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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

23:35

Social Media Strategy for New Florists

The Floral CEO ·

2024/02/28

04:20 Understanding Your Target Audience on Social Media04:56 Crafting Your Social Media Strategy: Speaking to Potential Couples and Wedding Professionals05:19 The Importance of Showcasing Your Work and Services on Social Media06:43 Building Relationships with Wedding Professionals07:23 Creating a Roadmap for Doing Business with You09:04 Leveraging Your Niche: Cultural Weddings16:43 The Power of Evergreen Content and Direct Links20:15 The Importance of Setting Clear Objectives and Keeping

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13:43

Floral Foundations: Key Resources and Strategies for...

The Floral CEO ·

2024/02/26

01:54 Key Design Skills for Florists03:00 Social Media and Marketing Strategy04:12 Targeting Different Audiences on Social Media05:52 Marketing Strategy09:59 The Art of Selling as a Florist11:04 Choosing the Right Product for Your Financial Goals

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25:23

Step by Step - Book your first wedding

The Floral CEO ·

2024/02/21

Join Jen on the Floral Hustle Podcast as we delve into a comprehensive guide for florists embarking on their journey to book their first wedding. This episode is a treasure trove of actionable advice for those who have launched their floral business but are seeking to reignite their passion and navigate the complexities of pricing, client acquisition, and establishing a unique value proposition. Whether you're refining your ideal client profile, exploring effective networking strategies, or

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12:49

Putting together a brand shoot - Mini Episode

The Floral CEO ·

2024/02/19

Episode Title: Maximizing Your Floral Brand with Effective Brand ShootsEpisode Overview:In this week's mini-episode of the Floral Hustle Podcast, host Jen dives into the essentials of organizing a successful brand shoot for new florists looking to elevate their business presence. From styled shoots to studio sessions, Jen shares invaluable insights and personal experiences to help you showcase your creativity and professionalism through photography. Whether you're launching or growing your

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28:11

Baseline marketing plan for new florists

The Floral CEO ·

2024/02/14

Welcome to this week's episode of the Floral Hustle Podcast, hosted by Jen. This episode is dedicated to florists at various stages of their business journey, from newcomers starting out to seasoned professionals seeking to revitalize their brand. Our focus is on the indispensability of a solid marketing strategy, a concept that might seem daunting but is foundational for any business size.Episode Highlights:The Importance of Marketing Strategy: Understanding the significance of having a

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13:52

Fundamental systems in your new business

The Floral CEO ·

2024/02/12

In This Episode:Introduction to Business Systems for Florists: Discover why implementing fundamental systems is crucial for your floral business's success and how it prevents potential pitfalls as you grow.Client Journey Mapping: Learn the art of crafting a seamless client experience from initial inquiry to post-service follow-up. Understand the importance of a structured approach to client interactions and how it leads to higher satisfaction and increased referrals.Financial Management

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24:50

Want to start a floral business in 2024? - Start here!

The Floral CEO ·

2024/02/07

Episode Highlights:The Challenge of Choosing a Business Name:Importance of a unique and memorable nameUtilizing resources like GoDaddy, social media platforms, and the USPTO for availability checksThe implications of trademark laws and brand confusionEstablishing Your Business Legally:Navigating federal and state requirements for business registrationSecuring an EIN, state sales tax ID, and local business licensesThe significance of having a cohesive social media presence across

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13:23

5 must have habits while starting your floral...

The Floral CEO ·

2024/02/05

Episode Overview:In this mini-episode, Jeni shares five indispensable habits that are crucial for anyone starting out in the floral business. Drawing from the collective wisdom of our Floral Hustle community and Jeni's personal journey, these practices are designed to streamline your path to success, ensuring your business blooms from the ground up.Key Highlights:Self-Care and Replenishment: Learn the importance of replenishing your energy, both creatively and emotionally. Discover

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20:45

2023 Not profitable? Start here to get on track

The Floral CEO ·

2024/01/31

🌸 Feeling stuck in your floral business journey? Let’s bloom together! 🌼 This week on the Floral Hustle podcast, we dive deep into the heart of profitability - or the lack thereof. 📉💰We're dissecting the good, the borderline, and the downright drain on your resources. 🌿 From high-ticket weddings that sparkle to the Valentine's rush that fizzles out, we're peeling back the layers on what truly brings in the green. 💐🔍 Ever thought a project was a gold mine only to find it's a time

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12:49

5 ways to be more organized - Mini Episode

The Floral CEO ·

2024/01/29

Introduction:Welcome to the Floral Hustle Podcast, where we dive into strategies and insights to help florists and floral entrepreneurs thrive. In this week’s minisode, our host Jen shares personal reflections and actionable tips on getting more organized during the off-season, with a focus on making the business year more profitable, efficient, and less complicated.Key Takeaways:Reflection on Past Challenges:Jen discusses how last year felt more complicated due to adding new

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23:27

Want to sell out your workshops? Listen in! Guest Liz...

