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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

2:07

You’re Already Creating Good Content—Here’s How to...

The Law Firm Marketing Minute ·

2025/03/11

Did you like this episode? Dislike it? Make Your Content Work Harder for You ✨ You’re already putting in the effort to create content—but is it working as hard as it could? The best lawyers don’t just produce content; they leverage it to attract and retain clients. In this episode, Smike and Eddie break down simple yet powerful ways to elevate your legal content strategy—without adding more to your plate. 📌 Key Takeaways: 🎯 The small but powerful shift that makes content engaging, not just

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1:23

The Shift Happening With Search Generation

The Law Firm Marketing Minute ·

2025/03/10

Did you like this episode? Dislike it? 🚨 SEO is changing, and fast! The days of keyword stuffing and backlink tricks are over. Search engines—and AI-generated results—now favor authoritative, high-value content over gimmicks. In this episode, Eddie and Smike break down what this shift means for law firms and how you can attract real, qualified leads (not just random “Chicken Nuggets” 🐔). 📌 Key Takeaways: Why traditional SEO tactics like backlinks aren’t enough anymoreHow AI and search

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34:06

Digital Ads for Law Firms: What Works, What Doesn’t,...

The Law Firm Marketing Minute ·

2025/03/07

Did you like this episode? Dislike it? 💰 Are digital ads the secret weapon for law firm growth, or just a money pit? The truth lies somewhere in between. In this episode, Mike, Eddie, and special guest Danny Decker break down the biggest misconceptions about digital ads, how they actually work, and why they should be part of a bigger strategy—not a magic bullet. Plus, they reveal the one ad strategy every law firm should be using right now (and it’s more affordable than you think!). 📌 Key

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1:59

The Key to Making Digital Ads Work BETTER

The Law Firm Marketing Minute ·

2025/03/06

Did you like this episode? Dislike it? 📢 Running ads but not seeing results? The problem might not be your ads—it’s your content. In this episode, Smike, Eddie, and Danny break down why strong content is the missing piece in your digital marketing strategy and how to make your ads work better, smarter, and more profitably. 📌 Key Takeaways: Why digital ads alone won’t bring in clients—and what will.The role of content marketing in making ads more effective.How to turn clicks into clients

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1:35

The Missing Piece That Makes Your Marketing Tools...

The Law Firm Marketing Minute ·

2025/03/05

Did you like this episode? Dislike it? 🛠️ Your marketing tools are only as good as the strategy behind them. Many law firms invest in ads, SEO, and social media but see little return—because they’re missing one crucial step. In this episode, Smike, Eddie, and Danny break down why tools alone won’t grow your firm and what you need to do first to make them work. 📌 Key Takeaways: Why marketing tools fail without a clear planHow to choose the right tools for your firm’s goalsThe #1 mindset

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1:13

The Honest Truth: Most Marketing Agencies Don't Do...

The Law Firm Marketing Minute ·

2025/03/04

Did you like this episode? Dislike it? 📉 Most marketing agencies (and even law firm owners) make big decisions based on what “looks good” rather than real data. But without proper A/B testing, you’re leaving money on the table—every single time. In this episode, Smike, Eddie, and Danny expose the biggest flaw in law firm marketing and what you should be doing instead. 📌 Key Takeaways: Why guessing in marketing is costing law firms moneyThe power of A/B (or even ABCD) testing for real

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2:56

Where Law Firms Go Wrong with Digital Ads

The Law Firm Marketing Minute ·

2025/03/03

Did you like this episode? Dislike it? 💡 Many law firm owners believe that launching a digital ad campaign means instant, high-quality leads. But the reality? It takes strategy, testing, and patience to get results. In this episode, Smike, Eddie, and Danny break down the biggest misconceptions about digital ads and how law firms can actually make them work. 📌 Key Takeaways: Why digital ads don’t deliver perfect clients on day oneThe real difference between referral leads and digital ad

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24:49

Blockbuster-Level Marketing That Captivates Your...

The Law Firm Marketing Minute ·

2025/02/28

Did you like this episode? Dislike it? The Hollywood Formula for Marketing That Hooks Clients 🎬 What do blockbuster movies and great marketing have in common? They both know how to hook an audience and keep them engaged! Smike and Eddie break down the storytelling techniques that make legal marketing more compelling, so you can turn prospects into clients—without losing their attention. 📌 Key Takeaways: The secret formula blockbuster movies use to keep audiences engagedWhy great marketing

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1:20

One Simple Trick to Improve Your Direct Mail Marketing

The Law Firm Marketing Minute ·

2025/02/27

Did you like this episode? Dislike it? The Direct Mail Hack That Actually Works ✉️ Think direct mail is outdated? Think again! Smike and Eddie reveal one simple trick that makes your mail impossible to ignore. Learn why a personal touch can be the game-changer your marketing needs. 📌 Key Takeaways: Why most direct mail gets ignored—and how to stand outThe power of handwritten elements in grabbing attentionA simple yet effective way to increase response rates📆 Free Marketing Plan Template

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2:29

How to Write Blogs Your Audience Actually Wants to Read!

