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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

45:29

Retain Your Customers with the Beginning In Mind with...

Wealthy and Well-Known Podcast ·

2024/01/02

This episode is all about community and retention. It doesn’t matter who you are, this message is for you! Joining us to explore this super important, universal topic is Shana Lynn, a podcast host, speaker, and consultant with more than ten years of experience in retention. Tuning in, you’ll hear all about Shana’s college thesis that got her on stages across the country, her experience at Vanderbilt Medical Centre, and being handpicked to work for Stu McClaren. We unpack what it really means to

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26:34

5 Keys to Being Financially Secure as an Entrepreneur

Wealthy and Well-Known Podcast ·

2023/12/29

Money is a topic that is just not talked about enough – how to make it; save it; invest it; wisely spend it; and keep it. So we were thrilled when we got the chance to sit down with Rob Luna recently, and he made some powerful, life-changing observations that we’d like to share with you today. We distilled Rob’s message into 5 key points that will enable you to become more financially secure as an entrepreneur. We discuss how being debt-free leads to freedom, why you should always be your number

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35:41

Wealth Building Strategies For Entrepreneurs

Wealthy and Well-Known Podcast ·

2023/12/26

One of our favorite things to do is speak with clients who have expertise relevant to the Influential Personal Brand community. In today’s episode, we speak with Rob Luna, a distinguished wealth strategist and CEO of Real Talk Capital, about tax and financial strategies for personal brands. Rob’s mission is to help people build, grow, protect, and enjoy their wealth. His experience and dedication to financial success make him a valuable resource for those seeking financial guidance and security. In

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15:32

What To Know If You Want To Be a Highly Paid...

Wealthy and Well-Known Podcast ·

2023/12/22

There’s more than one way to become a highly paid professional speaker. But what are the best paths to success? And how do you choose what’s right for you? In today’s special recap episode, AJ takes us through her top takeaways from her conversation with Shawn Hanks, CEO of Premiere Speakers Bureau. We find out about the three non-negotiables for becoming a highly paid professional speaker, before taking a closer look at how to hone your craft, the evergreen speaking categories you should be aware

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48:46

What You Should Know About Working with Speaker...

Wealthy and Well-Known Podcast ·

2023/12/19

Are you a talented speaker looking to advance your career, but unsure of how to take the next steps and scale up? Then look no further than today’s conversation with Shawn Hanks, CEO of Premiere Speakers Bureau (PSB) – a company that has spent over 25 years successfully partnering leading speakers with satisfied clients. Tuning in, you’ll hear Shawn unpack everything you need to know about the dynamics of working with bureaus, along with a host of practical tips for aspiring speakers. We explore the

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22:47

Using Speed as a Competitive Advantage

Wealthy and Well-Known Podcast ·

2023/12/15

There is a guiding principle for wealth accumulation and financial prosperity that says money loves speed. Take a moment to reflect on that. Money tends to grow faster when it’s put to work quickly, and people are almost always willing to pay more for speedier results! Today, we expand on our recent episode with Jay Baer, titled ‘The Time to Win with Jay Baer’. Join Rory as he shares his key takeaways from that conversation, including a powerful question to ask yourself to help you make more money,

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37:21

The Time to Win with Jay Baer

Wealthy and Well-Known Podcast ·

2023/12/12

Speed is an incredibly important factor in delivering products and services to your customers and it is often overlooked. Today on the Influential Personal Brand Podcast, Jay Baer joins us to discuss his new book, The Time to Win, the importance of finding the perfect time to deliver to your customers, and why that time is most likely faster than you think. Tuning in, you’ll hear all about the premise of the book, how the pandemic inspired Jay to write it, why speed is as important as price, fast

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13:57

Is This the Golden Age of Publishing?

Wealthy and Well-Known Podcast ·

2023/12/08

Welcome to the recap of our conversation with the author and CEO of Copper Books, Allison Trowbridge about why an author is also an entrepreneur. In this episode, we discuss why this is the golden age of publishing, why it is easier than ever before for anyone to write a book, and more! We even delve into why being an author automatically makes you an entrepreneur before being reminded that writing a book is a calling. In the previous episode, Allison likened the three ways to publish a book to

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37:35

Be an Author Entrepreneur with Allison Trowbridge

Wealthy and Well-Known Podcast ·

2023/12/05

Authors are entrepreneurs! If you are an author of any kind or if you aspire to write a book someday, then this is the episode for you! Today we are joined by the incredible Allison Trowbridge, author and entrepreneur, to discuss her book, her company, and so much more! Tuning in, you’ll hear all about what made Allison want to write a book, what it’s about, how she got her start in the world of books before she even started writing, and more! If you are ready to be an author and sell your story to

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26:15

The Secrets of Building an Amazing Affiliate Lead...

Wealthy and Well-Known Podcast ·

2023/12/01

Ever wonder about the secrets behind Brand Builders Group’s success? Then don’t miss out on this special recap episode stemming from our recent interview with Matt McWilliams. Today, Rory talks about the secrets to building an amazing affiliate lead generation machine, including what it means when we say affiliate marketing and the essentiality of overdelivering to the people who already trust you, and in you. Rory expands on their BBG for Free Program, how to kick-start your referral cycle, why

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32:10

How To Get Affiliates To Promote Your Product with...

