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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

22:09

Thriving in the Real Estate Industry While Relocating...

PR 360 ·

2022/06/29

In This Episode…In this week’s PR 360, we talk with Nicole M. Christopherson, a Real Estate Agent and Founder of NMC Realty. We discuss real estate, COVID, relocation, high-interest rates, content, and more! A little about Nicole:Nicole M. Christopherson is a highly respected and sought-after real estate expert who has been helping couples, families and individuals buy and sell distinctive homes since 2003. While a Southern California native, Nicole recently relocated to Austin, TX, from Newport

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27:44

How to Create Avid Enthusiasm on Social Media for...

PR 360 ·

2022/06/22

In This Episode…In this week’s PR 360, we talk with Dan Quitério who specializes in social media marketing. We discuss social audio, espresso drinks, creating avid followers, social media, and more! A little about Dan:Dan Quitério’s 15-year marketing career has spanned both the agency and client sides, working for agencies 360i and Ogilvy, followed by roles with The WNET Group and Paramount. Specializing in social media marketing in the entertainment industry, the brands and clients he’s represented

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17:42

The Art of Creating Stories and Turning Fans into...

PR 360 ·

2022/06/15

In This Episode…In this week’s PR 360, we talk with Martha Garcia, Founder and CEO of I Am Collective. She specializes in creating powerful stories that turn customers from fans to advocates. We discuss stories, mediums, analytics, and how to use analytics with your storytelling. Learn about what is important for creating stories and more! A little about Martha:Martha M. Garcia is many things––a woman of color, an industry veteran, and an intricately layered, fully dimensional human being. Named

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34:34

How to Gamify Your PR Strategy with Nicole Lazzaro

PR 360 ·

2022/06/08

In This Episode…In this week’s PR 360, we talk with Nicole Lazzaro who specializes in the gaming and mobile gaming space. We discuss mobile gaming, ads, gamification, and more! A little about Nicole:Nicole Lazzaro is President of XEODesign and XEOPlay. Nicole is the leading authority on emotion and player experience, a champion for the people-centric Metaverse, and designed the first iPhone game. With a Stanford degree in psychology, Nicole is the first person to use facial expressions to measure

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21:12

Creating Compelling Video Content and Finding the...

PR 360 ·

2022/06/01

In This Episode…In this week’s PR 360, we talk with KWORLD MEDIA CEO Fama Ndiaye about video, video SEO, web3, influencer marketing, virtual and physical influencers, and more! A little about Fama:Fama Ndiaye (originally from Senegal) began her career in Paris and New York, gaining unparalleled experience in the marketing space while establishing herself as a respected Korean beauty consultant. Currently working as the CEO of KWORLD MEDIA (a video marketing company and a digital platform dedicated

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26:49

Discussing the Important Topics in Advertising with...

PR 360 ·

2022/05/25

In This Episode…In this week’s PR 360, we talk with Rosemarie Sanchez about ads, what has changed in the ad space, Web3, and how advertising and public relation must be combined. Here's a little about Rosemarie:Rosemarie Sanchez specializes in Marketing and Strategic Communication planning with 20+ years of experience in the Advertising Industry. She has worked at top advertising agencies, developing go-to-market plans for Fortune 500 clients. She received a Gold Effie for her work on Infiniti,

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24:43

Finding the Right Solutions for Small Businesses with...

PR 360 ·

2022/05/18

In This Episode…On this week’s PR 360, we talk with Joe Martin about small businesses. What do PR pros need to know to be successful with small businesses? What are the pain points small businesses face? A little about Joe: He is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he

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21:58

Finding the Right Influencers and Growing Your...

PR 360 ·

2022/05/11

In This Episode…On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing.We talk about influencer marketing, organic reach, paid reach, social audio, and more!Show Notes·[01:09] Are you a coffee or tea drinker?·[01:20] Any favorite coffee or tea brands?·[01:43] Can you summarize your expertise?·[02:16] What should PR pros know about organic reach in 2022?·[02:58] Are there any tips or advice for using organic reach with paid reach?·[03:46] When talking about

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41:23

Discussing the Finer Details of the Podcast Industry...

PR 360 ·

2022/05/04

In This Episode…On this week’s PR 360, we talk with Dave Lee, Co-Founder of International Podcast Day. We talk about podcasting, ads, YouTube, and social audio. We talk about the mix of the independent and branded podcasts, how brands should look at ads, and starting a podcast.Show Notes·[01:26] Are you a coffee or tea drinker?·[01:49] Any favorite coffee or tea brands?·[02:35] Can you summarize your expertise?·[04:38] How popular is the podcast industry?·[09:44] What should brands know about

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34:56

Navigating the Tricky Waters of Crisis Communications...

PR 360 ·

2022/04/27

In This Episode…We talk with Molly McPherson, an APR crisis communications expert, about social media, social audio, audio releases, cancel culture, and more! Tune in to learn how companies can have both internal and external crises and how to navigate crises.Show Notes·[01:14] Are you a coffee or tea drinker?·[01:53] Can you summarize your expertise?·[03:09] How has crisis comms changed over the years?·[05:38] How do PR pros manage a crisis for a crowd?·[07:18] When is it the right time to comment

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31:00

Creating an Effective Crisis and Brand Reputation...

