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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

25:19

10 Lessons from the Paris Olympics for Entrepreneurs

optYOUmize ·

2024/07/29

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram explores the 10 key lessons entrepreneurs can learn from the Paris Olympics. The discussion covers embracing diversity and multilingualism, prioritizing clear communication, investing in adaptability and flexibility, and focusing on long-term goals. Other lessons include building a supportive team, pursuing passion, learning from failure, leveraging major events for marketing, embracing

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25:12

12 Exercises to Boost Self-Confidence for Entrepreneurs

optYOUmize ·

2024/07/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of optYOUmize, Brett Ingram, an entrepreneur and award-winning product creator, discusses the critical importance of self-confidence for entrepreneurs. He addresses the common challenges of feeling overwhelmed and tackling endless problems, which can erode self-esteem. Brett provides twelve practical exercises aimed at enhancing self-confidence, including setting and achieving small goals,

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42:22

Free Traffic By Making Google Understand You with...

optYOUmize ·

2024/07/26

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the optYOUmize Podcast, host Brett Ingram talks with Jason Barnard, CEO of KaliCube, about online brand management and his journey from a musician to a successful entrepreneur. Jason shares his unique approach to influencing Google's perception of brands, highlighting the importance of understandability, credibility, and deliverability. He discusses the challenges and solutions of remote

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27:30

How To Overcome Self-Doubt As An Entrepreneur

optYOUmize ·

2024/07/24

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram delves into the challenges of self-doubt faced by entrepreneurs. He discusses practical strategies to manage and overcome these feelings, emphasizing the importance of recognizing that self-doubt is a common experience, focusing on past successes, setting short-term goals, being selective with feedback, accepting what cannot be controlled, practicing self-care, asking for help, and

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49:27

Define and Achieve Success with Kevin Palmieri

optYOUmize ·

2024/07/23

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the optYOUmize Podcast, Brett Ingram interviews Kevin Palmieri, CSO, founder, and host of Next Level University—a global top 100 self-improvement podcast. Kevin shares his journey from struggling with self-worth and mental health issues to finding his purpose and achieving success through podcasting. He emphasizes the importance of self-awareness, vulnerability, consistency, and setting

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26:50

The 8 Biggest Mistakes Small Businesses Make with...

optYOUmize ·

2024/07/22

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram delves into the common pitfalls that small businesses encounter when using paid traffic for marketing. He outlines the misconceptions about the ease and quick rewards of paid ads, emphasizing the complexities and competitive nature of this advertising method. Brett discusses eight critical mistakes: improper targeting, non-optimized websites, focusing on likes/followers instead of

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26:23

9 Online Tools To Create Buyer Personas That Attract...

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2024/07/18

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram, an entrepreneur and award-winning product creator, discusses the importance of understanding customer avatars or buyer personas for effective marketing. He highlights the necessity of knowing both demographics and psychographics to create detailed avatars. Brett emphasizes that having multiple avatars for different customer subsets is acceptable and beneficial for targeted marketing. He reviews

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26:52

16 Best Digital Businesses to Start Now

optYOUmize ·

2024/07/17

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram outlines 16 lucrative digital business ventures that can be started with low investment and minimal risk. He discusses popular business models such as e-commerce, drop shipping, online plant nurseries, handmade goods, digital marketing agencies, freelance services, virtual assistants, coaching, creative content, education, and niche markets. Brett emphasizes the benefits of digital

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33:56

Avoid Burnout and Enjoy Success with Hannah Tackett

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2024/07/16

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the optYOUmize podcast, host Brett Ingram speaks with Hannah Tackett, a former tech leader turned burnout coach for women. Hannah shares her personal story of experiencing severe burnout and how she overcame it by prioritizing authenticity and balancing her professional and personal life. They discuss signs of unhealthy stress, the importance of boundaries, and actionable steps to prevent

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41:19

Build Your Wealth and Maximize Your Assets with Wendy...

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2024/07/15

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Join Brett Ingram on the optYOUmize Podcast as he discusses financial management and entrepreneurial success with Wendy Brookhouse, financial advisor and founder of Blackstar Wealth. Discover Wendy's journey from tech VP to independent wealth advisor and get invaluable insights on balancing business and personal life, wealth creation, and preparing your business for future transitions. Learn about her

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48:22

From Tragedy to Triumph: Scale Your Business with...

