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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

31:43

Dealing with summer holidays in your pet business...

Your pet business, Your way ·

2021/07/08

Summer is upon us, and it may be a time where your pet business is busier than ever, or you could be experiencing a bit of a lull.After a year of unpredictable twists and turns due to the pandemic, you may be feeling a little unsure about how to make the best of the summer months ahead.If you need some inspiration about what content to create for your pet business over the summer then head to this week’s podcast. I’m sharing eleven great content topics that you can talk about in your pet business

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38:50

How to run a thriving Facebook group (without the...

Your pet business, Your way ·

2021/07/01

Are you thinking of setting up a Facebook group for your pet business?Maybe you already have one and it’s a little bit quiet so you want to get it going again?Or you’ve got a group and you’re putting loads of time and effort into it, but you’re feeling like you’re getting nothing back?Perhaps you’re worried that it’s turning into a nightmare and you’re not sure whether you want to carry on with it.Facebook groups can seem like a bit of a beast to tame sometimes, and it’s really easy to feel

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22:56

How to create an effective content strategy for your...

Your pet business, Your way ·

2021/06/24

Is creating regular content for your pet business something you would like to focus on?Maybe you’ve tried a blog, vlog or podcast but haven’t felt it’s worked for you.You’ve put the effort in but maybe ground to a halt because it didn’t feel like it was worth it?If you’re nodding your head, then this podcast episode can help you get on track.We’ll cover why content can help our small businesses reach more people.Plus how to come up with content ideas that will be worthwhile creating, and lots of

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53:47

Getting started with LinkedIn for your pet business...

Your pet business, Your way ·

2021/06/17

Do you want to use Linkedin to attract more clients to your pet business?Maybe you’ve heard of it but don’t have a clue how to use it?Perhaps you have seen other businesses getting wins from LinkedIn but you don’t know where to start?It can seem scary adding another social channel string to our bow as a small business.So that’s why I spoke to the queen of LinkedIn, Helen Pritchard, to find out how you can use it to attract clients and make sales in your pet business.Helen has helped thousands of

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32:23

How to deal with criticism from people in your industry

Your pet business, Your way ·

2021/06/10

Have you ever posted something online either on your website or social media only for people in your industry to lash out?Maybe you’ve shared some advice for the customers or community you serve only to be torn apart by a competitor.Putting yourself out there, and putting your content out there, is brave.We are vulnerable, because although we come from a place of trying to be helpful, there is that fear that someone will tear us down.It can make you want to hide away and knock your confidence which

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32:38

How to make sure your blog isn't breaking the law...

Your pet business, Your way ·

2021/06/03

Do you ever worry about putting information into the public domain as a pet business owner?Perhaps you might be put off sharing advice in case something happens or someone takes exception to what you've said?This week I'm chatting to insurance expert Catherine France about things we need to consider when we're publishing content.Having insurance for your blog could really help get you out of tricky legal situations if they were to ever occur.In this episode Catherine provides a no nonsense approach

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01:01:22

How to Get Your Pet Business Found on Google 2021

Your pet business, Your way ·

2021/06/02

There has never been a better time if you have a service or product for pet owners.Did you know a huge £3.7 BILLION was spent on dog treats, toys and accessories alone last year? (This is according to Le Chameu research)We’ve bought 3.2 million pets in the last 15 months since lockdown began and owners need services and products. (Figures from PFMA)The dog population has shot up from 9 million in 2019 to 12.5 million in 2021. A third of homes in the UK have a dog.The cat population has increase from

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28:20

Apps and software to help with your pet business content

Your pet business, Your way ·

2021/05/27

Would you love to be more consistent with your pet business content marketing?Perhaps you find it time consuming and it drops to the bottom of the to do list?If that's the case this week's podcast episode is for you whether you're looking to work on a blog, vlog or podcast.It's a rundown of apps, tools and software you can use to make life easier for yourself.From transcribing videos and audio files to finding the right images in seconds, to hosting all your important stuff like lead magnets, e mail

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45:22

How to get your pet business out there in as many...

Your pet business, Your way ·

2021/05/20

This week I'm chatting to Carol Ashworth who has 40 years experience as a dog trainer.Carol runs the Walkabout Way and the Walkabout Academy, a mentoring programme for aspiring dog trainers and owners who want to learn how to train their dog.She has been in the industry before the internet, social media and all the fancy things we have today.And in this episode she talks about how to get your pet business out there in as many ways as possible.From having a sign outside your house to running online

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25:57

How to get started with guest blogging for your pet...

Your pet business, Your way ·

2021/05/13

Two weeks ago I did my Pet Business Publicity challenge and already one of the members, dog behaviourist Rachael Claire, has secured a guest blogging role for a huge pet brand.It means her name is in front of 40,000 people on social media, really raising her profile as a dog behaviourist.Guest blogging can be the first step in getting your name out there on platforms that aren't your own.It's a nice way to lead into pitching to newspapers and magazines and a way pet business owners can collaborate

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35:17

Justine Williams of Our Family Dog on why she created...

