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PODCAST

The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim

business marketing

All Episodes

53:08

#112: Demystifying Data Science with Ian Thomas

The Analytics Power Hour ·

2019/04/09

Are you a data scientist? I mean, are you really a data scientist? What does that even mean...other than a healthy salary increase? On this episode of the show, Ian Thomas, Chief Data Officer for Publicis Spine sat down with the three co-citizen-data-scientists who regularly host the show to delve into the subject! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

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51:14

#111: Automation in Analytics with Erik Driessen

The Analytics Power Hour ·

2019/03/26

We thought we deserved a break from the podcast, so we went looking for some AI to take over the episode. Amazon Polly wasn't quite up to the task, unfortunately, so we wound up sitting down as humans with another human -- Erik Driessen from Greenhouse -- to chat about the different ways that automation can be put to use in the service of analytics: from pixel deployment to automated alerts to daily reports, there are both opportunities and pitfalls! For complete show notes, including links to items

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54:06

#110: Creating Balanced Teams (and Avoiding Groupthink)

The Analytics Power Hour ·

2019/03/07

In recognition of International Women's Day, and because it's a really important topic, this is a very special episode. The two straight, white, cisgender male co-hosts of this podcast sat this episode out, while Moe took over the mic for an in-depth discussion with Alison Vorsatz from Fairygodboss and Aubrey Blanche from Atlassian about diversity (a term they both try to avoid) in the workplace. If this episode doesn't change your perspective and compel you to action, you are almost certainly not a

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41:50

#109: RAD Podcast Analytics with Stacey Goers from NPR

The Analytics Power Hour ·

2019/02/26

Do you know something that is really simple? Really Simple Syndication (aka, RSS). Did you know that RSS is the backbone of podcast delivery? Well, aren't you clever! What's NOT really simple is effectively measuring podcasts when a key underlying component is a glorified text file that tells an app how to download an audio file. Advertisers, publishers, and content producers the world over have been stuck with "downloads" as their key -- and pretty much only -- metric for years. That's like just

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56:38

#108: Smart Speaker Measurement with Steve Mulder...

The Analytics Power Hour ·

2019/02/12

"Hey, Google! How do you measure yourself?" "I'm sorry. I can't answer that question. Would you like to listen to a podcast that can?" National Public Radio has long been on the forefront of the world of audio media. Why, you might even remember episode #046, where Steve Mulder from NPR made his first appearance on the show discussing the cans and cannots of podcast measurement! On this episode, Mulder returns to chat about how much more comfortable we have become when it comes to conversing with

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54:23

#107: Bringing Data Science to the Enterprise with...

The Analytics Power Hour ·

2019/01/29

What does it really take to bring data science into the enterprise? Or... what does it take to bring it into your part of the enterprise? In this episode, the gang sits down with Dr. Katie Sasso from the Columbus Collaboratory...because that's similar to what she does! From the criticality of defining the business problem clearly, to ensuring the experts with the deep knowledge of the data itself are included in the process, to the realities of information security and devops support needs, it was a

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51:57

#106: SQL and the Digital Analyst with Pawel Kapuscinski

The Analytics Power Hour ·

2019/01/15

WHERE were you the first time you listened to this podcast? Did you feel like you were JOINing a SELECT GROUP BY doing so? Can you COUNT the times you've thought to yourself, "Wow. These guys are sometimes really unFILTERed?" On this episode, Pawel Kapuscinski from Analytics Pros (and the Burnley Football Club) sits down with the group to shout at them in all caps. Or, at least, to talk about SQL: where it fits in the analyst's toolbox, how it is a powerful and necessary complement to Python and R,

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50:02

2018 Year in Review!

The Analytics Power Hour ·

2019/01/01

Happy New Year! Sure. The ball has dropped in Times Square, and a new year means an opportunity to look forward. But, we wanted to take a quick look back first -- on the industry, on the podcast, and on the world in general. From GDPR to Bayesian statistics to machine learning and AI to... podcast (and #mattgershoffed) stickers, 2018 was, clearly, the Year of the Analyst. So keep analyzing! For complete show notes, including links to items mentioned in this episode and a transcript of the show,

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57:06

#104: Getting the Data Collection Right with Adam Greco

The Analytics Power Hour ·

2018/12/18

Have you ever had stakeholders complain that they're not getting the glorious insights they expect from your analytics program? Have you ever had to deliver the news that the specific data they're looking for isn't actually available with the current platforms you have implemented? Have you ever wondered if things might just be a whole lot easier if you threw your current platform out the window and started over with a new one? If you answered "yes" to any of these questions, then this might be just

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53:29

#103: Customer Data Platforms Revisited with Todd...

