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PODCAST

BlueStar Nation

BlueStar Nation

BlueStar Nation is the podcast that tackles the hot topics, trends, and emerging technologies impacting the specialty IT reseller channel, software companies, MSPs, and hardware manufacturers. Hosted by John Martin & Dean Reverman. Tell us what YOU want to hear about: nation@bluestarinc.com

technology marketing

All Episodes

01:04:52

Email & Online Marketing Tips for VARs w/Barcoding’s...

BlueStar Nation ·

2022/04/14

Sifting through our inboxes, it may feel like email marketing is more junk than useful, but when done properly, it’s still one of the most cost-effective and high-ROI methods for reaching your targeted audience. Barcoding Inc.’s Jody Costa returns to the pod to help us understand how to be more deliberate and coordinated with our emails. How do you build a strong list of subscribers? How do you keep them from unsubscribing? What should you be sending them? It’s the episode that reminds Dean that

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53:14

Consultative Selling w/Elo’s Luke Wilwerding

BlueStar Nation ·

2022/04/07

We’re going to assume you don’t still treat sales like a strictly transactional process (and if you do, you definitely need to listen), but what does it really mean to be a consultative partner? Elo’s Luke Wilwerding is back to help us answer that question. Why is a customer-centric approach more important than ever? What does a consultative sale look like from start to close? How do salespeople overcome hurdles like objections or asking for the business? #VARValue – How does Elo fit into the

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44:53

Intelligent Cabinets and Mobile Device Management...

BlueStar Nation ·

2022/03/31

Most industries understand the value of using enterprise mobile devices over consumer options, but are they properly caring for, storing, and maintaining them to maximize their potential? This week, Randy Murphy from Zebra joins the pod to discuss that very problem and a simple solution—deploying “intelligent” cabinets. What’s the need here? What options are available? What does the ROI and benefits look like? It’s the episode that reminds you that Sheriff ZAM is watching! #VARValue – How does

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55:58

Sports Betting & Gaming Technology w/Elo’s Jim Foster

BlueStar Nation ·

2022/03/24

Sports betting is a fast-growing industry around the world, especially in the U.S. since a 2018 ruling opened it up for states to legalize it. As existing and specialized venues rush to capitalize, there’s opportunity to provide innovative technology solutions. Elo’s Jim Foster returns to discuss what’s happening and how retailers are attempting to attract gamers. How can digital signage help build exciting social gaming environments? Where should hospitality resellers focus their attention? What

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46:33

Robots, Cobots, & Automating the Supply Chain...

BlueStar Nation ·

2022/03/17

Look, robots are cool, and we like to joke about whether a Terminator-style world takeover could happen, but they also have very practical value when used alongside workers, especially in warehousing, distribution & manufacturing. Mark Wheeler, Zebra’s Director of Supply Chain Solutions, joins the show to discuss the current market for robots. What’s holding supply chain leaders back from implementing augmentation technology? What happens to facilities that embrace this kind of automation? What kind

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01:03:17

TEC Bytes 5 - Return of the TEC

BlueStar Nation ·

2022/03/10

It’s another installment of TEC Bytes, where Dean & John riff on some topics in the world of science, tech, news, and business. Gather around the watercooler or video conference and discuss! The mystery of “Never COVID” Robot umps coming to Triple A baseball Safest Cities in America? Super Bowl commercials Population growth hits a new low How to Be a Disruptor Top Tech Trends TEConnecting with us: Dean - Pollination robots and Belgium introduces the 4-day workweek John - CES 2022 tech Talk to

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01:42

Trailer - The TEConnect Podcast

BlueStar Nation ·

2022/03/07

We're in year 3 of the pod, but still bringing you the same hot topics, industry trends, innovations, tips and, of course, technology solutions you've come to expect! Tell us what you want to hear about on Twitter (@TEConnectPod) or email us: TEConnect@bluestarinc.com What's TEConnecting with You?

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54:58

The Future of the Reseller Channel w/Citizen’s Tracy...

BlueStar Nation ·

2022/03/03

We’re doing some (educated) prognosticating on this week’s episode! Citizen’s Tracy Tucker joins us to talk about how the reseller channel has evolved during his career and where we might be going next. How important is software to keep you ahead of the competition? What is the role of distribution and their relationships with both vendors and resellers? How is the “Amazon effect” challenging everyone? Finally, what will the channel look like in 3-5 years? #VARValue – What are one or two things

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01:01:28

Effective Label Print Management w/Seagull...

BlueStar Nation ·

2022/02/24

Many businesses rely on label printing to package, ship, receive, market, and provide critical info, but managing all of the files, conditional printing, and processes around those labels can be a headache without the right tools in place. This week, we bring in the expert, Matt Brine from Seagull Scientific (makers of the beloved BarTender software). He explains what so many organizations do wrong with their labeling. Where are the pain points? What industries benefit the most from enterprise

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47:30

eCommerce & Mobility Trends w/Newcastle’s Drew Arnold

BlueStar Nation ·

2022/02/17

We’ve all been buying more stuff online in the last couple years, but did you know that B2B ecommerce has actually grown more than B2C during that time? That also means the supply chain and labor issues that are slowing down small consumer purchases are even more problematic when a business is ordering hundreds or thousands of items. This week, Newcastle Systems’ Drew Arnold joins us to dig into what’s happening and how VARs can offer mobility solutions to overcome their customer’s “in-house” issues

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190 results

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