am opening up the hood on EVERYTHING EMAIL in today’s solo episode.What tools can you use to grade subject lines? How can you optimize your email strategy? You’ll leave this 15 minute episode with zero questions unanswered. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 00:43 The

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13:28

SPECIAL SERIES: How to Handle the Algorithm |...

The Marketing Millennials ·

2024/09/23

There’s a new iOS update, what impact will that have on Email Marketing? Good question. How do you adapt to algorithm changes? Good question. How do you stay ahead of trends? Good question. Marketing Bestie, we’re answering ALL of these questions in a new episode of Bathroom Break with Jay and I. Grab your cold brew, get your headphones, and take a Bathroom Break with us - LOL. 01:31 Algorithm Changes 02:18 Adapting to Platform Updates 03:54 Impact of iOS Updates on Email Marketing 05:11

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13:21

7 Lessons From Mr. Beast’s LEAKED YouTube Doc, Solo...

The Marketing Millennials ·

2024/09/20

Did you see it?? Mr. Beast’s internal YouTube doc was LEAKED. Yes. The very doc he would use to onboard and get his team up to speed was LEAKED. And there are so many gems in it that can apply directly to our job as Marketers. So let’s check them out, hit playyyyy. As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals

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39:34

279 - How to Create a Community-Driven Social Media...

The Marketing Millennials ·

2024/09/17

Looking for innovative ways to stand out in your content marketing? In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media. Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus,

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12:49

SPECIAL SERIES: Failure Isn’t Everything [or is it] |...

The Marketing Millennials ·

2024/09/16

Failure is a necessary teacher. Failing fast, documenting takeaways, and PIVOTING, in this Bathroom Break, Jay and I (Daniel Murray) break down how to embrace failure in Marketing. From multiple failed social media attempts to new virtual event segments that flopped, learn what we did wrong so you don’t make the same mistakes LOL. 00:33 Discussing Failures and Lessons Learned 03:41 Importance of Failing Fast and Pivoting 05:56 Sharing and Documenting Mistakes 09:11 Fun Debate: Sharing Food at

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4:49

3 Keys to Creating Impactful B2B Content, Solo Episode

The Marketing Millennials ·

2024/09/13

There are 830M users on LinkedIn, but only 1% create content regularly. Why? They do NOT know where to start. Today’s solo episode breaks it down simply for you, the 3 keys to creating impactful B2B content. Full stop, this is all you will need to join that 1%. Go grab your AirPods. 00:38 Expertise in Your Niche 01:35 Developing a Unique Point of View 02:29 The Importance of Consistency Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter:

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42:16

278 - The Secret Formula to Creating a Killer GTM...

The Marketing Millennials ·

2024/09/10

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit. Plus, David discusses the importance of expertise in content creation, the role of

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10:58

SPECIAL SERIES: Reverse Engineer Your Competitors...

The Marketing Millennials ·

2024/09/09

You see your competitors funnels, they’re crushing, but you don’t know HOW. So what do you do? Give up, of course. Just kidding. Reverse engineer their strategies. Today’s episode goes headfirst into tracking competitors' funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering your core strategy. Hit play during your bathroom break, Marketing Bestie. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast:

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39:02

277 - Secrets to Hiring Great Talent, with Kasim Aslam

The Marketing Millennials ·

2024/09/06

Hands down one of the most captivating conversations we’ve had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees’ strengths, Kasim breaks it all down.If you’re a Marketer on a small team looking to scale within your budget, THIS is the episode for you. Oh and one more thing, Kasim also shared a tip he uses called 'fly traps' to streamline the hiring process and why an executive assistant can be a game-changer. Let’s

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39:35

276 - Can You Use Fiction In B2B Marketing? A Chat...

The Marketing Millennials ·

2024/09/04

Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn’t much crossover into the world of B2B. Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment. And today’s guest Ian Faison has a few HOT TAKES around taking big swings, cutting through the noise, and the role that fiction could play in B2B Marketing in the upcoming

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12:09

SPECIAL SERIES: The First 20 Listeners Will WIN BIG |...

The Marketing Millennials ·

2024/09/02

Ok so… real confession…I may not have a prize for you Marketing Bestie, except for a little nugget of Marketing gold called urgency. How do you make your messaging appear urgent, even if it’s really not? And how can you leverage the artistic powers of a good time crunch to boost user response? Jay and I break down everything you need to know about this vital tactic before things get a bit spooky and I dive into tales of the great beyond. Yeah. Tune in to find out what that’s about. Follow

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47:30

Crush Your LinkedIn Goals, with Mark Jung

The Marketing Millennials ·

2024/08/28

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn.So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform? Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your

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9:33

SPECIAL SERIES: Mastering the Art of Short Form...

The Marketing Millennials ·

2024/08/26

I’m back, chatting with the King of Boca Raton himself, Jay Schwedelson, for another round of our best Marketing tricks and tips.This week, we’re breaking down the rise of short-form content— and revealing how B2B marketers can leverage it for their gain. What’s the Costco sampler effect (…not the one that happens after you’ve eaten too many free cheese samples 😉) and how can it benefit your brand? Plus, find out why A/B testing is your number one weapon, and stay tuned to discover the absolute

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5:05

3 Things You Need to Create Great Content

The Marketing Millennials ·

2024/08/23

You’re a B2B Marketer? Cool.This episode is a must-listen for you if you want your content to drive real results. The importance that expertise and passion play in successful content, a can’t-miss step BEFORE hitting publish, and the key to building trust on socials (which will shock you). We’re turning our B2B content from forgettable to impactful within 5 minutes today. Click play or stay stale on socials. Follow Daniel: YouTube:

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