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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

44:11

Interviews with Kirsty Muddle and Ken Cato, while Ben...

Mumbrellacast ·

2022/02/23

On this week's Mumbrellacast, Spinach's Ben Willee joins to discuss the financial reporting period (01:47), before interviews with Ken Cato (12:47) and new Dentsu Creative Group CEO, Kirsty Muddle (27:17).

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41:56

Gaven Morris on Bastion and the ABC, plus TA markets...

Mumbrellacast ·

2022/02/16

Tourism Australia this week launched its new campaign targeting international tourists via CHEP Network, the team discusses the reintroduction of international tourism marketing (02:00). Super Bowl advertising after this week's blockbuster marketing event (10:28), and an interview with CEO of Bastion Transform, and former ABC director of news, Gaven Morris (21:24).

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46:24

Interviews with Justin Hind and Pete Bosilkovski,...

Mumbrellacast ·

2022/02/09

CEO of CHEP Network joins the Mumbrellacast to discuss the agency's new proposition and branding. (01:49) The team then discusses the year ahead in TV ratings following a hotly contested 2021, (13:28) before It's Friday founder and CEO, Pete Bosilkovski joins the discuss his new agency, market conditions for indies and reflections from his past few years leading agencies. (21:33)

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43:08

A big promotion at WPP, live sports value and...

Mumbrellacast ·

2022/02/02

In the first Mumbrellacast of 2022, the team looks at Rose Herceg's appointment as president of WPP Australia and New Zealand (2:24), as well as speaking to Nielsen's Steve Whately about brand exposure value during live sports (10.26), and an interview with Zenith Media's Nickie Scriven (21:33).

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63:06

2021 in review, plus Publicis' Michael Rebelo

Mumbrellacast ·

2021/12/15

In the final Mumbrellacast episode for the year, the team looks back at some of the biggest storylines of the year across the media and marketing industry. (3;36) Following the discussion comes an interview with Publicis Groupe ANZ CEO, Michael Rebelo, where he speaks about the French holding group's year, which included client wins, new cultural initiatives, job opportunities stemming from growth, the group's approach to hybrid working and the reality of driving change in the industry. (31:32)

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49:41

Adland still isn't learning, media plays and Katie...

Mumbrellacast ·

2021/12/08

Media plays from Ten ViacomCBS, SCA and Racat Group (03:24) The Australian ad industry is again lagging on its sexist attitudes and behaviour towards women (13:19) Finally, an interview with Mindshare CEO, Katie Rigg-Smith (25:02)

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54:05

Total share or key demos, who won TV in 2021?

Mumbrellacast ·

2021/12/02

On Monday morning, Mumbrella reported that Seven had reclaimed the title of Australia’s #1 television network, after being beaten out by Nine for two successive years, taking the highest audience share, as well as the best growth of any network, while Nine claimed a win in the key demos. (03:18) The Federal Government announced on Sunday that it would be introducing a bill to target anonymous online trolls and strengthen defamation laws in Australia. The proposed laws would put the onus back on the

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45:15

Total News numbers, a botched interview and The...

Mumbrellacast ·

2021/11/25

The Sydney Morning Herald this week retained its spot as Australia’s most read news brand in new total news figures from Roy Morgan. The team did some research into how the metrics are tallied, so accuracy and whether media buyers see Roy Morgan's figures as being a trustworthy guideline for investment. (3:16) Another of the biggest stories of the week centred around a botched interview of singing superstar Adele by Seven’s Matt Doran. It provided another PR challenge for Seven and also provided an

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58:01

OMD splits the hot seat and the Moonman 'blasts off'

Mumbrellacast ·

2021/11/18

Omnicom Media Group appointed OMD managing director, Laura Nice, and OMD chief digital officer, Sian Whitnall as co-CEOs this week, ending several months of industry speculation around who would be replacing Aimee Buchanan who left the agency for GroupM. The big talking is whether or not co-CEOs will work for an agency of OMD's size? (02:57) At the start of the week, SCA released a very brief message announcing that Triple M Breakfast host Lawrence ‘Moonman’ Mooney had departed the show, soon after

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56:10

The last lockdown radio ratings, Christmas campaigns...

Mumbrellacast ·

2021/11/11

Tuesday saw GfK release radio ratings survey seven for 2021, in a round which produced results somewhat similar to the delayed ratings six just over a month ago. The team breaks down the major takeaways, as well as what to expect from the final survey, and the first out of lockdowns for the two markets next month. (03:49). With the end of the year fast approaching, this week has seen a significant amount of brands launching Christmas campaigns in the lead up to post-lockdown festivities Are

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66:06

Mumbrellacast Special: Media Unmade audio edition,...

Mumbrellacast ·

2021/11/08

In this special edition of the Mumbrellacast, Mumbrella editor-at-large and proprietor of Unmade, Tim Burrowes, presents chapter one of his book, Media Unmade. The chapter 'Greg and the Lost Cat' is the first of many to cover the story of Australian media's most disruptive decade, as told by Burrowes.

