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PODCAST

Content Is Profit

Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You"ll hear from top entrepreneurs, creators, and

business marketing

All Episodes

35:25

Modern Media Leadership, Making MTV Stars & Lessons...

Content Is Profit ·

2024/05/07

This week, we were joined by none other than Vinnie Potestivo, a former MTV executive who has shifted his focus from mainstream entertainment to creating educational and impactful media. His insights are a gold mine for any content creator looking to make a meaningful impact with their work. Vinnie broke down the essence of what makes content truly resonate. It’s not just about catching someone's eye; it’s about touching their heart. He shared how authenticity in content creation doesn't just

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51:24

From First $5,000, to 3 Million Blog Views & Success...

Content Is Profit ·

2024/05/03

Today we chat with Colin Gray.Our favorite Scottish content creation guru who turned his passion into a thriving million-dollar business. With nearly 3 million blog views a year and a successful software launch under his belt, Colin’s insights are pure gold! He reveals how he started from scratch, his transition from blogging to creating Alitu (an all-in-in-one Podcast maker), and how he maintained momentum in content production for over 14 years. His strategies include rigorous accountability,

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28:22

Quality & Quantity: What to Look for to Increase...

Content Is Profit ·

2024/05/01

Are you caught in the crossfire of the quality vs. quantity debate in content production? You're not alone. It's a classic problem that every content creator faces: How to produce enough content to keep the audience engaged while ensuring each piece resonates with quality and purpose. Today we talk about exactly that. Here are some points that can help with your production decission. Strategic Content Creation: Think of content creation as strategic sprints rather than a never-ending

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53:54

What Investors are Looking For & Building Profitable...

Content Is Profit ·

2024/04/26

Today it is a special one as we explore how relationships affect our success in business from an investor, leader, and great father. We are honored to bring Ben Chatraw. He has become a close friend in, and out of the soccer field. He has an incredible story going from running a hedge fund to becoming a faith-driven leader. He really showed us the power of the right, and genuine connections, and how it transforms into business momentum. We talked about: How to recognize authenticity Managing

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39:37

From Sanctioned Fighting to Million Dollar...

Content Is Profit ·

2024/04/23

Are you tired of networking that feels like a chore? Or pointless conversations that lead to nothing? Our friend Victoria Chanel changes how we think about professional interactions. She doesn't just network; she connects with purpose. But, what does that mean, Luis? I guess you'll have to listen to today's episode 😎 I promise it is very worth it. Victoria walks us through her Million-dollar relationship blueprint. It has generated some of the biggest opportunities out there, and is very easy to

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47:00

The #1 Mistake I See CEO’s Making With Their Team &...

Content Is Profit ·

2024/04/19

Hey fam! Today we bring you a very special episode. This person has a special place in our hearts. Katie has been our coach for the last 2 years allowing us to get to a place of harmony mentally, and in the business. She is an incredible human being that has helped many entrepreneurs and CEO's achieve their business and personal goals. Her frameworks allowed so many, including me, to create growth, intention, and opportunities for our clients and team. For the first time in a long time, she is

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20:39

AI Voices Taking Over & 2024 Audio Growth: Could...

Content Is Profit ·

2024/04/17

Recent stats are in. They show an incredible trend: 47% of U.S. people aged 12 and up have listened to a podcast in the last month. That’s an impressive 12% increase year over year, with a significant increase for female listeners. But it's not just podcasts that are gaining ground. Online audio consumption is going through the roof, with 90% of people aged 12-34 tuning in over the past month. These numbers are signaling a shift in how content is consumed. Good news for us, creators. But wait

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19:06

3 Factors For Profitable & Sustainable Content

Content Is Profit ·

2024/04/12

Feeling trapped in the relentless cycle of content creation highs and lows? You're not alone, but there's a light at the end of the tunnel.Last week I had a call with one of our good friends and partner in a ¨secret project¨ (might have to listen to find out 😎) Mario Fachini. On that call he asked me: "Luis, How do people actually provide results over a long time with their content?" And oh boy! My thoughts started to race. This was a moment like the one when we created the Publishing Pyramid

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53:15

The $30 Million Referral Formula That Never Fails...

Content Is Profit ·

2024/04/09

82% of small businesses claim referrals as their main source of new business, according to studies (Hubspot) Yet, most businesses don't know how to consistently get them, let alone engage with them. How would you like if we break it down step by step for you? Even with what should we say when asking for one, and even how to structure commissions? Lucky day baby! That's exactly what we will be doing today with, who is becoming quickly a hall of famer at CIP, Josh Tapp FYI, he has been responsible

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20:19

Content Honey Trap & Making your Next (or First)...

Content Is Profit ·

2024/04/05

Click here to get access to the event. VIP is Free 🤯Imagine mastering a method that positions you as the go-to expert in your field, attracting clients like a magnet. That's exactly what Deirdre, Josh Tapp and Joe Giglietti are set to teach in their upcoming event starting on Monday. They're pulling back the curtain on creating content that doesn't suck, but actively works to fill your pockets. This event is so good (last one was last month) that we decided to bring Deidre and teach us about the

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45:00

How To Close 80% of Your Sales Calls & Avoiding The...

