PODCAST

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

David Hooper

Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.

business marketing

All Episodes

40:53

The Podcasting Flip (Big Podcast Insider Issue 116)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/02/21

This is the audio companion to Issue 116 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: The Flip - An Opportunity for You 15 Social Media Trends Smart Marketers Will Leverage In 2023 Social Media (and Podcast)

38:58

Girl Scouts vs. Podcasters (Big Podcast Insider Issue...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/02/14

This is the audio companion to Issue 115 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Girl Scouts vs. Podcasters Do You Have a "Bad Guest" Story? 9 Strategies to Get Better Podcast Interviews Zoom Hacks for

38:56

Podcasting vs. YouTube (Big Podcast Insider Issue 114)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/02/06

This is the audio companion to Issue 114 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Podcasting vs. YouTube 8 Ways Podcasters Can Use ChatGPT 30-Days of Promotional Content for Your Podcast Podcast Alerts:

39:59

30 Ways "Influencers" Cheat (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/02/01

This is the audio companion to Issue 113 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Welcome to the Arena The Snowflake Echo Chamber Book >> Podcast >> Movie 5 Ways to Grow Your Podcast Audience EXPOSED: 30 Ways

34:40

Crazy Money and a Big Voice (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/01/30

This is the audio companion to Issue 112 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: You Need Two Things to Change the World Old Navy Meets "Kindergarten Cop" Steal These 10 Strategies to Promote Your Podcast Your

32:44

Steal This Podcast Idea! (Big Podcast Insider Issue 111)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/01/21

This is the audio companion to Issue 111 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Get the Tape ... NOW! What Impact Looks Like Is "Personal Blogging" the Next Big Thing? Steal This Podcast Idea! The "New"

31:56

AI and Podcasting – What to Know (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/01/13

This is the audio companion to Issue 110 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Meet the New Year, Same as the Old Year A Robot Wrote This Podcast Summary (and Related Article) 40 Questions to Ask Yourself (or

30:46

Lessons Learned from 500 Podcast Episodes

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/01/08

I just hit 500 episodes on this podcast. This is 501, so I'm looking back on the last five years and what I've learned from the previous episodes that will help you to have more success with your podcast. Topics on this Episode: What Christopher Cross knows about podcast awards ... How to do podcast artwork How to do podcast intros How to make your podcast more interesting Editing 40% of your podcast Why awards matter (and why they don't) Messing up your diet and podcasting Links to Things I Talk

41:08

How to Get Better Podcast Interviews (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/01/02

This is the audio companion to Issue 109 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: 9344 People Watched Your Video! Will MySpace ever lose its monopoly? Does This Promo Make You Want to Listen? Make Them Feel You

40:50

How to Maximize Podcast Advertising Revenue (Part 4 -...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/12/31

Jay Clouse has been absolutely killing it with his podcast, Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened. You can listen to that conversation here and here. In this episode, which is Part 4 of a four-part series, I'm back with some commentary on what Jay and I talked about regarding his podcast advertising and revenue. Topics on this Episode: Podcasting Ads and Income Strategy The

30:28

Profitable Podcasting w/ Jay Clouse (Part 3 - Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/12/29

Jay Clouse helps people become professional creators and is the host of Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened. If you're interested in getting your podcast involved with a podcast network, listen up, because this multi-episode series breaks down the process, step-by-step. To make sure you don't miss additional episodes, subscribe to Build a Big Podcast here. I talk with Jay about:

30:12

How to Get Yourself Booked as a Podcast Guest (Big...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/12/27

This is the audio companion to Issue 108 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: This Podcast Makes Money Want to be a guest on more podcasts? Try this ... Marketing Your Podcast via Email What Makes a

08:06

What Would Jesus Podcast?

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/12/25

It's Christmas Day ... and also "The Holiday Season." Should you release new podcast episodes during this time? Take time off? There are two ways of looking at a holiday schedule for your podcast. Your listeners are busy with "holiday" things and won't have time to listen to your podcast. Your listeners have more downtime than normal and, because of this, are more likely to listen to your podcast. If you want to take a break from publishing your podcast during certain holidays, by all means do

28:37

Podcast Network and Syndication Pitches (Part 2 -...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/12/24

Jay Clouse helps people become professional creators and is the host of Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened. You can listen to that episode here. To make sure you don't miss additional episodes, including the next one with more from Jay, subscribe to Build a Big Podcast here. In this episode, which is Part 2 of a four-part series, I'm back with some commentary on what Jay and I

20:18

Podcast Networks w/ Jay Clouse (Part 1 - The Foundation)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/12/22

25:23

$10,000 Podcasting Grants (Big Podcast Insider Issue...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/12/19

This is the audio companion to Issue 107 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: People Make Mistakes Elevate Collective for Podcasters — $10,000 Grants Available Disabled Voice Actors - The Disabled Voice

35:27

Your Podcast Marketing Foundation (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/12/13

This is the audio companion to Issue 106 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: A "Big Podcast" is Simple – Don't Overcomplicate It How to Write a Social Media Bio for Your Podcast The Only 4 Sections Every

22:07

How I Almost Messed Up My First Podcast Sponsorship...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/12/10

You need money to make a podcast happen. On this episode, I talk about the first sponsor I had for a radio show I started in 2005. And how that almost didn't happen ... Why? Because I wasn't good at taking feedback. This is the second episode on this topic. If you haven't heard the previous one, subscribe to the podcast here and make that happen. Want to make sure you don't miss future episodes in this series? Subscribe to the podcast here. This episode is brought to you by Riverside ...

22:43

"I'm on the verge of unsubscribing ..."

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/12/07

Feedback on your podcast (or any work) can be difficult. I get that – it's easy to get attached to what you do. So what happens when you get feedback on your podcast? For many podcasters, the first thing they do is to dig their heels in and defend what we've been doing. I get that, too. It's different on the inside, and as a podcaster, there are things about your podcast that only you know, and you likely have good reasons for doing what you're doing. Still, feelback, even "negative" feedback,

33:40

How Can I Get Guests to Share My Podcast? (Big...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/12/05

This is the audio companion to Issue 105 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Should podcasters worry about the rise of AI audio tools? YouTube's Guide for Podcasters 4 Podcast "Content Buckets" Q&A: How can

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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