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PODCAST

The Art Biz

Alyson Stanfield

Looking for art career inspiration and ideas while you"re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

arts visual arts

All Episodes

47:34

Tools to Help You Emerge from a Struggle Even...

The Art Biz ·

2021/04/08

This month we’re focusing on the benefits of cleaning out — from physical clutter to organizing your lives, eliminating obligations that are no longer serving you to slowing down enough to focus on what matters most, in your art business and in your life. Kelly Milukas has been through more in the last 10 years than anyone should have to endure, and yet she never lost hope and determination. Kelly and I scheduled our conversation to discuss her "life edit," which involved getting rid of what no

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36:02

Spring Cleaning to Streamline Your Art Business (#82)

The Art Biz ·

2021/04/01

Spring is here in the Northern Hemisphere and it’s a perfect time to consider the aspects of your life that are weighing you down without contributing to your happiness and success. April is the month for cleaning out in the Art Biz Success community. In this episode, I’m highlighting some of my previous interviews with artists who have discussed cleaning out in one form or another, from removing physical items to cleaning out business ideas and strategies, modes of working, and even the venues

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13:41

Art Business Procedures to Keep You Organized (#81)

The Art Biz ·

2021/03/25

If you’re an intentional artist, you’re in the right place. In this episode, I'm wrapping up a month of talking about how systems can keep you organized and make you a more productive artist. Today’s solo episode focuses on the secret weapon of a successful art business — your art biz handbook. An art biz handbook is the number one way to organize every aspect of your business. If you’re looking for ways to stay on top of the never-ending tasks that every artist faces, this episode is for you

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54:56

Systems to Effectively Manage a Dizzying Increase in...

The Art Biz ·

2021/03/18

Betty Franks loves her business and life as an artist. She just might have found the secret sauce — a healthy combination of passion for the work and a continuing curiosity about business and becoming a better CEO of your art business. Betty's art business has exploded over the last four years — by 440%. You can't have and sustain this kind of business growth if you don't have solid systems in place. At the time of this recording, Betty has over 120,000 Instagram followers and sells paintings almost

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51:19

Tools to Shape Up Your Art Business with Jennifer...

The Art Biz ·

2021/03/11

As much as every artist would love to focus only on the making, there is an equally important and opposite side of the artist brain that needs to be accessed — the organization side. It takes creativity and organization to successfully run an art business, and my guest today has learned how to embrace both. Not only is Jennifer Printz a practicing artist with an enviable record of exhibitions, but she's also an assistant professor at Florida International University in Miami. She has two full-time

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11:51

How to Increase Your Productivity and Creativity (#78)

The Art Biz ·

2021/03/04

If you’ve been listening to this podcast for any amount of time, you know that I am the queen of systems. There is a reason that my signature program is the Art Career Success SYSTEM. I have learned that when you take the time to put in place easily repeatable steps to do a certain task or implement a project, the rewards are endless. You free your mind and calendar for the more creative pursuits of the studio. You have a better-organized business and life. Your consistency increases, as does the

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37:38

Growing Your Audience with Good Karma with Trudy Rice...

The Art Biz ·

2021/02/25

I don't know anyone who doesn't think it would be great to attract more Instagram followers, more email list subscribers, and especially more sales. More makes our efforts feel worthwhile and validates them, but we're often stopped in our tracks when we begin to realize what we need to do in order to increase our numbers. We think we have to post more, research hashtags, invest in advertising, create a lead magnet, learn to write better copy, or forget about a restful night's sleep. It’s true that

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52:59

Crowdfunding a Public Art Project with Romy Owens (#76)

The Art Biz ·

2021/02/18

I live to track down art off the beaten path — traveling to out-of-the-way places to see works of art that delight and inspire, or even confound me. I found just such a piece last year when I traveled to the Midwest, and the success story of the artist behind the art is just as engaging as the piece itself. My guest for this episode is Romy Owens, an artist and curator who makes site-specific installations, as well as smaller objects, in reaction to place, community, and transformation. Last fall I

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40:59

A Quiet Gallery Experience with Simonne Roy (#75)

The Art Biz ·

2021/02/11

What is something special you can do for your subscribers and collectors when your shows and large events are canceled because of a pandemic? Give them a private viewing experience, of course. This week, my guest is Simonne Roy, a contemporary American impressionist painter grounded in the plein air painting tradition. For years, Simonne has been inviting VIPs into her home, which she had transformed into a gallery, for a one-night party. The money and effort she invested in the event resulted in

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12:28

Creating a Monthly Report for Your Art Business (#74)

The Art Biz ·

2021/02/04

What is success? How do you measure it? What story do the numbers tell? Confronting numbers can be intimidating, but it is an essential step to growing both yourself and your business. It forces you to be realistic about where you are, including your weaknesses, and it challenges you to make up for any lost ground. This month we are looking into measuring success and today I want to share with you the tracking procedure that has helped grow my business by up to 40% every single year. I’ll share

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49:39

A New Direction in Your Art with Lisa Goren (#73)

The Art Biz ·

2021/01/28

We all seek success (whatever it means to us individually) but aren’t always prepared to deal with it when it comes along. And that’s okay, because as you’ll hear in this episode, you will learn how to deal with unexpected success if it’s something you really want. My guest is Lisa Goren, an artist whose work took a surprise U-turn when the pandemic hit last year, and she went for it. Lisa Goren works in watercolor to show an unfamiliar landscape in a new light. By using vibrant colors and taking

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01:02:44

Planning A Year’s Worth of Artwork with Dawn Williams...