Wealthy and Well-Known Podcast ·

2023/11/28

Building a business is not as valuable as building a reputation, and there are few better ways of carrying your business’ reputation forward than by implementing an affiliate program. Affiliate marketing uses third-party affiliates to market and promote your products, and you only pay them once a sale has been made. So today, we’ve asked the affiliate guy himself, Matt McWilliams, to join us and explain why every business needs to have its own affiliate program. We discuss how to know when the time

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15:10

How to Get Better Outputs Using ChatGpt

Wealthy and Well-Known Podcast ·

2023/11/24

As we recap the inspirational conversation that we had with Elevate and Scale’s Kyle Stout, we decided to hone in on how to get the best outputs from using ChatGPT. The most important thing to understand is that you need to train ChatGPT in order for it to give you the best results on a consistent basis. That means honing your inputs until ChatGPT understands your personal brand and being as specific and detailed as possible for optimal results.

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51:10

Become A Better Copywriter with AI with Kyle Stout

Wealthy and Well-Known Podcast ·

2023/11/21

There are many fears surrounding AI and its recent evolution. While many of these are valid, some are not, and many people are forgetting about the undeniable benefits of using AI in business. Joining us today is Kyle Scout, the Founder of Elevate Scale, a company that helps e-commerce brands maximize their revenue with SMS and email marketing. The first half of our conversation with Kyle is all about using AI for content generation, as we explore how he learned to use AI efficiently and

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34:39

3 Secrets to Getting Publicity

Wealthy and Well-Known Podcast ·

2023/11/17

Today on the Influential Personal Brand Podcast, we are recapping our discussion with Paige Dungan and highlighting three secrets to gaining publicity. Tuning in, you’ll hear all about the importance of connecting your expertise to the news cycle, the two ways you can ‘become the media’, the importance of having a relationship engine, and why the media needs you just as much as you need them! We even delve into the biggest publicity secret of all, the principle of the relationship switchboard

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33:28

How to Get Publicity for Your Book Launch with Paige...

Wealthy and Well-Known Podcast ·

2023/11/14

The media doesn’t care about your book until you have proven yourself as an expert! The incredible PR guru, Paige Dungan, joins us today on the Influential Personal Brand Podcast to discuss publicity for book launches. Tuning in, you’ll hear all about what authors need to know about getting media attention for their books, how to build a relationship with the media, knowing your target audience, and the biggest mistakes authors make in PR for their books. We discuss how TV and podcasting can bring

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16:08

Building Your Consulting Practice by Positioning Your...

Wealthy and Well-Known Podcast ·

2023/11/10

In the previous episode, we spoke to author and speaker, David Baker, about the steps to positioning yourself as an expert in your field. Using the insights gained from our conversation with David, in this recap episode, we unpack the steps to building your consulting practice by leveraging your expertise. We delve into the concept of expertise, how to avoid being a generalist, and why you should narrow your focus. We uncover what it means to be a true expert in your field and why this distinction

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45:21

Charge More by Doing Less with David Baker

Wealthy and Well-Known Podcast ·

2023/11/07

Have you ever wondered why being an expert in your field can make or break your brand's success? Becoming an expert takes time and effort. It requires continuous learning, staying up-to-date with industry trends, and relentlessly demonstrating your knowledge. Over time, your expertise will contribute significantly to your brand's growth and reputation. Joining us today is David Baker, author and speaker, to explain what it means to be an expert, how to become an expert, and everything in between

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27:55

How to Turn Your Personal Brand into a Worldwide...

Wealthy and Well-Known Podcast ·

2023/11/03

Ever wondered how a personal brand transforms into a global phenomenon? In today’s episode, Rory delves into what it means to be a mission-driven messenger and the incredible things that can happen when you commit to sharing your message with the world. Using last week’s conversation with Pat Flynn as a jumping-off point, we kick things off with a refresher on how AI can help automate the mundane aspects of business and free you up to focus on the more meaningful and human elements of your

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38:03

How AI will reshape Customer and Member Experience...

Wealthy and Well-Known Podcast ·

2023/10/31

AI might be all the rage right now, but in keeping up with all the latest advancements in this field it is important not to lose sight of the power of real, human connection. That is the opinion of today’s guest, Pat Flynn, a serial entrepreneur, best-selling author, creator, and founder of SPI (Smart Passive Investment) Media. Pat is a truly multi-talented individual and in today’s conversation, he shares his expertise on a range of subjects from podcasting to Pokémon. Tuning in you’ll hear Pat

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11:36

Hidden Perks of Podcasting | Carli van Heerden...

Wealthy and Well-Known Podcast ·

2023/10/27

In the previous episode, we spoke to Carli van Heerden, CEO and Founder of We Edit Podcasts, about what it takes to start your own podcast and the ins and outs of podcast production. In this recap episode, we highlight the main takeaways from our conversation with Carli, with a focus on the hidden benefits of creating and hosting your own podcast. From continuous learning and expert exposure to the art of audience growth through diverse content, we'll unravel the perks of hosting versus being a

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