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PODCAST

The Upswing

Hosted by Jeff Sherman, The Upswing is everything business. Jeff is a prominent figure in the business world, and is formerly the CEO and founder of OnMilwaukee, creator of the podcast series “The Hopcast,” and currently is the CMO of Okanjo. Jeff brings his expertise to The Upswing to discuss the ever-changing world of business and commerce in Milwaukee and across the state of Wisconsin.

news & politics daily news

All Episodes

10:37

Say it With Roses with Welke's Florist

The Upswing ·

2025/02/14

WTMJ host Jeff Sherman was joined on the phone by Nikki Lemler, Vice President of Welke’s Florist. Jeff began by asking her about staffing, logistics of supplies, tariffs, what customers were looking for and more. Jeff asked Nikki about the price of flowers, what to do before giving flowers to a loved one, allergies and more.

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2:49

TWO UP: Bernie Brewer Sends His Love

The Upswing ·

2025/02/14

TWO UP 1. Milwaukee Brewers leadership and mascots would be surprising fans at the Milwaukee Public Market on Valentine’s Day with special ticket deals. 2. Dropping the puck: A new indoor hockey training facility was recently planned in West Allis, Wisconsin

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0:51

The Upswing Freestyle Rap by Greg Marshall

The Upswing ·

2025/02/13

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29:33

The Heart Emoji Has Lost Its Meaning - Full Show

The Upswing ·

2025/02/13

THE FUTURE OF ALMOST EVERYTHING TWO UP: 1. Spirits saw its first revenue slump recently in 2024. 2. YouTube TV was raising its fees and could lose channels owned by Paramount. Valentine's Day would be tomorrow, Koss Headphones Marketing Manager Martin and WTMJ host Jeff Sherman discussed how they celebrate and how people use the heart emoji and if the meaning has been muddled. Jeff and Martin then discussed a rewcent health study regarding the Apple Watch Jeff and Martin react to the breaking

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11:24

Can You Do What You Love Anymore? with Greg Marshall

The Upswing ·

2025/02/13

Jeff Sherman and Martin Moore were joined in-studio by storyteller Greg Marshall about doing what one loves for a living, if it’s possible today and more. Jeff, Martin and Greg discussed how to meet new people and remember names especially as it comes to networking. They also talked about Greg’s upcoming one-man show. To close the show, Greg gave a freestyle performance on The Upswing.

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2:48

2 UP: YouTube TV is Becoming Cable

The Upswing ·

2025/02/13

TWO UP: 1. Spirits saw its first revenue slump recently in 2024. 2. YouTube TV was raising ts fees and could lose channels owned by Paramount.

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30:49

Everyone's Doing Beer and Yoga These Days - Full Show

The Upswing ·

2025/02/12

You got to love the snow 10:11 – TWO UP: Duolingo released its’ handbook that gave people an inside look on how the company operates and potentially tech as a whole WTMJ host Jeff Sherman explained that Artificial Intelligence becomes more affordable when it has more investors. Deepseek is adding AI to Chinese cars, accelerating the country’s use in the technology. Jeff Sherman was joined by Alex Wenzel, owner of Lions Tail Brewing Company. Alex explained the start of the business he started

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13:50

The Tariff Train Keeps Rolling with Rich Kirchen

The Upswing ·

2025/02/12

Jeff Sherman is next joined by Milwaukee Business Journal senior reporter Rich Kirchen and they began by discussing the University of Wisconsin-Milwaukee and their latest strategy. Then, Rich explained Rockwell Automation’s plan to raise prices due to recent tariffs imposed by U.S. President Donald Trump. Stratec has also been affected by Tariff’s as Rich explained to Jeff. Next, they discussed the partnership between OpenAI and Stargate and the project coming to Port Washington, Wisconsin. Jeff

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10:23

The Rise of Low Alcohol Beers with Lion's Tail Brewing

The Upswing ·

2025/02/12

Jeff Sherman was joined by Alex Wenzel, owner of Lions Tail Brewing Company. Alex explained the start of the business he started with his brother and innovation with low alcoholic beers. Next, Jeff asked Alex how weather affects business, how they differentiate themselves in the wake of other breweries closing and consolidating, events, financing for their second location in Wauwatosa with Horicon Bank, and what’s next.

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3:37

2 UP: The Duolingo and AI Handbooks

The Upswing ·

2025/02/12

TWO UP: 1. Duolingo released its’ handbook that gave people an inside look on how the company operates and potentially tech as a whole 2. WTMJ host Jeff Sherman explained that Artificial Intelligence becomes more affordable when it has more investors. Deepseek is adding AI to Chinese cars, accelerating the country’s use in the technology.

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31:21

Can You Afford the Most Magical Place on Earth? -...

The Upswing ·

2025/02/11

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8:56

What Khris Middleton's Absence Means for Big Brothers...

The Upswing ·

2025/02/11

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6:31

Craig Koplien on Tomorrow's Snow

The Upswing ·

2025/02/11

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3:30

TWO UP: How Much Green for the Green and Gold

The Upswing ·

2025/02/11

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31:58

Super Bowl Monday Special - Full Show

The Upswing ·

2025/02/10

Never underestimate big nationwide vents like the SUper Bowl TWO UP: 1. How much should guacamole cost at Chipotle? Jeff Sherman said the price pressure was coming to fast food. 2. Return-to-Office is not coming to CitiBank which would continue its hybrid work model as a competitive edge. MONDAY MARKET PREVIEW: Jeff Sherman was joined remotely by Annex Wealth Management CEO Dave Spano, they discussed the previous night’s Super Bowl LIX commercials and how economics affected consumers’ moods

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13:43

Super Bowl Commercial Reviews with Tim Dyer

The Upswing ·

2025/02/10

Tim Dyer, co-owner of Manifesto Agency joined Jeff Sherman to analyze the Super Bowl Commercials and pick some favorites. Tim and Jeff discussed how the commercials helped demonstrate how to use their product and service, call to action and more. They then discussed the commercials that did not quite connect with audiences.

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12:16

MMP: The First Jobs Report in Trump's America

The Upswing ·

2025/02/10

Jeff Sherman was joined remotely by Annex Wealth Management CEO Dave Spano, they discussed the previous night’s Super Bowl LIX commercials and how economics affected consumers’ moods depending on political affiliation. Next, they discussed the recent jobs report and more.

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2:57

Two Up: Watch Out for Fast Food Inflation

The Upswing ·

2025/02/10

TWO UP: 1. How much should guacamole cost at Chipotle? Jeff SHerman said the price pressure was coming to fast food. 2. Return-to-Office is not coming to CitiBank which would continue its hybrid work model as a competitive edge.

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31:35

Sunday Prep - Commercials, Sports Betting, Plus,...

The Upswing ·

2025/02/07

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2:44

Winter Break - Katie Pociask

The Upswing ·

2025/02/07

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