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PODCAST

The Obvious Choice

Jonathan Goodman

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship

health & fitness fitness

All Episodes

57:52

100 | A Few Stories

The Obvious Choice ·

2023/08/09

If you want more opportunities, creativity, and oomph in your business - start collecting more life experiences. Get better at marketing before doing it for yourself A one-word experiment that led to finding a soulmate in 2 1/2 weeks and how it applies to your business The best way to learn -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program

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53:32

99 | Make It Easy Before You Make It Hard

The Obvious Choice ·

2023/08/07

Walk before you run. Focus on nailing the easy stuff first before you optimize. Make converting content to leads easy The difference between information that can be communicated and sold versus useful Digging into why you might be focusing on the wrong things (and how to fix it) -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time

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16:56

98 | (HOT SEAT) Attracting The Wrong Clients

The Obvious Choice ·

2023/08/04

In your attempts to be professional, you may find yourself attracting the wrong clients. Before you revamp your target market, try these ideas first. Redefining "professionalism" for more authenticity What to focus on more than the demographics of your clients Try this exercise if you identify with your ideal client so you can tell more relatable stories -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what

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48:45

97 | Succeed Where AI Fails

The Obvious Choice ·

2023/08/02

Feeling displaced as AI and tech innovations explode? Before panicking, remember: the human touch will always be needed. Fear of tech advancement is a story as old as time Stop attending other parades Your human inefficiencies are what make you valuable -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and

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50:47

96 | Raise Your Prices Painlessly

The Obvious Choice ·

2023/07/31

You're making less money now than you did last year if you haven't raised your prices. It may seem scary to tell your clients prices are going up, but it doesn't have to be. How to know when it's time to raise your prices and why "I just want to help people" is a cop-out How to communicate your price raise with clients Make it easier for leads to buy more expensive packages by switching from "so what" to "so that" -- The Obvious Choice is presented by QuickCoach.Fit, free professional software

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13:03

95 | (HOT SEAT) Find More Of The Right Clients

The Obvious Choice ·

2023/07/28

You have a client you absolutely love. In a perfect world, you'd have 100 clients just like them. So how do you do that? Diving deeper into the details of your ideal client The ethical bribe that acts as a bat signal The difference between generating traffic and capturing it -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join

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47:30

94 | 5 Steps To Making Business Simple

The Obvious Choice ·

2023/07/26

Let's face it - you might be overcomplicatiung things just a smidge. Take a step back, simplify your business, and regain your sanity. What ability you might be overestimating when creating your business Mistakes you're making in creating products and packages How long you should test your methods before switching gears -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a

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56:49

93 | Build A Referral & Renewal Culture

The Obvious Choice ·

2023/07/24

Are you super focused on getting new clients? Get a bigger ROE (Return On Effort) by focusing on referrals and renewals. The 5-minute magic activity that creates a renewal culture When you should first ask for a renewal Get referrals without ever asking your clients for them -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time

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17:20

92 | (HOT SEAT) Leveraging Client Referrals From Doctors

The Obvious Choice ·

2023/07/21

You've connected with local doctors, and they're referring you to clients. Now what? Letting things burst at the seams before solving imaginary problems Making referrer's lives easier and using existing connections to make new ones Creating a community around your network -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join

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48:53

91 | Pull Your Business Out Of A Hole

The Obvious Choice ·

2023/07/19

Going from killing it in your business to finding yourself at the bottom of a hole sucks. The good news is - there is a way out. Rapid rise, ego inflation, and hitting rock bottom How to cut the dead weight and refocus Shedding the ego and starting back at first principles -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join

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54:40

90 | How To Hire

The Obvious Choice ·

2023/07/17

Hiring help using conventional wisdom as a small business creates unnecessary work. It's a lot more simple than you think. Why you shouldn't be doing interviews What you do and don't need to know when hiring someone Where to actually find people to hire -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and

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15:06

89 | (HOT SEAT) Converting Leads Through Content

The Obvious Choice ·

2023/07/14

Having the same conversations with the same people over and over again? It's time to look at your social media to ensure you're actually attracting your ideal clients. Communicating clearly who you're for and telling stories your ideal client can seem themselves in Stop, collaborate...and grow. Skyrocket the number of conversations you have using social media stories -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the

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58:17

88 | Make Good Decisions Faster Pt. 2

The Obvious Choice ·

2023/07/12

Save time, endure less stress, and create a brighter future with faster decision-making. Future-proof your ideas How to swing the odds in your favor consistently 3 topics to understand that gives you a head start no matter what you do -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code

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53:19

87 | Make Good Decisions Faster Pt. 1

The Obvious Choice ·

2023/07/10

You're bombarded with decisions to make every day. Half the battle is knowing the right questions so you can make them faster while avoiding responding too emotionally. The two systems your brain uses to make decisions 4 questions to filter your decisions through The one thing you should nail -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean

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22:05

86 | (HOT SEAT) Creating Content Takes FOREVER

The Obvious Choice ·

2023/07/07

Creating content taking up a lot of time? You want to make sure it's doing as much work for you as possible. How long it takes to create good content and why Avoiding competing with full-time content creators Worries about repeating content -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free

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54:40

85 | Guaranteeing Your Good Luck

The Obvious Choice ·

2023/07/05

Good luck doesn't just happen - you have to help it along. "Live today like it's your last" attitude may be causing more harm than good Knowing your impactful daily tasks Resetting expectations based on your season of life -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get

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57:38

84 | You're Over Preparing

The Obvious Choice ·

2023/07/03

If you're waiting to launch a new service or business, you need to hear this: There is such a thing as being too prepared. The "worst" business advice you should take Your business priority sequence Optimistic ignorance is the key to getting things done -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and

en

20:50

83 | (HOT SEAT) Getting Out Of A Rut

The Obvious Choice ·

2023/06/30

When sales are down and things just aren't running smoothly, it's easy to get stuck in a rut. When that happens, it's time to get re-inspired and re-energized. Clarifying your vision by focusing on 5-10% of your audience How to get creative and have fun Lessons from the latest Twitter trend -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program

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01:01:35

82 | 4 Ways To Succeed When You're On Your Own

The Obvious Choice ·

2023/06/28

Building a business can be lonely. Friends and family periodically root you on from the sidelines but don't follow through when you ask them to share or test something out. You're going to have to do this without their help. Here's how. Where everything's made up and the stats don't matter How to include others and collaborate to grow Why you're probably a year too late in marketing your business (and the smartest marketing approach you should take) -- The Obvious Choice is sponsored by Unbound

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49:05

81 | CrossFit - 7 Lessons From 3 Months of Training

The Obvious Choice ·

2023/06/26

Love or hate it, CrossFit culture has a thing or two you can implement in your life and business. 3 questions to ask to determine if you should continue to do anything The 4 people involved in hostage negotiations (and why it matters in your coaching) Why CrossFit culture is so strong and what you can implement in your own business -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable,

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