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75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We"re talking with some of the top industry leaders as they steer their companies through constant change.

business marketing

All Episodes

00:41:50

The Trade Desk on fighting walled gardens and trying...

Next in Media ·

2023/01/05

Next in Marketing talked to The Trade Desk Chief Client Officer Jed Dederick about why big media companies eventually give into programmatic selling for CTV, whether it will matter if the Feds break up Google, and how the company plans to further crack retail media. Guest: Jed DederickHost: Mike Shields

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00:32:56

2022 in review - Brian Morrissey on what happened to...

Next in Media ·

2022/12/22

This week on Next in Marketing, we looked at the biggest stories in media and advertising with The Rebooting's Brian Morrissey, including BuzzFeed's implosion and what it means for mainstream digital publishing's future. Brian also gave his take on how AI will and won't change advertising, and why he's still a bit crypto curious. Guest: Brian MorrisseyHost: Mike Shields

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00:26:24

Airbnb's marketing boss on why travel continues to...

Next in Media ·

2022/12/13

Next in Marketing spoke with Hiroki Asai, Global Head of Marketing at Airbnb about why travel seems recession proof right now, and why his company is breaking conventional wisdom by leaning into brand advertising in spite of the ongoing economic uncertainty. Guest: Hiroki AsaiHost: Mike Shields

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00:33:59

'Performance is merit based more than anything else'...

Next in Media ·

2022/12/06

Next in Marketing spoke with Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions about how working with creators on the platform is markedly different than YouTube, and how brands are seeking ways to execute influencer campaigns much faster, while also figuring out the best way to track their impact. Guest: Adrienne LahensHost: Mike Shields

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00:37:38

Why misinformation is the next battlefront in brand...

Next in Media ·

2022/11/29

Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and what lead Zefr - which was born as a YouTube ad buying firm, to purchase an Israeli startup that was looking to fight disinformation after the 2016 elections. Guest: Rich RaddonHost: Mike Shields

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00:32:13

YouTube wants credit for spending as much on content...

Next in Media ·

2022/11/15

Next in Marketing talked to Brian Albert, who leads YouTube media partnerships & creative services teams, about how he's trying to convince TV brands that creators are investing in high production content just like some of the bigger streaming platforms - yet the resulting viewership and impact is even larger. Yet Albert acknowledged that he's fighting a perspective battle among traditional marketers about what constitutes 'quality' and 'premium.' - Albert also gave his take on what's driving the

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00:37:22

As Hershey moves its budgets from TV to digital,...

Next in Media ·

2022/11/08

Next in Marketing Vinny Rinaldi, Head of Media & Analytics at Hershey, the kind of marketer that has traditionally used TV advertising to reach - everybody. Over the the past few years the company has shifted a large majority of its spending to digital channels in search of more accountability. Yet the industry keeps throwing up more walled gardens - making this transition much more challenging. Guest: Vinny RinaldiHost: Mike Shields

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00:34:59

How Apple and TikTok Blew Up the Walled Gardens

Next in Media ·

2022/10/31

Next in Marketing spoke with Erica Patrick SVP, Director of Paid Social Media at Mediahub Worldwide about why platforms like Meta and Snap are suddenly struggling, thanks to Apple's new ID rules, and TikTok stealing everyone's thunder. Patrick also talked about the state of brand safety on social media, and whether marketers will ever be able to fully have control over where their ads run. Guest: Erica PatrickHost: Mike Shields

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00:37:49

How two media agency executives uncovered a big...

Next in Media ·

2022/10/10

Next in Marketing spoke with Adam Gerber, Executive Director, US Investment Strategy · GroupM and Mike Fisher, VP, Advanced TV & Audio at Essence about how they discovered that many streaming services were running tons of ads even after people's TV sets are turned off. It turns out that brands could be wasting millions of dollars sending ads to devices that no one is watching, even as the CTV ad market explodes. It's a fascinating problem and one without a simple fix. Guests: Adam Gerber and Mike

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00:35:51

Why Vox Media is going bigger into ad tech despite...

Next in Media ·

2022/09/29

Next in Marketing spoke to Ryan Pauley Chief Revenue Officer at Vox Media on the contradictions he's seeing in the current ad market, and why some publishers might be struggling. Ryan also talked about why he thinks brands still haven't made a decision on a cookie alternative, and why the company is leaning in on some social platforms while potentially pulling back on others. Guest: Ryan PauleyHost: Mike Shields

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00:38:24

"Let's all push ourselves here" - OpenAP is only...