The Analytics Power Hour ·

2018/12/04

What's the hot new technology of 2018? AI? Deep Learning? Pole-dancing robots? Maybe. Or, maybe it's customer data platforms (CDPs) -- a topic we actually covered way back in January 2017 on episode #053 with Todd Belcher, who, at the time, was with CDP provider BlueConic. Since then, Todd left BlueConic to start CDP Resource, which is, well, a resource for companies looking to select, implement, and maintain a CDP. We asked Todd to come back on the show to give us the rundown on how there is now

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55:53

#102: Data and Disasters (of the Natural Kind)

The Analytics Power Hour ·

2018/11/20

Perspective is a good thing. We've all agonized about a misreported metric or an unsatisfying entry page analysis and had to remind ourselves that we're not exactly saving lives with our work. On this episode, though, the gang actually meanders into life-and-death territory by chatting about one of the uses of data outside of the world of digital marketing and websites and eCommerce: natural disaster preparation and response. Sherilyn Burris from Cascia Consulting joins Michael, Moe, and Tim to chat

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50:07

#101: Diving into Data Lakes with Rohan Dhupelia from...

The Analytics Power Hour ·

2018/11/06

Remember when you used to keep all of your data packed into data boxes and stacked up on a bunch of data shelves in your state-of-the-art data warehouse? Well, it might be time to fire up the data forklift and haul all of those boxes out of the structured order of your data warehouse and dump them into a data lake so that it can float and sink and swim around in semi-structured and unstructured waters. On this episode, Rohan Dhupelia joins the gang to talk about his thoughts and experiences from

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01:10:37

#100 - Listener Questions Answered!

The Analytics Power Hour ·

2018/10/23

To think, it was barely-considered subtle humor that we used two trailing zeros in episode #001. But, despite our best efforts to destroy our reputations or our livers long before we centupled that original episode, we failed on both fronts, and we now need that third significant digit! For this special episode, we invited listener questions, and our listeners responded. Some of them blew right past the time limit on their questions, but that's okay: we blew (slightly) past the one hour mark for the

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01:02:08

#099: How Technical Should the Analyst Be? With Simo...

The Analytics Power Hour ·

2018/10/09

Are you deeply knowledgable in JavaScript, R, the DOM, Python, AWS, jQuery, Google Cloud Platform, and SQL? Good for you! If you're not, should you be? What does "technical" mean, anyway? And, is it even possible for an analyst to dive into all of these different areas? English philosophy expert The Notorious C.M.O. (aka, Simo Ahava) returns to the show to share his thoughts on the subject in this episode. For complete show notes, including links to items mentioned in this episode and a transcript

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57:36

#098: Successfully Managing the Analyst

The Analytics Power Hour ·

2018/09/25

As the axiom goes: people don’t leave companies; they leave their managers. And, good analysts are constantly being approached with new opportunities. So, what’s the secret formula for hanging on to analytics talent? Assuming simply chaining them to their desks isn’t an option, then the trick is keeping them happy and motivated. On this episode, the gang discusses their experiences and perspectives on the topic. Tim tried to quit the show just before recording, but he then discovered that Michael

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54:40

#097: Spotting and Assessing Analytics Talent with...

The Analytics Power Hour ·

2018/09/11

Tell me about a time you produced an amazing analysis. Please provide your response in the form of a Jupyter notebook that uses Python or R (or both!) to pull words from a corpus that contains all words in the OED stored in a BigQuery table. I mean, that's a fair question to ask, right? No? Well, what questions and techniques are effective for assessing an analyst's likelihood of succeeding in your organization? How should those techniques differ when looking for a technical analyst as opposed to a

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58:23

#096: Analyzing Online Learning Options for the...

The Analytics Power Hour ·

2018/08/28

Mama always said: life is like a box of chocolates, and online learning is sometimes like one of those boxes where you don’t know which piece is delicious nougat and which piece is some sort of nasty, coconut-y cream. Well, maybe not your mama. But, it’s a big world, so, surely, there’s a mother out there somewhere who would agree with the sentiment. On this episode, the gang chatted with Google Consumer Insights Analyst Lizzie Allen-Klein about different learning styles and different approaches and

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13:17

(Bonus) 1:1 with Jodi Daniels: GDPR and CCPA...

The Analytics Power Hour ·

2018/08/21

For this mini-episode, Tim sits down (virtually) with Episode #077 guest Jodi Daniels from Red Clover Advisors to chat about the world of privacy post-May 25, 2018 (GDPR), as well as the upcoming California Consumer Privacy Act of 2018 (CCPA). Has the free-wheeling world of free-flowing consumer data ended, or are companies simply learning how to behave with more care? Give it a listen to find out?

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54:04

#095: The Rise of BI with Taylor Udell

The Analytics Power Hour ·

2018/08/14

Business Intelligence. It’s a term that’s been around for a few decades, but that is every bit as difficult to nail down as “data science,” “big data,” or a jellyfish. Think too hard about it, and you might actually find yourself struggling to define “analytics!” With the latest generation of BI tools, though, it’s a topic that is making the rounds at cocktail parties the world over! (Cocktail parties just aren’t what they used to be.) On this episode, the crew snags Taylor Udell from Heap to join

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51:48

#094: Scaling a Culture of Experimentation with...

The Analytics Power Hour ·

2018/07/31

The company: "Hey, you. That's a mighty nice test you've run. We should be doing that a lot more of those." You: "Um...okay. But, I'm only one person." In this episode, the gang chats with Pinterest's Andrea Burbank (Twitter | Pinterest) about how she (loosely) dealt with this scenario: from sheer force of will to get some early wins to strategic thinking combined with late nights, an obsession with checklists, and a willingness to be flexible as she slowly, but firmly, pushed the organization to

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