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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

30:04

CBP 120: Creating a Webinar Workshop Script That...

The Cash-Based Practice Podcast ·

2020/05/14

This week marks the launch of my Online Patient Attraction System, a course that teaches you precisely how to create webinars and online workshops that generate loads of telehealth patients for your private practice. So in this episode of the podcast, I’m sharing a segment from the course that walks you through how to create a high-converting presentation script that will ensure your webinar actually does its job of bringing patients into your practice. You’ll learn the strategies that elite sales

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08:52

CBP 119: Using Facebook Live Events to Market to...

The Cash-Based Practice Podcast ·

2020/05/11

In this episode, I explain how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great followup strategy for increasing reactivations and tune-up sessions and keeping your practice top of mind among discharged patients. You’ll hear tips for deciding if there’s sufficient interest, how to approach scheduling, and how to make sure everything goes smoothly. It’s an extremely quick listen packed full of

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06:47

CBP 118: How to Coach Referral Sources on What to...

The Cash-Based Practice Podcast ·

2020/04/30

This week’s highlights episode is taken from an interview with Michael Garrett, MD, an Austin-area “direct primary care” physician with a private medical practice near my own cash-based physical therapy clinic in Austin, Texas. As our interview began, we inadvertently recorded a great example of a conversation I like to have with all my physician referral sources. I find it really helps them better understand how my cash-based services can represent a much better value for many of their patients

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24:14

CBP 117: How to Market a Cash-Based Practice on...

The Cash-Based Practice Podcast ·

2020/04/23

In this episode, I do a deep dive on how to approach social media marketing for a cash-based physical therapy practice. You’ll learn about constructing compelling ads and targeting them to your ideal customers. And I’ll walk you through how you can determine exactly which ads are effective in bringing enough cash-pay business into your practice. This “highlight” is from a Q&A call with my Mastermind group—a highly interactive, supportive group where people who have tons of questions and concerns

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23:13

CBP 116: The Mindset Needed To Power Through A Crisis

The Cash-Based Practice Podcast ·

2020/04/08

With all the stresses and fears plaguing many private practice owners right now, I thought this would be a good time to focus on mindset. There are some key components to controlling our mindset that I believe all practice owners should know and be utilizing in these difficult times. To that end, this week’s highlights podcast is taken from two earlier episodes (CBP #83 and CBP #84) I recorded during a frightening, emotional 3 months when my infant son was hospitalized with a life-threatening

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51:08

CBP 115: How to Spark Innovation to Keep Your...

The Cash-Based Practice Podcast ·

2020/04/02

At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the strongest companies long-term. So I couldn’t think of a better time for this episode with Duncan Wardle, the former VP of Innovation and Creativity for Disney (yes, THE Disney). In this fascinating interview, Duncan walks us through multiple

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01:42:06

CBP 114: Telehealth Masterclass - How To Setup And...

The Cash-Based Practice Podcast ·

2020/03/26

In this week’s podcast, you get to listen in as I give my Mastermind group a detailed Masterclass on getting started with Telehealth services as quickly as possible. This is a must-listen if you’re interested in using telehealth to get your practice through the coronavirus crisis. But before you dive in, if you haven’t already, make sure you download a copy of the free TELEHEALTH QUICKSTART GUIDE … learn exactly how my staff and I set up telehealth in my practice and were performing online physical

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01:29:22

CBP 113: How to Save Your Practice from Coronavirus...

The Cash-Based Practice Podcast ·

2020/03/19

There isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week’s) are all about providing you with the information I feel will most help practices survive and thrive through all this … This podcast is from a Facebook Live interview I just did this week with Rob Vining, the leading expert on telehealth physical therapy. Rob generously made time in his super-busy schedule to help us learn how

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22:03

CBP 112: Creating cash-based business for a physical...

The Cash-Based Practice Podcast ·

2020/03/12

In this episode, I discuss the marketing potential in offering promotions for injury prevention services. You’ll learn how to target your campaign toward highly motivated niches, how to craft and deliver effective marketing messages, and how to ensure that the screening visit is designed to create new physical therapy business for your cash-based practice. This “highlight” is from a Q&A call with my Mastermind group—a highly interactive, supportive group where people who have tons of questions and

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21:41

CBP 111: How To Generate New Cash-Pay Patients with...

The Cash-Based Practice Podcast ·

2020/03/05

In this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To some, that may not sound like a lot. But for a small cash-practice, that’s more patient generation via social media than I’ve heard of almost any practice owner doing without paying for ads on Facebook and Instagram (and it still beats most that are paying for ads). In just a couple years, he built a large following for his solo cash practice from seriously humble

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01:10:47

CBP 110: Taming Your Student Loan Debt after Physical...

