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PODCAST

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring

business entrepreneurship

All Episodes

17:30

117: Bounced Payments & Personal Follow-Up

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/04/12

Are you relying solely on automations to recover failed payments? If so, you are losing money and experiencing unnecessary churn in your subscription box business. Business is personal. Recovering failed payments needs more than just automation - it needs a personal touch. Your personal touch. Think about how much time, energy, and money you spend getting new subscribers. How much time and energy are you willing to spend to keep them? In my subscription business, we use a combination of automations

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32:58

116: 5 Ways to Increase Perceived Value in Your...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/04/05

Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business. In today’s episode, we’re talking about increasing the perceived value

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41:18

115: Building an Audience in 90 Days and Selling out...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/03/29

When you’re just getting started on your subscription box journey, it can be hard to imagine yourself successfully managing a thriving subscription. That’s when you need to seek inspiration from someone just a few steps ahead of you. Kathy Strahs from The Awayday Box is just that person. Kathy was inspired to provide moms like her - burnt out and depleted from all the past few years have thrown at them - with a truly special, self-care experience. She had no subscription box experience and no

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26:31

114: Building a Lead Magnet Funnel

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/03/22

In this episode, I’m going deeper into lead magnets and showing you how to build a lead magnet funnel. Top of the funnel -this is the largest part of the funnel. Your goal is to collect as many leads as possible. Start with a free offer, giving your audience something of value. Freebie or low-dollar lead magnet. Ads to targeted interests going to cold and warm audiences. Make sure your lead magnet is niched down so you don’t waste time and money on unqualified leads. The goal is to capture

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36:55

113: How Cotton Chaos 5X Their Subscribers with a...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/03/15

Have you ever set a really big goal for your business? A goal that made you feel a little dizzy at the thought of trying to reach it, but you got brave and made it anyway? That’s what Whitney and Andrea, the dynamic duo behind Cotton Chaos did at the beginning of 2022. Cotton Chaos is a graphic t-shirt business that sells retail and wholesale tees. They also have a t-shirt subscription that launched in January 2021 with 35 subscribers. After that initial launch, they found Launch Your Box and

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43:34

112: How I Built My 2nd Business From Scratch to Over...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/03/08

Are you struggling to build your audience or find the right people for your offer? Do you have a plan in place to get some traction and start making progress toward starting and growing a successful, sustainable subscription box business? Inside Launch Your Box, I work with thousands of subscription box owners. Many of them are starting their businesses from scratch. And so many of them come to me not knowing where or how to start. I know exactly how they feel. When I started my second business -

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30:41

111: Raising Prices and Achieving Long-Term...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/03/01

“It takes money to grow.” - Sarah Williams Is it time to raise your prices? After all, costs are up on absolutely everything. Your costs are up - on products, packaging, shipping, and more. Your costs going up means your profit margins are going down. If you don’t raise your prices, you’ll keep chipping away at your profit margin - and your business won’t be sustainable long term. It takes money to grow your business. A lower profit margin means less money to invest back into your business which

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26:09

110: It's Not Too Late to Pivot Your Offer with...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/02/22

Have you ever felt the pull to change what you’re offering? Sometimes, pivoting and offering something different to your audience results in success in the form of a growing, thriving subscription box. That’s exactly what happened with Launch Your Box member Joanne Jurica of Rustic Glitter. There are so many things I love about Joanne’s story. A former lash stylist, Joanne was forced to close her salon during the pandemic and lean on her hobby, Rustic Glitter, to bring in some income. Joanne had

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29:22

109: 10 Ways to Build Your List - Every Month

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/02/15

What one thing can you do in your business every single day that would help you be the most successful? Work to build and grow your email list! If you’re not replenishing the pool of people you’re selling to, you won’t be able to grow your business the way you want to. Growing your email list gets new, fresh eyes on your stuff. It allows you to present your offer to new people. And that allows you to grow. One of my main goals for my business in 2023 is to double the size of my email list. I

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32:09

108: 5 Emails Subscription Box Owners Can Send Every...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/02/08

“Email marketing needs to be part of your audience building strategy.” - Sarah Williams You know social media is an important part of audience building. You’re showing up consistently, creating engaging posts and reels, connecting with your followers. But… How often are you sending emails to your email list? Just as important as your social media (and maybe even more important) is your email list. You own your email list. Unlike your social media accounts, you can’t get locked out or hacked. Your

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28:33

107: Creating SEO Friendly Content for Your...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/02/01

“SEO doesn’t have any fuel without content.” - Sarah Williams How do you get your stuff in front of people right when they’re looking for it? The answer, in part, is SEO. I brought a special guest to the podcast to talk about how and why to create SEO content for our subscription box businesses. Crystal Waddell is an e-commerce seller and content creator. She’s also one of the hosts of The Smart and Simple SEO Show, a podcast that does its best to make SEO easy for online entrepreneurs to

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18:25

106: 7 Ways to Market Your Subscription Box Cost...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/01/25

Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business. The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. I’m sharing seven cost-effective ways to

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49:56

105: Scaling Your Subscription Box Business with...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/01/18

I have a special episode for you today! Cheryl Ham is a long-time member of Launch Your Box, an OG member of Scale Your Box, and the founder of the wildly successful Yarnable subscription box. She’s here today to catch us up on all that’s happened in her business since her last visit to the podcast almost two years ago. Cheryl’s business started as more of a hobby. She had a full-time career and a love for all things knitting and yarn, especially hand-dyed yarn. She became an independent yarn dyer

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28:46

104: Niching Down Your Ideal Customer Can Improve...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/01/11

“20% of your customer base generates 80% of your revenue.” - Sarah Williams Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone! When you try to please everyone,

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44:21

103: From the Food Network to Starting a Subscription...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/01/04

I’ve got some star power for you on this episode of the Launch Your Box podcast! Lauren Jacobs, a.k.a The Cheerful Baker, is a member of Launch Your Box and the creator and curator of a successful cookie decorating subscription box. She’s also one of the stars of a recent episode of The Christmas Cookie Challenge on The Food Network! There is so much to love about Lauren’s story and how she went from being a mom and art teacher who loved to bake cookies for her children’s classmates and friends to a

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21:27

102: Sarah’s Strategies to 100 Subscribers and Beyond

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/12/28

Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t. Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and holding

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25:03

101: 5 Reasons Why You Should Start a Subscription...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/12/21

Did you know the subscription box industry reached 22.7 Billion dollars in revenue at the end of 2021? And it’s expected to more than triple that number by 2027! Why am I telling you this? Because there IS room for you and your subscription box. If you’ve had your subscription idea for a while, dreaming but not yet doing, make 2023 the year you get it started. It’s time to stop sitting on the sidelines and start taking action. You CAN get your subscription box up and running this year. And in this

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62:54

100: Year End Review with My Mastermind Ladies

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/12/14

Welcome to the 100th episode of the Launch Your Box podcast! I talk a lot about consistency on this podcast. And inside Launch Your Box. And on my social media accounts. It’s not because I don’t have anything else to talk about. If you’ve been around at all, you know I talk about all the things. But in so many of “the things,” consistency matters. I’ve gotten to 100 episodes by showing up every week. That’s right, in 100 episodes - nearly two full years, I’ve never missed a week. And showing up

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20:31

099: Creating a One-Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/12/07

Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box. When people start thinking about starting a subscription box, they think about a fully curated box. They dream about the experience they’ll provide their

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23:15

098: Using Mystery Boxes to Reduce Inventory Before...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/11/30

“Don’t bring that stale inventory into 2023!” - Sarah Williams Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves. One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce

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