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PODCAST

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit

technology marketing

All Episodes

46:04

EP097 - Being Open, Honest, and Real with Ian Luckett...

The IT Experts Podcast ·

2022/06/27

It has been a pleasure talking with Phylip in Episode 094, about his life-changing event as he battled Tuberculosis. This time, I couldn’t think of anyone that I can do it with, except Phylip Morgan himself. This is definitely a perfect balance of laughter and tears, as we just get along without any piece of script or pre-prepared questions. Initially, Phylip enabled me to start with and talk about that one life-changing event that happened between me and my wife, Wendy. This is something I never

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39:04

EP096 – Channel Partners Europe – Leadership Keynote...

The IT Experts Podcast ·

2022/06/20

The Channel Partners Europe was a two-day event that happened on the 14th and 15th of June 2022. As the tech channel is at a turning point now where it’s already embracing a post-pandemic world, this event by the Channel Partners Events, showcased innovation, drove digital transformation, and provided all the channel insights and education an IT & MSP owner needs all under one roof. It was a great event where more than 500 MSPs, resellers, and vendors networked and discussed business best

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32:32

EP095 – Getting Serious About Cyber Resilience with...

The IT Experts Podcast ·

2022/06/06

We skip the formal introductions and go straight to business talking about cyber resilience. I express that when the pandemic happened there have been lots of cyber-attacks and I ask Greg what he thinks about the threat landscape of the whole cyber resilience thing. We both discuss the severity of it and whether or not MSPs should take it seriously. Personally, Greg thinks that MSPs are aware of the threat, but are just confused about how to take the first step in their cyber resilience journey

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41:53

EP094 – Responding to A Life-Changing Event with...

The IT Experts Podcast ·

2022/05/30

Kicking off this loaded episode, Phylip briefly shares about who he is, what he does, and who he helps. We also quickly chat about how this podcast episode came together from when Phylip and I talked about it during the CompTIA event, and I highlight that the key takeaway from this meaningful episode is to learn how to be a better version of ourselves by learning from others and their experiences, and most importantly, how to react and respond to certain situations in business and in life.

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15:17

EP093 – 3 Leadership Secrets – SDC Channel Summit...

The IT Experts Podcast ·

2022/05/23

The SDC Channel Summit this year was an online event that happened on the 10th and 11th of May this year, 2022. The event address both the challenges and opportunities of digital change management to help MSP owners learn how to create an innovative and sustainable future for their businesses. To begin with, I briefly discussed why leadership is important for an MSP owner to grow and scale their business. I also weighed the difference between MSP Management and MSP Leadership, topics that business

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33:34

EP092 – Talking All Things Tech Tribe with Nigel...

The IT Experts Podcast ·

2022/05/16

Nigel Moore is the Founder of The Tech Tribe, a growing community of MSP business owners from around the globe, with the mission to equip them to better run and grow their business and to avoid the millions of mistakes he made throughout his journey. Kicking off the episode, Nigel and I talk about how things are changing for the MSPs as he is seeing in the Tech Tribe community. Nigel briefly talks about Covid19 and Cybersecurity but from a business perspective, the change that he’s seeing in the

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27:05

EP091 - Introducing The MSP Growth Hub with Ian...

The IT Experts Podcast ·

2022/05/08

This interesting, laughter-filled, and almost unfiltered episode is brought to you by myself and Stuart Warwick, who will now become a permanent co-host of the show, to share with you our journey, from how we met to how we have been working for the past year to make The MSP Growth Hub come alive. We also share with you the reason and the purpose and the mission behind why we decided to build the MSP Growth Hub and what you will expect from us from now on. Stuart also discusses The MSP Journey

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18:29

EP090 - 9 Things That Grind My Gears as an MSP Coach...

The IT Experts Podcast ·

2022/05/02

If you are struggling to understand what that means, they’re the 9 things that I hear where MSP business owners struggle with either their plan is not connected, or they do things but still don’t get great results. As a business coach, I understand that the way to grow and scale a business if you are an ambitious MSP business owner is to have a connected strategy that encompasses everything to build the maturity of your business. So this is where the 9 key things come in and make themselves

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31:46

EP089 – MSP SOP Super Tips with Ben Spector & Ian...

The IT Experts Podcast ·

2022/04/18

Speaking of SOP, Ben Spector shares with us who he is, what he does, and who he helps. He also shares with us a bit of the back history of his previous life. Before we dive into the main part of the show, I ask Ben what he would have done differently after knowing what he now knows today. Ben says that it will be delegating more effectively to the people you hired to do better than you. It was something he really struggled with especially in understanding that he didn’t have to do everything. Your

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20:13

EP088 – Understanding the MSP Marketing Process with...

The IT Experts Podcast ·

2022/04/11

We share with you the three-step key structure and we will help you understand how this process links together to help you generate better leads, get a better bang for your buck, and build your own system that you can understand. The three steps to your MSP marketing process are: Gathering Data Identify your customer target and avatar. Understand the pain points they have. Link the pain points to real business outcomes. Ask yourself these 3 questions: Why are they going to buy from you

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21:56

EP087 – How to Stand Out from Your Competition in...

