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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

01:29:22

CBP 113: How to Save Your Practice from Coronavirus...

The Cash-Based Practice Podcast ·

2020/03/19

There isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week’s) are all about providing you with the information I feel will most help practices survive and thrive through all this … This podcast is from a Facebook Live interview I just did this week with Rob Vining, the leading expert on telehealth physical therapy. Rob generously made time in his super-busy schedule to help us learn how

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22:03

CBP 112: Creating cash-based business for a physical...

The Cash-Based Practice Podcast ·

2020/03/12

In this episode, I discuss the marketing potential in offering promotions for injury prevention services. You’ll learn how to target your campaign toward highly motivated niches, how to craft and deliver effective marketing messages, and how to ensure that the screening visit is designed to create new physical therapy business for your cash-based practice. This “highlight” is from a Q&A call with my Mastermind group—a highly interactive, supportive group where people who have tons of questions and

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21:41

CBP 111: How To Generate New Cash-Pay Patients with...

The Cash-Based Practice Podcast ·

2020/03/05

In this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To some, that may not sound like a lot. But for a small cash-practice, that’s more patient generation via social media than I’ve heard of almost any practice owner doing without paying for ads on Facebook and Instagram (and it still beats most that are paying for ads). In just a couple years, he built a large following for his solo cash practice from seriously humble

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01:10:47

CBP 110: Taming Your Student Loan Debt after Physical...

The Cash-Based Practice Podcast ·

2020/02/27

Joseph Reinke got his start working in investments. During the runup to the mortgage market meltdown, he noticed that most of the professionals in the field didn’t understand the basics, which led them to take truly absurd risks. He also noticed a segmentation problem in the financial arena that makes it hard for average Americans to get the help they need in order to make good money-related decisions. He saw young people graduating with student loan debt that equals, on average, twice what they can

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08:14

CBP 109: Does My Cash Practice Need an Online Booking...

The Cash-Based Practice Podcast ·

2020/02/20

In this episode, I explain some of the unexpected benefits your cash-based practice can gain from using a good online booking system. While the convenience to patients is obvious, there are many practice-side benefits that can offset the expense. This one is a really quick listen, with highly targeted information—so if you’ve ever thought about implementing an online booking solution for your cash-based practice, this is definitely worth a few minutes of your time! (Fullslate is the online booking

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01:15:33

CBP 108: How Your Patients Can File Out-Of-Network...

The Cash-Based Practice Podcast ·

2020/02/13

I’m so excited to share this tool and the fascinating story of how it came to be. It’s not every day a NYC psychiatrist finds himself in the software business, disrupting the insurance and claims industry! When Vatsal Thakkar first opened his own practice, he decided on the cash-based model because he wanted to spend more time with each patient. He found the experience of helping his patients inspiring and “magical” compared with what he saw among many of his in-network colleagues who had to see

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23:03

CBP 107: Ideal Cash-Pay Services for Both In-Network...

The Cash-Based Practice Podcast ·

2020/02/06

In this highlights episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based revenue by offering wellness-focused screenings and injury-prevention services. He describes precisely how they’ve successfully leveraged injury-prevention screenings to develop a wellness-service niche that patients are happy to pay for out of pocket, even though they are accustomed to using their insurance at that PT practice! This low-risk approach to developing out-of-network

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01:15:18

CBP 106: Escaping Reimbursement Nightmares by...

The Cash-Based Practice Podcast ·

2020/01/30

In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as cash-based from the start. However, with limited access to good resources on how to make that succeed, he felt he needed to bolster his cash-pay practice by participating with the two biggest insurance carriers in his market. But after years of fighting with insurance

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21:04

CBP 105: How to Target and Stand Out in Your Niche...

The Cash-Based Practice Podcast ·

2020/01/23

In this highlights episode, Eric Oliver explains exactly how he was able to finally start getting traction with the marketing for his fledgling physical therapy clinic. By targeting the niche of endurance athletes in the community, his fully cash-based practice was able to develop a direct connection with a highly motivated market. Eric shares details on what’s worked in his niche, how he gets referrals, and some of the key tricks he’s used to stand out from the competition. This “highlight” is

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01:02:21

CBP 104: $1000 cash-pay treatment sessions—with Gina...

