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PODCAST

Podcast Advertising Playbook

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you"re in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We"ll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

business marketing

All Episodes

42:17

Podsights: The Growth And Future Of Podcast Attribution

Podcast Advertising Playbook ·

2020/11/12

The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now. Podsights is the new standard in attribution technology that brands and agencies use to measure and scale their podcast advertising. Brigid Judge, Director Of Partnerships, and Havilland Voss, the Data Analyst, from Podsights, dig deeper into what data podcasts have to offer and how Podsights is leveraging this knowledge for their clients.

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38:42

Live Stream: Podcast Industry News With Rob Greenlee,...

Podcast Advertising Playbook ·

2020/11/05

Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in the podcast industry. We cover a variety of topics like the Podcast Academy, what the future holds for podcast advertising, and why we love ad tech innovation but are also concerned about what it will do to the trust relationship between the host and the listeners. You can watch the live stream here: https://youtu.be/8Ox9pHXtuTw

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14:58

4 Different Ways To Find Podcasts To Advertise With

Podcast Advertising Playbook ·

2020/10/29

There are now over one million podcasts available, but not all are interested in sponsors. So today, I break down the 4 best ways to find podcasts to advertise on. I cover connecting with podcasts individually, podcast networks, podcast representation agencies, and podcast advertising agencies. To learn more about our company, True Native Media, visit truenativemedia.com.

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46:00

The Nuances And Peculiarities Of Podcast Advertising...

Podcast Advertising Playbook ·

2020/10/22

"It's a great channel for brands to start in who are moving towards more demand-based marketing. People like investing in it because the production costs are low, but it's still an offline channel, and you still have to have the pipes on the backend ready for it." Krystina Rubino I enjoyed talking about my favorite subject with Krystina, a veteran digital marketer who pioneered podcast advertising at Right Side Up. We covered all the nuances and peculiarities of podcast advertising.

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10:43

7 Biggest Trends To Watch In Podcast Advertising...

Podcast Advertising Playbook ·

2020/10/15

There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happening and how they will affect you. In this episode, I discuss trends like privacy issues, the domination of podcast player apps, and the real price of free podcast services/products. This episode wouldn't be complete without covering the push in ad tech occurring right now and how much of it is actually valuable to podcasters and advertisers. Don't forget to subscribe

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48:48

Ad Tech in Podcasting: How It Affects Listener...

Podcast Advertising Playbook ·

2020/10/08

There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge. We talk about the importance of brand safety and how dynamic ad insertion helps protect both podcasts and advertisers. Bryan tells me how effective geo-targeting is and what data we should be focused on. We also cover Apples privacy updates and how that will affect podcasts moving forward. Learn more about Bryan Barletta.

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41:08

Diving Into Podcast Data With Johnny Dinkel From...

Podcast Advertising Playbook ·

2020/10/01

Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast audience. In this episode, he shares his tricks and tips for podcasters and advertisers to dig deeper into their listeners' persona than ever before. He tells us how to leverage different tools to gain more insights and why messaging is the key to conversion. Learn more about Johnny's company LaunchPod Media.

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12:49

Why The Speed Of Podcast Advertising Is Different And...

Podcast Advertising Playbook ·

2020/09/24

Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down why speed doesn’t matter, and how the intention behind the way listeners engage with podcasts, is far more important to a campaign.

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19:50

Direct Response Versus Brand Awareness Podcast Ad...

Podcast Advertising Playbook ·

2020/09/17

Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out without wasting time and money.

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12:31

Don't Just Use Apple Podcasts To Find Shows To...

Podcast Advertising Playbook ·

2020/09/10

It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommendations for finding quality podcasts to advertise on.

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11:00

New Distribution Issues Could Have A Negative Affect...

Podcast Advertising Playbook ·

2020/09/03

How is censorship, distribution criteria, and pirated podcast affecting the podcast industry? I talk about the latest issues plaguing podcasts at the moment.

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11:05

Audience Size Matters, But These 5 Other Metrics...

Podcast Advertising Playbook ·

2020/08/27

Most Advertisers focus solely on audience downloads, and they miss out on these five other equally important metrics that I share in today’s episode. Don’t make the same mistake, it could cost you your ad campaign.

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9:49

The Podcast Advertising Industry Is Trending Right...

Podcast Advertising Playbook ·

2020/08/20

No one ever accidentally starts listening to a podcast. People are very intentional about choosing to engage with a podcast. In today’s episode, I share my reasons why this is very beneficial to brands who are jumping on the podcast advertising bandwagon and for those who should.

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10:15

Stop Wasting Time. Use These 5 Quick Tips To Create...

Podcast Advertising Playbook ·

2020/08/13

Host read ads are still the number one ad type in podcasting. In this episode, I am going to teach you how to use these 5 simple, but effective, tips to create high converting ads for your podcast advertising campaign.

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33:22

Podpage: The Website Solution For All Non-Tech...

Podcast Advertising Playbook ·

2020/08/06

The three most common website complaints for podcasters are: I’m not tech savvy, I don’t have the time, and it’s too expensive to pay an expert. These are all valid. But, without a website, you are hindering the growth and discoverability of your podcast. So, I was very excited to talk with Brenden Mulligan about Podpage. His latest venture where he solves all these pain points for podcasters with a click of a button.

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15:16

My Five Essential Tips For Newbies In The Podcast...

Podcast Advertising Playbook ·

2020/07/30

If you are thinking about dipping into the podcast advertising space for the first time, listen to this episode first. I walk you through the best and most successful way to start a test campaign that yields high results.

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14:24

Podcast Advertising Shows More Resilience Than Other...

Podcast Advertising Playbook ·

2020/07/23

I take a deep dive into the 2019 IAB Revenue Study, which shows how podcast advertising continues to experience hyper-growth, despite massive dips in other areas. Host read ads remain the preferred ad type by listeners, but there were some surprising results about who is advertising. Tune in to find out more.

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14:16

The 6 Worst Pieces Of Advice About Podcast...

Podcast Advertising Playbook ·

2020/07/16

There is some terrible advice out there on the internet about how to do podcast advertising correctly and I am going to debunk six of the worst I have seen.

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16:41

Why These 7 Die Hard Rules Will Result In High...

Podcast Advertising Playbook ·

2020/07/09

Experimenting is always encouraged in podcast advertising. But, there are seven rules to live by when you create an ad campaign. Listen to this episode to learn about these rules and how to successfully implement them.

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19:40

Ad placement in a podcast episode is crucial to your...

Podcast Advertising Playbook ·

2020/07/02

There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podcast ad campaign, and the results will surprise you. In this episode I breakdown each ad placement and why performance varies based on the different criteria.

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