The Art Biz ·

2021/01/21

Taking charge of your art business isn’t only about bookkeeping, inventory and promoting your art effectively. Taking charge of your art business is about assuming 100% responsibility for your actions — all of your actions, especially in your studio. We all want to increase our productivity and creativity in this new year, and my guest today has mastered the art of doing exactly that by planning ahead. Dawn Williams Boyd makes figurative textile paintings that reveal stories—not always pretty

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11:54

Goals For Artists and What You Should Be Focusing On...

The Art Biz ·

2021/01/14

I teach setting goals for artists. It’s the first lesson in the Art Biz Accelerator. So it may come as a surprise when you hear that this is the year that I want you to stop setting SMART goals for your art business. Far more important than setting any goal is actually doing the work. In this solo episode, I’ll tell you how to set more empowering goals that will help you take charge of your art business. 2020 was a year of great loss of so many aspects of the art business. Venues were closed, live

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43:20

Seeking Balance with Chris Maynard (#70)

The Art Biz ·

2021/01/07

Balance. The holy grail of every entrepreneurial artist’s quest. What does a balanced artist’s life look like? And what happens when you actually achieve balance? As much as I love the idea of being whisked away by my latest all-consuming project, I also know what it feels like to be out of balance. I much prefer being in charge of my time and my life, and that’s why I loved this conversation with Chris Maynard. Chris turns feathers into intricate art. Working with delicate tools, he carves into

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46:49

Leveraging Location for Art Sales with Ashley Lucas...

The Art Biz ·

2020/12/17

I don’t believe in making art for a market, I believe in making art from your soul and then finding the right audience for it. But sometimes we are lucky enough to make the art we want, then tweak it just a bit so we can broaden our audience. My guest today has found a way to do just that. Ashley Lucas (aka Lady Lucas) is an artist whose work features smartly dressed animals and other sweet anthropomorphic characters. She has illustrated numerous children’s books, coloring books, and other cute

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51:50

Procedures for Art Commissions with Sema Martin (#68)

The Art Biz ·

2020/12/10

By now you may have picked up on the fact that I am a sucker for a reliable system. My signature program is called the Art Business Success System for a reason — systems work. They provide you with a framework that, once in place, you can return to repeatedly and update to match where you are at any given moment in your art business. I love figuring out systems, maybe even more than I love following them because systems are always there to support my progress. And my guest today has proven that a

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48:44

Growing Your Art Business on Instagram with Jeanne...

The Art Biz ·

2020/12/03

So many artists have benefitted from Instagram — it’s a topic that comes up frequently in these interviews, but it’s been difficult to pinpoint one key lesson to devote an entire episode to, until now. Jeanne Rosier Smith made a conscious decision to focus on using Instagram to grow her following and expand her art business and it has definitely paid off. Jeanne has been focused and deliberate in her use of the platform while also allowing a great deal of flexibility in the process. Jeanne paints

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47:54

The Benefits of Blogging with Lisa Call (#66)

The Art Biz ·

2020/11/19

Blogging may seem like an art form of years gone by, replaced entirely by the quick and simple posts of Facebook or Instagram, but my guest today has proved that nurturing a blog can be one of the most beneficial and rewarding outlets that an artist can pursue, both personally and professionally. Lisa Call dove headfirst into the blogging world years ago and created such an excellent blog that I have referenced it many times both on my website and in the first three editions of my book

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13:03

Introduce Yourself Confidently as an Artist (#65)

The Art Biz ·

2020/11/12

Introducing yourself as an artist is a topic I never could have dreamed up while I was working in art museums. It wouldn’t have occurred to me that artists would have a hard time introducing themselves. It seems like all you have to do is say, “I’m an artist” and the conversation opens wide. But what I’ve learned in the years since working in the museum bubble is that it isn’t always that easy to say “I’m an artist”. Then, when the words finally do come out, what do you say after that? If you’ve

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45:21

Knit Democracy Together with Eve Jacobs-Carnahan (#64)

The Art Biz ·

2020/10/29

At the intersection of craftivism and the world of campaign finance is Eve Jacobs-Carnahan. Eve is taking the historical practice of knitting circles and re-envisioning them as modern craftivist assemblies. While bringing artists together to craft the building blocks of a characteristic state capitol building, she’s also leading conversations about changing the role of money in election campaigns. But the impact that Eve is going to make with this work is going to extend far beyond the current

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