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PODCAST

Emerging Brands Podcast

Welcome to Emerging Brands Podcast® with Kelly Bennett This is the podcast where you"ll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You"ll also hear from industry experts—brand builders, investors, and

business entrepreneurship

All Episodes

24:48

Tori Loiacono, VP Beauty & Wellness KCSA Strategic...

Emerging Brands Podcast ·

2023/10/22

With close to a decade of experience in PR, Tori brough her passion for women's health to craft a career building wellness brands. Tori shares her personal story of finding her balance of wellness, mental health, and how that shifted her career. Today she's the VP Beauty & Wellness KCSA Strategic Communications, taking on brands that she's passionate about. In this episode, Tori shares about what she looks for in a brand to pitch to press, what brands are cutting through the noise, and the future of

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27:58

Isabelle Steichen, Co-Founder & CEO Lupii

Emerging Brands Podcast ·

2023/10/22

After searching for more higher-protein plant-based options, Isabelle Steichen co-founded Lupii. Going back to her roots, Isabelle re-discovered the Lupini bean, is a little legume that has 2x more protein than chickpeas, 3x more protein than eggs, 3x more dietary fiber than rolled oats, jam-packed with vitamins and all 9 essential amino acids. Isabelle started creating products and launched Lupii with a protein bar. However during the lock-down she started experimenting with other product

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20:47

Cory Sargeant, Founder Lady Sargeant

Emerging Brands Podcast ·

2023/10/22

Cory Sargent is a mult-hyphanent creative. With a background in PR, Cory launched Lady Sargeant as a creative marketplace with playful products for conscious consumers. Cory brings us behind the scenes of her lastest product, SAY IT DO IT which was developed during the pandemic and stems from the desire to connect more deeply with friends and families after a year of social isolation. We talk about how she's building the brand, reaching out to retailers, and impact of deeper connections.

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31:04

Stefanie Frank, Co-Founder Frankly Good Coffee

Emerging Brands Podcast ·

2023/10/22

Frankly Good Coffee was co-founded by husband and wife team Glenn and Stefanie Frank, out of their search for fresh coffee in 2010. They were the first coffee roaster in Las Vegas to roast and sell at farmers markets in 2011 known for their air roasted, small batch flagship blends. Over the past decade, they've organically grown working with local restaurants, bakeries, and cafes and online. Stefanie has been working on scaling the brand the past year and takes us behind the brand.

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27:13

Lisa Juarez, Founder Palm & Palma Design Studio

Emerging Brands Podcast ·

2023/10/22

Lisa Juarez, Founder Palm & Palma Design Studio helps emerging brand land on retail shelves with eye-catching packaging. She talks about how packaging increases customer loyalty, increase sales, and the ROI on good packaging. Lisa also shares her story behind launching her own studio, building her business, and the impact of doing what she loves. Lisa also shares a downloadable list of places to print packaging (super helpful resource!).

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26:30

Cat Meyer, Founder & CEO Head South

Emerging Brands Podcast ·

2023/10/22

Learn how Cat Meyer turned her (literal) dream for a product line into launching her brand ‘Head South’ within two years - setting out to disrupt the sigmas in sexual health and pleasure. Cat is an advocate for sex education and stepping into a new role as founder and podcast host to add her voice to the conversation. On this episode, Cat shares more of her founder and brand story (which involves a pretty epic pivot in product categories), why she’s so passionate about sex education, and how she

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23:28

Christina Dorr Drake, Co-Founder & CEO Willa's Oat Milk

Emerging Brands Podcast ·

2023/08/30

Christina Dorr Drake, Co-Founder & CEO Willa's Oat Milk shares how she and her sister started the brand inspired by their grandmother's oat milk recipe. After observing a gap in the plant-based milk market, Christina, her sister, and husband set out to bring a cleaner oat milk (think no gums and lower sugar) to consumers. Christina took her experience working with brands at agencies along with her sister's background in food & beverage manufacturing, to launch a better for you oat milk (that was

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32:06

Janel Abrahami, Founder and Host Lunch Break podcast

Emerging Brands Podcast ·

2023/08/27

Whether you're a corporate go-getter, an entrepreneur, or someone exploring the intersection of both, Janel's wisdom and experiences will guide you towards creating a fulfilling and diverse career path that aligns with your passions and aspirations. Tune in, be inspired, and embark on your own journey to building a multi-hyphenate career!

