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PODCAST

Brandwidth On Demand

David Martin & Kipper McGee

Every episode, radio"s top hosts, PD"s and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America"s Digital Branding Coach " Kipper McGee.

business marketing

All Episodes

17:02

#039: NASH-FM's KELLY FORD on Waking up the COUNTRY!

Brandwidth On Demand ·

2017/08/07

NASH-FM morning star KELLY FORD is the epitome of “Award Winning” morning host. After taking home three CMA Major Market Personality of the year prizes, plus a Marconi, an ACM, and the prestigious Gracie Award from the Alliance of Women in Media, it’s no wonder that NASH-FM wanted her to be part of their “Ty, Kelly and Chase” national morning show. The radio program airs from Nashville via New York where Kelly was the first live voice heard on NASHFM 94-7, the flagship NASH station in America.

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15:22

Episode #038: Guy Phillips - Life After a MILLION+...

Brandwidth On Demand ·

2017/07/31

Guy Phillips is undeniably an institution in the St. Louis area. After over a MILLION Quarter Hours on CBS owned Y98 (KYKY), he continuously reinvents his show, and makes St. Louis laugh every morning. Hundreds of thousands of listeners prove this every book. For Guy, he says “ “I’ve been one of the luckiest guys to ever work in radio. I have had steady employment over five decades in St. Louis and I haven’t once failed to laugh, on the air and off, on any of those days. I work with a crew that is

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14:50

#037 - Bridging the Audience Gap - Dave Van Dyke,...

Brandwidth On Demand ·

2017/07/22

Your audience moving away from you. The attacks are not just online anymore. Media reseach sherpa Dave Van Dyke offers a look at where the ‘audience gap’ between radio is and where it needs to go to remain competitive, if not dominent. Dave was raised in radio, showcasing talents on-air, in programming, sales, marketing and research. After over two decades with posts including VP /GM at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio

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14:40

Episode #036: Jason Cage, Mix 96.5/Houston - Serious...

Brandwidth On Demand ·

2017/07/14

For CBS/Houston’s Jason Cage, it’s been said that WINNING is in his DNA! With over a decade in the business, Jason understands what makes fun, interactive, memorable radio and the new skills required to touch listeners where they live including social media. His career spans from his hometown radio market, Huntsville Alabama to Chicago’s legendary B96 and other major market stops, now covering afternoons in Houston at Mix 96-5, KHMX. Jason also shares wise advice for anyone wanting to follow in his

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15:20

Episode #035: Chio in the Morning: Perseverance PAYS!

Brandwidth On Demand ·

2017/07/03

CHIO IN THE MORNING is a Philly radio legend, provingthat perserverance DOES pay off. He’s been part of winning stations LITERALLY from coast to coast (Z100/New York to KHTS and XHRM/San Diego). Through all of that, Chio is marking over 16 years hosting mornings in America’s 9th largest market, at stations like Q102, WIRED 96.5, and now at IHeart’s MIX 106-1. There he starts Philly’s day with fun games and benchmark features like “Battle of the Sexes, “Truth or Trash” and “Chi-aoke”, his

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16:48

#034: Skip Mahaffey - All Radio Needs is (K)Love

Brandwidth On Demand ·

2017/06/28

When you mention ‘great radio people’, invariably the name Skip Mahaffey comes up. After decades as a morning ratings magnet, his CMA and Billboard Award-Winning “Skip Show” has been dominant for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa and Dallas. Now he captains mornings on one of the most innovative plays in radio, EFM’s K-LOVE stations whose approach to ownership, quality programming and business model are changing both the complexion of

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13:44

#033 - In Search of Radio Excellence - Jeff McCarthy,...

