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PODCAST

Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

business marketing

All Episodes

07:39

#24: Courtney Brings The Fireworks

Duo On Air Podcast ·

2022/07/04

A mini episode all about Courtney's obsession of celebrating holidays to the max — 4th of July included! — festive outfits, wigs and so much more! Get a peek behind the Duo outside of just organic marketing. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/courtney-and-the-fourth-of-july/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

25:32

#23: How To Secure Your First Speaking Gig, Gain...

Duo On Air Podcast ·

2022/06/27

If the idea of speaking at an event makes you queasy, this episode is for you! Here's how to secure your first speaking gig in order to gain more authority and visibility for your small business. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-secure-your-first-speaking-gig/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

21:21

#22: 4 Reasons It Might Be Time To Rebrand Your Business

Duo On Air Podcast ·

2022/06/20

When is the right time to rebrand your business? Maybe you've been feeling a little uninspired lately and can't quite put your finger on what might be wrong. Tune in to hear common signs to watch out for when it might be time to rebrand. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

18:04

#21: 3 Easy Ways To Get Backlinks For Your Website Today

Duo On Air Podcast ·

2022/06/13

Here are some easy ways to get backlinks for your website to help improve your organic SEO by ranking higher on search engines and improving your authority. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-easy-ways-to-get-backlinks-for-your-website/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

19:18

#20: How To Create The Best Instagram Profile Bio For...

Duo On Air Podcast ·

2022/06/06

Walking you through exactly how to build the best Instagram profile bio that will capture your audiences attention and help you appear higher in search. We will talk you through keywords, call to actions and share tips to help you stand out. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-create-the-best-instagram-profile-bio-for-your-business/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

25:04

#19: Avoid These 7 Bad SEO Strategies

Duo On Air Podcast ·

2022/05/30

You can't trick search engines like Google. If it sounds too good to be true, it probably is! Tune in to hear 7 SEO strategies you should avoid for your small business website. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

16:49

#18: Why Buying Social Media Templates Won’t Solve...

Duo On Air Podcast ·

2022/05/23

Beautifully designed social media templates are all over Etsy, Pinterest and a gazillion websites. Maybe you've purchased some or want to? Here's what to watch out for when shopping for new template designs. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/why-buying-social-media-templates-wont-solve-your-instagram-problems/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

25:34

#17: The One Thing You Should Be Doing To Drive...

Duo On Air Podcast ·

2022/05/16

Breaking down the details on how to better understand your audience with one simple survey. We'll chat tools, questions you should ask, along with how to take action in order to drive deep engagement on any platform. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

14:24

#16: 5 Easy Reel Ideas Where You Don’t Have To Show...

Duo On Air Podcast ·

2022/05/09

If you want to grow on Instagram, you have to create reels. But you don't have to show your face if you aren't ready. Here are some easy ways to still show up on Instagram Reels without being in front of the camera. BONUS: make sure to check out the show notes for free downloadable templates and covers in Canva! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-easy-reel-ideas-where-you-dont-have-to-show-your-face/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

17:45

#15: The 3 Analytics You Should Be Watching For Your...

Duo On Air Podcast ·

2022/05/02

If you own a website, then this episode is for you! Do you ever wonder what Google Analytics metrics you should be looking at to measure your website performance? Here are three of the most important metrics even analytic beginners should understand. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-google-analytics-metrics-every-beginner-should-know/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

33:29

#14: How To Sell In A Way That Feels Good With...

Duo On Air Podcast ·

2022/04/25

Gabrielle Laura is a niche expert and sales coach who is sharing all her secrets on the podcast. Learn some incredibly tangible strategies to find your own unique sales voice, build confidence and close the sale. DUO COLLECTIVE SHOW NOTES: hhttps://duocollective.com/blog/selling-techniques-with-gabrielle-laura-coaching/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

19:54

#13: From Corporate Marketing To Entrepreneurship

Duo On Air Podcast ·

2022/04/18

Here's why you shouldn't ignore your past experiences, because they might just be your differentiator in entrepreneurship. Before Duo Collective, we worked the 9-5 agency & corporate lifestyle with big brand names, in a marketing niche called shopper marketing. Listen to how this corporate thought process translates today into our own organic marketing strategies that we build for our clients. DUO COLLECTIVE SHOW NOTES:

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24:45

#12: How To Make Writing About Your Business, Brand &...

Duo On Air Podcast ·

2022/04/11

Do you struggle to write your own website content? Introducing our first guest, a website and launch copywriter from Between The Lines Copywriting. Learn her secrets & simple strategies to craft copy that actually converts. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-write-copy-that-actually-converts/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

19:02

#11: The Importance Of Identifying Roles In A...

Duo On Air Podcast ·

2022/04/04

Are you looking to start a business partnership? Already in one and wondering how to make it run smoother? Maybe you are dreaming about one day? Or maybe you just want to hear about the inner workings of Duo Collective! Regardless of which one you fall in, you came to the right place! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/our-secrets-to-identifying-roles-in-a-business-partnership/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

09:59

#10: Do Hashtags Even Matter Any More?

Duo On Air Podcast ·

2022/03/28

Are hashtags dead? How many should you use? What are the dangers of using too many or the wrong hashtags? We dive into it all in this episode! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/do-hashtags-even-matter-any-more/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

19:16

#9: 6 Questions To Ask When Finding Your Niche

Duo On Air Podcast ·

2022/03/21

Our advice and tips on finding your audience niche and when you know it's time to narrow down your audience or offerings. Plus hear all about our own niche and strategy. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/6-questions-to-ask-when-finding-your-niche/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

22:23

#8: What You Need To Know About Website Page Speed

Duo On Air Podcast ·

2022/03/14

Do you know why website page speed is so important for your business? We dig into the details like how to measure it, the most common issues, how to fix them and why it all matters for SEO and beyond. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/website-page-speed-why-it-matters/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

20:55

#7: Brand Strategy vs. Brand Design | What’s The...

Duo On Air Podcast ·

2022/03/07

Let's dig into the differences between your brand strategy vs. brand design. Here's why they are both so important to understand when starting your business or investing in a rebrand. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/brand-strategy-vs-brand-design/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

15:18

#6: 6 Ways To Find Fresh Social Media Content Ideas

Duo On Air Podcast ·

2022/02/28

Steal our favorite ways to ideate fresh, new social media content ideas for Instagram and beyond so you can get back to business and serve your audience well. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-social-media-content-ideas/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

17:32

#5: 5 Ways To Grow Your Business Organically

Duo On Air Podcast ·

2022/02/21

Listen to our top 5 favorite ways to grow organically without spending a dime on paid ads. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-ways-to-grow-organically/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

en

204 results

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