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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

23:53

Janet Lee, Senior VP/CMO, Mobile Experience at...

Wharton Marketing Matters ·

2023/03/03

Janet Lee, Senior Vice President/Chief Marketing Officer of Mobile Experience at Samsung Electronics America, joins Marketing Matters to talk about launching The Galaxy S23 - Samsung’s latest smartphone, her view of female representation at the C-Suite level, their approach to marketing new Galaxy devices in general and more! Hosted on Acast. See acast.com/privacy for more information.

en

24:34

Associate Brand Director, Bumble

Wharton Marketing Matters ·

2023/02/24

Georgie Coupe, Bumble's Associate Brand Director, joins Marketing Matters to discuss Bumble’s ‘You Come First’ Valentine’s Day campaign with GenZ actor Tara Sutaria encouraging self-love. Hosted on Acast. See acast.com/privacy for more information.

en

28:23

Shannon Miller, Managing Editor of Creativity, The...

Wharton Marketing Matters ·

2023/02/24

Shannon Miller, Adweek's Managing Editor of Creativity, the Creator Economy and DEI, joins Marketing Matters to talk about Marketing News of the Week including the best (and worst) Super Bowl Ads of 2023! Hosted on Acast. See acast.com/privacy for more information.

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24:46

Rakuten Rewards, Chief Marketing Officer

Wharton Marketing Matters ·

2023/02/11

Dana Marineau, Chief Marketing Officer at Rakuten Rewards, joins Marketing Matters to talk about their Super Bowl commercial starring Alicia Silverstone for a modern twist on the classic film Clueless! Hosted on Acast. See acast.com/privacy for more information.

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28:11

Jeanine Poggi, Editor at Ad Age, on Super Bowl Marketing

Wharton Marketing Matters ·

2023/02/11

Jeanine Poggi, Editor at Ad Age, joins Marketing Matters to talk about Super Bowl Commercials, trends, winners/losers, predictions and more! Hosted on Acast. See acast.com/privacy for more information.

en

30:16

Chief Marketing Officer, OURA

Wharton Marketing Matters ·

2023/01/26

Doug Sweeny, Chief Marketing Officer at OURA, joins Marketing Matters to talk about Marketing better lives through better sleep with Oura Ring. Hosted on Acast. See acast.com/privacy for more information.

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22:45

Asa Hiken, Technology Reporter for Ad Age

Wharton Marketing Matters ·

2023/01/26

Asa Hiken, Technology Reporter for Ad Age joins Marketing Matters to talk Marketing News of the week including M&M’s ‘spokescandies’ controversy, what brands need to know about Generative AI & ChatGPT, Metaverse Marketing and more! Hosted on Acast. See acast.com/privacy for more information.

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17:03

Chief Marketing Officer and Founder, Cult and Rain

Wharton Marketing Matters ·

2022/12/16

Andy Griffiths, Chief Marketing Officer and Founder of Cult and Rain joins Marketing Matters to talk about the Luxury fashion brand disrupting tradition with web3 innovation. Hosted on Acast. See acast.com/privacy for more information.

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16:47

Director of Marketing, Obsess

Wharton Marketing Matters ·

2022/12/16

Samantha Lerner Kobrin, Director of Marketing at Obsess, joins Marketing Matters to talk about their leading virtual store platform helping brands & retailers create custom metaverse shopping experiences! Hosted on Acast. See acast.com/privacy for more information.

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19:00

Terry Stanley, Senior Editor at Adweek on Marketing News

Wharton Marketing Matters ·

2022/12/16

Terry Stanley, Senior Editor at Adweek, joins Marketing Matters to discuss Marketing News of the week including Instagram announcing several new app features “Candid Stories”, Top Cannabis Marketing Ads of 2022, Uber Eats Using Humor to Explain Food's Tardiness, Holiday Marketing and more! Hosted on Acast. See acast.com/privacy for more information.

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26:37

Lee Applbaum, Chief Marketing Officer, Wheels Up

Wharton Marketing Matters ·

2022/11/21

Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about his journey in Marketing, joining Wheels Up, and how they are working to diversify the customer in the world of private aviation! Hosted on Acast. See acast.com/privacy for more information.

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26:13

Nitya Chambers, SVP of Content/Executive Editor,...

Wharton Marketing Matters ·

2022/11/21

Nitya Chambers, SVP of Content/Executive Editor at Lonely Planet joins Marketing Matters to talk about travel trends, innovation in travel, hot spots and Lonely Planet’s Best in Travel, their iconic annual run-down of essential experiences that was just released! Hosted on Acast. See acast.com/privacy for more information.

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29:40

Joanna Stern, Senior Personal Technology Columnist,...

Wharton Marketing Matters ·

2022/11/10

Joanna Stern, Senior Personal Technology Columnist for The Wall Street Journal joins Marketing Matters to discuss Marketing News of the week including Elon Musk's Twitter Takeover, AI art generators and more! Hosted on Acast. See acast.com/privacy for more information.

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24:19

Group Vice President, Toyota Motor North America

Wharton Marketing Matters ·

2022/11/04

Lisa Materazzo, Group Vice President of Toyota Division Marketing at Toyota Motor North America, joins Marketing Matters to talk about their new brand campaign, “Never Settle.” Hosted on Acast. See acast.com/privacy for more information.

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28:27

Peter Adams, Senior Reporter of Marketing Dive

Wharton Marketing Matters ·

2022/11/04

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including Elon Musk's Twitter takeover! Hosted on Acast. See acast.com/privacy for more information.

en

23:05

Spirit Halloween CEO

Wharton Marketing Matters ·

2022/10/28

Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc (which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween) joins Marketing Matters to talk about costume and decor trends, inflation, supply chain woes and how he is celebrating Halloween this year! Hosted on Acast. See acast.com/privacy for more information.

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29:43

Shannon Miller, Creative & Inclusion Editor, Adweek

Wharton Marketing Matters ·

2022/10/28

Shannon Miller, Creative & Inclusion Editor at Adweek, joins Marketing Matters to talk about Marketing News of the week including Gap removing all Yeezy products! Hosted on Acast. See acast.com/privacy for more information.

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21:31

SVP, Whiskey Portfolio at Diageo

Wharton Marketing Matters ·

2022/10/21

Sophie Kelly, Senior Vice President for the Whiskey Portfolio at Diageo (including the world’s best-selling Scotch whisky brand Johnnie Walker) joins Marketing Matters to talk about Marketing at Diageo including the Johnnie Walker’s ‘First Strides’ initiative and their presence in Web3. Hosted on Acast. See acast.com/privacy for more information.

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23:14

Leslie Blount, Adweek Contributor

Wharton Marketing Matters ·

2022/10/21

Leslie Blount, Adweek Contributor, joins Marketing Matters to talk about Marketing News of the week including UberEats Halloween thriller campaign starring Keke Palmer, and how Deion Sanders is changing the future of college football at Jackson State. Hosted on Acast. See acast.com/privacy for more information.

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24:03

Vice President of Global Marketing for Budweiser

Wharton Marketing Matters ·

2022/10/17

Todd Allen, Vice President of Global Marketing for Budweiser, joins Marketing Matters to talk about Budweiser's FIFA World Cup Sponsorship, purpose Marketing, the keys to long term success in branding and important lessons learned along the way! Hosted on Acast. See acast.com/privacy for more information.

en

298 results

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