Brandwidth On Demand ·

2017/06/19

You may not see him hoarding the headlines…mainly, because Jeff McCarthy has been too busy… quietly and consistently helping build Midwest Communications into one of America’s fastest growing, privately held radio powerhouses. For over 30 years, he’s been Vice President of Programming for a company that started as an AM/FM combo in Wausau, Wisconsin ─ then added another 100,000 watt FM and leading AM in Green Bay. Now the company has over 70 stations in 7 states, with recent acquisitions in

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16:07

#032 - Tips from a Top 10 Market - Tony Lorino, PD...

Brandwidth On Demand ·

2017/06/15

Want proof that good guys still CAN make it to the top? Take a few minutes to hear what Star 94.1/Atlanta PD TONY LORINO has to say! Like many of us, Tony started in smaller markets, listening, learning and working his butt off for groups like Triad and Saga. Then a tour of duty with one of the best mentors in the business, Entercom's Brian Kelly (episode #009) at Milwaukee’s WMYX/Mix 99.1 as APD/on-air host. After a successful move to programming at WZPT/The Point in Kansas City, he was tranferred

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12:41

#031 - Make Mine MEDIUM - Chris Murphy - OM, Midwest...

Brandwidth On Demand ·

2017/06/05

Don’t let his wicked sense of humor fool you. CHRIS MURPHY is as serious about creating winning radio -- as he is in making radio fun. And he’s in a medium market after winning in the majors, for quality of life and other reasons he shares. After on-air stints in a number of markets, with a station roster that includes powerhouses like Magic 98 in Madison, WI, and KS-95/KSTP in the Twin Cities, Chris brings a major market attitude, while making a home ─ and career ─ in the medium market of

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15:26

#030 - Online Marketing for Radio - AMY PORTERFIELD

Brandwidth On Demand ·

2017/05/30

If you don’t know the name AMY PORTERFIELD, you should! She’s not a broadcaster, but any smart media person can learn a LOT from her online marketing skills and approaches. Amy authored one of those big yellow “Dummies” books all about Facebook. She was named by Forbes as one of the Top 50 Social Media Power Influencers. Then, Amy spent over 6 years workin with Peak Performance Coach, Tony Robbins, managing his content marketing team and major online campaigns. Since the entire Brandwidth concept

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15:54

#029 - Bobby Rich: Life AFTER Radio (...sorta!)

Brandwidth On Demand ·

2017/05/24

Bobby Rich is the epitome of “AWARD-WINNING BROADCASTER”, and in this episode, you’ll hear why! Elected to the Arizona Broadcasters Hall of Fame. Named R&R: AC Personality of the Year and honored locally as Best Of Tucson by The Weekly. His 94.9 Morning MIX named “Best Of The City” by Tucson Lifestyle magazine and "Best Local Radio Show" in Arizona Daily Star Readers Poll. Greater Tucson Leadership gave Bobby their "Community Leadership Award" and Tucson Advertising Federation chose him for the

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13:17

#028 - Emmy Award Winner KEN LEVINE - Keeping the...

Brandwidth On Demand ·

2017/05/12

Ken Levine holds the distinction of being the first (and perhaps ONLY) Emmy Award winner to guest on Brandwidth on Demand! He was reached the top as an on-air talent (known on-air as "Beaver Cleaver") working at legendary radio stations in markets like San Diego and LA. Later, he moved to TV, serving as head writer, adviser and director for top hits like M*A*S*H, Cheers, Frazier, Everybody Loves Raymond, the Simpsons and many others. Then, he fulfilled a lifetime dream, doing play-by-play for Major

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12:16

#027 - NBC Radio News guru Crys Quimby has the NEWS...

Brandwidth On Demand ·

2017/05/02

Crys Quimby is a highly regarded broadcast journalist, News Director and PD, who is currently National Director of Programming for NBC Radio News. She has also served as anchor for such market leading brands as Fox News Radio, CNN and one of America’s consistently top-rated and top-billing stations 1010 WINS in New York. Notably, she was Program Director at sister station WCBS Newsradio after a successful run in Los Angeles programming CBS owned KFWB and anchoring on KNX. This veteran major

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14:37

#026 - How Does YOUR Station (really) Stack Up? -...

