PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

MME: Retain More, Stress Less: How Can You Maintain a...

The Dental Marketer ·

2024/03/04

‍‍Are you struggling with retaining employees in your dental practice? In this eye-opening episode, Glenda Acevedo, a seasoned scholar in employee retention strategies, unravels the crux and possible remedies for the high turnover rates frequently witnessed in dental practices. Glenda takes us through a systematic approach to bolster employee retention by tackling two main dilemmas - employees leaving prematurely and employees demanding more wages than the practice can comfortably afford. With a

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492: Outpacing the Competition | Would Your Office...

The Dental Marketer ·

2024/02/29

How does one successfully launch a boutique dental practice in a saturated market like New York City? In this episode, we speak to, Dr. Arti Jagirdar, who shares her journey of establishing Flatiron Dental, a distinguished dental practice that offers more than just the basics. She offers a candid account of her decision to adopt a patient-centric, fee-for-service model and its subsequent impact on the practice. Dr. Jagirdar’s unique offerings such as sleep apnea treatments and airway consultations

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MME: In Your Patient's Shoes | The Retail Approach to...

The Dental Marketer ·

2024/02/26

‍‍How do your patients REALLY perceive your dental practice? How can convenience, image, and service make or break their overall experience? In this compelling Monday Morning conversation with industry veteran, Keith McLachlan, we dive deep into the heart of these issues. Keith passionately argues for the urgent need for dental practitioners to adopt a retail business model that is profoundly patient-centric. And not just in theory, but in practice - with a focus on delivering care that brilliantly

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491: Scaling an Acquisition in a Rural Region? A...

The Dental Marketer ·

2024/02/22

‍‍What does it take to run a successful dental practice in a small town? Dive into today's episode, as I sit down with Dr. Kim Power, embracing the journey of owning and operating her bustling practice in a rural region of North Carolina. Through her resilience and determination, Dr. Kim navigates us through the challenges and triumphs, from staff shortages, to unexpected challenges, and even embezzlement - offering an incredibly honest take on what it takes to grow a thriving practice despite all

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MME: How to Boost Your Practice Productivity for a 3...

The Dental Marketer ·

2024/02/19

‍‍Are you feeling overwhelmed by trying to grow your practice? Many dentists think that they need more patients, more marketing, and more work to propel them forward. While these are important factors, there might be another way to a successful three day work week - optimizing your current workload. Today I sat down with the accomplished entrepreneur, business coach, and the author of multiple Best Selling books, Kirk Teachout. His insights paint a clear picture of how we can analyze and customize

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490: Practicing Dentistry on Your Own Terms | A...

The Dental Marketer ·

2024/02/15

‍‍How does a dedicated dentist navigate her way to owning her own practice while facing an array of personal and professional challenges? This episode provides a close look at the journey of Dr. Ana Santana Guerrero, a fiercely resilient dentist who left her home country, dealt with educational re-equivalence, braved high-stake exams, grappled with intense competition, and still managed to realize her dream of owning a dental clinic. We dissect Ana's transition from an associate to an owner in

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MME: Break the Mould on Pricing | How to Add $100k...

The Dental Marketer ·

2024/02/12

‍‍Ever been confounded by how to perfectly price your dental services? In this episode, our knowledgeable guest is Dr. Nathan Coughlin, an experienced dentist and entrepreneur, who unveils some of his best advice on pricing dental treatments. Nathan underscores the trap of racing to the bottom in pricing to compete, instead advocating for services' differentiation to significantly stand out in the crowded dental market.Diving deeper, Nathan delves into some practical applications of his advice using

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489: Beyond the 9-5 Grind: How to Embrace "Lifestyle...

The Dental Marketer ·

2024/02/08

What if there was a way to optimize your work hours, boost morale, and increase productivity, all while making your employees happier than ever before? In this eye-opening episode, I sit down with Dr. Paul Yoo, who's managed to shatter the conventions of the traditional 9-5 workday in his dental practice. Based in the beautiful Kauai, Paul attributes much of his practice's success to the unique "lifestyle hours" he has instituted, proving that when it comes to business, sometimes it pays to think

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MME: Singular Focus | The Secret to Enhanced...

The Dental Marketer ·

2024/02/05

‍‍Can focusing on just ONE aspect of your life or practice truly enhance your overall fulfillment and success? Join me as I delve into a fascinating conversation with my return guest Dr. Avi Patel, an expert in the concept of singular focus. Avi eloquently unpacks the transformative power of honing your energy on one dimension of your life or practice. From personal anecdotes of bettering his marriage through therapy to using this single-minded approach in his dental practice, Avi provides a fresh

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488: The Perfect Pitch | How to Land a Partnership...

The Dental Marketer ·

2024/02/01

‍Have you been searching for a consistent flow of patients to your practice? Ground marketing to local grocery stores may be just what you need. Dive into this episode where I share a detailed guideline on how you can approach Trader Joe's for a ground-breaking opportunity. I stress the significance of integrating dental services with Trader Joe's core values, advocating for staff well-being, and championing community engagement.Learn how to engage with Trader Joe's staff - from store managers to

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MME: The Dual Role of Culture and Finance in Your...

