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PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:53:10

Pam Forbus (Pernod Ricard North America) | Data is...

The CMO Podcast ·

2022/10/12

Pam Forbus is the the Chief Marketing Officer of Pernod Ricard North America. Headquartered in France, Pernod Ricard is the second largest wine and spirits company in the world, with global sales of nearly $10 billion. Among their most recognizable brands are Absolut, Jameson, Kahlua, The Glenlivet, and Malibu. Pam began in agencies, working for four of them in 13 years, and transitioned to the client side when she started at PepsiCo in 2000, and then moved to The Walt Disney Studios in 2017. Pam

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00:54:24

Harris Beber (Waze) | It Starts with the User

The CMO Podcast ·

2022/10/05

Harris Beber is the Chief Marketing Officer of Waze. Founded in Israel in 2009, Waze is a crowd-sourced navigation app with upwards of 150 million monthly users in 56 languages. In 2013 Google bought Waze, and the company continues to make your commute quicker. Harris spent five years as CMO at the video platform Vimeo, and before that he was CMO of Direct to Consumer operations at vitamin company Nature’s Bounty. Harris' resume also includes 1-800 Flowers, David’s Cookies, Shutterfly and Amazon

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00:50:12

Shanee Ben Zur (Crunchbase) | CMO's and the Impact on...

The CMO Podcast ·

2022/09/28

Shanee Ben-Zur is the Chief Marketing and Growth Officer for Crunchbase, a company founded in 2007 by Michael Arrington, initially as a place to track the startups his parent company TechCrunch was writing about. In 2010, AOL bought TechCrunch and Crunchbase, but Crunchbase went private again five years later. She has a degree in Management Science from UC San Diego, and began her journey at a PR firm founded by ex-Apple executives. Since then, she's held roles at Salesforce, Nvidia, and Dropbox

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01:19:41

Penn State Panel | Tanya R. Kennedy (NY Associate...

The CMO Podcast ·

2022/09/26

This very special bonus episode was recorded live at the State Theater at State College, Pennsylvania home to Penn State University. This is a panel discussion from four Penn State Alumni hosted by Jim. This panel consists of Tanya R. Kennedy, an associate justice on the Supreme Court of the state of New York, Don Roy King, TV Director who spent 16 seasons directing Saturday Night Live, and Kelly Wolgast, who spent 26 years in the US Army, retired as colonel and is Director of the COVID-19

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00:52:23

Vinoo Vijay (Truist) | The Importance of a Simple...

The CMO Podcast ·

2022/09/21

Vinoo Vijay is the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank with 15 million customers. They have over 2,000 branches, with assets worth $545 billion. The banks SunTrust Bank and BB&T merged in 2019 and became Truist in 2022. This is Vinoo’s third CMO job. He was the CMO of TD Bank before he was CMO of H&R Block. Born in Indonesia, Vinoo was educated in India and the US, and has worked most of his career in financial services. Vinoo recorded an episode back

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01:02:40

Office Hours | Leadership Roundtable from Deloitte...

The CMO Podcast ·

2022/09/19

Recorded at the 2022 Deloitte University Next Generation Academy, this is an Office Hours bonus episode, roundtable devoted to leadership. Joining Jim is Emily Culp (Advisor at ECH Ventures and former CMO of Keds Shoes), LeAnne Hester (Chief Marketing and Solutions Officer for TRIMEDX), and Jenn Kretchmar (Chief Digital and Merchandising Officer at Build-A-Bear Workshop). This discussion covers all different aspects of leadership from a senior marketing perspective. The panel talks about

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01:09:53

Maria Sharapova (Evian) | The Story of an Athlete, a...