Brandwidth On Demand ·

2017/04/27

Okay, so you have a radio station. Where ELSE should you be engaging with current and potential listeners to get their attention TODAY? Smart broadcaster know thier best advertisers by name, but what about their most valuable listeners? In this episode, you’ll get the inside scoop on the POWER OF P1’s…and the best ways to earn their loyalty, from someone who has studied them like few others. Andrew Curran is President and COO of DMR/Interactive, who is also in demand as a frequent panelist and

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15:53

#025 - 17 Career Survival Tips for 2017

Brandwidth On Demand ·

2017/04/12

There are some who say radio can be hell, but it’s a dry heat! No question, our industry continues to evolve in ways foreign to many people. However, there are any number of clues as to ways in which things are likely to move, and importantly, ways in which YOU can prepare to success. In this episode, we’ve compiled some of the best CAREER ADVICE from top radio performers, managers, and media thought leaders to help you sharpen your career survival skills. Experts like: Kim Komando - America’s

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14:23

#024 - Tommy Sablan - Producing Better Radio by...

Brandwidth On Demand ·

2017/04/01

TOMMY SABLAN has been on top of the San Diego morning show heap forever ─ both on TV and radio. He’s perhaps most widely know as the ‘producer’s producer’ of the famous Jeff & Jer Showgram in San Diego. There, his contributions to an uber-talented team have lead the ratings as the show has moved from station to station, time and again. Now, Jer has retired from radio and the show continues as Jeff and the Showgram, and Tommy reveals how he orchestrated the evolution without missing a beat!

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12:34

#023 - Nick Michaels reveals the STORY behind...

Brandwidth On Demand ·

2017/03/24

No question, we all get barraged by marketing messages daily. Nick Michaels has cracked the code on making messages stand out and reveals his secrets in this episode of “Brandwidth On Demand”. His mantra, “in an over-communicated world, a whisper can become a SCREAM” is a strong starting point...part of it. But gaining a true understanding of your target audience, then speaking to them IN THEIR LANGUAGE are the steps that Nick sees as most important, and typically overlooked. Simple, but not easy

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16:21

#022 - Paige Nienabor - Promote THIS!

Brandwidth On Demand ·

2017/03/16

If you look up Paige Nienabor in the Encyclopedia of Radio Promotions, you’ll see his picture. Largely because he WROTE that book among several others! After groundbreaking stints at stations in Portland, Minneapolis, Charlotte and San Francisco, for the past 20 years he’s been consulting stations around the world on Marketing and Promotions. Paige is the go-to person for hundreds of AE’s and Programmers who need ideas FAST -- and has created contests and campaigns that have made hundreds of

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14:19

#021 - Zach Sang - Radio's Future is HERE!

Brandwidth On Demand ·

2017/02/20

If you’re wondering where radio’s future superstars will come from, here’s a hint: ZACH SANG! At a time when most of his contemporaries were choosing other creative outlets to express their talents, Zach believed in radio ─ but with a twist! Like many of his friends, Zach found an out-of-touch medium targeted more for his parents than his generation. Nonetheless, he got ‘bit by the radio bug’ but decided to create an entirely different take on what ‘his generation’ of radio could be. Now he’s one

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18:17

#020 - Gabe Hobbs - Secrets of a SUPERSTAR Coach

Brandwidth On Demand ·

2017/02/13

Gabe Hobbs is a longtime award-winning radio leader, specializing in spoken word formats for the past 20-plus years. As SVP Programming for Clear Channel Broadcasting, he oversaw 275 News, Talk and Sports stations, and served as in-house advisor to Premiere Radio Networks, where he worked with names you’ll know ranging from Rush Limbaugh and Glenn Beck, to Dr. Laura, Bob Costas and even the President of the United States, Donald Trump! Now he heads Gabe Hobbs Media, featuring an impressive roster

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220 results

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