x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

25:43

Flashback Friday - Planning and Prioritizing your...

Product Chats Podcast ·

2021/11/12

“The roadmap really should be a conversation” - Jim Semick, founder and chief strategist of Product Plan. Are you curious what the best framework is to plan and prioritize a product roadmap? Are you a Product Manager that wonders how often to update this tool? Listen in as Rebecca Kalogeris is joined by Jim Semick to discuss Product Plan’s annual survey results, his tried and true method of ‘value vs effort’ and his advice on updating and maintaining roadmaps that work. Jim explains that updating

en

52:27

How VRBO and Taskrabbit Increase Customer Retention...

Product Chats Podcast ·

2021/11/05

(This episode was recorded during our recent Product Chat) During this episode, Lindsay Hunt, director of product at TaskRabbit shares insights on customer and revenue retention and how to build products and services that keep your market coming back. She teaches how to navigate when you have two users in a marketplace, strategic angles to entice and delight customers and opportunities for revenue growth by nurturing relationships and creating products people want to buy.

en

27:56

Using Strategic Storytelling to Shape What You Do in...

Product Chats Podcast ·

2021/10/29

This episode is for anyone trying to figure out how to leverage storytelling in their role as a product manager or product marketer. The VP of marketing for Pragmatic Institute and host, Rebecca Kalogeris, interviews Matthew Woodgett, founder and CEO of Go Narrative who explains that a story isn't an artifact or finished product like a book or movie, but instead, using is a way of communicating. He explains how stories help companies prioritize, connect departments and gain buy in for roadmaps

en

30:29

How to Systematically Approach Competitive Objections

Product Chats Podcast ·

2021/10/22

In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, hosts Erin Neal Enterprise Account Executive at Klue. Erin explains how to systematically approach objections to win customers who are talking with the sales team. The approach taught in this episode shows how to be collaborative rather than combative when approaching objections. Erin and Rebecca also cover how to provide sales with the tools they need to be successful in their objection handling with prospects. Klue is

en

32:34

How to Integrate Culture and Brand

Product Chats Podcast ·

2021/10/09

Mark Miller and Ted Vaugh, authors of Culture Built My Brand: The secret to winning more customers through company culture, join Rebecca Kalogaris, VP of marketing at Pragmatic Institute to talk about the intersection of culture and brand. They outline the 5 pillars of the brand, which include culture, products and services, the story of the company, user experiences and identity. They also explore the frustration that emerges when different departments and different people own different parts of

en

34:13

How to Create Team Culture in 2021

Product Chats Podcast ·

2021/10/01

Rebecca Kalogeris, VP of marketing for Pragmatic Institute and Cindy Cruzado, certified instructor at Pragmatic Institute, discuss how to build a company culture that is healthy and creative especially in remote and hybrid working environments. Cynthia shares how to make disagreement comfortable and common as a way to support different ideas. They both agree that having fun along the way supports all of the team-building initiatives, and they include some game ideas that their teams find

en

01:03:04

How Forbes Creates Innovative Leadership Tactics and...

Product Chats Podcast ·

2021/09/27

(This episode of Pragmatic Live was captured during our recent Product Chat session) How do product pros deliver innovative solutions to users, leverage technology and develop tactical plans without a prior blueprint or example to follow?Ebony Shears, VP of product at Forbes, to the Product Chat shared how she gains team enthusiasm and buy-in, and how she determines what opportunities are worth pursuing at the 103-year-old institution.

en

34:20

How to Facilitate Product-Led Communication

Product Chats Podcast ·

2021/09/17

In this episode, Andrew Wale, the chief revenue officer at Twintag, meets with Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how to use a great product as a vehicle to engage with customers and enhance their experience. He explains how to give customers information when they need it and in a user-friendly format with tools like QR codes. When customers have to navigate robust websites, they might get lost in their search for an answer. He shows how product-led communication

en

26:48

How Product Teams Can Measure Success Using a...

Product Chats Podcast ·

2021/09/10

We are going to be a product excellence team, so how do we measure how effective we are?" - Sherwin Damdar Rebecca Kalogeris, VP of marketing for Pragmatic Institute interviews Sherwin Damdar, director of product management and innovation at Garlock, and he shares how he uses the sales of differentiated products to measure his teams' success. He says that differentiated products must meet three criteria: They must be unique, valuable and proven. Together they talk about how product managers can find

en

53:45

How Being a Customer Advisory Board Member Can Ignite...