Content Is Profit ·

2024/04/04

Are you ready to reject conventional sales tactics? Or thought Sales as a dirty word? Today, Aleasha Bahr, a sales Black Sheep comes at us with her unique process on how to convert 8 out of 10 calls. I'll take those odds every time! Her unique 'Black Sheep Sales Method' is so different from courses and trainings we attended, and to be honest, our instincts have been pointing at it all the time! It shows us that heart of a successful sale lies in authentic relationships, not aggressive

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41:41

Stop Wasting Your Money. This Is More Important Than...

Content Is Profit ·

2024/04/02

Ever find yourself wondering what it really takes to make your content stand out in an endless sea of digital noise? Well, buckle up, because today we chat with Junaid. Junaid is our go to guy for all things studio, visuals, and production automations. We met a couple of years ago, and always run into him in every single content conference. From iPhone production to fully autonomous remote studios, he is the guy. His secret? It's not just about dropping some dollars on the fanciest camera out

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46:23

The Strategy Behind a $2.5 Million Podcast & 60%...

Content Is Profit ·

2024/03/29

Ever feel like you're spinning your wheels trying to grow your podcast? You're about to get a masterclass from someone who's been exactly where you are and catapulted to the other side. Meet Kevin Chemidlin. He hosts Grow The Show Podcast and has achieved $2.5 million in podcast related sales! All thanks to his podcast growth strategies #JuicyJuicy Kevin shares with us how he got to that point. From his first 120 painful cold calls to the incredible event he is hosting next week to help all

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40:25

The Guy That Generated $50 Million with No Sales...

Content Is Profit ·

2024/03/26

Ever felt like the key to growing your business sits just right there in front of you? Well... hold on tight. Our friend Josh Tapp, the mind behind the Pantheon Community and the Lucky Titan Podcast (Top 50 in Marketing Charts), just shared the same blueprint that allowed him to generate over $50 Million in just a few years! Yes, you heard that right... $50 Million. The dude is not even 30 years old. I first hear him speak at an event by our friends at Capsho, and could not believe my eyes. The

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53:56

The $1 Million Marketing Idea & How To Become...

Content Is Profit ·

2024/03/22

Ever wonder why some brands just stick in your mind, while others fade away? We had our friend Daniel Den come back to the show and walk us through his million dollar strategy on how to create an unforgettable "sticky experience" We chat how how he discovered the X Factor Effect responsible for millions in sales and what happened when other started using it. We also chat, about how to make it your own so you become un-copyable and take full advantage of this strategy! So, how do you make your

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27:56

Making $500,000 after Freezing on Camera! Cowboy adds...

Content Is Profit ·

2024/03/20

Have you ever wondered if there's a secret ingredient to making your business not just survive, but truly thrive? We brought to the show our friend Colin DeHaan, the mastermind behind Gutter Launch. Colin's journey is really badass. With a flair for the unique (cowboys hats, content, and unique business model), he brings a ton to the table when sharing his unique strategies. The same strategy that helped him generate $500,000 in 5 months from a brand new product. His approach to content isn't just

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47:18

The Hidden Value Of Long Form Content & Unexpected...

Content Is Profit ·

2024/03/15

The Hidden Value Of Long Form Content & Unexpected Ways to Monetize it with Tom Rossi from Buzzsprout and Alex Sanfilippo from Podmatch.Today we have the pleasure to host Tom Rossi, co-founder of Buzzsrprout, and Alex Sanfilippo, founder of Podmatch, and chat about something people in our industry do not talk about. The hidden value of long form content creation. These chat was so fun, and full of incredible insights from two of the BEST in the industry. Together they pack decades of content,

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29:57

Thumbnail Strategy of a $1.2 Million Podcast &...

Content Is Profit ·

2024/03/12

Ever felt like you're shouting into the void, trying to get noticed?You're not alone. Today we go over a tactic that has been hiding in front of us, that you can use too. It's something as simple yet powerful as your podcast's thumbnail. Today we are peeling back the curtain on the art of crafting thumbnails that not just catch the eye but practically command your audience to listen. We're not talking hypotheticals here. The strategy behind the massive success of "Diary of a CEO" – a $1.2 million

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56:23

How To Outsmart Google in 2024. They’ve Been Doing It...

Content Is Profit ·

2024/03/07

In Today's episode we chat with our good friend and co-mastermind member, Jason M. Barnard.He blew our minds when it c omes to SEO, Google, Personal Branding and much more. This guy has been outsmarting Google for 20 years, and he told us everything we need to know about it. I could not stop taking notes. This conversation made us rethink a lot of what we "know" about Google and how we show up online if we really want to create a positive impact in the world. Which, I'm assuming, you want to

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56:22

How Local Businesses Can Master Online Marketing &...

Content Is Profit ·

2024/02/29

Ever felt like you're just a drop in the ocean of the marketing world? Well, what if I told you that your biggest opportunity is literally right under your nose – in your local community! That's right, we are diving deep into the heart of local marketing with none other than Ethan Brooks on the latest episode of Content Is Profit. Picture this: 2,000 eager subscribers and 150 appointments with a 3 day promotion and no ad spend. Sounds like a dream, right? These were actual results after we ran a

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