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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

27:51

How To Stay Motivated When You're Struggling with...

optYOUmize ·

2024/08/14

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram, an entrepreneur and award-winning product creator, discusses strategies for maintaining motivation when facing setbacks. Highlighting the importance of self-motivation for entrepreneurial success, Brett offers practical advice on acknowledging failures as growth opportunities, reconnecting with one's purpose, visualizing long-term impact, breaking goals into manageable steps, and seeking

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27:20

8 Reasons Every Entrepreneur Should Start a Podcast

optYOUmize ·

2024/08/13

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram explores eight compelling reasons why every entrepreneur should start a podcast. He discusses how podcasting can help build a personal brand, establish authority and trust, enhance customer engagement, and provide cost-effective marketing solutions. Brett also emphasizes the flexibility, convenience, and deep customer connections that podcasts offer, making them a valuable tool for small

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47:52

Unlocking Leadership Potential with Dr. Kevin Gazzara

optYOUmize ·

2024/08/10

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the optYOUmize Podcast, Brett Ingram speaks with Dr. Kevin Gazzara, CEO of Magna Leadership Solutions and seasoned leadership expert. Dr. Gazzara shares his journey from a corporate career to founding his own company focused on leadership development. They explore the intricacies of effective leadership, the importance of balancing task types to achieve 'flow,' and practical strategies for

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25:56

10 Hacks for a Better Work-Life Balance for...

optYOUmize ·

2024/08/09

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram delves into the vital topic of work-life balance for entrepreneurs. With a mountain of tasks and limited time, entrepreneurs often struggle to balance building their business and living a fulfilling personal life. Brett shares 10 practical tips to help entrepreneurs set clear priorities, establish boundaries, manage their time wisely, take regular breaks, prioritize physical and mental health,

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49:15

Aligning Customer Needs with Business Value with...

optYOUmize ·

2024/08/08

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram engages in a deep conversation with Chris Hood, CEO of Muddy Robot Games and CMO for Poly API. Chris shares his journey from working at a movie theater to becoming a key figure in digital strategy and gaming. He discusses the significance of customer empathy in business, the evolving landscape of AI and machine learning, and the future of storytelling in video games. This episode provides

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26:21

11 Common Branding Mistakes Entrepreneurs and...

optYOUmize ·

2024/08/07

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram delves into the critical pitfalls that startups and entrepreneurs often encounter with branding. Emphasizing the newfound importance of branding for small businesses in the digital age, Brett outlines 11 key mistakes, from inconsistency across branding elements and disregarding guidelines across channels, to underestimating the value of strong brand identity and overcomplicating the brand

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38:09

Build a Purpose-Driven Business with Elona Lopari

optYOUmize ·

2024/08/06

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram talks with visionary entrepreneur Elona Lopari who shares her journey from immigrant to successful Fortune 500 CEO to purpose-driven business leader. Elona discusses the importance of aligning company values with business goals, the impact of conscious leadership on corporate culture, and how to balance professional success with a fulfilling personal life. Learn about her seven foundational

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25:42

The 11 Most Important Skills for Entrepreneurs

optYOUmize ·

2024/08/03

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram, an entrepreneur and award-winning product creator, outlines the 11 most important skills for entrepreneurs to succeed. Brett discusses the necessity of being versatile and wearing multiple hats, especially in the early phases of entrepreneurship. He details crucial skills including financial management, communication and listening, critical and creative thinking, strategic

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24:40

6 Steps to Finding Micro Influencers to Promote Your...

optYOUmize ·

2024/08/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram explores the comprehensive strategy to find and leverage micro influencers for effective and budget-conscious brand promotion. He outlines six key steps to identify, evaluate, and engage with micro influencers to boost your product and service visibility. Brett provides actionable tips on using influencer discovery tools, evaluating engagement rates, and developing a robust

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26:18

How To Use Social Media To Build an Email Subscriber...

optYOUmize ·

2024/07/31

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of optYOUmize, Brett Ingram discusses the importance of building an email subscriber list for digital marketing success. He explains how email lists enable repeated contact with prospects, increasing chances of converting them into customers. Brett outlines 12 strategies for leveraging social media to grow an email list, such as creating compelling lead magnets, optimizing social media

