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PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

52:13

167 Key Marketing Metrics to Measure in Your Farm...

My Digital Farmer Podcast ·

2022/07/06

Do you track any sales or marketing metrics for your farm?... Because here's a fact: You can't manage what you aren't measuring. And for the first 9 years of my business, I'm embarrassed to admit that I didn't track ANY of these numbers. I was just "doing farm sales" and asking people to buy every week, hoping the numbers would work out. I wonder sometimes if this is one of the reasons we were treading water all those years. In today's episode, I talk about the importance of knowing your sales and

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01:05:30

Farmer Case Study: Bluegrass Beef Marketing Strategy

My Digital Farmer Podcast ·

2022/06/29

Get my new weekly marketing roadmap when you subscribe to my email newsletter. I LOVE interviewing other farmers who are GREAT at marketing. Sometimes, the best way to grow our own marketing strategy is to see what other farms are doing. Today's guest is Melissa Ballard of Bluegrass Beef in Kentucky. She has managed to build a growing, profitable farm business by attracting the right kind of client, telling her farm story, building a compelling offer, and turning them into repeat buyers. She also

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29:20

Email Hack - How to Build an "Evergreen" Email...

My Digital Farmer Podcast ·

2022/06/22

What happens to a person after they subscribe to your email list for the first time? Do they fall into the "black hole"? I've long encouraged you to build something called a "nurture email sequence" in your marketing funnel. This pre-written, automated email sequence drips out amazing, helpful content to your new subscribers to warm them up to your brand. And once it's written, it remains as a permanent tool in your business. But writing these can feel overwhelming. In this episode, I share a hack

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01:05:15

Marketing a Microgreens Business with Laura Patterson

My Digital Farmer Podcast ·

2022/06/15

Need some help with Instagram reels? Search no more. Today's podcast guest and farmer is an Instagram guru. Laura Patterson has mastered the art of engagement and lead generation through the use of Instagram reels, creating compelling content every day that attracts her ideal customer. In this podcast, Laura shares how she marketed and grew her micro-greens business, and how she now uses those same strategies to grow her online business, teaching farmers.

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34:26

Defining Your Core Marketing Message this Season

My Digital Farmer Podcast ·

2022/06/08

Have you taken the time this season to identify your core marketing message(s)? Is your message consistent and clear? What are you trying to get your customers to know or do? And do you have a PLAN to get there? In this episode, I share how to find this message, and best practices to make sure your controlling idea is communicated.

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45:07

CSA Customer Onboarding Secrets

My Digital Farmer Podcast ·

2022/06/01

Grab my Tips & Secrets for CSA Success Canva Template to Onboard Your CSA Members. How are you onboarding your CSA members into your CSA's first weeks? (Are you?) In this episode, I walk through the 4 categories of content/information you should consider putting into your onboarding strategy. You'll walk away with a plan for mapping out your strategy, what it should include, and how long it should take. I even share my CSA's handbook template.

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01:08:09

How to Run an Online Farm Grocery with Neighborhood...

My Digital Farmer Podcast ·

2022/05/25

In today's episode, I interview a farmer from Louisiana, Kate Estrade, who is a curator of locally-produced farm goods -- from her own pasture-based farm, as well as from over 25 other local farms and producers. She sells through an onsite "grocery" store as well as several neighborhood hubs. Customers have been "trained" to pre-order online each week and then come pickup their order at their location of choice. In this episode, we talk about how this business model evolved over time, how Kate helps

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58:47

What to Think About When Hiring a Farm Courier...

My Digital Farmer Podcast ·

2022/05/18

Need content ideas for your CSA members? Enroll in my CSA Membership Academy and get your first month for $1 when you use my coupon code TRIAL at www.mydigitalfarmer.com/academy Do you spend more time than you'd like in your farm delivery truck? Do you dream of giving this up and having more time for revenue-generating activities on the farm? What if you could outsource delivery to someone else? In this episode, I interview Andrew Miller from Farmstead Logistics -- a third party logistics provider

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54:20

EIEIO! What to Post on Social Media

My Digital Farmer Podcast ·

2022/05/11

Download my Guide: 19 Social Media Post Templates to Unlock Your Content Marketing Strategy. Do you ever have a brain freeze when it comes to social media? What the heck should I be posting about? Or when it's time to "write your weekly email," do you ever find yourself staring at a blank screen with no clue what to say? You're in good company. As content marketers, our job is to create a steady stream of quality content that will help attract our ideal customers into our brand, and then ultimately

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01:01:54

Build Passive Income with Digital Farm Classes -...