Next in Media ·

2022/09/12

Next in Marketing spoke with Ed Davis President, Product & Operations at OpenAP about how the media venture - jointly owned by NBCUniversal, Paramount, Warner Discovery and others - has rolled out a series of news products, including a centralized data hub, an identity framework and a measurement tool - all aimed at helping marketers better target consumers, while reducing waste in their media spending (so people stop seeing the same ads again and again). Guest: Ed DavisHost: Mike Shields

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00:34:22

"Perhaps we've not been vocal enough" - why the TV...

Next in Media ·

2022/08/30

Next in Marketing spoke with Radha Subramanyam, President and Chief Research and Analytics Officer, CBS about the importance of data fidelity in TV research, and why neither census-based or panel based solutions have all the answers. For example, Subramanyam talked about how existing methodologies may be undercounting HIspanic American audiences and other demographics that still access TV over the air - while overstating just how many households are streaming first. Guest: Radha SubramanyamHost:

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00:37:07

NBCUniversal and Paramount both want TV to be more...

Next in Media ·

2022/08/10

Next in Marketing spoke with two of the TV ad industry's leading advocates for change, Kelly Abcarian EVP, Measurement & Impact at NBCUniversal Media and Travis Scoles SVP, Advanced Advertising at Paramount. Both Abcarian and Scoles talked about how urgently brands need to shift their thinking when it comes to how they measure TV campaigns, and why legacy planning and modeling tools will soon be obsolete. Each executive also had a different take on whether marketers will ultimately be able to

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00:42:49

Why Molson Coors wants the big TV companies to get...

Next in Media ·

2022/08/02

Next in Marketing spoke with Brad Feinberg, NA VP of Media and Consumer Engagement at Molson Coors about how the beverage giant is grappling with trying to reach younger (21+) drinkers who are turning away from not just traditional TV but even live sports. Feinberg urged the biggest players in TV to make it easier to reach more targeting audiences across streaming platforms by working together- rather than leaning on proprietary data solutions. Guest: Brad FeinbergHost: Mike Shields

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00:34:27

"We need radical collaboration" - Why Doug Rozen, CEO...

Next in Media ·

2022/07/26

Next in Marketing chatted with Doug Rozen CEO of dentsu Media in the Americas, about the notion that some of the major ad holding companies may need to come to agreement on new standards and definitions in order to move advanced TV advertising forward. Specifically, Rozen theorized that the buy side may need to match the efforts of OpenAP, a joint venture between NBCUniversal, Paramount and others - or even join them. In addition, Rozen talked about why he believes that once TV figures out currency,

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00:27:10

Why brands like Bolt don't care about TV's old...

Next in Media ·

2022/07/20

Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC strategy to television advertising, and why she has little interest in discussions over upfront rates, GRPs and currency wars. Guest: Meg CiaralloHost: Mike Shields

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00:35:02

"It's too soon" -Why Havas' Amy Ginsberg thinks the...

Next in Media ·

2022/07/13

Next in Marketing spoke with Amy Ginsberg Chief Investment Officer at Havas Media Group about the state of the video ad market, and the ongoing challenges stemming from fragmentation. Ginsberg is hoping that measurement and buying become much simpler and less siloed - but has doubts about how quickly that will become a reality. In the meantime Ginsberg talked about why she remains a somewhat reluctant upfront participant. Guest: Amy GinsbergHost: Mike Shields

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00:28:49

"It's the number pain point by far"- Ad agencies...

Next in Media ·

2022/07/06

Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been able to shake off seemingly lethal threats such as in-housing and procurement scrutiny while reasserting their relevance. The challenge now is pulling together enough talent to service brands, while also investing enough in differentiating technology. Guest: Ben WinklerHost: Mike Shields

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00:30:04

'"Digitally led, technology enabled and data fueled"...

Next in Media ·

2022/06/29

Next in Marketing spoke with Luke Kigel, who is both VP, Walgreens Media & Head of Walgreens Advertising Group, which means he oversees Walgreens' push into selling ads, while also overseeing its spending as a big advertiser. Luke said that the company's new role as a seller is dramatically changing how it operates as a marketer, as it looks to treat TV far more like digital media. That's because, in his view, many of the traditional ways of planning and buying TV have be become "antithetical to the

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00:31:54

"I will be really sad" if brands go overboard in...

Next in Media ·

2022/06/22

Next in Marketing talked to Krystal Olivieri Global Chief Innovation Officer at GroupM & Choreograph, about her worry that the ad industry has created a 'panic' among brands angling for more first party data in a post-cookie future. And while she has high hopes for the metaverse if and when it arrives, she warns against marketers using new identifiers such as crypto wallets to target consumers. In the meantime, Olivieri is bullish on marketers employing different signals, including contextual and

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271 results

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