The Law Firm Marketing Minute ·

2025/02/26

Did you like this episode? Dislike it? The Secret to Blogs That Keep Readers Hooked 📝 Most blogs get ignored—but yours don’t have to! Smike and Eddie break down the art of engaging blog writing, from structuring posts with short sentences and lists to making every line count. Learn the tricks that keep readers scrolling and make your content impossible to ignore. 📌 Key Takeaways: Why long-winded blogs lose readers—and how to fix itThe power of lists, short sentences, and strategic

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2:16

Social Media Practices Aren't New–Hollywood's Been...

The Law Firm Marketing Minute ·

2025/02/25

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🎬 Hollywood has been mastering audience engagement for decades—so why reinvent the wheel? The same psychological tactics used in blockbuster movies can make your social media content more compelling and impossible to ignore. In this episode, Smike and Eddie break down how filmmakers hook viewers and how you can use those same techniques to grab attention, keep people engaged, and

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2:10

How to Structure Social Media Content for Maximum Impact

The Law Firm Marketing Minute ·

2025/02/24

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚀 Unlock the secret to high-performing social media posts! Most content gets ignored because it’s not structured to grab and hold attention. In this episode, Smike and Eddie break down the psychology of curiosity, engagement, and how to craft content that keeps people watching. Whether you’re creating marketing for your law firm or personal brand, these insights will change how you

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28:18

The Secret to Hiring Top Talent—Even on a Budget

The Law Firm Marketing Minute ·

2025/02/21

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🎯 The Secret to Hiring Top Talent—Even on a Budget Think your small law firm can’t afford A-players? Think again! Emily LaRusch of Back Office Betties reveals how smaller firms can attract and hire top-tier talent—without breaking the bank. From fractional hiring to understanding each team member’s “genius zone,” this episode is packed with game-changing insights for firm owners

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1:45

The #1 Competitive Advantage For Smaller Law Firms

The Law Firm Marketing Minute ·

2025/02/20

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 What if the key to scaling your law firm wasn’t just marketing or tech—but something deeper? Emily LaRusch, founder of Back Office Betties, reveals why culture is the ultimate competitive advantage for small law firms. From hiring the right people to building a team that actually cares, she shares battle-tested insights on creating a culture that drives success. 📌 Key Takeaways:

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1:35

How Successful Small Law Firms Afford Top Talent

The Law Firm Marketing Minute ·

2025/02/19

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Hiring top-tier talent doesn’t have to drain your law firm’s budget! In this episode, Smike sits down with Emily LaRusch of Back Office Betties to reveal the fractional hiring strategies that allow small firms to access elite professionals—without paying full-time salaries. Discover how savvy law firm owners are saving thousands while building powerhouse teams. 📌 Key Takeaways:

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1:56

Many Lawyers Should NOT Be CEO. Here's Why

The Law Firm Marketing Minute ·

2025/02/18

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 👀 Just because you own a law firm doesn’t mean you should run it! Many lawyers are brilliant litigators but struggle with leadership, management, and accountability. In this episode, Smike and Emily LaRusch of Back Office Betties break down why some law firm owners are in the wrong seat—and how to fix it before it stunts your firm's growth. 📌 Key Takeaways: 🔹 Why being CEO might

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2:01

How to Fire Yourself—And How This Helps Your Law Firm...

The Law Firm Marketing Minute ·

2025/02/17

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🔥 Most law firm owners wear too many hats—but what if the secret to success is firing yourself from those roles? In this episode, Smike sits down with Emily LaRusch of Back Office Betties to discuss how accountability charts can help law firm owners stop doing everything and start scaling effectively. Learn why stepping back from daily tasks is the smartest move you can make for

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25:24

Marketing's 5 Love Languages

The Law Firm Marketing Minute ·

2025/02/14

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ❤️ On this Valentine's Day, find out about the 5 Love Languages of Marketing. How do they work for your law firm? Smike, Jana, and Sofia discuss each of them and their marketing correlations. They give valuable marketing tips your small law firm will need to grow this year. They would also LOVE it if you left a review! 📌 Key Takeaways: 🤔 What are the 5 Love Languages of Market...

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2:52

How to Make Your Brand Unforgettable (Without Being a...

The Law Firm Marketing Minute ·

2025/02/13

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 👀 Marketing is all about touchpoints—but there’s a fine line between staying visible and feeling like a stalker! In this episode, Jana, Smike, and Sofia dive into the power of recurring marketing touchpoints and how to make your brand truly unforgettable (for all the right reasons). 📌 Key Takeaways: 🔥 Why consistent touchpoints are the key to brand loyalty.✉️ How to stay top of

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1:24

If You Master This, Then You Master Marketing

The Law Firm Marketing Minute ·

2025/02/12

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💬 Marketing isn’t about ads—it’s about conversations. The most effective brands don’t just sell; they connect. In this episode, Smike, Jana, and Sofia dive into the power of one-on-one marketing and how making your audience feel heard can transform your results. 📌 Key Takeaways: 🎯 Why marketing is just a conversation—and how to start the right one.🔥 The secret to making your

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