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PODCAST

The Futur with Chris Do

The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast

business marketing

All Episodes

55:41

208 - What is Design Thinking? — with Eric Moore

The Futur with Chris Do ·

2022/09/28

Eric Moore is a communication strategist and champion of design thinking. In this episode, he and Chris debate an eyebrow-raising talk from Natasha Jen called Design Thinking Is Bullsh*t. For context, Natasha Jen is an acclaimed designer and partner at the renowned design studio, Pentagram. In her talk, Natasha criticizes the concept of design thinking, ultimately calling it B.S. But is that true? Is design thinking just a sticky note ladened buzzword, or is it woefully misunderstood? If you are

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73:35

207 - Your vibe attracts your tribe — with Anneli...

The Futur with Chris Do ·

2022/09/21

The word authentic gets thrown around a lot, especially when describing brands. But what is an “authentic” brand? And why do some brands garner loyal customers while others do not? In this episode, Anneli and Chris discuss the traits of what they refer to as magnetic brands. That is, brands that customers prefer over others and that have true fans. If you are interested in branding, brand strategy, or trying to figure out how to bolster your brand, then give this conversation a listen. Sponsored

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76:08

204 - Put something on the line — with Sean Cannell

The Futur with Chris Do ·

2022/08/31

Sean Cannell is a YouTuber, international speaker, and the founder of ThinkMedia. His mission: help entrepreneurs build their influence and go full-time doing what they love through the power of online video. In 2022, Sean took a huge risk by throwing a live personal branding event in Las Vegas, NV. He booked guest speakers like Gary Vaynerchuk, Alex Hormozi, and Vanessa Lau, which put tremendous pressure on his team. Pressure to make this event memorable for guests and profitable for his

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68:04

203 - Prototyping yourself — with Kate Pincott

The Futur with Chris Do ·

2022/08/24

Kate Pincott is a product designer, design coach, and CEO/founder of Remote Design Coaching. Her mission: reconnect designers to their intuition and creativity. At the peak of her tech-design career, Kate burned out. She had been running at full speed in shoes that did not fit. But instead of taking a sabbatical or falling into distraction, she made an interesting choice. Kate took what worked (and what she had become quite good at) in product design and applied it to her life. She started

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63:20

200 - Making sense of data — with Neil Hoyne

The Futur with Chris Do ·

2022/08/03

Neil Hoyne is an author, researcher, and marketing executive working at Google as Chief Measurement Strategist. He is also a senior fellow at The Wharton School and an advisor for Capital G. Neil specializes in building strong customer relationships by analyzing data like customer lifetime value (CLV) and consumer psychology. In this informative conversation, Neil and Chris discuss the power and pitfalls of relying on data to make business decisions. They start by defining what “data-driven” means

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66:33

199 - From Gangster to CEO — with Ryan Blair

The Futur with Chris Do ·

2022/07/27

Ryan Blair is an entrepreneur, author, philanthropist, and most importantly, a dad. He is the founder and CEO of Alter Call, a multi-faith spiritual community that helps people accelerate personal transformation. Alter Call members value living a life of service and measurable impact. But before the philanthropy and fatherhood, Ryan had a very different life. After surviving an abusive childhood living in poverty, Ryan’s ability to adapt led him to join a gang. Though he thrived as an illegal

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52:27

198 - Navigating the Creative Industry — with Susana...

The Futur with Chris Do ·

2022/07/20

Susana Chen is the founder of the Asian Creative Foundation (ACF). ACF is a community organization that helps entry-level creatives find opportunities, navigate their career paths, and help make the creative industry a more inclusive place. Roles get flipped in this episode. In this conversation, Susana interviews Chris for an ACF-hosted virtual event called Asian Creative Festival. And they cover a lot of ground. Like what inspired The Futur’s mission to teach 1 billion people, how Chris manages

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49:53

195 - Self Sabotage Part 2 — with Chris Do

The Futur with Chris Do ·

2022/06/29

In part two of our three-part series on self-sabotage, Nidhi speaks with Chris about his decision to abandon Blind and start The Futur. Blind was Chris’s branding and design agency. He started it in 1995 primarily as a motion design studio. The company focused on creating design-focused video work like commercials and branded content. But after two decades of growth, Chris noticed a decline in work. He saw the inevitable writing on the wall and had to make a decision: stay the course or pivot. In

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75:37

193 - What is copywriting? — with Neville Medhora

The Futur with Chris Do ·

2022/06/15

Neville Medhora is best known as a copywriter. But that doesn’t mean he just writes copy. According to Neville, effective copywriting means communicating a message from your brain to millions of other brains using the best technology available. Hundreds of years ago, a carrier pigeon was the best option. Today, it’s probably a brief email that includes curated animated GIFs. In this episode, we talk with the author and copywriter about why he dropped out of college, his direct approach to helping

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71:52

191 - How Chatbots and Messenger Automation Work —...