The Cash-Based Practice Podcast ·

2020/01/16

This is the first interviewee I’ve had on the podcast who offers single-sessions that cost over $1000! Granted, these are 4-hour sessions, but it was quite impressive to hear how this level of service is sold. When Gina Calderone first started out, she saw herself more as an in-home personal trainer even though she was a licensed physical therapist. As she took on more clients, she soon realized she wanted a dedicated space to work in, and she officially started a cash-based practice in 2004. Many

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23:57

CBP 103: How a cash-based practice should answer the...

The Cash-Based Practice Podcast ·

2020/01/09

In this episode, I discuss the rather uncomfortable question often raised by prospective patients—that is, whether you participate with their health insurance plan. Over the years, I’ve found some strategies for making that conversation a whole lot more comfortable. And my approach is quite successful in leading many of the insurance “objectors” to choose my Austin-based physical therapy clinic despite the fact we are out of network. I walk you through this awkward conversation step by step, so you

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01:00:56

CBP 102: How To Bulletproof Your Cash-Based...

The Cash-Based Practice Podcast ·

2020/01/02

So here we are in 2020! This past year has been both incredible and incredibly challenging, and I wanted to share my biggest cash-based practice lessons learned and must-have strategies to bulletproof your private practice. Life can throw you curve balls, and if your business doesn’t have the components and foundations I describe in this episode, those curve balls can put you out of business. You’ll hear what’s been going on in my life and how it might have resulted in the collapse of both of my

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20:02

CBP 101: Transitioning an In-Network Practice to...

The Cash-Based Practice Podcast ·

2019/12/16

In this highlights episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an insurance-based physical therapy practice that had to “weather the storm” of massive reimbursement cuts. The impact of those cuts made it apparent that they’d have to change their business model or face economic ruin. The cash-based practice model seemed to be the obvious solution, so the decision was made to give it a try. Meredith and Brook explain exactly how the transition to

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40:11

CBP 100: Multi-Clinic Multi-Employee Cash-Based...

The Cash-Based Practice Podcast ·

2019/12/12

This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to hear her tell the remarkable story of how she got a private pay practice started and managed the many challenges along the way. In this episode, we dig into the details of all the marketing efforts that have driven the incredible growth and resilience of Brenda’s niche physical

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44:23

CBP 99: Multi-Clinic Multi-Employee Cash-Based...

The Cash-Based Practice Podcast ·

2019/12/05

Brenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus for her career, but once she landed her first job after PT school, she knew it wasn’t a good fit. While looking for another job, she started doing some in-home therapy—and continued that even after she took a full-time job. Within a few months, she rented a small office to see her own patients with the hope of using that as a springboard to her own sports-oriented physical therapy practice. But

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12:18

CBP 098: The top 3 tactics that improve website SEO...

The Cash-Based Practice Podcast ·

2019/11/29

In this episode, I share website strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. I provide plain-language explanations of the top three factors that affect how high your site ranks with search engines, so you’ll understand what matters and why. And I explain exactly how to make sure you are performing well in each area. This “highlight” is from a Q&A call I had with my Mastermind group—a highly interactive, supportive

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01:10:13

CBP 097: Pursuing Your Passion in a Cash-Based...

The Cash-Based Practice Podcast ·

2019/11/21

After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder why he chose physiotherapy at all. Eventually he’d had enough. Joey decided to “give up fear for Lent” and start working on his own cash-based practice, a place where he could reignite his passion for physiotherapy and provide the kind of

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13:38

CBP 096: Tips for marketing your cash-based practice

The Cash-Based Practice Podcast ·

2019/11/14

In this episode, I answer some of the questions I received on how I market my own cash-based physical therapy practice. I share details on how I started my clinic, what I’ve learned about creating an effective, sustainable web presence, and how we follow up with prospective customers to improve the odds they’ll become patients. This “highlight” is from a full podcast FAQ on going out of network.

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56:33

CBP 095: A Booming Cash-Based Pre- and Post-Partum...

The Cash-Based Practice Podcast ·

2019/11/07

After watching her employers in an insurance-based practice “drowning and miserable” for 5 years, Alicia Willoughby knew she wouldn’t work in that business model for the rest of her career. She searched for information on the private-pay model, which led her to the Cash-Based Practice Podcast. As she learned more, she began reaching out to others who were succeeding with their cash-pay practices. Finally, she was ready to take the plunge and started her own pre- and post-partum physical therapy

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11:09

CBP 094: Hiring for a growing cash-based...

The Cash-Based Practice Podcast ·

2019/10/31

Dr. Carlos Berio shares his strategies for growing a cash practice to include multiple therapists. He candidly discusses the practical considerations of hiring in detail, including approaches to compensation and incentives.

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294 results

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