My Digital Farmer Podcast ·

2022/05/04

Subscribe to my farm's CSA Resource Library for $1 using the coupon code TRIAL at www.mydigitalfarmer.com/academy Have you ever thought about creating a passive form of revenue through a digital workshop? Today's podcast guest, Heather Carter of Nature Hills Farm, did just that! Her cheese-making online class is purchased by people all over the country. In this episode, she shares how she built the course, what obstacles she had to overcome, and how she plans to grow this revenue stream for her

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51:35

Creative Ways to Use QR Codes in Your Farm Marketing

My Digital Farmer Podcast ·

2022/04/27

QR Codes. They are everywhere. But are you using them in your farm marketing? In this episode, I share LOTS of ideas for where your QR codes could link on the internet to help develop your leads into buyers, and turn your buyers into lifelong fans. Subscribe to my CSA Academy to get access to lots of resources to help your veggie lovers! Get your first month for $1 using coupon code TRIAL at www.mydigitalfarmer.com/academy

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01:07:44

156 How to Run a U-Pick CSA with Kristen Muehlhauser...

My Digital Farmer Podcast ·

2022/04/20

Imagine CSA customers coming to your farm every week to harvest their own share from your vegetable beds. Yes. That's the concept behind a U-Pick CSA model. In this episode, I interview Kristen Muehlhauser of Raindance Organic Farm, who has built a profitable farm business off this CSA operation. She shares the pro's and con's of getting this kind of program off the ground. Sign up for my seminar "The Beginner's Guide to CSA Add-On Shares" at www.mydigitalfarmer.com/addonshares

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25:33

155 How to Stay Out of the Email Spam Folder

My Digital Farmer Podcast ·

2022/04/13

Ugh. Does your email open rate stink? Are your emails getting lost in the spam folder? In today's episode, I share one strategy you can use to try and get your new subscribers to add your email address to their contact list -- this is something called "white listing," and it has an effect of making sure you never show up in the spam folder again. How does it work? After hearing this episode, you'll be able to take about 10 minutes to adjust a few words of text in your welcome emails, and it just

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41:07

154 An Audit of my CSF Partnership: interview with...

My Digital Farmer Podcast ·

2022/04/06

Last season, our CSA trialed a partnership with a CSF (Community Supported Fishery) called Citizen Salmon Alaska. In this episode, I have fisherman Aaron Sechler back on the show to talk through how it went. We audit our experience and take-aways, and share some tips for how to do this well. PS: If you're thinking of adding on "add-on shares" to your CSA, but need some help getting started, check out my paid seminar "The Beginner's Guide to CSA Add-On Shares" at

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38:30

153 How to Plan a Spring Plant Pre-Sale Promotion

My Digital Farmer Podcast ·

2022/03/30

Have you ever pre-sold spring transplants as a type of product line? Our farm is predominantly a CSA farm, and so we didn't offer this as a product until just a few years ago. At first glance, it didn't seem to "fit" our customer profile. Boy, was I wrong! Three years ago, we started offering transplants as a product line, and our CSA clients bought like crazy! It's created a whole new revenue stream for us, AND it's given us a new way to attract potential CSA clients. It's also a form of

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01:04:57

152 Simplifying Your Marketing - Interview with Tessa...

My Digital Farmer Podcast ·

2022/03/23

In this episode, I interview CSA farmer Tessa DeMaster from Willowhaven Farm. I've been watching Tessa for the last 3 years, as she's slowly built her marketing strategy layer by layer. Today, she shares her story of how she's learned to simplify her marketing -- everything from the flagship product to her messaging. We even talk through what she's found to be the 2 most valuable pieces of her marketing strategy each week. I also want you to check out her website. It's a great template to work

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22:18

151 Adding Product Badges to Your Product Descriptions

My Digital Farmer Podcast ·

2022/03/16

Grab my list of product badges in the show notes at www.mydigitalfarmer.com/151 What's a product "badge"? You know those little symbols or labels you can put on your product listing like "Best Seller" or "Award-Winner"?... Turns out simply adding a product badge to your listing can help you sell more of that product! So why not learn what they are and experiment! In this episode, I share some examples of product badge labels, best practices, and some categories to help inspire you how to use them

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37:56

Creating a Punch List for Your Customer

My Digital Farmer Podcast ·

2022/03/09

Have you ever thought of giving your customers a "consumption goal" for your product? What if you customer is feeling confused about where to begin? or how to use your product? In this episode, I walk you through my CSA farm's new customer "Punch List." I'm helping my customers see the target to hit this season! And I think it's going to be awesome! Listen to the episode and be inspired how a punch list might work for your business. Check out my CSA Member Academy -- a library of resources to help

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59:30

This Farm Has a Great Marketing Funnel - Jamie...

My Digital Farmer Podcast ·

2022/03/02

In this week's episode, I interview livestock farmer Jamie Pritchard from WIT Farms in Ohio. Jamie shares how she has cultivated a loyal fan base for her pastured-raised meats over the last 5 years. I ask her to break down her marketing funnel for me, and you'll see a simple, yet elegant, process that intentionally pulls clients into her brand.

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48:57

What Keeps My CSA Members Coming Back? (Interview...

My Digital Farmer Podcast ·

2022/02/23

Get my CSA Tips and Strategies Canva Template to help onboard your rookies to CSA mastery faster. Get it at www.mydigitalfarmer.com/csasuccess What keeps my CSA members coming back year after year? I'm telling you now... it isn't just the vegetables. In this episode, I interview one of my CSA's strongest members, Esther Hertzfeld. Esther and her husband have been with our CSA for 9 years. She shares her journey from rookie member to CSA Facebook group influencer to CSA site host to ultimate brand

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347 results

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