The Futur with Chris Do ·

2022/06/01

In 2017 Natasha Takahashi completed her first semester at the prestigious (and quite expensive) college, University of Southern California. She'd spent many nights writing essays and working tirelessly to attain any scholarship she could find to pay her tuition. But Natasha had a scary epiphany halfway into her second semester: This is not for me. Frustrated and unhappy with her USC experience, she decided to drop out. She even wrote a letter to her parents expressing her gratitude and

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59:56

187 - How to tell your story — with Chris Do

The Futur with Chris Do ·

2022/05/04

Storytelling is one of the fundamental ways humans connect. It’s how we learn, exchange ideas, and entertain ourselves. At its core, storytelling is communication. This episode comes from a live Twitter Space talk Chris Do, and Anneli Hansson hosted. The topic: how to tell your own story. The conversation opens with how powerful good storytelling is. A well-crafted story is relatable and will draw you in, making the storyteller themselves inherently more interesting. Storytelling plays a crucial

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79:18

184 - Taking Risks — with Jason Fried

The Futur with Chris Do ·

2022/04/13

Jason Fried is the founder and CEO of Basecamp. Once a web design firm (and operating under the name 37Signals), Basecamp unintentionally pivoted into building software with their namesake product. They also created the email app HEY, a fresh take on an old idea. As you can imagine, Jason is no stranger to change. In this episode, he shares how Basecamp accidentally came to be and the struggles they’ve encountered along the way. Like working remotely, building new products, and taking calculated

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62:39

181 - Making The Internet Fun Again — with Daniel Savage

The Futur with Chris Do ·

2022/03/23

Daniel Savage is a lot of things. A director, graphic designer, illustrator, animator, musician, and artist. He’s spent the last fifteen years trying lots of creative things for both enjoyment and to pay the bills. Nowadays, he does a little bit of everything and makes sure he’s having fun while doing it. We talk with Daniel about connecting the dots in his career path and how he went from studying avant-garde percussion to designing animated patterns for Volvo. One through line in Daniel’s body of

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101:21

179 - The Science Of Sleep — with Nicoline Douwes

The Futur with Chris Do ·

2022/03/09

Nicoline Douwes is a Dutch dream expert and sleep activist. Her mission? Show everyone how to wake up with new ideas and fresh insights. While our bodies sleep, our minds continue to work. Processing what we’ve experienced and what’s troubling us—all while making new, uninhibited connections between thoughts. In this fascinating Clubhouse conversation, Nicoline and Chris dive into what happens in our brains while we sleep. They get into a bit of science, explain why dreams get so weird, and share

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87:30

175 - NFTs For Newbies — with Rich Cardona

The Futur with Chris Do ·

2022/02/09

Rich Cardona is a retired Marine, podcaster, and NFT enthusiast. In fact, his podcast NFTs for Newbies, is one of the most popular shows on the subject. In this fun and informative conversation Rich takes us into the budding world of NFTs. He explains what an NFT is, how they work, and helps make sense of the jargon associated with them—gas fees and all. It is a fascinating new world, filled with both potential and problems. Rich shares his experience with both sides of that coin. On the one hand,

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75:50

173 - How to Stay Curious — with Aaron Duffy

The Futur with Chris Do ·

2022/01/26

Aaron Duffy is the Executive Creative Director and co-founder of boutique creative agency, Special Guest. He also works as a director with acclaimed production company, 1st Avenue Machine. In this inspirational chat, Aaron shares the story of how a project he wasn’t excited about (and nearly turned down) propelled his career forward and landed him a coveted Super Bowl ad. Sponsored by Real Vision - https://realvision.com/crypto Sponsored by Athletic Greens -

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72:06

171 - Own who you are — with Carlos Segura

The Futur with Chris Do ·

2022/01/12

Carlos Segura is the founder of award-winning design firm, Segura Inc. He also founded digital type foundry T26, whose fonts you can find everywhere. Over the last 30 plus years, Carlos has built (and lived) an extraordinary life and career. And he’s done it on his own terms, whether you like it or not. In this candid conversation, Carlos shares what he’s learned along the way. From surviving the violence he faced growing up in Miami, to stumbling into what would change his life forever (spoiler

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68:55

170 - Into the Creative Unknown — with Tuna Bora

The Futur with Chris Do ·

2022/01/05

Tuna Bora is an acclaimed Turkish visual artist whose clients include Google, Nike, Netflix, and Coca Cola. She’s won awards for her unique design work on several VR and AR projects and continue to explore new creative spaces. In this conversation, Tuna shares her story of immigrating to the United States alone in hopes of pursuing a career working in feature film animation. But after graduating in 2008—right at the start of the financial collapse—was met with very few opportunities. She talks about

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95:33

169 - Start before you’re ready — with Hoodzpah

The Futur with Chris Do ·

2021/12/29

You might better know Jen and Amy Hood by their clever business name: Hoodzpah. The California-born, Kentucky-raised twin sisters co-founded their brand identity and type design studio because they had to. And before they were ready to. In this episode, Jen and Amy talk shop with us about how Hoodzpah came to be, the source of their entrepreneurial spirit, taking joy in doing the work, and how they’ve landed coveted clients like Disney, Target, and Nike. The conversation gets even more interesting

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81:22

168 - How to Build Authority — with Rochelle Moulton

The Futur with Chris Do ·

2021/12/22

Rochelle Moulton is a brand strategist and business coach that helps people (and their businesses) build authority. In this episode Rochelle shares how she prepares for important presentations, her experience self-publishing a book, the parallels of building a brand and building authority, and why having a vision for your business is imperative to its success. She also walks Chris through a niche-finding exercise that might help all your designers out there. Sponsored by Charles Schwab -

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