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PODCAST

Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It"s produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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All Episodes

00:29:01

Demystifying AI for Mobile Marketers - Jim Calhoun...

Apptivate: App Marketing Explained ·

2020/05/05

Jim Calhoun is the CEO of Nectar 9, a company developing, selling and licensing SaaS software that combines advanced machine intelligence, automation, and human creativity to drive meaningful marketing outcomes in today’s social media environment. Nectar9 makes AI accessible and easy for marketing companies to leverage.Questions Jim Answered in this Episode:How does someone leverage AI and how does it improve their marketing stack?Why has AI been slow to adopt? What have you observed about AI’s

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00:29:26

Talking Mobile Partnerships and the Index - Itay...

Apptivate: App Marketing Explained ·

2020/04/28

Questions Itay Answered in this Episode:Do you think the industry is doing a good job as far as partnerships or is there something we could be doing better?Do prevailing trends in the industry tend to influence the partnerships you focus on?How do you or AppsFlyer approach fraud?Does the index influence your perspective on partnerships?What response do you get from vendors when the index releases?Looking into the future, what kind of role with partnerships play in the mobile marketing

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00:30:23

Getting into People-Based Attribution - David...

Apptivate: App Marketing Explained ·

2020/04/22

Meet David Llewellyn, the marketing director of EMEA at AppsFlyer. AppsFlyer is a leader in mobile advertising attribution and marketing analytics offering people-based attribution solutions. Questions David Answered in this Episode:What is AppsFlyer doing in regards to cross-screen attribution and why is it important to marketers? Is the comprehensive user journey one of the principal challenges with cross-device attribution? What can advertisers do to get closer to people-based attribution? Where

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00:30:17

Getting Holistic with ROAS - Shay Yosifon (Beach Bum...

Apptivate: App Marketing Explained ·

2020/04/14

Shay Yosifon is the vice president of marketing at Beach Bum Games, which focuses on bringing evergreen card and board games to mobile.Questions Shay Answered in this Episode:How does working with games people are already familiar with affect your need for interactive game-play creative?How do you measure performance? Is D7 your “true north”?When you’re doing your retroactive analysis, do vendors that weren’t hitting your D7 goals actually become really valuable for you?What are some other

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00:29:24

Building Trust with Your Product Team - Tommaso...

Apptivate: App Marketing Explained ·

2020/04/07

Tommaso Scazzocchio is a team leader for user acquisition at Freeletics. Freeltics is a subscription training app that creates custom workout plans based on user feedback on the exercises. Questions Tommaso Answered in this Episode:Do you find it challenging to market a fitness product in such a highly competitive space? How do you break through that noise and make Freeletics stand out?What is the importance of working with your product team? And how do you go about working together?How have you

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00:29:14

App Store Optimization: How to Get More Traffic to...

Apptivate: App Marketing Explained ·

2020/03/30

Warren Woodward is the co-founder and chief growth officer at Upptic, a platform for automated app store optimization. Upptic also provides full stack growth services. Warren is a musician, an indie filmmaker, a self-taught mobile marketer, and an ASO expert.Questions Warren Answered in this Episode:What makes an app a good one for you to partner with?What made you want to build an automated ASO platform as one of your core pieces of technology?How do you measure your results?If you could automate

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00:23:23

Boosting Organic Growth - Ne Djuric (Coca-Cola)

Apptivate: App Marketing Explained ·

2020/03/24

Ne Djuric is the digital alchemist for Coca-Cola in Central and Eastern Europe, a corporate team focused on transformation. Previously, he was working as Coke’s senior mobile product manager. Questions Ne Answered in this Episode:Did you find that ratings had an impact on the organic growth you could drive in the app store?What was the article about that spiked your organic growth? And why do you think it was successful?Is it fair to say that because the growth was mostly organic, fraud wasn’t

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00:25:49

Converting and Retaining App Subscribers - Haseeb...

Apptivate: App Marketing Explained ·

2020/03/17

Meet Haseeb Tariq, founder of Retention App, a marketing company specializing in converting and retaining app users into subscribers. Haseeb has worked in marketing automation with companies such as Disney, Fox, and Guess and is a regular contributor to Forbes.Questions Haseeb Answered in this Episode:How do you convince people to stay and stick with you for the long run during a subscription trial?When you ask users questions, do you then have different automated marketing messages for every

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00:33:17

Optimizing “Brandformance” in Mobile Marketing -...

Apptivate: App Marketing Explained ·

2020/03/10

Gessica Bicego is the director of performance marketing at Blinkist. Blinkist is a mobile app that provides 15-minute summaries of bestselling nonfiction books so that people can discover the books they want to read next and fit more reading into their lives. Questions Gessica Answered in this Episode:How has your computer science background been beneficial to your career?Can you tell us how your team is structured and what you focus on in your role?What is the payoff with native advertising on

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00:25:40

Mitigating Marketing Risks when Scaling - André Kempe...

Apptivate: App Marketing Explained ·

2020/03/03

André Kempe is the founder of Admiral Media, a performance app marketing agency based outside of Barcelona. Andre also puts on GrowBoat, an exclusive sailing event with decision-makers in the app industry.Questions André Answered in this Episode:How do you mitigate the risks of scaling a major campaign with a small team?What is the tilting point for needing more employees to handle a facebook budget?Do you prefer more or less control with ad platforms?What emerging channels outside of TikTok should

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00:26:30

Marketing to Emerging Markets - Josh Gosliner (Juvo)

Apptivate: App Marketing Explained ·

2020/02/25

Meet Josh Gosliner, senior director of product marketing at Juvo. Currently serving 26 counties (and counting), Juvo enables people who are underbanked to start building a credit history by lending instant loans for phone credit in developing markets via their mobile app.Questions Josh Answered in this Episode:Is it challenging to get your product adopted? How to do you manage the negative connotation of taking a loan in your marketing strategy?What is the role that mobile plays in these emerging

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00:16:24

Closing the Mobile App “Digital Gap” - Sylvie...

