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PODCAST

Boutique Chat

The Boutique Hub with Ashley Alderson

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the

business entrepreneurship

All Episodes

58:05

How to Plan, Buy and Manage Your Inventory in 2024...

Boutique Chat ·

2023/12/05

“You can’t be successful at marketing or sales unless you have a good handle on your inventory.” Get ready to hear some straight-up real talk with my good friend Mary Landgrebe of Management One. We dive into the tough conversations that are being had right now in our industry and the challenges small business owners face in the current economy. As an expert in retail operations, inventory solutions and strategic planning, Mary shares her thoughts on what buying will look like in 2024, the dangers

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57:34

FTV: 6 Steps to the Perfect Purchase, with Bob Negan,...

Boutique Chat ·

2023/12/01

In case you missed it in Season 1, Bob Negan, founder of WhizBang! Retail Training, joined me on the show to share the secrets to building a successful business. Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks

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35:33

Dig In and Do the Hard Thing with Anais Almazan,...

Boutique Chat ·

2023/11/28

No one knows the meaning of hard work and perseverance better than my guest today, Anais Almazan, the founder and owner of Pretty & Pink Boutique. I want to encourage you all to listen to this episode because her story is truly inspiring! I may even shed a tear or two during this one. Anais fell in love with retail while working at the local Dollar General in Eldorado, Texas. She had little capital and no idea how to start a business, but she was determined to make her dream of owning a fashion

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31:26

How to Make the Most of the Holiday Season: 5 Tips To...

Boutique Chat ·

2023/11/21

I know this year in retail has been like the gauntlet; it has been a challenge. That’s why making most of the holiday season is more important than ever this year. So, I want to share some tips to help you not only survive and hit revenue goals in the fourth quarter but to really finish out the year strong and set yourself up for success in 2024. Let's chat about where the opportunity really is, what we should be focused on, how to dig in and how to ultimately make the most of the holiday season. I

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45:09

FTV: Collaborating with an Influencer with Shaley...

Boutique Chat ·

2023/11/17

Shaley Ham joined me in Season 2 for Collaborating with an Influencer. Shaley starts by giving us background on how she grew to become an Instagram influencer. She gives us some extensive and valuable knowledge on the correct ways to work closely with an influencer and LOTS of tips and tricks to help grow your following and engagement on Instagram. You can never learn too much about the world of influencing and Instagram, so grab your notebook and let’s get started! I so hope you enjoy this bonus

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11:09

Encouraging Consumers to Shop Small First and...

Boutique Chat ·

2023/11/14

This is a big week! The 4th annual Pink Friday is this Friday, and I am so excited to celebrate with all of you. This year will be bigger and better than ever with more than 5,000 boutiques around the world will be taking part in Pink Friday. There’s nothing I love more than seeing boutiques and small business owners come together in their communities to support each other and promote shopping small first. Because Pink Friday is such a huge day for us at The Hub, we are launching our PINK FRIDAY

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25:11

FTV: 7 Ways to Get More Bang for Your Buck When it...

Boutique Chat ·

2023/11/10

Whether you're an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. This Season 2 solo still resonates, and in it I go over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important! I so hope you enjoy this bonus

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47:33

10 Takeaways from the First 10 Months of 2023

Boutique Chat ·

2023/11/07

I’ve rounded up 10 of my favorite lessons, tips and words of wisdom offered by guests this season all in one episode! You’ll hear from Ferne Boutique’s Laura Horwath on the importance of networking; Little Details Boutique owner Jessica Throneburg on perseverance and size inclusivity; Angela Schmook, VP of Operations at Road Runners LLC, on the best ways to buy home & gift; producer and entrepreneur Lyn Graft on using story to grow your business; ZigZag Stripe’s Leslie Hall on creating genuine

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41:48

FTV: Marketing to Your Audience on a Personal Level...

Boutique Chat ·

2023/11/03

Erica Kelley, founder of Whiskey Darling Boutique, joined me in Season 2 to talk about Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and Facebook ads. I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

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38:11

Ask Ashley Anything! Listener Questions Part 2

Boutique Chat ·

2023/10/31

This week I’m at my kitchen table for another edition of Ask Ashley Anything, and I’m doing my best to answer all of your questions! You guys submitted so many great questions, not only about your business growth and strategy but also work-life balance and personal development. I do my best to address them all. This episode is overflowing with what I hope will be helpful information, tips and advice from my own personal experiences. My sister even gets involved in this one! Have more questions

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41:35

FTV: Being a Successful Business Owner Means Knowing...

