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PODCAST

The Art Biz

Alyson Stanfield

Looking for art career inspiration and ideas while you"re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

arts visual arts

All Episodes

11:54

Goals For Artists and What You Should Be Focusing On...

The Art Biz ·

2021/01/14

I teach setting goals for artists. It’s the first lesson in the Art Biz Accelerator. So it may come as a surprise when you hear that this is the year that I want you to stop setting SMART goals for your art business. Far more important than setting any goal is actually doing the work. In this solo episode, I’ll tell you how to set more empowering goals that will help you take charge of your art business. 2020 was a year of great loss of so many aspects of the art business. Venues were closed, live

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43:20

Seeking Balance with Chris Maynard (#70)

The Art Biz ·

2021/01/07

Balance. The holy grail of every entrepreneurial artist’s quest. What does a balanced artist’s life look like? And what happens when you actually achieve balance? As much as I love the idea of being whisked away by my latest all-consuming project, I also know what it feels like to be out of balance. I much prefer being in charge of my time and my life, and that’s why I loved this conversation with Chris Maynard. Chris turns feathers into intricate art. Working with delicate tools, he carves into

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46:49

Leveraging Location for Art Sales with Ashley Lucas...

The Art Biz ·

2020/12/17

I don’t believe in making art for a market, I believe in making art from your soul and then finding the right audience for it. But sometimes we are lucky enough to make the art we want, then tweak it just a bit so we can broaden our audience. My guest today has found a way to do just that. Ashley Lucas (aka Lady Lucas) is an artist whose work features smartly dressed animals and other sweet anthropomorphic characters. She has illustrated numerous children’s books, coloring books, and other cute

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51:50

Procedures for Art Commissions with Sema Martin (#68)

The Art Biz ·

2020/12/10

By now you may have picked up on the fact that I am a sucker for a reliable system. My signature program is called the Art Business Success System for a reason — systems work. They provide you with a framework that, once in place, you can return to repeatedly and update to match where you are at any given moment in your art business. I love figuring out systems, maybe even more than I love following them because systems are always there to support my progress. And my guest today has proven that a

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48:44

Growing Your Art Business on Instagram with Jeanne...

The Art Biz ·

2020/12/03

So many artists have benefitted from Instagram — it’s a topic that comes up frequently in these interviews, but it’s been difficult to pinpoint one key lesson to devote an entire episode to, until now. Jeanne Rosier Smith made a conscious decision to focus on using Instagram to grow her following and expand her art business and it has definitely paid off. Jeanne has been focused and deliberate in her use of the platform while also allowing a great deal of flexibility in the process. Jeanne paints

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47:54

The Benefits of Blogging with Lisa Call (#66)

The Art Biz ·

2020/11/19

Blogging may seem like an art form of years gone by, replaced entirely by the quick and simple posts of Facebook or Instagram, but my guest today has proved that nurturing a blog can be one of the most beneficial and rewarding outlets that an artist can pursue, both personally and professionally. Lisa Call dove headfirst into the blogging world years ago and created such an excellent blog that I have referenced it many times both on my website and in the first three editions of my book

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13:03

Introduce Yourself Confidently as an Artist (#65)

The Art Biz ·

2020/11/12

Introducing yourself as an artist is a topic I never could have dreamed up while I was working in art museums. It wouldn’t have occurred to me that artists would have a hard time introducing themselves. It seems like all you have to do is say, “I’m an artist” and the conversation opens wide. But what I’ve learned in the years since working in the museum bubble is that it isn’t always that easy to say “I’m an artist”. Then, when the words finally do come out, what do you say after that? If you’ve

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45:21

Knit Democracy Together with Eve Jacobs-Carnahan (#64)

The Art Biz ·

2020/10/29

At the intersection of craftivism and the world of campaign finance is Eve Jacobs-Carnahan. Eve is taking the historical practice of knitting circles and re-envisioning them as modern craftivist assemblies. While bringing artists together to craft the building blocks of a characteristic state capitol building, she’s also leading conversations about changing the role of money in election campaigns. But the impact that Eve is going to make with this work is going to extend far beyond the current

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11:53

Pitch Your Story to My Podcast (#63)

The Art Biz ·

2020/10/15

I'm not crazy about the word "pitch" but I'm going with it. I use it in the sense that you are making an argument for something. You're making an argument that I should pay attention to who you are and the art you make. I'm more likely to pay attention to your art if you have a compelling story than if you ask me to buy, buy, buy. What I share in this special bonus episode will not only help you get on the Art Biz Podcast, but will also serve you when you pitch to other podcasts, bloggers, writers,

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53:51

Facebook Live Group Art Shows with Brooke Harker (#62)

The Art Biz ·

2020/10/08

Fun isn't a word used very often when we think of marketing or business tasks. Still, it's one of the criteria I suggest considering when you're thinking about whether to add something to your busy schedule. When lockdown started, Brooke Harker threw her fears about doing live video out the window and created Saturday Night Live Art Shows—because she thought it would be fun. It started with just her, but quickly grew to a core of regular artists, with new ones added each week. I wanted to talk with

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59:46

The Value of Critique Groups for Artists with...