Product Chats Podcast ·

2021/09/03

(This episode of the Pragmatic Live Podcast was captured during one of our recent Product Chat webinars) Companies know that learning more about their customers is the best way to improve their products. But is the research influencing meaningful change? More often than not, the answer is no. While many mediums facilitate customer engagement, this work only results in tactical, user-level augmentations that have a minor impact. Thankfully, there’s a better strategy and that is a well-run

en

30:46

The Age of Products

Product Chats Podcast ·

2021/08/20

What a wonderful time to be product marketing, and Pragmatic instructor, Rich Nutinsky, explains why in this episode hosted by Rebecca Kalogeris, VP of marketing for Pragmatic Institute. They discuss how the world of product management has evolved because of new technology and refined approaches to customer research. Rich also shares his own experiences as a product professional and how product training was a game-changer early in his product management career path. They conclude that we are in fact

en

36:29

Dr. Nancy Li - From Worker Bee to Business Leader

Product Chats Podcast ·

2021/08/14

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Dr. Nancy Li, director of product, mentor and YouTuber. In this episode, Nancy gives all the details on her powerful story and some amazing tips on climbing to the top of the product industry, from worker-bee to director and beyond. Dr. Nancy has mentored more than 100 professionals to break through in product management, check out her YouTube below. https://www.youtube.com/channel/UCIXcpwAsd6uO6PQ7VaMbXpg

en

31:44

How to Design an Effective Content Marketing Team

Product Chats Podcast ·

2021/08/07

"Demand generation at its base definition is simply generating demand for a product or service, and then converting that demand into a lead." - Charlotte Bohnett Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Charlotte Bohnett, the senior director of demand generation at WebPT. In this episode, she talks not only about what makes demand generation successful but also what qualifies as quality content marketing. As a leader in the field, she shares strategies for building

en

01:01:02

Don't Forget the (UX) Magic: How Disney Uses Design...

Product Chats Podcast ·

2021/07/30

This episode was captured during our recent Product Chat series. We were recently joined by Kimberly Hicks, former vice president of product, games and interactive for The Walt Disney Company. She shared her approach to improving user experience and developing an effective digital strategy.

en

37:14

The Power of Subtraction

Product Chats Podcast ·

2021/07/23

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Leidy Klotz, author of Subtract: The Untapped Science of Less. He encourages people to fight their instinct to add to projects, products and to-do lists as a way to display competence. Instead, Leidy teaches listeners how to add value to life and work through subtraction. The muscle for adding is strong for most people but subtraction takes practice and intention through prompts and reminders. During the episode, Leidy provides

en

52:41

How to Manufacture Lightning in a Bottle

Product Chats Podcast ·

2021/07/16

Listen in to our recent Product Chat with Oji Udezue, chief product officer at Parsable, as he discusses his experience and shares fundamental product systems that can accelerate your path to achieving repeatable, consistent innovation for your organization.

en

32:16

Managing Teams and Creating Positive Culture During...

Product Chats Podcast ·

2021/07/09

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diana Richardson, technical product manager at Core Logic, explore the challenges that immerge with team and culture during an acquisition. Diana experienced acquisitions during her career and she shares how to navigate the uncertainty during the early stages of acquisition and how to spot opportunities rather than worry about "what ifs."

en

32:49

Flashback Friday - The Return to Fandom and Fanocracy

Product Chats Podcast ·

2021/07/02

During the upcoming holiday, allow us to be your guide for some excellent product listening. We look back at one of our most popular episodes featuring David Meerman Scott. What does neuroscience and selfies have in common? They help create "fandom". Join us for this episode of our Pragmatic Live Podcast to address just this, and what it means to build and keep fans. Our own Rebecca Kalogeris is joined by David Meerman Scott, to discuss his recent book, Fanocracy: How to turn fans into customers

en

41:52

How Did The Pandemic Change Product Marketing?

Product Chats Podcast ·

2021/06/25

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diane Pierson, an instructor at Pragmatic Institute, talk about how the product industry has evolved during the last 15 months as the world drastically changed during the pandemic. They discuss what changes they predict are permanent and what might be a temporary shift to manage a unique environment. Rebecca and Diane also talk about how to measure success when the baseline is no longer relevant, and how to put structures in place to

en

26:28

The Price is Right: Understanding How Buyers Think...

Product Chats Podcast ·

2021/06/18

"If your salespeople are asking for discounts that are too big or too often, then your product team hasn't given sales the tools, knowledge and confidence they need to win deals at the right price." - Mark Stiving. Rebecca Kalogeris, VP of marketing for Pragmatic Institute, talks with Mark Stiving, founder of Impact Pricing, about the importance of value-based pricing. In this conversation, Rebecca and Mark explain what a value-based pricing table is and how it can equip sales teams so they can

en

474 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...