Boutique Chat ·

2023/10/27

Dani Flaming, owner of The Fringed Pineapple, came on the show in the height of winning Idaho's overall boutique of the year and the top 10 global boutique of the year in 2019 to tell us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do's and don’ts of starting a business. I so hope you enjoy this

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22:50

Trend Report: What's Hot for Fall/Winter and What's...

Boutique Chat ·

2023/10/24

Today we're talking trends! I want to give you a sneak peek at the latest Boutique Hub Trend Report and talk through some of the trends we’re currently seeing for fall/winter and holiday, as well as what will carry into and what you can expect to see next in the new year. I highlight some of the biggest trends in women’s apparel, accessories and home décor — from colors and patterns to textures and metals to cuts and styles — so that you can not only work them into your inventory but also

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01:01:01

FTV: Buying Strategy & Cash Flow Analysis for Retail...

Boutique Chat ·

2023/10/20

How can retailers make smarter buying and inventory management decisions to make more money? This episode is PACKED with information about the flow of inventory, data analysis, point of sale systems, merchandised plans and all the details retailers need to manage a successful cash flow and buying strategy. Meet Dan Jablons, Founder of Retail Smart Guys, analyst, consultant, speaker and Management One affiliate. I so hope you enjoy this bonus episode From The Vault. It's one that is definitely

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12:21

Gearing Up for Pink Friday

Boutique Chat ·

2023/10/17

Pink Friday is officially one month away! For those of you who don't already know, Pink Friday is an annual event held every November before Black Friday with one mission: to promote shopping small first. It’s a chance for you to get consumers in the door before all of the big guys and Black Friday deals. So, today I'm talking all things Pink Friday – why we celebrate, ideas for how to do so and the tools at your disposal. Trust me, I know how crazy fourth quarter can get, and I want to make it

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01:07:15

From the Vault: How to Buy Direct in LA with Fashion...

Boutique Chat ·

2023/10/13

Every Friday I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is my Season 1 conversation with fashion buyer Jacqueline Holmes. Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in

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24:03

Planning Ahead for 2024

Boutique Chat ·

2023/10/10

We can all feel like a hamster on a wheel at times, and as we enter the fourth quarter, it’s not only important to be ready for the busy holiday season but also take time to plan ahead for 2024 so that you can start the new year off strong — assessing business practices, refining operations and implementing new strategies to help scale and grow your business. I am constantly driving home strategies like the four-part to-do list and time blocking that help me and my team stay organized (and sane!),

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50:03

From the Vault: Growing a Mega Boutique with Facebook...

Boutique Chat ·

2023/10/06

Every Friday I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is my second ever episode with my dear friend Laura Benson, who founded and grew Filly Flair Boutique into a huge online retailer with national reach through strategic digital marketing and social media. How do you know when to turn up your Facebook Ads? What does it mean for an e-commerce store to build an

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44:10

Using Story to Grow Your Business with Lyn Graft,...

Boutique Chat ·

2023/10/03

Every great story has the opportunity to not only help you build relationships and authenticity but also to sell your products. Which is why I am so excited to welcome Storytelling for Entrepreneurs founder Lyn Graft to the show to talk about how you can use story to help grow your business. A serial entrepreneur and video producer, Lyn has worked with hundreds big brands, events and some of the most successful companies on the planet — including Starbucks, SXSW, Dell, Samsung, Whole Foods,

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31:35

From the Vault: 5 Critical Tips for Holiday Sales

Boutique Chat ·

2023/09/29

Every Friday I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is a Season 1 Solo intended to help you prep for the holidays and boost fourth quarter sales. Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but

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34:57

The Power of Community and Collaboration with Anna...

Boutique Chat ·

2023/09/26

It’s not often that I have local guests on the podcast, but today I’m so excited to welcome my friend Anna Ledebuhr, the owner and founder of one of my personal favorite boutiques, Coulee Boutique in Galesville, Wisconsin. Five years ago, Anna took a big leap, leaving teaching for entrepreneurship, and since she’s built her business from a Shopify site and pop-ups to a 3,500-square-foot brick-and-mortar. Anna has done an amazing job not only with her merchandising and marketing but also with

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