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PODCAST

SaaS Metrics School

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

business management

All Episodes

3:21

Don’t Do This When Allocating Your CAC Expense

SaaS Metrics School ·

2024/04/04

In episode #187, I address an important concept when trying to allocate CAC expenses between new and existing business. This came up again on a coaching call so it’s time to address it. - how not to allocate - how to properly allocate CAC - another good way to allocate CAC My 5 Pillar SaaS Metrics Framework:https://www.thesaasacademy.com/pl/2148255133

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2:43

Can CAC Be Calculated Per Product Line?

SaaS Metrics School ·

2024/03/26

In episode #186, I address an important nuance in calculating your S&M efficiency metrics. CAC by segment. This is often harder than it appears.- Isolating bookings and revenue - Isolating expenses by product line - Expense structure Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here:

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2:03

Should We Include Customer Success Cost in Our CAC?

SaaS Metrics School ·

2024/03/25

In episode #185, I address an important nuance in calculating your S&M efficiency metrics. Where does customer success belong? - What role does Customer Success play? - Should CS be in both COGS and OpEx? Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community

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2:09

Sales Cycle Impact on S&M Efficiency Metrics

SaaS Metrics School ·

2024/03/22

In episode #184, I address an important nuance in calculating your S&M efficiency metrics.- How do you measure your sales cycle? - Impact on S&M metrics measurement Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

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3:39

Bookings Data is Finance Data Source 1

SaaS Metrics School ·

2024/03/13

In episode #183, I address the four key sources of SaaS finance data. This data feeds our forecast, SaaS metrics, financial analysis, Board reporting, and more. We must implement a clean monthly data process.- What is a booking? - Data sources for bookings - Feeds our S&M metrics Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS

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2:25

Contracted MRR vs P&L MRR

SaaS Metrics School ·

2024/03/12

In episode #182, I address the nuances of MRR. We could be talking about an accounting number, a CRM number, and a number from who knows where.- What is MRR? - Accounting MRR - Contracted MRR Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

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2:52

Please Code Your Expenses to the Department Level

SaaS Metrics School ·

2024/03/08

In episode #181, I address an all too frequent accounting problem. Department coding. Save yourself headaches down the road by coding expenses to the department level.- Pure-play SaaS departments - COGS vs. OpEx - Why this matters Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here:

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4:38

Founders You Must Be Profitable on Your Services Revenue

SaaS Metrics School ·

2024/03/01

In episode #180, I address professional services revenue. PS revenue required to set up, configure, onboard, and train your customers. And essential department when selling mid-market and enterprise software. - What is professional services? - What are standard margins on services revenue? - The battle between Sales and PS - You must make margin! Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

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3:38

How Do I Calculate Retention if I Have Consumption...

SaaS Metrics School ·

2024/02/29

In episode #179, I address revenue retention and variable revenue streams. This can be tricky if our variable revenue offers no consistency. Period of measurement is key.- Variable revenue streams - Period of measurement - Cohort analysis - Month 13 Grab my retention template in this free course:https://www.thesaasacademy.com/pl/2148292708

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3:29

How I Use the Rule of 40 When You Are Less Than 10M ARR

SaaS Metrics School ·

2024/02/27

In episode #178, I address the proper time to use the Rule of 40. There are a lot of opinions here on when to implement this metric. Some say above 25M in ARR. Some say 50M ARR. - What is the Rule of 40? - Your funding environment matters - When to use this metric - When is it a red flag Rule of 40 post:https://www.thesaascfo.com/rule-of-40-saas/

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2:55

Pass 90% of Your SaaS Peers with These 4 Finance Steps

SaaS Metrics School ·

2024/02/23

In episode #177, I address the 4 things you can do to pass 90% of SaaS peers in financial maturity. - Your Chart of Accounts - The Proper SaaS P&L - Department Coding - Revenue Recognition Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

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3:49

How I Assess the Setup of Your SaaS P&L

SaaS Metrics School ·

2024/02/21

In episode #176, I address the structure of your SaaS P&L. This is my top requested coaching session from founders and finance teams. You must get this right. - Your chart of accounts - Your revenue section - Your COGS section - Your OpEx section - Department coding - Rev rec SaaS P&L template:https://www.thesaascfo.com/saas-pl-explained/

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3:47

Where Does Customer Success Expense Belong on Your...

SaaS Metrics School ·

2024/02/20

In episode #175, I address the hotly debated topic of customer success expense. Where do we code wages and bonuses? To get this right, we must first define the role of CS in your SaaS company. - What is the role of CS? - Code in COGS, OpEx, or potentially both Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here:

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2:40

Does Expansion MRR or ARR Include Renewals?

SaaS Metrics School ·

2024/02/19

In episode #174, I address bookings, renewals, and expansion. These data points can get confusing if we don’t define them correctly. - When is a renewal a booking? - When is a renewal NOT a booking? - Does renewal impact expansion MRR? Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here:

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3:06

What is the Impact of Gross Revenue Retention on...

SaaS Metrics School ·

2024/02/18

In episode #173, I address a student question this week in my SaaS Metrics Foundation course. We must understand our GRR, benchmarks, and how third parties will judge our SaaS business. Check out episode #59 on gross revenue retention for more details. - What is GRR? - Valuation impact - Benchmark data sources Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

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2:24

What Revenue Streams Should Be Included in Our MRR...

SaaS Metrics School ·

2024/02/16

In episode #172, I address revenue streams and MRR schedules. This is no joking matter. Our metrics and valuation depend on clean data. - Common SaaS revenue streams - MRR schedules - Combining MRR schedules Grab my template to create your MRR schedule in this free course: https://www.thesaasacademy.com/offers/gmbMDsYN/checkout

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3:30

What is the Source of Truth for Bookings Data?

SaaS Metrics School ·

2024/02/14

In episode #171, I address the number one SaaS data mistake. Poor or no tracking of bookings data. Check out episode #25 for a bookings breakdown. - What is the source of truth? - Tips and tricks - ACV, TCV, revenue categories - New vs. expansion Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here:

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2:43

Can We Treat One-time Purchases as Variable Revenue?

SaaS Metrics School ·

2024/02/13

In episode #170, I address revenue classifications on our SaaS P&L. We must keep clear and distinct revenue categories. - SaaS revenue categories - One-time versus recurring - Subscription services Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

en

3:30

If You Can’t Close Your Books Timely This is What...

SaaS Metrics School ·

2024/02/08

In episode #169, I address the financial close process. AKA, closing your books. This must be done timely and accurately every month. If not, you lose financial transparency and decision-making ability. - The slow close - The impact of taking forever to close your books Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses

en

3:37

4 Mistakes When SaaSifying Your Accounting Foundation

SaaS Metrics School ·

2024/02/07

In episode #168, I address the four common mistakes with your accounting. I see this over and over in my client and coaching base. Learn from their mistakes. - Your chart of accounts - Your SaaS P&L structure - Your department coding - Your revenue recognition SaaS CFO Template Lessons:https://www.thesaasacademy.com/offers/gmbMDsYN/checkout Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

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367 results

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