The Floral CEO ·

2024/01/24

In this inspiring episode of the Floral Hustle podcast, Jeni interviews Liz Bidler of Sunny Mary Meadow, a successful flower farmer and podcaster. Liz shares her journey from an interest in floriculture in high school to building a thriving flower business and podcast. After facing personal challenges, including being widowed in 2020, Liz transformed her small farm stand into a profitable year-round business. The episode dives into various aspects of running a successful flower business,

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11:16

What business tools you need for 2024 - Mini Episode

The Floral CEO ·

2024/01/22

In this week’s Mini episode of the Floral Hustle Podcast, host Jen delves into the crucial business tools for florists looking to grow and manage their businesses effectively in 2024. With an emphasis on being financially prudent and strategic, Jen shares her personal toolkit, which has helped streamline her operations without overburdening her budget.Key Points Discussed:Importance of Financial Prudence: Jen emphasizes the need to assess whether your business can support new expenses,

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14:44

Creating a plan to quit your day job - Mini Episode

The Floral CEO ·

2024/01/19

In this inspiring Minisode of the Floral Hustle Podcast, Jen shares her personal journey of leaving a decade-long corporate career to pursue her passion in the floral industry. This episode delves into the challenges and triumphs of transitioning from a stable job to running a successful floral business, offering valuable insights for aspiring florist entrepreneurs.The Decision to Quit a Corporate Job: Jen discusses her tough decision to leave a stable corporate job while facing personal

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56:12

Exploring Cultural Weddings with Sarah Khan

The Floral CEO ·

2024/01/17

In this episode, we are thrilled to introduce our special guest, Sarah Khan, a florist renowned for her stunning, out-of-the-box wedding decor. Her impressive portfolio on Instagram is a testament to her creativity and skill. We delve into Sarah's diverse background, exploring her journey across various states during her upbringing, her educational path in financial economics, and her eventual shift from a corporate career to the world of floral design. Sarah shares the story of her

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11:50

3 key ingredients of a six figure florist - Mini Episode

The Floral CEO ·

2024/01/12

Hello flower friends! Welcome back to the Floral Hustle Podcast with your host, Jen. In today's mini episode, we're diving into the three crucial elements that can propel your florist business into a six-figure year. Let's break it down:Focus on Revenue-Producing Opportunities:Successful florists prioritize activities that generate income efficiently.Identify and assess areas in your business that may not be profitable, such as order gathering with high fees.Concentrate on

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60:13

2024 Goal Planning Strategy Hour

The Floral CEO ·

2024/01/10

01:56 The Importance of Auditing Your Business05:33 Identifying Your Revenue Sources10:36 The Role of Social Media in Business Growth11:33 Managing Freelancers and Labor21:03 Conducting an Expense Audit26:15 Understanding Your Effective Hourly Rate30:55 Effective Time Management and Tracking32:59 Focusing on Revenue Generating Activities34:35 The Importance of Self-Care35:08 Time Blocking and Prioritizing36:31 Developing a Plan for the Next Year38:08 Setting Realistic Goals40:35 The Impact

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13:21

SEO Basics for your business

The Floral CEO ·

2024/01/05

SEO Basics-SEO optimization through your websiteGoogle analyticsWays to optimize SEO

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24:55

What went right in 2023 and what didn't

The Floral CEO ·

2024/01/03

Successful Business Strategies and Growth:Delegate and Optimize: Jen shares her successful strategy of hiring professionals to manage non-creative aspects, like social media and operations, allowing her to focus on impactful and creative work.Creativity and Branding: Emphasizes the importance of creative endeavors in elevating the business, leading to a 20% increase in revenue in 2023.Portfolio vs. Business Skills: Stresses the balance between a creative portfolio and essential business

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14:20

My strategy to overcome imposter syndrome

The Floral CEO ·

2023/12/29

00:00 - Introduction and Topic Overview00:31 - Understanding Imposter Syndrome02:09 - Personal Struggles with Imposter Syndrome03:14 - Strategies to Overcome Imposter Syndrome07:52 - The Power of Affirmations09:09 - Changing Your Self-Talk12:08 - Conclusion: Embrace Your Worth

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21:21

3 playbooks to scale your business in 2024

The Floral CEO ·

2023/12/27

3 systems to create your business in 2024.Social/MarketingCommunicationCustomer journey

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