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42:56

Seven's game changing move, double digit SMI results,...

Mumbrellacast ·

2021/11/04

Early Monday morning, Seven West Media announced that it had entered into a conditional agreement to acquire Prime Media Group, in a deal worth $131.9 million and includes businesses and related assets of Prime. (02:58) Australia again delivered double-digit revenue growth according to the latest SMI figures, with ad spend for September up 15.5% on 2020 numbers. Q3 booking figures were also up 4.6% on 2019 levels. (12:54) Sky News Australia and Alan Jones are set to part ways, with Jones' last show

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55:45

Could Facebook become the Google of the Metaverse?

Mumbrellacast ·

2021/10/28

Big tech was in focus this week, with both Google and Facebook dropping Q3 financials, as well as a focus on the Metaverse and Google's anti-trust case. (2:40) News Corp also released its annual report, with bumper profits, calling Foxtel and REA its prized Australian assets, with Foxtel also presenting its 2022 Upfronts. (21:28) After the news, an interview with Amplified Intelligence’s Karen Nelson-Field, Hatched Media’s managing director Jack Byrne and head of planning, Andrew Pascoe.(30:11)

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51:08

Beverley McGarvey & Rod Prosser on Ten ViacomCBS...

Mumbrellacast ·

2021/10/21

Ten ViacomCBS presents its Upfronts for 2022, the third of the FTA networks to do so. (02:46) The team discusses the talent crisis facing the industry, how long it was in the making, and if there is a way out. (18:24) Finally, an interview with Ten ViacomCBS co-leads, chief content officer and executive vice president Beverly McGarvey and chief sales officer, Rod Prosser to discuss the upfronts, investment plans and more. (29:55)

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60:55

Seven's turn at Upfronts, a big buy for Nunn Media...

Mumbrellacast ·

2021/10/14

On this week's Mumbrellacast, Tim Burrowes, Calum Jaspan and Emma Shepherd join host, Damian Francis to talk about this week's news. On Tuesday, Seven became the second free-to-air network to present its 2022 Upfront, with around 5,000 people tuning in to see CEO James Warburton and other group executives plus a range of on-screen talent reveal the year ahead. Nunn Media also revealed this week a deal to acquire digital performance agency Alley, in a move that founder and managing director Matt

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57:21

Talkback dominates radio ratings again, brands...

Mumbrellacast ·

2021/10/07

The sixth GfK metro radio survey of the year dropped this morning, with lockdowns again proving beneficial for AM radio. The team breaks down the full survey, as well as sharing some insights from Nine Radio's Greg Byrnes and ARN's Duncan Campbell. In a feature published this morning, Mumbrella's Calum Jaspan explored the topic of brands increasingly producing purpose driven marketing space. Are we about to see this trend increasing beyond just safer topics such as vaccines? Advertising spend is

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47:37

Google’s ad tech dominance and a Dentsu reunion for...

Mumbrellacast ·

2021/09/30

This week, the Australian Competition and Consumer Commission (ACCC) report into ad tech highlighted concerns and likely harms to publishers, advertisers and consumers, as a result of Google's overwhelming dominance in the space. Another new business popped up this week, with local holding company, Ryancap launching its latest business, Tightrope, collaborating with old Konrad Spilva's Shadowboxer. TikTok also went live with its first TikTok World, a showcase of products it hopes to push brands

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48:31

Mumbrellacast: Female CEO movements, streaming in...

Mumbrellacast ·

2021/09/23

Over the weekend there was the announcement of two new female CEOs in the advertising world, with Sheryl Marjoram returning to Australia from McCann London to join DDB Sydney and with Kirsty Muddle also stepping into the CEO role at Cummins & Partners. Earlier this week, Deloitte published its tenth edition of the Media Consumer Survey, while in a Year13 study, 32% of Gen Z respondents said they spend one-to-two hours on a streaming service daily. With Foxtel's new Flash service, the team discussed

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42:33

Squarespace's David Lee on why in-housing creative...

Mumbrellacast ·

2021/09/20

Squarespace's David Lee has turned the tech start-up's creative team into one of the world's most renowned in-house units in the world since he joined from TBWA Worldwide in 2013 as chief creative officer. Yet when speaking on the Mumbrellacast, he says that he doesn't believe in-housing creative is the path most brands should be taking. Later in the conversation, Lee also speaks about his observations from judging at this year's Cannes Lions, the stress of creating a Super Bowl ad, a shifting

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48:22

Everything you need to know about Nine in 2022 and...

Mumbrellacast ·

2021/09/16

This week Nine Entertainment Co hosted its virtual Upfront for 2022, and in doing so presented its content slate for the year ahead. Paired with its entertainment offering, there was major focus on technology - particularly Nine Galaxy moving to a CPM model, and a new deal will see Nine's Audience match integrated with Salesforce in early 2022, allowing clients to match and activate customer data to Nine's 14 million signed-in users. The week also began with the news that Commercial Radio Australia

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391 results

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