The CMO Podcast ·

2022/09/14

In this special edition episode of The CMO Podcast, Jim Stengel speaks with Maria Sharapova, a five-time Grand Slam winner and former #1 ranked female tennis player. Joining her are Prinz M. Pinakatt (SVP, Global Head of Danone Waters) and Max Eisenbud (SVP, Head of Clients at IMG Tennis). Together, they tell the story of a brand, an athlete, and an agent. Maria Sharapova turned pro in 2001 at the age of 14—and after a nearly 20-year star studded career, she retired in 2020. In this episode, you

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00:56:58

Ukonwa Ojo (fmr Amazon Prime Video & Studios) and...

The CMO Podcast ·

2022/09/13

Ukonwa Ojo is the former Global Chief Marketing Officer for Amazon Prime Video & Studios and Vinoo Vijay is the the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank, serving 15 million customers across the US. This conversation with these two accomplished marketers was recorded in front of an audience at the 2022 Deloitte University's Next Generation Academy in Westlake, Texas. Ukonwa and Vinoo discuss leadership and how they navigate their role as CMO with the other

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01:01:08

Ukonwa Ojo (fmr. Amazon Prime Video & Studios) | The...

The CMO Podcast ·

2022/09/07

As of this summer, Ukonwa Kuzi-Orizu Ojo exited her role as Global Chief Marketing Officer for Amazon Prime Video & Studios. There, she worked on marketing strategies for the series Being the Ricardos, The Boys, The Marvelous Mrs. Maisel and the film Coming 2 America. When she was 15 years old, Ukonwa moved from Nigeria to the US and eventually earned an MBA from the prestigious Kellogg School at Northwestern. Prior to joining Amazon, she served as CMO at MAC Cosmetics and Coty’s consumer

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00:44:27

Kathryne Reeves (Illumina) | Deloitte University Next...

The CMO Podcast ·

2022/09/05

Kathyrne Reeves is the Senior Vice President, Chief Marketing Officer at Illumina, a San Diego-based company that unlocks the power of the genome. Kathryne is Illumina's first CMO. She has more than 25 years of marketing and corporate strategy experience, previously holding senior leadership roles at Nationwide, Scott’s Miracle Grow, and Cardinal Health. Kathryne is a returning guest to the podcast so the focus on this bonus episode is on leadership. Recorded in front of an audience of marketers

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00:52:05

Lauren Weinberg (Square) | The Conviction of Curiosity

The CMO Podcast ·

2022/08/31

Lauren Weinberg is the Chief Marketing and Communications Officer at Square, a payments platform aimed at small and medium businesses that allows them use their phone or tablet as a credit card reader. The brand's corporate company, Block, also owns Cash App, Spiral, TIDAL and TBD. Founded by Jack Dorsey and Jim McKelvey in 2009, Square's revenue is about $18 billion. Lauren joined Square over 5 years ago and has been CMO for about 4 years. Prior to Square, Lauren was at Nielsen, Comscore,

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00:51:16

Jeff Jenkins (Carters Inc.) | Trying to Find the...

The CMO Podcast ·

2022/08/24

Jeff Jenkins is the Executive Vice President of Global Marketing at Carter's Inc. Carter's is the market leader in baby and children's apparel with $3.5 billion in sales. They got their start in 1865 and now their brands include Carter's, Oshkosh B'Gosh, and more. Jeff actually started out as an actor and tennis player before jumping to marketing for NASA, Yum! Brands, Whole Foods and CKE brands (Hardees and Carl’s Jr.). For three years now he has been with Carter's. In this episode Jeff talks

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00:45:37

Dale Sperling (Stash) | Making Financial Literacy Fun

The CMO Podcast ·

2022/08/17

Dale Sperling is the Chief Marketing Officer of Stash, the personal finance app. At just 7 years old, Stash has upwards of 6 million subscribers and has received $450 million in venture capital. Stash also has a strong focus on education and is attempting to help with America's financial literacy problems. 7 years ago, Dale became Stash's first marketing hire and by 2017 their CMO. Dale got her degree at Rutgers and has a marketing background working at Kaboose and Disney. In this episode Dale