PR 360 ·

2022/04/20

In This Episode…We talk with Bill Coletti all about brand reputation and crisis communications. We talk about soft assets and cancel culture while discussing how to effectively manage a crisis. Should you have a hard and digital copy of a crisis plan? How does cancel culture impact a crisis?Show Notes·[01:17] Are you a coffee or tea drinker?·[02:41] Can you summarize your expertise?·[03:15] How has crisis comm changed over the years?·[04:42] How does corporate crisis impact a company's

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29:05

How To Create the Best Customer Experience for Your...

PR 360 ·

2022/04/13

In This Episode…We talk with Evan Hamilton from Reddit about customer experience. Customer experience is vital for a company. It can keep a customer happy and make them lifelong customers or turn them away forever. We talk about how to invest and not overinvest in the customer experience. We talk about NFTs, Web3, consumer advisory board, and more!Show Notes·[01:20] Are you a coffee or tea drinker?·[01:27] Any specific chia brands?·[01:55] Can you summarize your expertise?·[02:59] How can brands

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22:00

How Social Media and Freelancing are the Way of the...

PR 360 ·

2022/04/06

In This Episode…We talk with Kirsten Agnello-Dean from Upwork about social media. We discuss how freelancers can use social media, TikTok and its organic reach, Web3 and what PR pros could implement now. We also talk about the features she would like to see from social media, the future of social media, how can struggling Social Media Managers keep creating content, and what features from social media companies surprised her. Show Notes·[01:24] Are you a coffee or tea drinker?·[01:37] Any specific

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24:13

Getting the Most Out of Twitter and the Future of...

PR 360 ·

2022/03/30

In This Episode…We talk with Michelle Garrett all about Twitter and content. We discuss Twitter Spaces, the downvote feature, Twitter Chat, Web3, and social audio. We discuss how some parts of Web3 could be implemented today and the future of content. Plus, how long-form and short-form could be used to answer questions.Show Notes·[01:08] Are you a coffee or tea drinker?·[01:40] Can you summarize your expertise?·[02:20] Has the implementation of Twitter Spaces made Twitter Chat less popular?·[03:32]

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33:38

Creating Astounding Campaigns and Achievable...

PR 360 ·

2022/03/23

In This Episode…We talk with Shana Bull. A digital marketing expert, author, and mom. We discuss everything about being an author and marketing books, what’s important about marketing books, and what has changed since the pandemic. We also discuss Web3 and NFTs and how they could help with building a community.Show Notes·[00:46] Are you a coffee or tea drinker?·[01:28] What are your favorite tea brands?·[02:00] Can you summarize your expertise?·[06:28] How has marketing changed for books?·[08:54]

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44:57

Unlocking Advantages for Brands to Succeed in Social...

PR 360 ·

2022/03/16

In This Episode…We catch up with Neal Schaffer about his new favorite coffee, his thoughts on social audio, what was the problems with Clubhouse, his opinions of Web3. We also talk about Twitter, Twitter Spaces, and the future of social media.Show Notes·[01:18] Since we’ve spoken, have you tried any new coffee?·[04:29] Can you summarize your expertise?·[11:56] Why Clubhouse is not as good as podcasts.·[13:24] What Clubhouse needed to do to keep being popular.·[15:06] Why Clubhouse needed to look at

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20:06

Achievable Media Relations Strategies with...

PR 360 ·

2022/03/09

In This Episode…We talk with Justin Goldstein, the Founder of Press Record Communications, all about media relations. We discuss important topics about media relations, why you should always reply to a media contact within 48 hours, how to tackle misinformation, key tips for PR pros, and how to avoid common mistakes.Show Notes·[01:02] Are you a coffee or tea drinker?·[01:27] Can you summarize your expertise?·[02:21] What is the benefit of being proactive in client and media relations?·[03:27] Do you

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24:31

Developing the Exciting Content and Messaging in...

PR 360 ·

2022/03/02

In This Episode…We talk with Adam Brady from the Anaheim Ducks about working in sports PR. We talk about NFTs, TikTok, Esports, Social Audio, Content Creation, and more. If you’re interested in sports PR or looking to get a better understanding of sports PR, this is the episode for you.Show Notes·[01:38] Are you a coffee or tea drinker?·[01:47] Can you summarize your expertise?·[03:33] Why did you decide to pursue a career in PR?·[05:32] Do you have any tips for PR pros in using TikTok?·[10:22] Have

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13:33

Getting Your Brand to Give Back To Your Community...

PR 360 ·

2022/02/23

In This Episode…We talk with Melinda Pham about Global Results Communications' Tiger Team and its role in giving back and making a difference. This is an uplifting and positive episode about the importance of caring for the community. If your business or PR agency is interested in doing your part to support your community, this is the episode for you.Show Notes·[01:05] Are you a coffee or tea drinker?·[01:32] Can you summarize your expertise?·[02:51] Why did you decide to pursue a career in

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30:38

An Awesome, Authentic, Doable Way To Rethink Your PR...

PR 360 ·

2022/02/16

In This Episode…We talk with Corey Haines about new ways of rethinking your PR strategy and marketing. We talk about sustainable marketing, engineer marketing, and employee influencers. We talk about ways to implement these strategies and if companies should start a podcast or not.Show Notes·[00:56] Are you a coffee or tea drinker?·[01:35] Can you summarize your expertise?·[03:03] What do startups miss when it comes to marketing their products?·[05:38] Where do you find the equilibrium in

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