The IT Experts Podcast ·

2022/04/04

Like a standard operating procedure, Richard quickly shares who he is, what he does, and who he helps. He shares how his many mistakes as an MSP business owner are now helping MSP business owners now. We’re starting off the episode straight to the point as I ask Richard the two or three things that he thinks an MSP should master to stand out from the crowd and their competition. I also ask Richard about the landscape he sees in the MSP space this year. Richard says that first, we should go

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26:20

EP086 – MSP Mindset Magic with Richard Tubb & Ian...

The IT Experts Podcast ·

2022/03/28

A lot of you already know who Richard Tubb is, I presume, but if you don’t, Richard humbly introduces himself. He briefly shares his journey, from selling his MSP business about 11 years ago to now helping MSP business owners avoid the many mistakes he made himself when he was running his MSP business. Kicking off this energy-filled episode, Richard and I started talking straight about the mindset of an MSP business owner. I asked Richard what things that MSP business owners need to get their head

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26:57

EP085 – Meeting Your Customers Where They’re At by...

The IT Experts Podcast ·

2022/03/21

As usual, Nate introduces and lets us know a little more about himself, who he is, what he does, and how he helps MSPs with Marketing. Kicking off the episode, we then go straight-talking about one of the strategies from the whole marketing toolbox. I ask Nate how he came about with this whole concept of meeting prospects and customers where they’re at. Nate says this is something that he’s learned seven years ago from his sales coach and his mentor. It’s something that he has seen being done

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11:31

EP084 – BF Edition – Why Attend an MSP Event with Ian...

The IT Experts Podcast ·

2022/03/14

One of the biggest reasons that people don’t attend MSP events is that they can’t see the value they will get from it. This is why we have come up with this short sharp blast to help you understand the value that you will get in attending an MSP event. Attending an MSP event is all about being purposeful, and I share with you my experience as well. This episode is short, but I hope this is enough for you to not only consider going to an MSP event this year, but I also expect to see you at these

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26:51

EP083 – How to Buy Another MSP with Daniel Welling...

The IT Experts Podcast ·

2022/03/06

If you are a new listener, I briefly mentioned the two pillar episodes that make this a brilliant trilogy series which are Episode 75, where we talk about how to increase the value of your MSP and Episode 80, the dos and don’ts when you want to exit your MSP. What a journey it has been indeed. As usual, again just for the new listeners who have yet to keep up with this series, I asked Daniel to explain briefly who he is, what he does, and who he helps. He shares his experience in the area of

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27:15

EP082 - MSP LinkedIn Lead Generation Top Tips with...

The IT Experts Podcast ·

2022/02/28

This podcast episode is coming from the recent event that we delivered, the IT Experts LinkedIn Lead Generator Masterclass. Entering the world of LinkedIn and Lead Generation is like opening a pandora’s box full of overwhelming questions. How do I generate leads from LinkedIn? How can I help my clients here? What content do I put out there? How do I connect with people? What messages do I send? And how do I even start? First of all, do not think of LinkedIn as a spider web or a never-ending

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11:33

EP081 – BF Edition – Getting Out of the Weeds – 5...

The IT Experts Podcast ·

2022/02/21

Most times, MSP business owners are so consumed in making sure the business grows technically and serve more clients, that they get themselves stressed and overwhelmed with everything that’s happening within the business. Although some of you might think that is a good thing, in this short and quick break-fix episode, I will tell you why it’s not and the 5 things you can do to avoid it. Here are my 5 tips to reduce that MSP overwhelm and free yourself from stress: Block your time.

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22:55

EP080 – Preparing to Exit Your MSP with Daniel...

The IT Experts Podcast ·

2022/02/14

Just five episodes ago in Episode 75, Daniel Welling helped us learn how to increase the value of your MSP especially in case you want to exit. So, this will be a second part of a trilogy episode with Daniel where the third one, coming up real soon is when we delve into how to buy an MSP. First and foremost, for those who haven’t listened to the previous episode, which I highly recommend you do, Daniel shares with us who he is, what he does, and who he helps. Kicking off the main discussion

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33:47

EP079 – MSP Success Stories – Vermont Systems with...

The IT Experts Podcast ·

2022/02/07

Chris shared how stressful the first few years of the business were for him when he took over. He lost grip of the culture and the business, no KPIs to measure, and no core values to immerse themselves in. He didn’t know what success looked like and also didn’t know what a good customer looked like. It was because of football that made Chris think enough is enough and things need to change He saw how invested his people are in football more than the business. That’s when he made a decision that

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32:04

EP078 – MSP Marketing Trends in 2022 with Paul Green...

The IT Experts Podcast ·

2022/01/31

Kicking off this high-energy episode, Paul briefly talked about his pre-MSP Marketing career which went from his 13-year experience in the radio broadcasting industry to starting a PR agency to general Marketing and finally to ‘marrying’ MSP Marketing. Paul then continued to introduce and share what he does now with MSP Marketing. We went straight directly to MSP Marketing trends, and I ask him about the difference between generic Marketing and MSP Marketing. Paul briefly shares that this

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