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PODCAST

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth —

business marketing

All Episodes

28:25

Beyond Viral Dances: TikTok Strategies for Business...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/09/02

Would you like to learn more about TikTok for Business in 2022? From teacher to full-time TikTok Creator and consultant with 1.2M followers, 35M likes and climbing. Join this episode’s expert Seva Mozhaev, as we discuss TikTok strategies that boost brand visibility, create communities, and generate qualified leads. The key moments in this episode are: 00:00:00 Introduction 00:01:32 The journey from teacher to full time TikTok Creator 00:09:33 Sev's observations on the differences between TikTok and

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28:16

Leveraging Customer Research for LinkedIn Content...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/08/26

You are missing a huge opportunity if you aren't using customer research to improve your LinkedIn content. Customer research or customer listening allows you to tailor your LinkedIn content to resonate with your ideal clients. What keeps your customer up at night? What language do they use to describe their problems? How do they describe what problem you solve for them? Join this video podcast episode’s expert MJ (Peters) Smith, as we discuss the many benefits of getting to know your customer more

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27:04

Become a Credible Authority on LinkedIn with Trevor...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/08/18

‘Personal brand’ on LinkedIn seems to be a catch-all phrase. Learn how to level up beyond a personal brand to a ‘Credible Authority.’ Join this episode’s expert guest Trevor Young, as we discuss his method for a clear path towards growing a credible profile and reputation in a way that’s strategic, sustainable and respectful. The key moments in this episode are: 00:00 Welcome 04:41 Definition of a ‘Credible Authority' 11:48 Trevor’s Credible Authority Method - Empower, Enhance, Extend and Extract

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28:13

Harnessing LinkedIn Events: B2B Lead Generation...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/08/12

Have you considered LinkedIn Events to generate leads for your B2B business? Often overlooked in favour of traditional content, this episode’s expert guest Mark Firth shares his current research on how you can grow your audience to scale your business. The key moments in this episode are: 03:10 What have you seen change in B2B Marketing in 2022? 06:41 What Event styles work best to generate inbound leads? 13:45 Invite strategies for LinkedIn Events 20:36 LinkedIn B2B Events vs Sales Navigator 25:53

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32:42

Thought Leader, Influencer, Expert: Who Are You on...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/08/04

What exactly is a thought leader, and can anyone become one on LinkedIn? Ashley Faus joins the show to share her expert thoughts on how you too can build your personal brand and become a thought leader on LinkedIn. The key moments in this episode are: 03:05 Are thought leaders born or made? 08:48 What is the difference between an Influencer vs Subject Matter Expert vs Thought Leader? 20:53 Ashley’s Four Pillars of Thought Leadership 28:50 Can organisations be Thought Leaders? Connect with Ashley

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32:33

Social Selling in Action: Richard van der Blom's...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/07/30

Are your competitors increasing their market share by getting to opportunities first? The world has changed, and traditional selling methods alone aren’t as effective on their own. Join this episode’s guest Richard van der Blom as we discuss social selling on LinkedIn for business growth. The key moments in this episode are: 00:00 Welcome 03:41 What is your definition of social selling and why does it matter today? 11:17 Is social selling just the role of the sales and marketing team? 19:20 What

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30:56

From Camera-Shy to Brand Ambassador: Video Strategies...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/07/22

Turn your employees into video champions with this week’s expert guest Olivia Solomons. On LinkedIn we have many types of video formats available - Profile videos, video posts, LinkedIn Live – short or long form. Learn how to create video content with confidence. Key moments in this episode are: 04:28 What format types of videos work best on LinkedIn? 10:47 What equipment do I need for video content on LinkedIn? 16:51 How can I get my employees over the fear of making video? 23:58 What topics

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32:28

Converting Connections: Mastering LinkedIn Lead...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/07/15

If you are struggling to generate consistent leads for your business on LinkedIn, join host Michelle J Raymond and expert guest Krista Mollion as they have a deep dive into this topic. Having grown her own startup from zero to 8-figures as a Silicon Valley entrepreneur and 20+ yr marketing veteran, Krista now helps service-based consultants and early-stage start-up CEOs grow thriving businesses via her online platform for entrepreneurs, fromzero2six.com. The key moments in this episode are: 03:53

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33:17

Your LinkedIn, Your Brand: Petra Fisher on...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/07/08

Host Michelle J Raymond discusses with guest Petra Fisher why supporting employees to build professional brands pays off. · What are the benefits of creating a unique professional brand on LinkedIn? · Where and how can you express your individuality on LinkedIn? · How does creating a unique personal brand for my employees help my business grow? · My marketing team wants to standardise profiles and content. Is this OK? · Petra’s favourite LinkedIn feature and why.

