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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

55:45

Could Facebook become the Google of the Metaverse?

Mumbrellacast ·

2021/10/28

Big tech was in focus this week, with both Google and Facebook dropping Q3 financials, as well as a focus on the Metaverse and Google's anti-trust case. (2:40) News Corp also released its annual report, with bumper profits, calling Foxtel and REA its prized Australian assets, with Foxtel also presenting its 2022 Upfronts. (21:28) After the news, an interview with Amplified Intelligence’s Karen Nelson-Field, Hatched Media’s managing director Jack Byrne and head of planning, Andrew Pascoe.(30:11)

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51:08

Beverley McGarvey & Rod Prosser on Ten ViacomCBS...

Mumbrellacast ·

2021/10/21

Ten ViacomCBS presents its Upfronts for 2022, the third of the FTA networks to do so. (02:46) The team discusses the talent crisis facing the industry, how long it was in the making, and if there is a way out. (18:24) Finally, an interview with Ten ViacomCBS co-leads, chief content officer and executive vice president Beverly McGarvey and chief sales officer, Rod Prosser to discuss the upfronts, investment plans and more. (29:55)

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60:55

Seven's turn at Upfronts, a big buy for Nunn Media...

Mumbrellacast ·

2021/10/14

On this week's Mumbrellacast, Tim Burrowes, Calum Jaspan and Emma Shepherd join host, Damian Francis to talk about this week's news. On Tuesday, Seven became the second free-to-air network to present its 2022 Upfront, with around 5,000 people tuning in to see CEO James Warburton and other group executives plus a range of on-screen talent reveal the year ahead. Nunn Media also revealed this week a deal to acquire digital performance agency Alley, in a move that founder and managing director Matt

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57:21

Talkback dominates radio ratings again, brands...

Mumbrellacast ·

2021/10/07

The sixth GfK metro radio survey of the year dropped this morning, with lockdowns again proving beneficial for AM radio. The team breaks down the full survey, as well as sharing some insights from Nine Radio's Greg Byrnes and ARN's Duncan Campbell. In a feature published this morning, Mumbrella's Calum Jaspan explored the topic of brands increasingly producing purpose driven marketing space. Are we about to see this trend increasing beyond just safer topics such as vaccines? Advertising spend is

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47:37

Google’s ad tech dominance and a Dentsu reunion for...

Mumbrellacast ·

2021/09/30

This week, the Australian Competition and Consumer Commission (ACCC) report into ad tech highlighted concerns and likely harms to publishers, advertisers and consumers, as a result of Google's overwhelming dominance in the space. Another new business popped up this week, with local holding company, Ryancap launching its latest business, Tightrope, collaborating with old Konrad Spilva's Shadowboxer. TikTok also went live with its first TikTok World, a showcase of products it hopes to push brands

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48:31

Mumbrellacast: Female CEO movements, streaming in...

Mumbrellacast ·

2021/09/23

Over the weekend there was the announcement of two new female CEOs in the advertising world, with Sheryl Marjoram returning to Australia from McCann London to join DDB Sydney and with Kirsty Muddle also stepping into the CEO role at Cummins & Partners. Earlier this week, Deloitte published its tenth edition of the Media Consumer Survey, while in a Year13 study, 32% of Gen Z respondents said they spend one-to-two hours on a streaming service daily. With Foxtel's new Flash service, the team discussed

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42:33

Squarespace's David Lee on why in-housing creative...

Mumbrellacast ·

2021/09/20

Squarespace's David Lee has turned the tech start-up's creative team into one of the world's most renowned in-house units in the world since he joined from TBWA Worldwide in 2013 as chief creative officer. Yet when speaking on the Mumbrellacast, he says that he doesn't believe in-housing creative is the path most brands should be taking. Later in the conversation, Lee also speaks about his observations from judging at this year's Cannes Lions, the stress of creating a Super Bowl ad, a shifting

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48:22

Everything you need to know about Nine in 2022 and...

Mumbrellacast ·

2021/09/16

This week Nine Entertainment Co hosted its virtual Upfront for 2022, and in doing so presented its content slate for the year ahead. Paired with its entertainment offering, there was major focus on technology - particularly Nine Galaxy moving to a CPM model, and a new deal will see Nine's Audience match integrated with Salesforce in early 2022, allowing clients to match and activate customer data to Nine's 14 million signed-in users. The week also began with the news that Commercial Radio Australia

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26:07

CRA's Joan Warner & GfK's Dr Morten Boyer detail the...

Mumbrellacast ·

2021/09/13

Commercial Radio Australia (CRA) announced this week that it will adopt a new, hybrid methodology when it comes to measuring radio audiences, with a reliance on paper diaries finally coming to an end. CRA has worked with ratings data provider GfK on a new Radio360 system, which will include a mix of listeners wearing an electronic watch meter, as well as e-diaries, with paper diaries to be slowly phased out. Live streaming data will also be integrated into the multimillion-dollar system from

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44:20

What the High Court's Facebook ruling means for...

Mumbrellacast ·

2021/09/09

This week the High Court of Australia ruled media outlets that run Facebook pages are the “publishers” of third-party comments on the platform, dismissing the second round of appeals from the publishers. So where does this leave the defamation case brought against News Corp and Fairfax (now Nine). Former Clemenger BBDO CEO, Nick Garret, has joined Deloitte Digital, teaming up with Matt Lawson and Adrian Mills as the third partner in Deloitte Creative. Today is R U OK? Day - a harm prevention

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53:43

Lockdowns and radio ratings, Virgin's vaccine push,...