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00:55:05

Tim Mapes (Delta Air Lines) | Bewitched by Advertising

The CMO Podcast ·

2022/08/10

Tim Mapes is the Senior Vice President and Chief Marketing and Communications Officer at Delta Air Lines. Based in Atlanta, Delta is the global leader in air travel and the country's oldest. They have 75,000 employees, 200 million yearly customers, and did about $35 billion in sales the latest fiscal year. Tim has been with Delta for over 30 years, making him somewhat of a marketing executive unicdorn. He jumped to Delta after spending 4 years on the agency side with BBDO Worldwide. Recorded in

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00:41:37

Samantha Maltin (Sesame Workshop) | Passion for Your...

The CMO Podcast ·

2022/08/03

Samantha Maltin is the EVP and Chief Marketing Officer of Sesame Workshop. Founded in 1969, Sesame Workshop is the non-profit educational organization behind Sesame Street which reaches 156 million kids across 150 countries. Their purpose is to help kids everywhere grow smarter, stronger and kinder. Samantha has an extensive media marketing resume working with such big names as Nickelodeon, MTV, and A&E. She got her start with Sesame Workshop 3 years ago. In this conversation from the 2022

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00:32:33

Suzy Deering (Ford) | Taking an American Icon into...

The CMO Podcast ·

2022/07/27

Suzy Deering is the Global CMO at Ford Motor Company. Founded in 1903, Ford is one of the most iconic American brands. With $135 billion in revenue and 186,000 employees worldwide, Ford is a giant in the industry. Suzy got her start at the Walt Disney Company and since then held marketing positions at Verizon and eBay, among others. She's been with Ford since November of 2020. Recorded from the 2022 Cannes Lions International Festival of Creativity, this conversation goes over Suzy's move from

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00:40:03

Tracy Stallard (Anheuser-Busch InBev) | Winning...

The CMO Podcast ·

2022/07/25

Tracy Stalllard is the Global VP, Experiential and the head of the In House Agency (draftLine) at Anheuser-Busch InBev. AB InBev is the largest brewer in the world. You might have heard of Budweiser, Corona, Stella Artois, Michelob Ultra, to name a few of their brands. Tracy started working for the beer giant right after getting her B.S. in Civil and Environmental Engineering at The University of California, Berkeley. She's now been at AB InBev for over a decade and currently is helping to lead

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00:44:07

Melissa Selcher (LinkedIn) | Marketing for an...

The CMO Podcast ·

2022/07/20

Melissa Selcher is the SVP and Chief Marketing and Communications Officer at LinkedIn. Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft in 2016 for $26 billion. LinkedIn now does more than $10 billion in revenue and has made itself an indispensable company for those looking for jobs and those hiring. Melissa has been at LinkedIn for over 6 years and has been their CMCO for over 2 years. She has held roles at SanDisk, Sun Microsystems

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00:37:00

Cannes Lions Roundtable | Creativity and Curiosity at...

The CMO Podcast ·

2022/07/18

At the Cannes Lions International Festival of Creativity in France, Jim hosts 2 marketing leaders who soaked up many lessons from the festival. It's Jill Kramer (Chief Marketing and Communications Officer at Accenture) and Ramon Velutini (Global Chief Marketing Officer and President of Duracell Inc.). This discussion largely focuses on the role of creativity for marketing leaders and lessons learned at the festival. There's a lot on what dynamics exist between brands and ad agencies and the

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00:48:18

Mathilde Delhoume-Debreu (LVMH) | The Five D's to...

The CMO Podcast ·

2022/07/13

Mathilde Delhoume-Debreu is the Global Brand Officer for LVMH, the biggest luxury brand company there is. They are the only company that has brands ("Maisons") in the five major luxury categories: fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Their 75 Maisons have sales over $70 billion. Mathilde spent 30 years with Procter & Gamble in various roles. By 2017 she joined LVMH starting as Brand Equity Director. This

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407 results

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