The Dental Marketer ·

2024/01/29

‍‍Ever wonder how leading your dental practice with a positive culture and strong financial awareness can result in enhanced patient care and increased profitability? In this episode, I engage in a thought-provoking conversation with seasoned dentist, Dr. Paul Goodman. We delve into Paul's extraordinary journey, highlighting how engaging a people coach early in his career spurred the creation of a positive work environment and nurtured accountability among his team. However, Paul candidly admits to

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487: The Rise of Pawsitive Pediatric Dentistry | How...

The Dental Marketer ·

2024/01/25

‍Ever wondered what it takes to leap from the corporate dental sector into creating your own independent practice? This episode of The Dental Marketer dives deep into this brave transition through the enlightening journey of none other than Dr. Milca Mendez-Ceballos, founder of Pawsitive Pediatric Dentistry. Dr. Milca candidly unravels her fascinating tale of disappointment in the corporate environment, and how it led her to prioritize quality care above all in her own practice.How did Dr. Milca

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MME: Starting with the End in Mind | The Power of...

The Dental Marketer ·

2024/01/22

‍‍Are you frustrated that your efforts don't always produce the results you desire? Have you ever pondered why some people appear to effortlessly achieve success while others struggle? This insightful episode with entrepreneur Daniel Johnson is a must-listen! Daniel dives deep into the power of starting with your desired end in mind. He argues convincingly that visualizing your end goal before embarking on any venture will enable you to purposefully plan your actions, providing you with a roadmap to

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486: Ego-Free Zone | The Culture That Wins Patients |...

The Dental Marketer ·

2024/01/18

‍Ever wondered what it takes for a dental practice to thrive in a highly competitive market? Today's episode of The Dental Marketer gives you a golden opportunity to learn the nuts and bolts of exactly that. Our special guest, Dr. Liel Allon, uncovers how the strategic location of her practice, along with a personalized and patient-centred approach, propelled her dental office to success in Houston, Texas. The engaging discussion opens up avenues to understand how walking the extra mile in patient

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MME: From Coping Dentist to Thriving Dentist | The...

The Dental Marketer ·

2024/01/15

‍‍Want to move beyond just coping and instead thrive in your dentistry career? Tune into this episode as I dive into an enriching conversation with Dr. Kyle Stanley, addressing the silent struggle of mental and relational health amongst dentists. Discover how setting clear boundaries, understanding personal sleep patterns, and creating a mental health supportive clinic are key. Get a glimpse into Kyle's "DREAMS Sequence" - a routine promoting success and well-being!‍What You'll Learn in This

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485: Getting Past Your Fears | Dare to Drop Dental...

The Dental Marketer ·

2024/01/11

‍‍Are you wearied by the low reimbursements from Dental PPOs and considering if there's a different, better way to improve your practice's profitability? Then you need to tune into this compelling episode of The Dental Marketer, as I interview Dr. Ben Burkitt, who's been in your shoes and emerged victorious. After implementing a revolutionary change in his own dental practice, Dr. Burkitt demystifies the process of dropping dental PPOs and its potential ripple effects to the bottom-line

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MME: The Stay Interview Solution | Retaining Top...

The Dental Marketer ·

2024/01/08

‍‍Ever feel like your top talent is just slipping away from your practice? On today's solo episode, I'm introducing a game-changing tactic designed to stop that revolving door: the "Stay Interview". Forget about exit interviews - this is about understanding what keeps your team members engaged, satisfied, and eager to stick around. I share and dissect five incisive questions recommended by renowned CEO coach, Eric Partaker, that bring the mindsets of your staff into sharp focus and help you create a

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484: How Can You Manage Unforeseen Setbacks and Still...

The Dental Marketer ·

2024/01/04

‍Ever wondered how to navigate life’s big challenges while single-handedly running a dental practice? In this episode of The Dental Marketer, Dr. Melissa Torres details her journey from contemplation to execution and her eventual success in the realm of dentistry. Despite the weight of decisions, self-doubts, and life's unexpected turns, Melissa persisted, primarily banking on personal introspection and journaling for clarity and direction. She exposes her innovative approach of assembling a team

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MME: Dr. Alan Mead | How to Reclaim Your Focus in a...

The Dental Marketer ·

2024/01/01

‍‍Curious about the secret to increased productivity? Hint: It's not multitasking! In this week's Monday Morning Episode, I'm picking the brain of Dr. Alan Mead, diving deep into why multitasking isn't necessarily the powerful tool it's made out to be. Dr. Mead deconstructs the myth of multitasking and shares why focus could be your most underutilized asset. We'll learn how to identify these moments in our own lives and redefine our work habits in a world brimming with distractions.‍What You'll

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483: Last Episode of The Year | Lessons Learned

The Dental Marketer ·

2023/12/28

‍Are you ready to soar into a new year armed with wisdom from the experts and fellow doctors? Each guest from this year shares their unique take on various topics that encompass what it takes to run a successful dental practice. From honing your focus to understanding patient experience, it's a treasure trove of advice that you won't want to miss!What You'll Learn in This Episode:Why maintaining laser-like focus can enhance productivity and lead to successHow negotiating contracts can make or break

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The Dental Marketer

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