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PODCAST

PocketGamer.biz Podcast

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you

leisure video games

All Episodes

00:05:19

S02 E20 One Ton’s Ray Gregory & Noah Rosenfield On...

PocketGamer.biz Podcast ·

2023/03/24

According to Ray Gregory (Founder/CEO) and Noah Rosenfield (CMO) of One Ton, the more solutions in a game, the better. Peggy Anne Salz journeyed to the cowboy-hat-clad pair at PGC London 2023 to learn how they are lassoing in a new era of puzzle games. In One Ton's beta game, Addagrams, players are encouraged to make different anagrams than their fellow users—a 180 from traditional word puzzles with only one solution. Ray explains, "[You can play] different words yet [have] the same score

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00:14:57

S02 E19 Assetario’s Matej Novak On Using Machine...

PocketGamer.biz Podcast ·

2023/03/23

What if you could predict what players need, personalize pricing and generate more revenue in the process? This is the sweet spot where Assetario is staking its turf, and enabling publishers to predict LTV with high certainty. Peggy Anne Salz meets with Assetario’s CEO, Matej Novak, to learn more about the B2B machine learning engineer that partners with gaming leaders like Century Games to raise their LTV by 30%. Matej reveals how Assetario utilizes first-party, cost, and anonymized metadata to

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00:08:43

S02 E18 Odeeo's Amit Monheit On Growing Your Game's...

PocketGamer.biz Podcast ·

2023/03/22

Want to improve your user experience, develop relationships with major brands, and significantly increase your ARPDAU? Odeeo has got you covered. Peggy Anne Salz chatted with Odeeo Co-Founder and CEO Amit Monheit at PGC London 2023 about how the company's audio ads delivered 5-15% incremental ARPDAU uplifts to studios Superfine (previously Gamejam Co) and TapNation. Amit says in-game audio advertising is ideal for mobile gaming, allowing players more control over their ad experience while

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00:08:03

S02 E17 PlayBatch’s Ezra Regev & Isaac Goldenberg On...

PocketGamer.biz Podcast ·

2023/03/21

Someone get Ezra Regev and Isacc Goldenberg a crystal ball because they are on fire predicting the marketing future. The co-founders of PlayBatch chat with Peggy Anne Salz in this episode to explain how their hybrid-casual games studio foresaw Apple’s privacy changes and built their game and company structure accordingly. PlayBatch’s latest game, University of Magic, combines a larger merge game with several smaller hyper-casual games—each with a custom product page. The pair share how this setup

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00:06:55

S02 E16 Smadex’s Philip Gontier On Scaling With SKAN...

PocketGamer.biz Podcast ·

2023/03/20

With probabilistic matching coming to a close soon, marketers must start testing ad campaigns focusing on contextual signals and first-party data. Our co-host, Peggy Anne Salz, reunites with Philip Gontier, Chief Revenue Officer at Smadex and the “Godfather” of mobile advertising, in this episode to learn how the DSP is leading the charge in privacy-centric advertising and landing 500 million daily impressions for their clients. Peggy and Philip also discuss the metric benefits of CTV and how Smadex

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00:09:45

S02 E15 Playstack’s Harriet Hughes On Finding The...

PocketGamer.biz Podcast ·

2023/03/16

Our host Peggy Anne Salz brings us another on-the-ground interview this episode as she chats with Playstack’s CMO, Harriet Hughes. The two get honest about the decision to work with a publisher and how developers can find the right one. Harriet says that a publisher’s job is not to take over the game but to make the community as excited for release day as the developers are. She shares how Playstack helped a two-brother studio and a single developer grow their creations into critically acclaimed

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00:04:13

S02 E14 Creadit's Luis Leon On Generating Impressive...