Apptivate: App Marketing Explained ·

2020/02/19

Sylvie Vandevelde is the Head of Business Development and Marketing Communications for Belgian Mobile ID’s mobile app, itsme. Itsme is a form of official identification for all Beligums (and soon Luxembourgers), similar to a government-issued license or passport but in mobile app form. Questions Sylvie Answered in this Episode:Was it challenging for you as a marketer to educate consumers on why they should trust istme as an app for their personal identification? What’s the strategy or media mix you

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00:23:47

Staying Agile with Automation - Maria Fossarello...

Apptivate: App Marketing Explained ·

2020/02/12

Maria Fossarello, based in Paris, is head of paid channels at BlaBlaCar, a leading long-distance carpooling app with over 18 million users in 23 countries. Questions Maria Answered in this Episode:What do you attribute BlaBlaCar’s success in marketing to?What were the first things you were looking to automate?How do your core KPIs translate from one platform to another? Do you apply the same acquisition metrics to search and Facebook, or do they have different KPIs associated with each? And if so,

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00:27:17

Valuing Branding in Mobile Marketing - Scott Tomkins...

Apptivate: App Marketing Explained ·

2020/02/05

Scott Tomkins is the sales vice president and general manager for U.S. Digital Turbine, a company that pre-installs apps on newly activated Androids. Digital Turbine claims to deliver more apps to phones in a day than any other company and that there is no other inventory in the world that is as fraud-free.Questions Scott Answered in this Episode:Do you deliver more apps to phones than Google or Facebook?Is it challenging to determine the KPIs for the advertisers that work with you?Are performance

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00:32:56

Diversifying Channels Beyond the Big 3 - Krishnan...

Apptivate: App Marketing Explained ·

2020/01/29

Krishnan Menon is the vice president of growth marketing at Fetch Rewards, Inc., a grocery rewards app that prides itself on being the easiest way to save on groceries. Questions Krishnan Answered in this Episode:How much of your growth do you attribute to paid marketing?Over time, does it become harder to diversify channels? Or does the need to diversify grow more?Are you willing to be more lenient and take fewer efficiencies with new vendors in order to diversify?What do you look for in a sales

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00:20:01

Retargeting Strategies - Nadav Shalit & Dani Magid...

Apptivate: App Marketing Explained ·

2020/01/22

Meet Nadav Shalit, retargeting department lead, and Dani Magid, retargeting manager, at Playtika. Playtika has a portfolio of 15 large-scale gales that are run from more than 16 global sites by over 3,000 employees. Previous to Playtika, both Nadav and Shalit worked in marketing for agencies. Questions Farhan Answered in this Episode:What is your strategy for launching retargeting campaigns? How do you source data for segmenting users? How closely do you have to work with other departments to run

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00:31:09

Getting Innovative in Mobile Games Marketing - Farhan...

Apptivate: App Marketing Explained ·

2020/01/15

Farhan Haq is the head of performance marketing and mobile growth for SYBO Games where he works on the fully organic, most downloaded title on Android of all time, Subway Surfers. Questions Farhan Answered in this Episode:How challenging was it for you to work during the era of Candy Crush, Clash of Clans, and Game of War but not working at one those gaming studios?How did you stay creative in order to drive downloads in a saturated and competitive market? Have you had success using Snapchat or Tik

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00:29:01

Learning Along the Way - Lorenzo Rossi (Mobile...

Apptivate: App Marketing Explained ·

2020/01/08

Lorenzo Rossi is the co-founder of Mobile Marketing Italia, a digital magazine and forum with the mission of educating Italians about mobile marketing and growing its culture in Italy. Lorenzo has worked in mobile marketing for 6 years with companies spanning dating, shopping, and ridesharing.Questions Lorenzo Answered in this Episode:What are some of the experiences that have made you an effective marketer?Is it better to market less expensive or expensive products?As a mobile marketer, did you

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00:35:33

Re-broadcast: Getting Creative with Creatives -...

Apptivate: App Marketing Explained ·

2020/01/01

Thiago is currently the Director of Growth team at Peak Labs, and is responsible for acquiring and retaining more than half a million subscribers every month whilst reaching ambitious financial goals.Questions Thiago Answered In This Episode:“Going from a booking appointment apps to brain training, did you find that shift kinda daunting and challenging? Was there a lot to learn?”“What are some of the biggest differences and challenges you found in bringing Quixel Logic and Rise to the market?”“You

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00:26:48

Re-broadcast: Excelling Marketing Strategies -...

Apptivate: App Marketing Explained ·

2019/12/25

Matthew Sadofsky is the chief growth officer and chief marketing officer at Studio, a fitness app providing instructor-led video classes. His experience in the mobile app marketing industry runs the gambit, from dating and gaming to music and fitness.Questions Matthew Sadofsky Answered In This Episode:What are some things that mobile marketers are doing wrong or overlooking?What does your ideal team look like?Where does over-bloating occur the most in regard to job function?Is paid media becoming

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225 results

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