The Cash-Based Practice Podcast ·

2020/02/27

Joseph Reinke got his start working in investments. During the runup to the mortgage market meltdown, he noticed that most of the professionals in the field didn’t understand the basics, which led them to take truly absurd risks. He also noticed a segmentation problem in the financial arena that makes it hard for average Americans to get the help they need in order to make good money-related decisions. He saw young people graduating with student loan debt that equals, on average, twice what they can

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08:14

CBP 109: Does My Cash Practice Need an Online Booking...

The Cash-Based Practice Podcast ·

2020/02/20

In this episode, I explain some of the unexpected benefits your cash-based practice can gain from using a good online booking system. While the convenience to patients is obvious, there are many practice-side benefits that can offset the expense. This one is a really quick listen, with highly targeted information—so if you’ve ever thought about implementing an online booking solution for your cash-based practice, this is definitely worth a few minutes of your time! (Fullslate is the online booking

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01:15:33

CBP 108: How Your Patients Can File Out-Of-Network...

The Cash-Based Practice Podcast ·

2020/02/13

I’m so excited to share this tool and the fascinating story of how it came to be. It’s not every day a NYC psychiatrist finds himself in the software business, disrupting the insurance and claims industry! When Vatsal Thakkar first opened his own practice, he decided on the cash-based model because he wanted to spend more time with each patient. He found the experience of helping his patients inspiring and “magical” compared with what he saw among many of his in-network colleagues who had to see

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23:03

CBP 107: Ideal Cash-Pay Services for Both In-Network...

The Cash-Based Practice Podcast ·

2020/02/06

In this highlights episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based revenue by offering wellness-focused screenings and injury-prevention services. He describes precisely how they’ve successfully leveraged injury-prevention screenings to develop a wellness-service niche that patients are happy to pay for out of pocket, even though they are accustomed to using their insurance at that PT practice! This low-risk approach to developing out-of-network

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01:15:18

CBP 106: Escaping Reimbursement Nightmares by...

The Cash-Based Practice Podcast ·

2020/01/30

In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as cash-based from the start. However, with limited access to good resources on how to make that succeed, he felt he needed to bolster his cash-pay practice by participating with the two biggest insurance carriers in his market. But after years of fighting with insurance

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21:04

CBP 105: How to Target and Stand Out in Your Niche...

The Cash-Based Practice Podcast ·

2020/01/23

In this highlights episode, Eric Oliver explains exactly how he was able to finally start getting traction with the marketing for his fledgling physical therapy clinic. By targeting the niche of endurance athletes in the community, his fully cash-based practice was able to develop a direct connection with a highly motivated market. Eric shares details on what’s worked in his niche, how he gets referrals, and some of the key tricks he’s used to stand out from the competition. This “highlight” is

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01:02:21

CBP 104: $1000 cash-pay treatment sessions—with Gina...

The Cash-Based Practice Podcast ·

2020/01/16

This is the first interviewee I’ve had on the podcast who offers single-sessions that cost over $1000! Granted, these are 4-hour sessions, but it was quite impressive to hear how this level of service is sold. When Gina Calderone first started out, she saw herself more as an in-home personal trainer even though she was a licensed physical therapist. As she took on more clients, she soon realized she wanted a dedicated space to work in, and she officially started a cash-based practice in 2004. Many

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23:57

CBP 103: How a cash-based practice should answer the...

The Cash-Based Practice Podcast ·

2020/01/09

In this episode, I discuss the rather uncomfortable question often raised by prospective patients—that is, whether you participate with their health insurance plan. Over the years, I’ve found some strategies for making that conversation a whole lot more comfortable. And my approach is quite successful in leading many of the insurance “objectors” to choose my Austin-based physical therapy clinic despite the fact we are out of network. I walk you through this awkward conversation step by step, so you

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01:00:56

CBP 102: How To Bulletproof Your Cash-Based...

The Cash-Based Practice Podcast ·

2020/01/02

So here we are in 2020! This past year has been both incredible and incredibly challenging, and I wanted to share my biggest cash-based practice lessons learned and must-have strategies to bulletproof your private practice. Life can throw you curve balls, and if your business doesn’t have the components and foundations I describe in this episode, those curve balls can put you out of business. You’ll hear what’s been going on in my life and how it might have resulted in the collapse of both of my

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20:02

CBP 101: Transitioning an In-Network Practice to...

The Cash-Based Practice Podcast ·

2019/12/16

In this highlights episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an insurance-based physical therapy practice that had to “weather the storm” of massive reimbursement cuts. The impact of those cuts made it apparent that they’d have to change their business model or face economic ruin. The cash-based practice model seemed to be the obvious solution, so the decision was made to give it a try. Meredith and Brook explain exactly how the transition to

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301 results

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