PocketGamer.biz Podcast ·

2023/03/15

Creative is king, and Luis Leon is here to tell you how to deliver killer content on a budget. Peggy Anne Salz is on the ground in this episode with Luis, Head of Creative Business Development at Creadits, a production platform for performance marketers. Luis says Creadits is a "creative partner, not a creative agency." The company strategizes with studios, advising them on what is working now in gaming ads. Luis also shares a hack on how to do more with less while A/B testing. CHAPTER

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00:06:54

S02 E13 Leanplum’s Yeshas Nakshathri On Reinventing...

PocketGamer.biz Podcast ·

2023/03/14

2023 is the year to perfect your live ops, and Leanplum is here to help. This mobile marketing platform simplifies multichannel campaigns to increase customer engagement and surpass revenue goals. Peggy Anne Salz linked up with Yeshas Nakshathri, Head of Partnerships at Leanplum, to discover how the platform helps renowned companies like Big Fish Games and MobilityWare exceed their expected revenue by 300% for a single live op event. Yeshas also shares how to integrate hyper-personalization and data

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00:26:20

S02 E12 Gold Town Games’ Thomas Jonasson On The...

PocketGamer.biz Podcast ·

2023/03/09

We're going back to basics in this episode. This week we chatted with Thomas Jonasson, Head of Publishing at Gold Town Games, about how his small Sweedish studio perfects quality game design and development. Throughout the episode, Jonasson shares a psychology trick that helped boost the company’s live ops, resulting in a 20-70% game revenue lift; what developers can learn from e-commerce; and how to look deeper into trends to truly understand your customers' desires and what your studio can add to

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00:36:13

S02 E11 Tiltify’s Tom Downie On Simplifying Charity...

PocketGamer.biz Podcast ·

2023/03/02

Despite a market valuation of nearly two billion dollars worldwide, many people still view gaming as a pastime with little social or cultural value. Tiltify is here to change that belief. In this episode, we meet Tom Downie, UK Charity Manager of Tiltify, a livestream and digital fundraising platform, who says the games industry is actually a community-centric space bursting with people who do good. Tom explains that studios who have fundraised in the past are discouraged from hosting events often

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00:31:31

S02 E10 Looking to TikTok For Trends and Product...

PocketGamer.biz Podcast ·

2023/02/23

Our host Peggy Anne Salz is on the ground at PGC London 2023 again this episode, where she chats with two experts in live ops and trend analysis. First, we meet Alex Haley, Principal Games Operations Manager at Product Madness, one of the largest mobile game studios in the world. Alex shares a live ops crash course and the strategy that helped Product Madness host over 600 in-app events last year. Afterward, we ask Patty Toledo, the genius behind every Pocket Gamer event, for her advice on how to

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00:37:58

S02 E09 AI Rules At PGC London 2023, Big Fish Games’...

PocketGamer.biz Podcast ·

2023/02/16

Pocket Gamer Connects London 2023 was Steel Media’s biggest event yet, with over 2600 attendees and 1200 companies attending the leading mobile gaming industry conference. Our hosts, Peggy Anne Salz and Brian Baglow, recap “wow” moments from the show with the “PG Tribe” of Chris James (Steel Media CEO), Dave Bradley (COO), and Daniel Griffiths (PG.Biz Editor). This game-loving group also weighs in on hot topics and how AI can help indies take on major studios and win. Peggy also welcomes a surprise

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00:41:04

S02 E08 Helpshift, Keyword Studios, KatanaAI and...

PocketGamer.biz Podcast ·

2023/02/09

In a fast-paced and wide-ranging discussion, co-hosts Brian Baglow and Peggy Anne Salz speak to the companies which are helping developers offer a flawless user experience from start to finish, with a focus on keeping players happy (and playing the game). Brian is joined by Eric Vermillion, the CEO of Helpshift, Peter Gerson, a Senior Manager with Keyword Studios, KatanaAI’s Technology and Sales Director Dominick Kelly and Oz Syed, a Game Development Evangelist from Backtrace. This crack team

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00:32:01

S02 E07 Trailmix’s Philippa Layburn on Identifying...