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26:45

Community-Driven Success: Navigating LinkedIn with...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/07/04

If you want results for your B2B business on LinkedIn - trying to go it alone is not the answer. The real power comes from building B2B communities. In this episode, Michelle J Raymond asks community builder extraordinaire Miranda VonFricken, host of LinkedIn Local and the 4:30am Club how she builds engaged LinkedIn Communities. • What are the benefits to my business to build a LinkedIn Community? • 3 Best Tips for Building an Engaged LinkedIn Community • How can I generate sales for my business by

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28:26

Standing Out in a Crowded Feed: Mastering LinkedIn...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/06/28

LinkedIn member numbers have been steadily climbing and now reach 810M. This makes the space in the home feed being more competitive. We want you to have the know how to not just create a post, that is easy, but how you create content that leaves a lasting impression in a fleeting moment. Host Michelle J Raymond discusses practical LinkedIn content tips and strategies with this week’s guest the relentlessly helpful John Espirian Founder Espirian.co.uk. · Should I stick to one signature content type

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32:29

Beyond Followers: Lea Turner's Journey of Inspiring...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/06/18

Learn how you can use LinkedIn to build something more powerful than followers. You can build a community. A community that will trust your words and be inspired to take action. Host Michelle J Raymond discusses with this week’s guest Lea Turner the lessons she has learned in building her personal brand on LinkedIn. Whilst it may look easy from the outside we talk through the good, the bad and the ugly that comes with it. · Build trust to build influence · Benefits of authenticity as a superpower on

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27:28

Older, Wiser, Digital: Mastering LinkedIn for the...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/06/11

A powerful group on LinkedIn has a wealth of experience and knowledge from within their industry. Yet they didn’t have the benefit of growing up a digital native. For those that go it alone as a consultant, it can make you doubt your expertise in an online world where everyone seems to know what they are doing. For others, it will play out as managing a team of various generations. Host Michelle J Raymond discusses how over 50’s can capitalise on their experience and shine on LinkedIn with this

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32:16

LinkedIn For Empaths, HSP's and Introverts -...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/06/03

Not everyone loves the spotlight. Nor does everyone enjoy creating content. This can especially be the case for the empaths, the highly sensitive people, and the introverts among us navigating LinkedIn. How can you avoid being drained and survive the "social" of social media. Host Michelle J Raymond discusses different strategies that can be used on LinkedIn to get results and also be mindful of what works best for you with this week’s guest Jen Corcoran. · What exactly is an empath, a highly

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31:55

Unlocking Prosperity: Breaking Through the Money...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/05/26

Are you stressed you are not making enough money in your business? Wondering where your next client will come from? Working your butt off but know you are undercharging for your products and services. Tired pretending to be someone you are not hoping that anyone and everyone will buy from you. If any or all of this sounds familiar in your business – we have good news. It’s possible to turn this around. Host Michelle J Raymond discusses with this week’s guest Denise McGarry – Money Mindset &

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31:17

Mastering LinkedIn for Business Growth: Insights from...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/05/21

Using LinkedIn to attract opportunities to build your business is different to those looking to build their personal brand. At the same time, it is important you also ensure that you help support employees to grow their standing in the industry. Host Michelle J Raymond discusses with this week’s guest Louise Brogan from Linkin with Louise. How is LinkedIn for Business different to LinkedIn for Career search? How can business owners set employees up for success? Won’t my employees get poached if

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26:48

Debunking LinkedIn Pages: Insights Straight from the...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/05/12

Host Michelle J Raymond discusses all the common myths that surround LinkedIn Pages with this week’s guest Michelle Berg (Pages Product Marketing Lead at LinkedIn) Does LinkedIn listen to feedback from small business users? Does LinkedIn only care about Pages for big businesses that have big advertising budgets? Why do I get new LinkedIn Features last? Is organic reach so low for LinkedIn Company Pages because LinkedIn wants us to spend money on ads? What is LinkedIn doing to help me grow my

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36:37

B2B Commodity to Community - Featuring Pablo Gonzalez

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/05/08

Host Michelle J Raymond discusses with guest Pablo Gonzalez Co-Founder and CMO at Be The Stage how small businesses can harness the power of community building and reap the rewards. · Why build a B2B Community for your business? · Where to start when building a B2B Community? · Are Live Events the ultimate community builder format? · Avoid these rookie mistakes when starting out building your B2B community. · How to monetise your B2B community? // FOLLOW US · LinkedIn – Michelle J Raymond · LinkedIn

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46:29

Tips to Resuscitate Your LinkedIn Company Page -...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/05/08

You have a LinkedIn Company Page but there are barely any signs of life. But you hear chattering on LinkedIn that Pages are the new cool kid on the block. Want to know how to bring it back to life? Host Michelle J Raymond discusses how businesses can take advantage of the features of LinkedIn Company Pages with a focus on business growth with this episode’s guest Judi Fox – Founder of her company LinkedIn Business Accelerator. · Are LinkedIn Company Pages worth the effort for business? · How to add

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27:52

Level Up with a Business Mentor - Featuring Alicia...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/04/28

There can be a lot to learn from those that have gone before us. When starting out in business often prioritise day to day. Host Michelle J Raymond discusses with this week’s guest Alicia Beachley, Brand Activation Specialist and Founder at April 5 · Why is having a mentor important for entrepreneurs? · What to look for in a business mentor? · What types of things can a business mentor help with? · How can you get the most out of business mentor sessions? · Flipside – why give back? // FOLLOW US ·

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223 results

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