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PODCAST

Selling the Couch

Melvin Varghese, PhD

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You"ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."

business careers

All Episodes

24:05

320: 5 Lessons I Learned After 2 Cohort-Based Course...

Selling the Couch ·

2022/07/28

Today’s solo episode is the last one before we take an extended summer break for August. We will return with new episodes in September and October before I plan a sabbatical of several months. Today’s focus is on cohort-based courses, which are becoming very popular in the world of online education. It’s a very powerful model that I truly love. Join me for a closer look as I share what I’ve learned so far!5 lessons I’ve learned about CBCs:It truly gets easier the second time around, but the first

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26:15

319: 9 Ways to Turn Your Podcast Into A Money-Making...

Selling the Couch ·

2022/07/21

Before I started this podcast in 2015, I had rolled the idea around in my head over and over again. The problem was that I was full of fears and apprehension, and I just wasn’t sure that I could make it work like I wanted. Since then, I’ve been fortunate to help almost 300 of my colleagues build their online businesses through podcasting, and I’ve learned what to do and what not to do. I’m sharing helpful tips today to help you transform your podcast into a money-making machine. Join me to learn

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37:30

318: Why You Should Not Just Build a Social Media...

Selling the Couch ·

2022/07/14

Today’s topic is relevant to many different types of businesses and entrepreneurs, and it’s something I have pondered along my own journey. We are taking a look at owning an audience compared to “renting” an audience through social media platforms. Social media can be overwhelming with many challenges, and the number of followers is not always a reflection of the success of a business. Join us to learn strategies to help you own your audience!Our Featured GuestCraig MorrisCraig Morris works with

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27:43

317: A Niche Working With Incarcerated Men

Selling the Couch ·

2022/07/07

Today’s session is atypical and very specific, but I think it’s a relevant and timely focus. The topic of supporting incarcerated men has been something I’ve thought about for a long time because the need is great, and I have a heart for those clinicians who do this difficult work. I want to learn and understand more about this field, so I hope you’ll join me for today’s conversation.Our Featured GuestRobert Fields, LPARobert Fields is a Licensed Psychological Associate in Durham, NC. His 15-year

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32:46

316: Creating A Breathwork App with Brian Von Ancken

Selling the Couch ·

2022/06/30

Today’s session is all about building a breathwork app. It’s an interesting and nuanced process that most of us don’t understand. Breathwork can be a vital part of any therapy practice, and it is a tool that we should better understand. Join us to learn more!Our Featured GuestBrian Von AnckenBrian Von Ancken is Head of Partnerships at Othership.us. Brian and I met on Twitter, which has been a great place for me to connect and engage with many amazing people. Brian’s app is one of the top products on

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26:48

315: How to Use Loom to Record Your Course Quickly...

Selling the Couch ·

2022/06/23

Even with seven years or so of course-building under my belt, I certainly do not claim to be an expert with all the answers. Always the student, I’m constantly learning and tweaking the process, and I’m always happy to share my tips and valuable lessons with you. There are so many tools, equipment, formats, etc.--- and it can all be very intimidating! In today’s solo session, I’m sharing tips about my favorite recording tool, Loom. Join me now!You’ll Learn:Why Loom is my favorite recording tool for

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37:08

314: Finding Our Enough as Entrepreneurs with Keri Nola

Selling the Couch ·

2022/06/16

Today’s session is very relevant to the season of life that I’m currently navigating. How far do we keep going as entrepreneurs as we reach our goals? How far is enough that our lives and responsibilities are balanced by the work we do and not pushed aside by work? How big do we want our business and our revenue goals to be? Join us for a closer look at “enough” in today’s podcast!Our Featured GuestKeri NolaKeri Nola is a good friend and a repeat guest on the podcast, even though it’s been far too

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30:40

313: The 10 Biggest Mistakes I Made As An Online...

Selling the Couch ·

2022/06/09

These past few years, I’ve been focused on building a life around my family and self-care rather than fitting those things around a career. I’ve learned that there is much wisdom in slowing down and not keeping up a crazy pace. One thing that has helped me accomplish these goals is creating an online course. Even though I’m super grateful and blown away by the success of the Healthcaster’s course, I made a lot of mistakes along the way. Join me as I share my insights and lessons learned.You’ll

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32:27

312: SEO When Doing Telehealth Across The State

Selling the Couch ·

2022/06/02

Today’s topic is a relevant one for many clinicians as telehealth services have become a widespread, vital, and normal part of the healthcare field. Specifically, we are focusing on how Search Engine Optimization (SEO) changes when you practice telehealth across your state or even in multiple states. I’m continually fascinated by SEO and how it works, and it’s something I’m still learning. If you are like me, join us to learn more!Our Featured GuestJessica Tappana, MSW, LCSWJessica Tappana is the

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21:39

311: 10 Lessons I've Learned as a Course Creator...