The Art Biz ·

2020/09/24

Just a mention of the word critique can bring back painful memories for some artists. Or downright fear from those who have never participated in a professional critique. Artists who have been part of formal and ongoing critique groups find them invaluable to their creative development. In the latest episode of the podcast, I talk with Patricia Miranda, founder of The Crit Lab. She's been leading 7 separate critique groups in 3 states and has recently taken them online. We discussed: Why artists

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10:24

Reclaiming Your Year - Even Now (#60)

The Art Biz ·

2020/08/28

I'm a planner, and I like helping artists plan. I'm good at it! If you've taken any of my courses, or even read my book, you anticipate that there will be at least one plan involved. This is one of the special episodes I'm adding since Covid hit—a topic that will help you stay in control of your art business. In talking with my students and clients, I realize how devastating this year has been. Truth be told, I didn't really have to talk with them to know that their plans had been dashed, but it

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19:18

My Best Practices for Working with an Assistant (#59)

The Art Biz ·

2020/08/20

Four and a half years ago I hired the best assistant I have ever had at Art Biz Success. She has been loyal, prompt, and 200% dependable. She was 21 years old at the time—about to turn 22—and had just graduated early from college. After making many hiring mistakes in the past, I was determined to do it right this time And I did. I hit the jackpot. Mesa is moving on to new professional opportunities, but I wanted to give her a little surprise send-off. (Any typos are on me this week!) In episode #59

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48:03

Adding E-Commerce to Your Website with Lynn Goldstein...

The Art Biz ·

2020/07/16

Why wouldn't you make it easier for people to buy art directly from you? That's what Lynn Goldstein thought. She built a shopping cart for her website earlier this year. And the sales rolled in immediately after the March launch. To date, Lynn has sold 18 original paintings and about a dozen reproductions directly from her site, and I wanted to find out how. It must be said that neither Lynn nor I are not experts in all of the options you have for shopping carts. I wanted to share Lynn's experience

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52:28

Elevating Women and People of Color with Adri Norris...

The Art Biz ·

2020/07/09

Adri Norris was born in Barbados and raised in New York and New Mexico. A former U.S. Marine, she says she was raised to be a leader—to help people and improve lives. Adri is on a mission to tell stories of women who have made history. She does so through her art, her teaching, and her speaking. She is especially interested in shining a spotlight on women of color that have been overlooked in our history books. In this episode of the podcast, I asked Adri about her work, her teaching, and her

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15:56

How to Name Your Art Business (#56)

The Art Biz ·

2020/06/25

One of the first steps an artist makes when turning professional is to decide on an art business name, and many new artists make this more complicated than it should be. Allow me to bottom line this entire podcast episode: If you are a fine artist, your first choice is to always use your given name for marketing your original art. I understand it isn't always this easy. There are sometimes reasons for not using your own name, including, as I've learned, reasons of physical and emotional safety

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43:29

Artists Help Feed America with Sandra Felemovicius (#55)

The Art Biz ·

2020/06/18

Sandra was born in Mexico City and received her BFA from the Minneapolis College of Art and Design in 1995. She uses lines, marks, patterns, and textures to speak metaphorically and poetically of things that make no reference to the physical world. Her art constructs a sensual surface that weaves a path between process and narrative, mark and meaning, intention and abstraction. When Covid-19 struck, Sandra wanted to make a difference. She started a twice-weekly Instagram Live program, Tap Into Your

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09:15

Silence=Complicity #BlackLivesMatter (#54)

The Art Biz ·

2020/06/15

This is a special episode of the Art Biz Podcast, which features my recent comments about #BlackLivesMatter on social media and to my students and subscribers. I don’t know where I’ll be going from here, but, as I said, I won’t be silent. And, what I know is that I’m not the person you should be listening to about this topic. However, I am the person who is happy to ask questions of those you should be listening to. That said … I’m looking for new voices who would like to speak up on this podcast

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40:50

Embracing a New Meaning for Her Sculpture During...

The Art Biz ·

2020/06/11

Born in California, raised in Mexico City, Carmen Mariscal had been living in Paris for many years when our paths crossed. She's been sheltering in place with her family in the north of France during Covid, but will soon be returning to London, where they resettled a couple of years ago. I've watched Carmen's career soar as she devoted herself to serious projects and exhibitions. Along the way, it's been my pleasure to guide her when she needs it. Carmen has been working on Chez Nous, a large

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51:19

Making Art While Grieving Loss with Jan Heaton (#52)

The Art Biz ·

2020/05/22

For the past 11 years, Jan Heaton has been grieving at the same time she has had an active art career. First was the 10 years of her daughter's illness. Then, in 2019, her daughter's passing. I felt it was a good time to discuss the topic of grief since so many artists are grieving during Covid-19. Artists share grief over lost plans, opportunities, studio spaces, human connection, routines, and travel. And probably a lot more. Born in Michigan, Jan Heaton is a watercolorist who calls Austin and

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