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42:58

Using Investor Relations and Niche Marketing to Grow...

optYOUmize ·

2024/07/30

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram interviews Nick Coriano, a former Wall Street executive turned strategic business consultant. They discuss Nick's journey from law school to becoming a global consultant in investor relations and business planning. Key topics include the importance of niching down for marketing success, the role of digital and social media in modern investor relations, and the transformative power of AI in

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25:19

10 Lessons from the Paris Olympics for Entrepreneurs

optYOUmize ·

2024/07/29

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram explores the 10 key lessons entrepreneurs can learn from the Paris Olympics. The discussion covers embracing diversity and multilingualism, prioritizing clear communication, investing in adaptability and flexibility, and focusing on long-term goals. Other lessons include building a supportive team, pursuing passion, learning from failure, leveraging major events for marketing, embracing

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25:12

12 Exercises to Boost Self-Confidence for Entrepreneurs

optYOUmize ·

2024/07/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of optYOUmize, Brett Ingram, an entrepreneur and award-winning product creator, discusses the critical importance of self-confidence for entrepreneurs. He addresses the common challenges of feeling overwhelmed and tackling endless problems, which can erode self-esteem. Brett provides twelve practical exercises aimed at enhancing self-confidence, including setting and achieving small goals,

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42:22

Free Traffic By Making Google Understand You with...

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2024/07/26

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the optYOUmize Podcast, host Brett Ingram talks with Jason Barnard, CEO of KaliCube, about online brand management and his journey from a musician to a successful entrepreneur. Jason shares his unique approach to influencing Google's perception of brands, highlighting the importance of understandability, credibility, and deliverability. He discusses the challenges and solutions of remote

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27:30

How To Overcome Self-Doubt As An Entrepreneur

optYOUmize ·

2024/07/24

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram delves into the challenges of self-doubt faced by entrepreneurs. He discusses practical strategies to manage and overcome these feelings, emphasizing the importance of recognizing that self-doubt is a common experience, focusing on past successes, setting short-term goals, being selective with feedback, accepting what cannot be controlled, practicing self-care, asking for help, and

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49:27

Define and Achieve Success with Kevin Palmieri

optYOUmize ·

2024/07/23

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the optYOUmize Podcast, Brett Ingram interviews Kevin Palmieri, CSO, founder, and host of Next Level University—a global top 100 self-improvement podcast. Kevin shares his journey from struggling with self-worth and mental health issues to finding his purpose and achieving success through podcasting. He emphasizes the importance of self-awareness, vulnerability, consistency, and setting

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26:50

The 8 Biggest Mistakes Small Businesses Make with...

optYOUmize ·

2024/07/22

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram delves into the common pitfalls that small businesses encounter when using paid traffic for marketing. He outlines the misconceptions about the ease and quick rewards of paid ads, emphasizing the complexities and competitive nature of this advertising method. Brett discusses eight critical mistakes: improper targeting, non-optimized websites, focusing on likes/followers instead of

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26:23

9 Online Tools To Create Buyer Personas That Attract...

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2024/07/18

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram, an entrepreneur and award-winning product creator, discusses the importance of understanding customer avatars or buyer personas for effective marketing. He highlights the necessity of knowing both demographics and psychographics to create detailed avatars. Brett emphasizes that having multiple avatars for different customer subsets is acceptable and beneficial for targeted marketing. He reviews

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26:52

16 Best Digital Businesses to Start Now

optYOUmize ·

2024/07/17

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram outlines 16 lucrative digital business ventures that can be started with low investment and minimal risk. He discusses popular business models such as e-commerce, drop shipping, online plant nurseries, handmade goods, digital marketing agencies, freelance services, virtual assistants, coaching, creative content, education, and niche markets. Brett emphasizes the benefits of digital

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33:56

Avoid Burnout and Enjoy Success with Hannah Tackett

optYOUmize ·

2024/07/16

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the optYOUmize podcast, host Brett Ingram speaks with Hannah Tackett, a former tech leader turned burnout coach for women. Hannah shares her personal story of experiencing severe burnout and how she overcame it by prioritizing authenticity and balancing her professional and personal life. They discuss signs of unhealthy stress, the importance of boundaries, and actionable steps to prevent

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476 results

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