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PODCAST

The Flower Podcast

Scott Shepherd, Host and Flower Educator

The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at

business entrepreneurship

All Episodes

01:02:23

How to Sell Local Flowers with Amelia Ihlo of Rooted...

The Flower Podcast ·

2021/03/21

Our guest this week is Amelia Ihlo, owner of Rooted Farmers. Amelia began flower farming five years ago after feeling called to a more back-to-nature approach to life. She lives in New Hampshire with her husband, children, chickens, and ducks. They have about an acre in flower production, which is mostly field grown or in their one NRCS high tunnel. Amelia started Rooted Farmers in 2019 after seeing opportunities to improve the business of farming for flower growers and florists. Rooted Farmers is a

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01:05:32

Pop-UP Shops and More with Phebe Robinson-Higgins

The Flower Podcast ·

2021/03/14

We’re talking about Pop-Up Shops with Phebe Robinson-Higgines this week on The Flower Podcast. Phebe shares her floral journey into creating her floral and event business, her ideas for marketing and strategy, and how that led to creating highly successful Pop-Up Shops. Now she, helps coach people and educate other floral entrepreneurs to use Pop-Up Shops as an additional revenue stream for their business. I’d like to share just a handful of notes: 1. When planning a pop-up shop, but I think this

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01:11:55

Combining Culture and Floral Artistry with Leopoldo...

The Flower Podcast ·

2021/03/07

Leopoldo Gomez is a renowned international teacher of Floral Design, based out of Mexico City. His style is widely acclaimed and sought after for its striking color palettes, vivid textural combinations, and masterfully crafted armatures and structures. He describes his work as “introspective” wherein the essence of nature can be perceived, and intrinsic treasures can be discovered. From the ultra-modern architecture to the beautifully preserved historical landmarks, all enriched with life and

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01:08:29

Extending Your Season with Melanie Harrington of...

The Flower Podcast ·

2021/02/28

Melanie Harrington is the owner of Dahlia May Flower Farm and our guest this week on The Flower Podcast. Dahlia May Flower Farm, founded in 2014, is a small family farm specializing in growing specialty cut flowers. Melanie brings a background in art and horticulture to her work in building community through locally grown flowers on her family’s third generation farm. Melanie is a tremendous source of information and I’m excited about her suggestions for extending your season and finding new streams

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01:15:28

Shane Connolly and the Life of Constance Spry

The Flower Podcast ·

2021/02/21

We’re thrilled to host Shane Connolly again to The Flower Podcast. This week Shane and I chat about the amazing life and influence of Constance Spry. Constance Spry is a pioneer of floral design and her life’s work was to coalesce her love of gardening, nature, and her passion for teaching. Her impact on the floral industry is still being felt today and inspiring floral decorators around the world. Some thoughts from my conversation with Shane: 1. Embrace the process of trial and error. Many times

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01:19:48

A Taste of Paradise with Eric Tanouye, Green Point...

The Flower Podcast ·

2021/02/14

Our guest this week is Eric Tanouye with Green Point Nurseries. Eric shares the story of his family business born out of his father’s return to his hometown after college and in need of work. Harold Tanouye returned to Hilo which was recovering from WWII, and saw the demand for anthuriums being sent home via mail to family and girlfriends and he new this was to be life’s work. That was 1956 and now Green Point Nurseries located on the Big Island of Hawaii is entering their 3rd generation of their

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56:56

Adrienne Ryser and Her 100 Year Old Flower Shop,...

The Flower Podcast ·

2021/02/07

Our guest this week is Adrienne Ryser. Adrienne shares her floral journey of working in her new flower shop, L’Arrosoir, and in 2020 during a global pandemic, she bought this most magical flower shop which has existed for over 100 years. It’s a true love story filled with love, Paris and of course flowers. You can learn more about Adreinne Ryser, her business L’Arrosoir, and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you

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01:15:51

Matthew Landers: How to Establish Your Brand

The Flower Podcast ·

2021/01/31

One of Australia’s most well-known, respected, influential floral designers, and a force within the Australian Floral Industry for nearly 20 years, highly decorated in National and International Competitions, working with some of the world’s leaders in floral designs, and teaching across the globe, my guest this week is Matthew Landers. How do we make ourselves known? What is an important factor in establishing ourselves? Of course an obvious answer is our work but my guest this week is here to chat

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23:57

Bonus: Flower Class with Joseph Massie

The Flower Podcast ·

2021/01/27

Bonus Episode with Joseph Massie! Today we’re learning about Joe’s new online floral membership called Flower Class. You can learn more about Joe’s Flower Class HERE! You can learn more about all of our guests and content on our website The Flower Podcast. Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom.Follow

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01:02:27

Georgia Monroe: Pivoting and Scaling the Flower Farm

The Flower Podcast ·

2021/01/24

Georgia Monroe returns to The Flower Podcast. She openly shares about pivoting her business last year and scaling her business this year. We talk about generating additional streams of revenue, including opening retail streams, wedding and events, hiring new employees, and so much more. I would encourage you to listen to Georgia’s first episode with The Flower Podcast to learn more about how she started and her farm. We're excited for 2021 and all our new guests! You can learn more about Basecamp

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01:08:50

Emily Avenson: Harmonizing Art and Nature

The Flower Podcast ·

2021/01/17

My guest is no stranger to The Flower Podcast, but this is our first official interview for the podcast. Love transported this urban Californian to rural Belgium where she married and began her journey discovering the beauty of nature. Farmer/Florist, Floral Instructor, and Creative Catalyst behind Fleuropean, Emily Avenson is my guest this week. Known for her wild and whimsical garden- inspired designs, Emily shares her love of color and textures, we chat about photographing your design pieces,

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59:52

Shean Strong - Growing Instagram Engagement and More!