Your pet business, Your way ·

2021/05/06

When Justine Williams left the RSPCA she decided she wanted to have a greater understanding of why people give up their pets.Having worked in the communications and campaigns department, she'd tried to make sense of the huge problem of dogs being abandoned.Before she had her children, she remembered turning to Mumsnet for help on what to expert and how to adjust her lifestyle.And as a new mum, she spent many a time in the small hours getting advice on forums.Justine realised there wasn't anything

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29:02

How a membership community can raise the profile of...

Your pet business, Your way ·

2021/04/29

Working on your own is tough and running a business can feel lonely.So being part of a community such as a group coaching programme or membership can help as you have other people to support you.They understand what it’s like to be your own boss (like never switching off) and if they’re in the same industry, they get what you do too.And this can be really important when it comes to promoting ourselves and our businesses. Putting ourselves out there can be daunting, but when you have other people

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33:18

How losing her job in lockdown inspired Lisette to...

Your pet business, Your way ·

2021/04/22

You can't help but be moved when you hear of the plight of rescue centres across the UK who are struggling for funding.And when Lisette Van Riel lost her job at the start of lockdown she decided she wanted to take action to support shelters. She’d been working in marketing and after adopting her dog Beautie from a shelter in Dubai, she started researching about the situations dogs in rescues faced.Heartbroken at the lack of funding and the many thousands of dogs needing homes, she teamed up with

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28:09

Seven things to consider if you're running a free...

Your pet business, Your way ·

2021/04/15

Have you ever taken part in an online challenge?Or thought of doing one of your own?There are challenges for everything from fitness and weight loss to dog training and learning skills to boost your business.Particularly in lockdown there have been so many taking place online.And challenges can be a great way to get fresh eyes on your business too.In this episode I talk about seven things to consider if you're thinking of running a challenge.This episode is ahead of my free publicity for pet

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58:39

How to use tricks to improve your pics with Liz Gregg

Your pet business, Your way ·

2021/04/08

Would you love to learn how to take scroll stopping photos of your pet?To celebrate having fun with your dog while attracting fans and potentially clients too?If so then you will love this episode with accidental online sensation Liz Gregg. Liz is a professional photographer and creator of the @blackwhite.gold Instagram account.The adventures of Elsa, Jeannie and Dolly have led to her being featured by Instagram three times and 45,000 followers. (correct at time of writing)In this episode Liz shares

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41:47

Using a PR company versus learning how to get your...

Your pet business, Your way ·

2021/04/01

Have you thought of hiring a PR company to help raise the profile of your pet business?Maybe you've thought about how you'd like to get publicity, so for your product or service to be featured in newspapers, magazines, on the radio or TV but felt unsure of how to go about it.If that's the case, then you may have considered hiring a PR company or consultant to help you achieve this.But there are lots of things you can do as a small business owner to get publicity on your own.You don't need to hire

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41:22

How winning awards can help you get publicity with...

Your pet business, Your way ·

2021/03/25

Is being an ‘Award Winning’ pet business a goal you’d like to achieve?Have you seen your colleagues celebrating after winning and wonder how they go about it?Or maybe you feel a bit weird nominating yourself for a gong?If the answer’s yes then then you will love this interview with the Queen of Awards, Kirsty Skeates from Fit4Dogs Hydrotherapy centre in Hull.I first met Kirsty two years ago when she was on a mission to win Theo Paphitis’ Small Business Sunday - which she achieved.Since then she’s

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19:43

First Birthday! Publicity Tips From Pet Businesses

Your pet business, Your way ·

2021/03/18

Want to hear tips from pet business owners on how they put themselves in the spotlight?To celebrate the first year of the podcast, I've rounded up ten of my guests to share their publicity tips.Rather than me waffling on, they reveal what they did to get media coverage.The tips in this episode are gold and come straight from the petpreneur's mouth!So I hope you enjoy it and thank you to Becky, Claire, Dominic, Helen, Julie, Karen B, Karen M, Kerry, Kim and Suzanne.Key timings in this episode:0.18 -

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42:26

How to find your voice in your content with Rikki...

Your pet business, Your way ·

2021/03/11

Do you worry about how you sound when you write about your pet business?Maybe you feel too formal or are concerned you don't sound 'professional' enough?As a pet business owner you have to wear so many different hats and it can feel overwhelming having to create content and put yourself 'out there.'In this episode Rikki Sullivan - the Canine Copywriter - shares how to overcome any anxieties you might have around this.Key topics and timings in this episode:0.18 - Intro to Rikki1.40 - Rikki’s

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22:52

Seven ways collaborations can help you promote your...

Your pet business, Your way ·

2021/03/04

Have you thought about collaborating with other pet businesses?Working together with other pet professionals is a way to get the word out about what you do and attract more clients.Plus you get to reach a whole new audience and by bringing fresh faces, views and voices to your own marketing materials.In this episode I’m going to cover seven ways collaborating can help you promote your pet business.Plus there are lots of examples from clients in my membership community to show how it's done.Key

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