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2024/07/12

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the optYOUmize Podcast, Brett Ingram speaks with Ryann Halo, a successful entrepreneur and founder of Halo Consulting. Ryann shares her remarkable journey from personal tragedy to business triumph, detailing how she scaled her first company, Salon Halo, from financial struggles to a multi-million-dollar success. She discusses the importance of systemization, team building, and core values

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25:37

11 Things Entrepreneurs Wish They Learned Sooner

optYOUmize ·

2024/07/11

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, host Brett Ingram, an entrepreneur and award-winning product creator, discusses 11 key lessons that entrepreneurs often wish they had learned at the start of their journeys. Covering topics such as the importance of taking action, the value of feedback, delegation, systematization, work-life balance, relationship-building, embracing mistakes, continuous learning, clear vision and values,

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42:09

The Turnaround Queen's Secrets: Tips on Leadership,...

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2024/07/10

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram interviews Victoria Pelletier, a 20-year corporate executive, board director, best-selling author, and public speaker. Dubbed the 'turnaround queen' and the 'CEO whisperer', Victoria shares her career journey from aspiring lawyer to corporate leader. They discuss topics such as overcoming challenges in business, fostering diversity and inclusion in the workplace, relationship-based selling,

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26:26

What the Reality TV Show the Amazing Race Can Teach...

optYOUmize ·

2024/07/09

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this podcast episode, Brett Ingram, an entrepreneur, and award-winning product creator, draws parallels between the reality TV show 'The Amazing Race' and the journey of entrepreneurship. He explores 10 key lessons from the show, including expecting the unexpected, effective communication, perseverance, time management, leveraging strengths, and seizing opportunities. These insights help entrepreneurs

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48:51

Master Your Entrepreneurial Mindset with Ken Attard

optYOUmize ·

2024/07/08

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the optYOUmize podcast, host Brett Ingram talks with Ken Attard, founder of Mindset Malta, about the critical role of mindset for entrepreneurs. Ken shares his journey from banking to becoming a mindset consultant, emphasizing the importance of adapting and pivoting using his proprietary ARC method. Ken discusses common mindset challenges faced by entrepreneurs and explains why cultivating

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28:53

12 Myths About Entrepreneurs Debunked

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2024/07/05

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram, an entrepreneur and award-winning product creator, tackles the myths surrounding entrepreneurship. He discusses 12 prevalent misconceptions about entrepreneurs, including the notions that they don't have a personal life, never quit, don't have a boss, are all rich, need a unique idea to start a business, or require a detailed business plan at the onset. Ingram emphasizes that

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27:44

How To Use Podcast Sponsorships To Drive Traffic & Sales

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2024/07/04

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram discusses how entrepreneurs can use podcast sponsorships to drive targeted traffic to their landing pages or websites. Brett elaborates on the importance of choosing relevant podcasts, creating unique URLs for tracking, offering exclusive promotions, and crafting compelling ad copy. He also highlights the effectiveness of host-read ads, the significance of having a clear call to action, and the

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28:02

10 Key Elements for a High-Converting Landing Page

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2024/07/03

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram explores the essential components of a high-converting landing page. He emphasizes the importance of generating leads through effective landing pages, detailing the steps to optimize them for maximum sign-ups. Key steps include defining the target audience, crafting a compelling value proposition, using a strong headline, incorporating high-quality visuals, including social

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62:38

Unlocking Success Through Reading with Dr. Danny...

optYOUmize ·

2024/07/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram talks with Dr. Danny Brassell, a renowned author, speaker, and reading advocate. They delve into Dr. Brassell's inspiring journey from an inner-city teacher to a champion of reading and communication skills. Dr. Brassell shares effective strategies to cultivate a love for reading in children, underscores the importance of reading for personal and professional success, and offers tips for

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26:14

8 Ways To Generate Nonstop Content Marketing Topics

optYOUmize ·

2024/07/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Discover eight effective ways (plus a bonus method) to generate a continuous stream of content marketing topics that can help build your business and personal life. Brett shares detailed strategies, from listening to customer questions to analyzing competitors' content, and using keyword research tools. Learn how to stay consistent and engage your audience effectively, maintaining a robust content marketing

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465 results

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