The Flower Podcast ·

2021/01/11

My guest this week is Shean Strong, owner of Shean Strong Design in Atlanta, GA. I have personally witnessed his growth in the floral industry, and I am excited to share his story as our first episode of Season 6 of The Flower Podcast. The Mayesh Design Star of 2019 and featured in publications such as -Brides, Martha Stewart Weddings, The Knot, Style Me Pretty (to name a few), Shean’s passion is to create romantic and memorable events for his clients. Our chat is genuinely from Shean’s heart and of

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22:55

2020 in Review with Scott Shepherd

The Flower Podcast ·

2021/01/03

Happy New Year!! Before we start our new season Scott looks back at our 2020 episodes and shares some thoughts about many of them. Many of us have spent time learning and perfecting our businesses and finding ways to generate extra income and additional lines of revenue. Enjoy the year in review! We're excited for 2021 and all our new guests! You can learn more about The Flower Podcast and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app

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57:19

Growing Kindness One Stem at a Time with Deanna Kitchen

The Flower Podcast ·

2020/12/14

I couldn’t think of a better way to end our season than to chat about ways of giving, especially during the holiday season. Deanna Kitchen is a flower farmer, designer, and educator. With her family, they started Twig and Vine Farm, a micro cut flower farm specializing in dahlias. We’re going to chat a little about her story and her farm, but it was Deanna’s heart for gathering, teaching and community service that led her to founding The Growing Kindness Project. The Growing Kindness Project now

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01:02:24

Finding the Silver Linings with Paulina Nieliwocki of...

The Flower Podcast ·

2020/12/07

Our guest this week is Designer and Teacher Paulina Nieliwocki, founder of Blue Jasmine Floral. After many years as a high school language teacher and translator, my guest began looking for a new adventure to feed her creativity. Continuing her passion for teaching along with her new found endeavor, Paulina Nieliwocki founded Blue Jasmine Floral. Timeless and elegant, Paulina’s designs truly capture the free-form beauty in nature. In this week’s episode, Paulina shares her floral story, and we

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38:57

Bonus: Bottling the Beauty of Grace Rose Farm

The Flower Podcast ·

2020/12/03

It’s great to get an update from Gracie about Grace Rose Farm and how they’ve faced the many challenges of 2020. They have big plans for the next few months and I’m excited to share this latest conversation on The Flower Podcast. Some background about Gracie and Ryan: What began with a few beautiful rose images shared on Instagram blossomed into a beautiful story! Gracie Poulson of Grace Rose Farm shares her floral journey on an earlier episode. See link below. From early childhood to dragging her

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56:05

Growing Flowers and Followers with Kara Jamison of...

The Flower Podcast ·

2020/11/30

Blooming Joy Flower Company is located in Murfreesboro, TN. Kara Jamison began this heart project with the desire to grow and share flowers for spreading joy. She now grows flowers, does custom designs, hosts floral workshops, and farm events. Kara shares her flower journey, her approach to social media with Instagram, and a few of her farm favorites. She juggles a lot, but always finds time for her “Flower Friends” that she connects with regularly on her IG feed @bloomingjoyflowerco . We're excited

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01:06:43

The Floral Coach™️ Amy Balsters

The Flower Podcast ·

2020/11/23

This weeks episode is a replay of our interview with Amy Balsters, The Floral Coach™️. Amy, owns Amy Nicole Floral and has been in the retail floristry and special event industry for over 20 years and now uses this experience to teach others. Amy and Scott chat about how the importance of learning the fundamentals, hiring, teaching, and how to change mindsets. We're excited to have Amy as our guest this week on The Flower Podcast! You can learn more about Amy Nicole Floral, and all of our past

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01:05:59

How To Be More Profitable with Tim Huckabee of...

The Flower Podcast ·

2020/11/16

Today’s episode is about changing your mindset to increase your prices and profitability with confidence. Tim Huckabee is based in New York City, and his business FloralStrategies works globally to work with floral business to help them learn sales techniques to help grow your bottom line. We're excited to have Tim as our guest this week on The Flower Podcast! You can learn more about FloralStrategies and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the

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01:05:02

Sourcing Local Flowers with Ellen Frost of Local...

The Flower Podcast ·

2020/11/09

Have you ever wondered how to approach sourcing locally grown flowers. Our guest this week has created an entire business around doing this very thing! Ellen Frost owns Local Color Flowers and proudly sources 100% of her flowers locally by cultivating relationships and connections with growers and farmers in the Baltimore area where’s she’s located. We're excited to have Ellen as our guest this week on The Flower Podcast! You can learn more about Local Color Flowers and all of our past guests at

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