PocketGamer.biz Podcast ·

2023/01/26

Want a winning formula to pick your winning ad creative and streamline your A/B testing? In this episode of the PocketGamer Podcast, our hosts Brian Baglow and Peggy Anne Salz chat with Trailmix’s Senior UA Manager Philippa Layburn on how she is changing the ads playbook with constant creatives analysis. Part of her secret: think outside the box and measure success using a metric blend that makes sense for their game. This episode isn’t one you want to miss as Philippa details hook rates (her new

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00:32:51

S02 E06 MobilityWare's Larry Hsieh on LiveOps on a...

PocketGamer.biz Podcast ·

2023/01/17

Building and maintaining a great game doesn't require a big budget. Take it from Larry Hsieh, Principal Product Manager at MobilityWare. In this episode, Larry joins our partners in crime, Peggy Anne Salz and Brian Baglow, to share his tips and tricks on engaging and retaining users through customized events and live ops. By capitalizing on Santa, building scalable tools, and designing a flexible system with multiple variables, anyone can create a game on par with those from the top 50

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00:57:07

S02 E05 Google’s Jen Lui on how developers of all...

PocketGamer.biz Podcast ·

2022/12/16

The global games market is becoming ever more competitive, with increasing numbers of developers, publishers, and games all vying for attention. In such challenging market conditions, how can game creators make sure that their hard work and creativity is supported by a robust launch strategy? To answer this question and more, the PocketGamer.biz team spoke with Jen Lui, Senior Product Manager at Google, who leads Google’s advertising solutions for games. “What’s the saying - you only get one chance

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00:57:13

S02 E04 Nick Button-Brown advisor, investor and...

PocketGamer.biz Podcast ·

2022/10/07

The PocketGamer.biz podcast is back with a bang - with a whole new team on board for the journey! We welcome on board two of the new PG.biz editorial team, in the shape of Iwan and Lewis, who join Brian to talk about their experience so far in the world of mobile games. As former console and PC gamers, how are the team finding the world of hybrid monetisation, alternative app stores and hypercasual hits? Brian then speaks with Nick Button-Brown. Investor, advisor, board member, executive - Nick has

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00:41:45

S02 E03 Riley Anderson from Umami Games on the...

PocketGamer.biz Podcast ·

2022/08/05

Welcome back, podcast pals. Our deep dive into development continues in this episode as we talk to the entirely excellent Riley Andersen, the CEO of Umami Games. Umami is an indie development studio in Copenhagen in Denmark, which has established an enviable reputation in the hypercasual market. The creator of hits such as ABC Runner, Umami describes itself as a ‘metrics-driven’ studio which values innovation and fun. Find out more at its LinkedIn and Twitter pages. Our host Brian (managing editor

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00:33:22

S02 E02 Jackie Jin from Squid Games on the importance...

PocketGamer.biz Podcast ·

2022/07/22

In this episode of the PG.biz podcast, we explore the reality of building and running a mobile games studio with the wholly awesome Jackie Jin. Jackie is the founder and CEO of Squid Games, a casual games studio based in the Bay area. From design and development to monetisation and recruitment, Jackie and Brian discuss the challenges and opportunities for the studio and developers worldwide. In a market which is evolving and changing so rapidly, how can a small games studio compete? Does company

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00:43:55

S02 E01 Greg Hartrell from Google on how to build for...

PocketGamer.biz Podcast ·

2022/07/11

Welcome to season two of the PocketGamer.biz podcast, your porthole into the ever-growing world of mobile games. Things move pretty quickly in mobile. From the explosive growth of hypercasual to the deep monetisation of more traditional role-playing games, the sheer scale of the market means there's something out there for everyone, whether they're using a $20 Android or a $1,000 iPhone. And today we're back with a new podcast season! This time around we'll be bringing you even more insight and

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206 results

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