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19:00

Emily Schildt, Founder Pop Up Grocer

Emerging Brands Podcast ·

2023/08/27

Emily Schildt, Founder Pop Up Grocer shares how she created a destination to discover new grocery items and emerging brands. Emily shares why they focus on better-for-you products, packaging design, and rotating features. And the backstory of their first ever pop up. Pop Up Grocer is one of my favorite shops in New York City, and it was cool to learn how Emily built the brand and gives opportunity for new brands to emerge.

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31:26

Bianca Barratt, Founder The Scoop

Emerging Brands Podcast ·

2023/08/27

Bianca Barratt, Founder The Scoop, is a journalist for Forbes, Vogue, Sunday Times, R29, and more. After years of getting pitched stories; Bianca is teaching founders how to (better) pitch their brand stories to attach media attention. She breaks down the most important aspect of a good media pitch. This episode is a must listen if you're looking to cut through media noise.

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45:27

Katie Mastropieri, Lifestyle + Wellness Partnerships...

Emerging Brands Podcast ·

2023/08/27

Katie shares her own entrepreneurial journey (that landed her on late night national tv!) to finding her dream job at Instagram working with Lifestyle and Wellness Partnerships and Creators. We talk about content creation, building a brand online, and insight tips to make your content stand out. Such a fun episode!

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37:59

Joy Fennell, Founder The Future in Black

Emerging Brands Podcast ·

2023/08/27

Joy Fennell, Founder The Future in Black shares how she turned her 20+ year experience as an editorial makeup artist in New York City, into a new career and business as an AI designer after health issues. She also talks about creating equitable opportunities for Black creatives in technology. And, Joy shares how her immersive design studio is taking beauty and fashion brands into the future.

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35:46

Nina Zilka, Co-founder & CEO Alder New York

Emerging Brands Podcast ·

2023/08/27

Nina Zilka, Co-founder & CEO Alder New York, shares how she and her best friend started a skin care brand with no background in skin care. She talks about the journey of taking their formulation to small batch manufacturing, where sustainability plays a role in their brand, and why skin care doesn’t have to be complicated. PS. I use their skin care and LOVE it!

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30:37

Breana Teubner, COO at TYB

Emerging Brands Podcast ·

2023/08/27

Breana Teubner, COO at TYB talks about her 20+ year experience building brands. She shares about activating a brand locally, why brands need to invest in community, and applying web3 technology for better customer engagement.

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31:44

Claire Hueg, Founder Persephone Planet

Emerging Brands Podcast ·

2023/08/27

Claire Hueg, Founder Persephone Planet shares how she is cultivating engaged communities online for brands. She talks about the need for kindness, thoughtfulness, and intention behind content creation. Claire also shares her brand story and finding her niche.

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28:44

Delaney Vetter, Copywriter & PR Strategist

Emerging Brands Podcast ·

2023/08/27

Delaney Vetter is a copywriter and PR strategist for food and beverage brands and CPG brands. She shares her insight on how good copy, branding, and founder stories can help your brand cut through the noise.

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47:06

Hannah Cole, Founder Sunlight Tax

Emerging Brands Podcast ·

2023/08/27

Hannah Cole founder of Sunlight Tax, a company dedicated to helping creative professionals navigate the complexities of taxes and financial management, talks about her journey from being a professional artist to becoming an accountant and starting her business. Also sharing helpful advice for creative business owners on quarterly taxes!

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45:12

Kristen McGuiness, Founder Rise Writers & Rise Books

Emerging Brands Podcast ·

2023/08/27

Kristen shares her journey from starting a book coaching business to the realization that she could fill a gap in the industry by working with clients who might not have traditional publishing opportunities. And shares the story of a client predicting her future as a book publisher. Listen and learn your many paths to publishing.

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33:42

Sarah Maguire, Founder Sarah Maguire PR

Emerging Brands Podcast ·

2023/08/27

Sarah shares her journey from agency work to launching her own PR consulting agency, specializing in the food and beverage industry. Discover the leverage of founder-led brands and why they're gaining traction in the media landscape. Learn about the key factors that make a brand ready for PR, and gain insights into effective networking strategies for emerging brands. Tune in for valuable tips and stories that will leave you inspired and ready to take your brand to the next level.

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37:53

Robin Kramer, Founder Red Boot Consulting

Emerging Brands Podcast ·

2023/08/27

Robin shares her journey from growing up in the retail industry to working with major brands like Williams Sonoma, and eventually launching her own consulting business to help emerging jewelry designers succeed in the wholesale market. We dive into the power of networking, the importance of in-person interactions, and the value of building meaningful relationships with buyers. Robin emphasizes the significance of understanding your costs, knowing your worth, and confidently pitching your

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221 results

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