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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

21:58

Finding the Right Influencers and Growing Your...

PR 360 ·

2022/05/11

In This Episode…On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing.We talk about influencer marketing, organic reach, paid reach, social audio, and more!Show Notes·[01:09] Are you a coffee or tea drinker?·[01:20] Any favorite coffee or tea brands?·[01:43] Can you summarize your expertise?·[02:16] What should PR pros know about organic reach in 2022?·[02:58] Are there any tips or advice for using organic reach with paid reach?·[03:46] When talking about

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41:23

Discussing the Finer Details of the Podcast Industry...

PR 360 ·

2022/05/04

In This Episode…On this week’s PR 360, we talk with Dave Lee, Co-Founder of International Podcast Day. We talk about podcasting, ads, YouTube, and social audio. We talk about the mix of the independent and branded podcasts, how brands should look at ads, and starting a podcast.Show Notes·[01:26] Are you a coffee or tea drinker?·[01:49] Any favorite coffee or tea brands?·[02:35] Can you summarize your expertise?·[04:38] How popular is the podcast industry?·[09:44] What should brands know about

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34:56

Navigating the Tricky Waters of Crisis Communications...

PR 360 ·

2022/04/27

In This Episode…We talk with Molly McPherson, an APR crisis communications expert, about social media, social audio, audio releases, cancel culture, and more! Tune in to learn how companies can have both internal and external crises and how to navigate crises.Show Notes·[01:14] Are you a coffee or tea drinker?·[01:53] Can you summarize your expertise?·[03:09] How has crisis comms changed over the years?·[05:38] How do PR pros manage a crisis for a crowd?·[07:18] When is it the right time to comment

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31:00

Creating an Effective Crisis and Brand Reputation...

PR 360 ·

2022/04/20

In This Episode…We talk with Bill Coletti all about brand reputation and crisis communications. We talk about soft assets and cancel culture while discussing how to effectively manage a crisis. Should you have a hard and digital copy of a crisis plan? How does cancel culture impact a crisis?Show Notes·[01:17] Are you a coffee or tea drinker?·[02:41] Can you summarize your expertise?·[03:15] How has crisis comm changed over the years?·[04:42] How does corporate crisis impact a company's

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29:05

How To Create the Best Customer Experience for Your...

PR 360 ·

2022/04/13

In This Episode…We talk with Evan Hamilton from Reddit about customer experience. Customer experience is vital for a company. It can keep a customer happy and make them lifelong customers or turn them away forever. We talk about how to invest and not overinvest in the customer experience. We talk about NFTs, Web3, consumer advisory board, and more!Show Notes·[01:20] Are you a coffee or tea drinker?·[01:27] Any specific chia brands?·[01:55] Can you summarize your expertise?·[02:59] How can brands

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22:00

How Social Media and Freelancing are the Way of the...

PR 360 ·

2022/04/06

In This Episode…We talk with Kirsten Agnello-Dean from Upwork about social media. We discuss how freelancers can use social media, TikTok and its organic reach, Web3 and what PR pros could implement now. We also talk about the features she would like to see from social media, the future of social media, how can struggling Social Media Managers keep creating content, and what features from social media companies surprised her. Show Notes·[01:24] Are you a coffee or tea drinker?·[01:37] Any specific

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24:13

Getting the Most Out of Twitter and the Future of...

PR 360 ·

2022/03/30

In This Episode…We talk with Michelle Garrett all about Twitter and content. We discuss Twitter Spaces, the downvote feature, Twitter Chat, Web3, and social audio. We discuss how some parts of Web3 could be implemented today and the future of content. Plus, how long-form and short-form could be used to answer questions.Show Notes·[01:08] Are you a coffee or tea drinker?·[01:40] Can you summarize your expertise?·[02:20] Has the implementation of Twitter Spaces made Twitter Chat less popular?·[03:32]

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33:38

Creating Astounding Campaigns and Achievable...

PR 360 ·

2022/03/23

In This Episode…We talk with Shana Bull. A digital marketing expert, author, and mom. We discuss everything about being an author and marketing books, what’s important about marketing books, and what has changed since the pandemic. We also discuss Web3 and NFTs and how they could help with building a community.Show Notes·[00:46] Are you a coffee or tea drinker?·[01:28] What are your favorite tea brands?·[02:00] Can you summarize your expertise?·[06:28] How has marketing changed for books?·[08:54]

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44:57

Unlocking Advantages for Brands to Succeed in Social...

PR 360 ·

2022/03/16

In This Episode…We catch up with Neal Schaffer about his new favorite coffee, his thoughts on social audio, what was the problems with Clubhouse, his opinions of Web3. We also talk about Twitter, Twitter Spaces, and the future of social media.Show Notes·[01:18] Since we’ve spoken, have you tried any new coffee?·[04:29] Can you summarize your expertise?·[11:56] Why Clubhouse is not as good as podcasts.·[13:24] What Clubhouse needed to do to keep being popular.·[15:06] Why Clubhouse needed to look at

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20:06

Achievable Media Relations Strategies with...

PR 360 ·

2022/03/09

In This Episode…We talk with Justin Goldstein, the Founder of Press Record Communications, all about media relations. We discuss important topics about media relations, why you should always reply to a media contact within 48 hours, how to tackle misinformation, key tips for PR pros, and how to avoid common mistakes.Show Notes·[01:02] Are you a coffee or tea drinker?·[01:27] Can you summarize your expertise?·[02:21] What is the benefit of being proactive in client and media relations?·[03:27] Do you

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24:31

Developing the Exciting Content and Messaging in...

