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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

43:34

Episode 54: CES wrap up, plus drama at VideoAmp, LG...

Marketecture: Get Smart. Fast. ·

2024/01/12

So much drama in ad tech and publishing. Ari reports live from his hotel room at CES.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing

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45:50

Episode 53: Bill Wise of Mediaocean on running the...

Marketecture: Get Smart. Fast. ·

2024/01/05

Bill Wise, CEO of Mediaocean, talks about how the company came to be by merging with stalwart DDS, along with its current position in the business, and how agency holding companies are evolving.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with

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40:58

Episode 52 Year-end special bonus episode. Best and...

Marketecture: Get Smart. Fast. ·

2023/12/22

Eric and Ari talk about the first year of the Marketecture podcast and shout outs for various trends and predictions.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with

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48:33

Episode 51: What happened at The Arena Group? Former...

Marketecture: Get Smart. Fast. ·

2023/12/22

Andrew Kraft is one of the best known and respected executives in media. He recently left The Arena Group along with CEO Ross Levinsohn in the wake of an AI mini-scandal. We get to the bottom of what happened.Also, are ad tech companies listening to your phone, or no? Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of

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43:20

Episode 50: What's the MRC and why should you care...

Marketecture: Get Smart. Fast. ·

2023/12/15

Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the movie Quiz Show with John Turturro.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor

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45:42

Episode 49: The guys from Taking Inventory talk...

Marketecture: Get Smart. Fast. ·

2023/12/08

James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk with us about Snap, X, open web, and everything else. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and

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41:56

Episode 48: Anne Coghlan from Scope 3 on measuring...

Marketecture: Get Smart. Fast. ·

2023/12/02

Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with

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05:48

Justify Your Existence: Vibe.co

Marketecture: Get Smart. Fast. ·

2023/11/29

Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as little as $50 per day.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are

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42:09

Episode 47: Brian Morrissey on how to create a...

Marketecture: Get Smart. Fast. ·

2023/11/17

Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also YouTube blocks ad blockers.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at

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06:15

JYE: Channel99 brings view-through technology and...

Marketecture: Get Smart. Fast. ·

2023/11/15

From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies in your ABM strategy.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees.Recorded in November, 2023

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44:18

Episode 46: Beeswax co-founder Shamim Samadi on...

Marketecture: Get Smart. Fast. ·

2023/11/10

Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media.

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07:48

Justify Your Existence: Recess is a Marketplace for...

Marketecture: Get Smart. Fast. ·

2023/11/08

Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees.Copyright (C) 2023 Marketecture Media, Inc.

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42:38

Episode 45: PrograMADic, the Musical with Tom Triscari

Marketecture: Get Smart. Fast. ·

2023/11/03

Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the

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06:27

Justify Your Existence with Taiv.tv

Marketecture: Get Smart. Fast. ·

2023/11/01

Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted and designed for that environment.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

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42:52

Episode 44: Gavin Dunaway talks fraudulent ads and...

Marketecture: Get Smart. Fast. ·

2023/10/27

Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on the Freewheel duplicate auction issue, and its earnings week for tech giants.Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are

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05:53

Amaze Media Labs - Podcast promotion via contextual...

Marketecture: Get Smart. Fast. ·

2023/10/24

The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads can drive audiences to landing pages with more content such as a trailer or a specific episode. Bryan Barletta talks with co-CEO Robert Tuchman.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team

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44:42

Episode 43: Chris Kane on what makes an MFA site....

Marketecture: Get Smart. Fast. ·

2023/10/20

Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence.In this episode:https://telegra.ph/Comcast-deliberately-inflates-bidding-requests-to-extract-extra-revenue-from-DSP-partners-10-15 https://jonathanmendezblog.com/2023/10/17/neuralift-ai-is-born-to-run/Visit Marketecture.tv to join our community and get access to full-length in-depth

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05:54

Spaceback - Adapting social posts to display and...

Marketecture: Get Smart. Fast. ·

2023/10/17

Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a vendor for this when they already have creative assets and production tools at hand (short answer: automation and authenticity). Saran also explains how Spaceback turns social video into production-ready CTV placements in 4K. Includes a demo. Visit Marketecture.tv to join our

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45:49

Episode 42: Comscore's Jon Carpenter on the JIC and...

Marketecture: Get Smart. Fast. ·

2023/10/13

Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence.Each week we'll bring you the latest news and perspective about advertising technology, trends, Copyright (C) 2023 Marketecture Media, Inc.

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05:37

Captify - Activating search data for contextual buys

Marketecture: Get Smart. Fast. ·

2023/10/10

Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big agencies. In recent years the company has developed a contextual ad product for web and TV that uses the same search data without the need for persistent identifiers.In our interview led by Mike Shields, CEO Mike Welch and Chief Product Officer Amelia Waddington claim the contextual

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367 results

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