Mumbrellacast ·

2021/09/02

The fifth GfK radio ratings survey dropped this week, delivering a significant boost for AM radio stations, particularly those in locked down cities where listener appetite for news has increased. But things might not be quite that simple. Virgin Australia was the latest airline to tap into a vaccine push in its new brand campaign, unveiled this week. So how does the campaign compare to last week's Qantas campaign, and we look at other new vaccine-based campaigns out now from Telstra and

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49:15

Mike Sneesby's first Nine financials, Qantas pushes...

Mumbrellacast ·

2021/08/26

The team breaks down Mike Sneesby's first financial year investor call and questions whether he is still enjoying confidence off the back of his good work as the boss of Stan, as well as why Nine's share prices fell immediately after the call. Ooh Media also revealed financial results this week, with Cathy O'Connor unveiling half-year results for the outdoor company that saw a 23% increase in revenue to $251.6 million. Those results were in line with the wider industry, so what does the back end of

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34:46

Thinkerbell’s Reid & Ferrier on combined media and...

Mumbrellacast ·

2021/08/24

After taking home Creative, Full Service and PR Agency of the Year at the 2021 Mumbrella Awards, Thinkerbell co-founder Adam Ferrier and CEO Margie Reid spoke to Mumbrella's Calum Jaspan about being independent, the logic behind the full-service model, the "friends with benefits" relationship with PwC and more.

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45:16

Fin results for Seven, HT&E, SCA & more, Optus...

Mumbrellacast ·

2021/08/19

It's a financial reporting special this week on the Mumbrellacast. We break down results from media companies Seven West Media, Southern Cross Austereo, and Here There & Everywhere, as well as holding company Enero Group. This week Optus introduced a new content subscription and membership hub for customers, Optus SubHub. SubHub will complement the recently announced Optus Living Network, and The team discusses whether consumers will bite on SubHub and how much difference it will make for the

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45:50

Ant White departs H+W, Dan Monheit chats 'The...

Mumbrellacast ·

2021/08/12

Howatson + White co-founder Ant White is set to depart the agency he formed with Chris Howatson just six months after it launched. The team discusses what the implications of White's departure might be for the agency, including what it could mean for key clients. Are Media released its financial report for 2020 this week, showing that advertising revenue has declined but that revenue itself was up $35 million in total to reach $236 million. So how did the publisher manage to grow its revenue

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31:23

Beverley McGarvey & Jarrod Villani chat about...

Mumbrellacast ·

2021/08/09

ViacomCBS will launch its new streaming service Paramount+, this week on August 11. The platform will replace the existing 10 All Access, and represents a more serious attempt to compete with global and local entertainment streaming services than its predecessor. The company is led at a local level by chief content officer and executive vice president Beverley McGarvey, and chief operating and commercial officer and executive vice president. Jarrod Villani, who join a special episode of the

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49:26

Mike Wilson leaves Havas, IPG sells more agencies,...

Mumbrellacast ·

2021/08/05

Havas Media Group chair and founding CEO Mike Wilson will stand down at the end of the month. The team discusses what his departure means for the agency group, and whether it will impact future integration for Havas with its parent company, French entertainment giant, Vivendi. Weber Shandwick and Jack Morton Australia confirmed to Mumbrella this week that group managing director Helen Graney bought a majority stake in both agencies earlier this year. So why did the deal go under the radar, and

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44:38

KIIS FM's Ryan Jon on how brands stuff up influencer...

Mumbrellacast ·

2021/08/02

Ryan Jon is a jack of all trades when it comes to content. While his day job is hosting mornings on KIIS 101.1 Melbourne, he's also a podcast host and producer, digital content creator, social media marketer, influencer and more. Joining the Mumbrellacast, Jon speaks about his current gig at KIIS in Melbourne and new brekky host Lauren Phillips, as well as his time on breakfast radio in Perth and the journey from regional radio to finally hitting the big time in a metro market. Since departing

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47:36

Aimee Buchanan takes the hot seat at GroupM, so...

Mumbrellacast ·

2021/07/29

WPP has confirmed that OMD Australia CEO, Aimee Buchanan, will be taking on the role of GroupM CEO, after the role was vacated by Mark Lollback. The team dives into what the move means for both Omnicom Group and WPP AUNZ, as well as what OMG’s options are to replace Buchanan after her successful run as chief executive. The supermarket wars are heating up again, as Woolworths and Coles take their tussle to more environmentally friendly battlegrounds. Both companies released new brand campaigns over

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33:53

Hamish McKenzie explains why Substack won't be...

Mumbrellacast ·

2021/07/26

New Zealand-hailing Hamish McKenzie co-founded Substack with the goal of helping journalists get paid for writing newsletters. McKenzie worked as a journalist in New Zealand, Hong Kong and the US, and is now based in LA. McKenzie - who has also worked for Tesla, and is the author of ‘Insane Mode’ about the arrival of the battery revolution - joins Mumbrella’s Tim Burrowes to chat about his departure from journalism and eventually creating Substack. Substack is only 4 years old, but is already being

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