PR 360 ·

2022/03/02

In This Episode…We talk with Adam Brady from the Anaheim Ducks about working in sports PR. We talk about NFTs, TikTok, Esports, Social Audio, Content Creation, and more. If you’re interested in sports PR or looking to get a better understanding of sports PR, this is the episode for you.Show Notes·[01:38] Are you a coffee or tea drinker?·[01:47] Can you summarize your expertise?·[03:33] Why did you decide to pursue a career in PR?·[05:32] Do you have any tips for PR pros in using TikTok?·[10:22] Have

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13:33

Getting Your Brand to Give Back To Your Community...

PR 360 ·

2022/02/23

In This Episode…We talk with Melinda Pham about Global Results Communications' Tiger Team and its role in giving back and making a difference. This is an uplifting and positive episode about the importance of caring for the community. If your business or PR agency is interested in doing your part to support your community, this is the episode for you.Show Notes·[01:05] Are you a coffee or tea drinker?·[01:32] Can you summarize your expertise?·[02:51] Why did you decide to pursue a career in

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30:38

An Awesome, Authentic, Doable Way To Rethink Your PR...

PR 360 ·

2022/02/16

In This Episode…We talk with Corey Haines about new ways of rethinking your PR strategy and marketing. We talk about sustainable marketing, engineer marketing, and employee influencers. We talk about ways to implement these strategies and if companies should start a podcast or not.Show Notes·[00:56] Are you a coffee or tea drinker?·[01:35] Can you summarize your expertise?·[03:03] What do startups miss when it comes to marketing their products?·[05:38] Where do you find the equilibrium in

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38:50

Discussing the Nuance of Brand Credibility with...

PR 360 ·

2022/02/09

In This Episode…We talk with Brian Hart about reputation management. In a society full of new controversies every week, brands need to walk a fine line between adding to the conversation and staying away from controversies. We talk about how to maintain an excellent reputation and what to do when things go bad.Show Notes·[01:17] Are you a coffee or tea drinker?·[02:32] Can you summarize your expertise?·[04:03] What have been the bigger themes in brand credibility?·[07:03] How can brands avoid that

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0:52

Welcome to PR 360

PR 360 ·

2022/02/03

PR 360 is a podcast interviewing the best and brightest minds in the public relations industry. We are on a mission to make our listeners the best PR pros. Join us on this journey to be the PR pros in the industry. Hosted on Acast. See acast.com/privacy for more information.

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20:47

Using AI to Deliver the Best Content and Marketing...

PR 360 ·

2022/02/02

In This Episode…We talk with John Cass about AI in the PR industry. We discuss the importance of AI, how AI can help create better content, why AI is important for SEO, what content is going to be popular in 2022, and what AI personality would he create.Show Notes[00:42] Are you a coffee or tea drinker?[01:19] Can you summarize your expertise?[02:20] AI seems to become more and more important for PR pros and marketers?[03:55] When you say, “language,” does that mean something like JavaScript?[05:15]

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29:28

The Right Way to Build Your Brand Online with...

PR 360 ·

2022/01/26

In This Episode…We talk with Tyllah, Founder and CEO of Touched By Ty Creative Agency and PrintGami about social media, podcasting, and content. We discuss how to build your brand on social media, what’s the best way to do it, trends, and more! If you are a small business owner or just getting into social media, this episode is for you!Show Notes[00:56] Are you a coffee or tea drinker?[01:49] What’s the best coffee drinker you’ve tasted?[04:28] Businesses should only weigh in on non-controversial

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24:07

Getting Personal With PR 360 Host Brett Deister

PR 360 ·

2022/01/19

In This Episode…We have a fun twist in this episode! Global Results Communications' Jessica Levy interview the host of PR 360 Brett Deister. We get to know about his love for coffee, gaming, and what’s new in the podcasting industry. If you are interested in starting a podcast, this is the episode to listen to!Show Notes·[01:13] Are you a coffee or tea drinker?·[01:39] What’s the best coffee drinker you’ve tasted?·[02:15] How did you get into podcasting?·[03:15] How has the podcasting industry

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34:07

Shining a Light on Employee Excellence with...

PR 360 ·

2022/01/12

In This Episode…We talk with Bloomberg’s Head of Innovation Communication Chaim Haas about influencer marketing within a company. We talk about why it’s important to find the right employees and show their excellence. We talk about tips to get them to say what’s important and not anything confidential.Show Notes·[00:50] Are you a coffee or tea drinker?·[01:27] Can you give a brief overview about your expertise?·[03:11] How have you enhanced the tech and investment side of Bloomberg?·[05:23] How do

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31:51

Discussing the Complexity of SaaS and Content with...

PR 360 ·

2022/01/05

In This Episode…We talk with Ally.io’s Director of Content Lucy Hitz about SaaS and content. We discuss how to create great content for your SaaS company, how to keep the content in line with guidelines and standards, what the future looks like for SaaS, and more!Show Notes·[01:09] Are you a coffee or tea drinker?·[01:34] Can you summarize your expertise?·[04:00] How can small marketing teams use content to market to their audience?·[06:23] Are there any types of tools you use?·[09:33] Is there a

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