Selling the Couch ·

2022/05/26

Today’s solo episode is the second in a two-part series about the lessons I’ve learned as a course creator. I launched The Healthcasters course back in 2015, and it recently passed the $300K revenue mark. Those results are far more than I could have ever imagined, and as I’ve reflected, I realize that I have learned a lot through this journey. I hope some of my lessons learned will be helpful for you! Join me for today’s session where I’ll cover #6-10 of my top ten lessons learned.Lessons learned as

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34:32

310: Creating an Online Course for Parents

Selling the Couch ·

2022/05/19

I’m the fortunate podcast host with two guests today, which is a first for me! They are long-time friends of mine from grad school who have taken a unique idea and brought it to fruition in starting their company and launching their first online course. If you’re anything like me, you’ll want to hear all about it, so join us to hear their story!Our Featured GuestsJordana Mortimer, PhDErin Avirett, PhDJordana Mortimer and Erin Avirett are both child neuropsychologists with independent private

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27:10

309: 10 Lessons I've Learned as a Course Creator

Selling the Couch ·

2022/05/12

Today’s solo episode is the first in a two-part series about the lessons I’ve learned as a course creator. I launched The Healthcasters course back in 2015, and it just passed the $300K revenue mark. Those results are far more than I could have ever imagined! Join me for today’s session where I’ll cover the first five of my ten lessons learned.Lessons learned as a course creator:Decide between a skyscraper or a strip mall model for your online business.This concept comes from Nathan Barry, the CEO

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27:49

308: How Writing A Book Helped Grow My Practice

Selling the Couch ·

2022/05/05

Today’s session is special because our guest is a friend and colleague from our internship days at Vanderbilt. He has accomplished many things in his career, one of which is co-authoring a book to grow his group practice. It is an innovative endeavor that definitely qualifies as “outside-the-box” thinking. Tom’s insight will be helpful if writing a book is in your future! Join us to learn more!Our Featured Guest:Tom McDonagh, PsyDTom McDonagh is in group practice in San Francisco, where his work

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40:47

ENCORE: Creating An Epic Welcome Video,Bryan Nixon,...

Selling the Couch ·

2022/04/28

Today’s topic is very specific, but it’s one that makes a big difference in your private practice and has a meaningful impact on your clients. We are talking about creating an epic welcome video for your practice website. If making a welcome video isn’t part of your website already, don’t miss today’s episode about showing up authentically in ways that connect you to your clients. Our Featured GuestBryan Nixon, MA, LPCBryan Nixon is a group practice owner in Grand Rapids, Michigan. His welcome video

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22:02

ENCORE: 3 Powerful Reasons Every Entrepreneur Needs A...

Selling the Couch ·

2022/04/21

What if I told you that there is something simple and free that most of us can do daily for an hour or less that yields amazing physical and mental benefits? Would you want to know what it is? Since the pandemic has forced us to take a closer look at our habits and make some changes, I want to share this life-changing activity that has become an almost daily habit for me. It’s hiking! Incorporating a midday hike several times each week helps me sleep better at night and stay centered for daily

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41:12

ENCORE: Moving From An Online Course To A Membership...

Selling the Couch ·

2022/04/14

Today’s show takes on a very niched perspective, but the information and wisdom are useful in many aspects of our work as clinicians and business owners. We are specifically discussing how to move from an online course to a membership model. Maybe you’ve wondered about these components of your practice and how to make the transition. Join us for expert advice!Our Featured GuestJennifer McGurk, RDN, CDN, CEDRD-SJennifer McGurk is a registered dietitian in NY whose specialty is helping clients with

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38:21

ENCORE: Real Advice To Therapists Launching An Online...

Selling the Couch ·

2022/04/07

This is the last episode until September while I take some time off to focus on self-care before the summer ends. Today’s episode is a valuable one if you are thinking about launching an online course sometime soon or in the future. My encouragement to you is to do it! Get started! Join me for this solo episode in which we discuss the basics.You’ll Learn● The most common reasons to launch an online course: to put your message out there to impact more people in different locations, to feel more

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25:00

307: How to Keep Your Podcast Going

Selling the Couch ·

2022/03/31

At the beginning of this month, we reached our seven years of podcasting milestone here at Selling the Couch. That’s pretty crazy when statistics show that three out of every four new podcasts die after only seven episodes. Join us to learn what it takes to beat the odds and keep your podcast going.When I started the show back in 2015, podcasts were new. I am naturally introverted, so podcasting does not come easily to me. I remember being fearful on multiple levels and wondering how long I would be

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34:21

306: How to Show Up Imperfect In Your Marketing

Selling the Couch ·

2022/03/24

If there is one thing I’ve learned as a small business owner, it’s that it takes courage to show up imperfect. We want so badly to be perfect and put together in front of our audience, but perfectionism makes us less authentic and connected. Join us to learn more about being OK with being imperfect.Samara Stone is a return guest to the podcast, and I’m thrilled to welcome her back! In addition to her work as a therapist, Samara is a branding expert who has a curated community, Be Full Grown, for

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38:38

305: The Power Of Building In Public

Selling the Couch ·

2022/03/17

Today’s session covers the power of building in public, which has been a new concept for me in the last few months. This is a way for business owners to build their products and services in public on social media while others come along for the journey. It’s not easy for those of us who don’t want to display our messiness, but it is a very powerful strategy. Think of building in public as a marketing technique that doesn’t feel like marketing. Join us to learn more!Our Featured Guest:Kevon

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